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HPA 2015: OTT, HDR, 4K and Last Rites for 4:3

DEBORAH D. MCADAMS /
02.12.2015 04:05 PM

HPA 2015: OTT, HDR, 4K and Last Rites for 4:3
And other acronym-related news

INDIAN WELLS, CALIF.—The usual suspects and then some fielded questions about where the industry is going during the annual broadcast panel at the Hollywood Post Alliance Tech retreat this week. The discussion ranged from ATSC 3.0, HDR, 4K, OTT and when protecting for 4:3 will go away.

“Now that there’s nearly 90 percent penetration of HD sets, when can we drop shoot-and-protect?” Mark Schubin asked the group…

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