“Creative Catalysts: Unlocking Artistic Potential with Generative AI” presented by HPA and IABM
HPA will be active at IBC with a hosted panel and more TBA!
In this 45-minute session, we explore the transformative power of generative AI tools in professional creative workflows, shifting the focus from the technology itself to the human ingenuity it enhances. Over the past few years, the industry has marveled at the capabilities of AI-driven tools. Now, as these technologies integrate more deeply into professional environments, it’s time to highlight how they are unlocking and unleashing a new level of human creativity.
This session will showcase practical use cases, emphasizing how AI tools are revolutionizing mundane, repetitive tasks, freeing up time for artists to focus on the creative aspects that only humans can master. By automating routine processes, AI allows creators to channel their energies into innovation and storytelling, driving the artistic process forward in unprecedented ways.
We will feature a presentation from a leading artist at ZDF Digital, who will demonstrate how the latest Adobe generative AI tools were employed in a recent German television project. This real-world example will illustrate the tangible benefits of AI in enhancing creative workflows, offering a glimpse into the future of content creation.
Join us to discover how generative AI is not just a tool but a catalyst for human creativity, pushing the boundaries of what’s possible in the digital arts. This session is a must-attend for anyone interested in the intersection of technology and creativity, offering insights that could transform your approach to the creative process.
Contact us with any questions!
Creative Catalysts: Unlocking Artistic Potential with Generative AI
presented by HPA and IABM
- Saturday, September 14, 2024
- 10:00 am – 10:45 am
- RAI Amsterdam
- Owner and Partner Programme – Room E105 (Outside Hall 10)
Speakers
Stan Moote
CTO, IABM
Stan Moote is CTO of IABM, the international vendors’ association for the digital media and entertainment sector. A highly respected industry veteran, Moote began his television career in 1977 as a plant engineer for CFTO-TV in Toronto, Canada. He was involved in the original SMPTE Digital Video Standards Committee meetings creating CCIR-601 and continues by coordinating activities within the industry for standards groups. Through his domain knowledge working with video and audio, Moote developed several patents and focuses on workflow solutions, new technology, and interoperability. Stan is SMPTE Life Fellow and recipient of the SMPTE Digital Processing Medal Award.
Seth Hallen
HPA President
Seth Hallen is a visionary leader in AI with over 25 years of experience in media and entertainment technology. His passion for storytelling and the role of technology in the creative process has shaped his career and driven his dedication to the industry. Currently, he supports early-stage Meditech companies in AI, helping them develop product roadmaps, gain visibility, secure funding, and build essential connections. As the president of the Hollywood Professional Association and a member of the TV Academy, he is deeply involved in advocating for the industry. His leadership has led to significant contributions to revenue growth and market dominance, particularly through pioneering projects that set new industry standards. A tech enthusiast with a creative mind, he believes that great storytelling is at the core of human experience and is committed to empowering creators with the best technological tools. He continues to explore the intersection of technology and creativity, helping partners create and deliver the world’s greatest stories.
Renard Jenkins
SMPTE President, President & CEO, I2A2 Technologies, Studios & Labs
Renard Jenkins is an experienced content creation and creative technology executive in the Media & Entertainment industry. Jenkins currently serves as President of the Society of Motion Picture and Television Engineers (SMPTE). He sits on the board of the HPA, the Advisory Board of Exceptional Minds and the TV Academy SciTech peer group. He is a recipient of numerous awards, including two national Emmys, a Peabody, 2 Headliners, a 2020 Broadcasting and Cable Technology Leadership award. Jenkins was also awarded the Innovator of the Year award in 2017 for his cutting-edge work and accomplishments in UHD, HDR, NGA and supply chain technology through the PBS Advanced Format Center and other industry activities.
He has held Executive roles across the industry. Most recently as Warner Bros. SVP, Production Integration & Creative Technology Services [PICTs] where he oversaw global teams that supported 23,500 plus cast/crew members, 8,500 plus content hours and hundreds of global feature film, animation, and syndicated television productions annually.
He and his team is responsible for the exploration & successful implementation of emerging creative technologies such as OSVP, multi-platform storytelling, meta-human development biometrics/neural-technology & better images and sound for cinema and home entertainment. Jenkins was the technical lead & designer of the Digital Backlot initiative. It focuses on extending the useful lifespan and monetization possibilities of visual effects, animation, and production elements & assets across multiple creation verticals.
He has also worked for PBS, TV One, Discovery, and Turner Broadcasting where he received multiple awards for his work in Film & Television Production, Postproduction and R&D. He is a champion and advocate for ethics, inclusion, innovation, diversity, equity, acceptance, and accessibility in the technology and media industry. He is also a certified sound engineer, AI/ML engineer/practitioner and application designer.
Mario Hill
Team Lead for Design in the Creative Production Department, ZDF Digital Medienproduktion GmbH
With 15 years of experience in the industry, starting as a Graphic Designer, Junior 3D Artist, Software Tutor (RealFlow Simulation Software), to Senior 3D Generalist, and now as Lead responsible for all visual designs.
