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How well do you use video?

Video is one of the fastest growing areas in social media. Almost every major platform including Facebook, LinkedIn and Twitter now encourages video to both its users and advertisers. A recent study by Cisco predicted that by 2017, Internet video traffic will more than triple to an astounding 17.1 exabytes per month.

Video advertising has grown enormously and is now viewed by many in the advertising industry as being more effective than traditional advertising. Several intriguing findings have also been recently reported relating to video advertising.

From Westfair Communications, read more here: http://westfaironline.com/58110/column-how-well-do-you-use-video/

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