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Experts, Artists from the Leading Edge of Virtual Reality/Augmented Reality Head to The Desert

Experts, Artists from the Leading Edge of Virtual Reality/Augmented Reality Head to The Desert
Speakers from Jaunt, RSA, Radiant Images and More Will Present at TR-X


LOS ANGELES 30 January 2017 –– The day before the official start of the 2017 HPA Tech Retreat, on 20 February, the VR/AR community will come together at TR-X (Tech Retreat eXtra) for a full afternoon of engagement with the thought leaders, experts, and storytellers of Virtual and Augmented Reality. A second TR-X will focus on the latest developments in the ATSC. While the HPA Tech Retreat has long been recognized as an incomparable opportunity to meet and engage with a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business, TR-X offers that same pedigree in a smaller group with a single focus. The HPA Tech Retreat takes place in Indian Wells, California, near Palm Springs.

TR-X VR/AR is co-chaired by Lucas Wilson (Founder/Executive Producer, SuperSphereVR) and Marcie Jastrow (Senior Vice President, Immersive Media; Head, Technicolor Experience Center), who will lead a discussion focused on the changing VR/AR landscape in the context of rapidly growing integration into entertainment and applications. Thought leaders and creative panelists will tackle crucial questions: What do you need to understand to enable VR in your environment? How do you adapt? What are the workflows? Storytellers, technologists, and industry leaders provide an overview of the technology and discuss how to harness emerging technologies in the service of the artistic vision. A series of diverse case studies and creative explorations – from NASA to the NFL – examine how to engage the audience.

TR-X, as well as the 2017 HPA Tech Retreat main program, brings together top industry experts for uniquely unbiased and authentic discussion, deliberation, and debate for key technologies and workflows. The TR-X program, along with the complete HPA Tech Retreat program, is available here. Additional sessions and speakers will be announced. (Please note the final schedule is subject to change.)

VR/AR Speakers and Panel Overview

Monday 20 February TR-X

VR/AR Session

Co-Chairs Lucas Wilson (Founder/Executive Producer, SuperSphereVR) and Marcie Jastrow (SVP Immersive Media; Head, Technicolor Experience Center) will lead a discussion focused on the changing VR/AR landscape in the context of rapidly growing integration into entertainment applications.

Opening and Introductions

Seth Hallen, HPA President


Technical Introduction: 360/VR/AR/MR

Lucas Wilson, Founder/Executive Producer, SuperSphereVR

Panel Discussion: The VR/AR Market

Marcie Jastrow, SVP Immersive Media; Head, Technicolor Experience Center

David Moretti, Director of Corporate Development, Jaunt

Catherine Day, Head of VR/AR, M ss ng P eces

Phil Lelyveld, VR/AR Initiative Program Lead, Entertainment Technology Center at USC

Acquisition Technology

Koji Gardiner, VP, Hardware, Jaunt


Live 360 Production Case Study

Andrew McGovern, VP of VR/AR Productions, Digital Domain


Live 360 Production Case Study

Michael Mansouri, Founder, Radiant Images


Interactive VR Production Case Study

Tim Dillon, Head of VR & Immersive Content, MPC Advertising USA


Immersive Audio Production Case Study

Kyle Schember, CEO, Subtractive


Panel Discussion: The Future

Alan Lasky, Director of Studio Product Development, 8i

Ben Grossmann, CEO, Magnopus

Scott Squires, CTO, Creative Director, Pixvana

Moderator: Lucas Wilson, Founder-Executive Producer, SuperSphereVR

Jen Dennis, EP of Branded Content, RSA


Panel Discussion: New Voices: Young Professionals in VR

Anne Jimkes, Sound Designer and Composer, Ecco VR

Jyotsna Kadimi, USC Graduate

Sho Schrock, Chapman University Student

Brian Handy, USC Student


TR-X also includes an ATSC 3.0 seminar, focusing on the next generation television broadcast standard, which is nearing completion and offers a wide range of new content delivery options to the TV production community. This session will explore the expanding possibilities that the new standard provides in video, audio, interactivity and more. Presenters and panelists will also discuss the complex next-gen television distribution ecosystem that content must traverse, and the technologies that will bring the content to life in consumers’ homes.


Early registration is highly recommended for TR-X and the HPA Tech Retreat, which is a perennially sold-out event. For more information on event and sponsorship opportunities, contact http://sponsorships@hpaonline.com. For press registration, visit the HPA Tech Retreat registration, or contact ignite strategic communications for further information.

Sponsors of the HPA Tech Retreat include HPA Foundation members Avid, Company 3, Deluxe, Dolby, EFilm, and Encore; gold sponsors Aspera, Avid, Blackmagic Design, and SohoNet; bronze sponsor YouTube; brand sponsors AltSystems, Primary Data, and Spectra; and contributing sponsors Avarta and PixSpan.


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About the HPA Tech Retreat

The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California, and Oxfordshire, UK.


About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at https://hpaonline.com.


Media Contact:
ignite strategic communications

christine purse | kate eberle

+1 818 980 3473 | chris mobile: +1 323 806 9696

chris@ignite.bz | kate@ignite.bz

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