Avid Launches Vote of the ACA to Shape Collective Future
Avid®, along with leaders of the Avid Customer Association (ACA), today announced the launch of the inaugural ACA Vote, giving current and new ACA members the opportunity to directly influence the company’s future technology, product and service offerings. Through ACA membership, the vote allows Avid’s customer community to weigh in on what they see as the most important requirements to help them address the pressing needs facing the industry.
Through the ACA, a customer-led organization open to Avid customers worldwide, Avid has built a deep community partnership based on close collaboration with its customers. “Thanks to the ACA, we’ve made significant strides over the past three years with the community’s contribution towards Avid EverywhereTM, which has helped Avid deliver the industry’s most innovative, open platform for media that is helping to shape the future of the industry, and through its flexibility allows us to rapidly address our customers’ needs,” said Avid Chairman and CEO Louis Hernandez, Jr. “With the ACA Vote, we’re setting a precedent for the industry again by giving every ACA member the opportunity to influence our collective future with input towards new or improved offerings that will positively impact the community and the company.”
The ACA Vote will span the areas of creative applications, workflow solutions and emerging technology, and it aims to uncover what will make the biggest difference to Avid’s customers’ future success from a technical, creative, business and investment perspective.
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