HPA 2015: Live vs. Post

02.11.2015 11:19 AM

HPA 2015: Live vs. Post
Viva la difference
INDIAN WELLS, CALIF.Live means not being able to say, ‘I’m sorry.’” This was Mark Schubin’s summation of a presentation at the Hollywood Post Alliance Tech Retreat this week that highlighted the popularity of live media and the challenges of producing it versus material that goes into post.“Nearly everything has post… every movie, every TV show, every commercial, every download…” is post produced, he said. “Except for everything else.”Everything else, he said, is live…

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