Avid Innovations Address Key Industry Collaboration Challenges
Pro Tools 12.7 update, Marketplace ‘in-app’ access and Avid Artist Community partner integrations deliver empowering collaboration features to thousands of creatives
Avid recently announced several key innovations to the MediaCentral® Platform to address some of the industry’s most pressing collaborative challenges. Continuing to accelerate the pace of innovation to help music professionals, developments to the Avid Marketplace and partner integrations to the Avid Artist Community, along with a brand new Avid Pro Tools® update, will allow artists, producers and engineers to create, distribute and optimize media with the most comprehensive workflow solutions.
“Competition in the music industry is growing more intense, and artists and media professionals need resources that will elevate their work, gain them greater exposure and promote their name in the global marketplace,” said Avid Chairman and CEO Louis Hernandez, Jr. “The industry is embracing our vision of a collaborative media network, and we’re pleased to introduce further innovations that will continue helping our users to maximize the value of their media.”
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