Effective Date: August 27, 2026
The Hollywood Professional Association (“HPA”) (collectively “we,” “our,” or “us”) provides this privacy notice to describe how we collect, use, share, and otherwise process the information of individuals who visit www.hpaonline.com or any sites or mobile applications we offer that link to this privacy notice (collectively “Digital Properties”).
Information Collection
We collect information you provide to us when visiting our Digital Properties, including your name, address, email address, phone number, fax number, payment information, employment information, social media handles, birthday, and any other information you choose to provide us. We may collect this information when you apply to become a member, register for an event, purchase our products, make a donation, or interact with us for any other purpose. We also collect information if you post content on our Digital Properties, such as through use of commenting features. We may collect information such as your contact information from our members, including through our member referral program.
We gather technical information including, but not limited to, browser type, IP address, pages visited and other activities on our Digital Properties, device type, and time and date of visit. We may use cookies or similar technology to collect such information for advertising and other purposes.
Information Use
We use your information for the following purposes:
- To deliver products and services you request, including to provide membership benefits and subscriptions to our communications;
- To improve member services, including to contact you as you request;
- To advertise and market our products and services, including to provide communications on our events, news, and other relevant information;
- To process applications or registrations;
- For business purposes, such as analytics, research, marketing, recruitment, and operational purposes;
- To comply with the law; and/or
- As otherwise disclosed at the time information is collected.
We do not use automatic decision-making or engage in profiling.
Where we intend to use or otherwise process your personal data for a purpose other than the purpose for which it was collected, we will provide you with information regarding the purpose for the processing, as well as other relevant information, prior to processing your personal data for the new purpose.
Information Sharing
We share your information with third parties, including the following:
- Affiliated companies;
- Third parties that perform services on our behalf, including payment card processing companies, online gateways, and providers of technology such as our job boards and voting software;
- Other HPA members, including through the publication of a membership directory;
- Qualified, relevant businesses, and organizations such as our event sponsors and partners, for their direct marketing purposes. See the “Your Choices” section for additional information;
- Third parties that assist with services related to our events, including with facilities hosting our events;
- As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets including as part of a bankruptcy proceeding;
- Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, or to protect our rights or the rights of third parties;
- With your consent or as otherwise disclosed at the time of data collection or sharing.
Our Digital Properties may permit members to post comments. The information that you post in these areas of our Digital Properties may be available to other members and the general public.
We may share information that has been de-identified or aggregated without limitation.
Third-Party Links and Tools
When you access our Digital Properties, we collect certain data automatically using technical means and tools including cookies and other tracking technologies. We automatically collect details of your access to and use of the Digital Properties, including keyword search, traffic data, usage logs and other communication data, and resources (e.g., browsing history, search history). We may also collect information about your device and internet connection, including the device’s unique identifier (e.g., device type, IMEI, Wi-Fi MAC, IP address), operating system, browser type, and mobile network information.
We may work with third parties that collect data about your use of our Digital Properties and other sites or apps over time for non-advertising purposes. We use Google Analytics and other third-party services to improve the performance of our Digital Properties and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Digital Properties, visit Google’s privacy information for partners, and to opt out of Google Analytics, visit the Google Analytics Opt-out Browser Add-on.
Please be aware that we, and our service providers and partners, use cookies and other tracking technologies within the Digital Properties to monitor and record any and all activities and communications to, from, and on our Digital Properties. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, such monitoring and recording by us and our service providers and partners.
Our Digital Properties may provide links to third-party websites or apps, including our social media pages. We do not control the privacy practices of those websites or apps, and they are not covered by this privacy notice. You should review the privacy notices of other websites or apps that you use to learn about their data practices.
Our Digital Properties may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share personal information or you otherwise interact with these features on our Digital Properties, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public. Your interactions with third-party companies and your use of their features are governed by the privacy notices of the companies that provide those features. We encourage you to carefully read the privacy notices of any accounts you create and use.
Retention
We will process and store your personal data only for the period necessary to achieve the purpose of the storage, or as permitted by law. The criteria used to determine the period of storage of personal data is the respective statutory retention period or consistent with our lawful basis or business purpose(s) for retaining personal data. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of a contract or the initiation of a contract.
Your Choices
To opt-in, and specify your preferences for email communications, please visit our email preferences manager at HPA Email Preferences.
Once you have started receiving email communications from us, you may opt out of our e-mail marketing or change your communication preferences by accessing the link provided at the bottom of each marketing message.
If you are an HPA member, you may also update your information by logging into your account or contacting us using the information in the “Contact” section below.
As described in this privacy notice, we may also make your personal information available to third parties for their direct marketing purposes. Pursuant to California Civil Code § 1798.83, no more than once per calendar year, you may request that we send you via mail or email: (1) the categories of personal information disclosed to those third parties; and (2) the names and addresses of those third parties. To request this information, please contact us at privacy@hpaonline.com.
Targeted Advertising
HPA uses third-party analytical and targeted advertising features on our Digital Properties and similar web tools provided by our marketing partners. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” or a “Do Not Sell/Share My Personal Information” link) on the footer of the Digital Properties to set your cookie preferences.
Changes to Our Privacy Notice
If our information practices change, we will post these changes on this page. We encourage you to visit this page periodically to learn of any updates.
Contact
If you have questions, comments, or concerns about this privacy notice, please contact us, in our role as data controller, at:
HPA
135 E. OLIVE AVE. #509
BURBANK CA 91502-1820
Telephone: +1 818 273 1482