HPA 2016: ATSC 3.0 Update
New standard looks like a bigger, badder Internet
February 16, 2016
INDIAN WELLS, CALIF.—Over-the-air TV is on its way to resembling a more robust version of the Internet with the realization of ATSC 3.0, the so-called “next-generation” transmission standard being developed by the Advanced Television Systems Committee.
“It’s not just a transmission standard, but a suite of technologies,” said Dave Siegler, vice president of technical operations for Cox Media and board member of the ATSC. He and other key contributors in the development of 3.0 provided an update on what stage the standard is in and further details on what can be done with it, at the HPA Technology Retreat in Indian Wells on Monday.