HPA Announces 2017 Engineering Excellence Award Winners
Coveted Honors Go to Colorfront, Dolby, RED Digital Cinema, SGO
11 July 2017 (Los Angeles, CA) – The Hollywood Professional Association (HPA) Awards Committee has announced the winners of the 2017 Engineering Excellence Awards. Winners were determined after a judging session held on the 17th of June, after presentations to a panel of industry experts. The coveted honor will be bestowed November 16, 2017 at the 12th annual HPA Awards gala at the Skirball Cultural Center in Los Angeles, CA.
The Engineering Excellence Awards were created to spotlight and reward companies and individuals providing services to the professional media content industry for their outstanding technical and creative ingenuity in media, content production, finishing, distribution and archive. The HPA Awards launched in 2005 to recognize creative artistry, innovation and engineering excellence in the professional media content industry.
Joachim Zell, Chair of the HPA Awards Engineering Committee said, “Entries for the Engineering Awards were at a one of the highest levels ever, on a par with last year’s record breaker, and we saw a variety of serious technologies. The HPA Engineering Excellence Award is meaningful to those who present, those who judge, and the industry. It sounds a bit cliché to say that we had a very tight outcome, and it was a really competitive field this year. Congratulations to the winners and to the nominees for another great year.”
Winners of the 2017 HPA Awards for Engineering Excellence are:
- Colorfront Engine (Colorfront)
A state-of-the art, automatically managed, ACES-compliant color pipeline which brings plug and play simplicity to today’s complex production requirements, Colorfront Engine ensures image integrity from on-set to the finished product. Colorfront Engine’s Master Look uses a partial subtractive color model and is well-suited for EFX compositing due to its neutral gray scale & offers a perceptually balanced wide range color palette with particular emphasis on good skin tones in varying conditions.
- Dolby Vision Post Production Tools (Dolby)
Dolby Vision Post-Production tools integrate into existing color-grading workflows for both cinema and home deliverable grading. The goal is to preserve more of what the camera originally captured and limit creative trade-offs. This is achieved by unique Dolby technology and its leveraging of dynamic metadata shot by shot and frame by frame to preserve dynamic range and the wider color gamut and to best deliver the artistic intent of the filmmakers on multiple different displays.
- Mistika VR (SGO)
Mistika technology represents the cutting edge in finishing, offering the most modern, complete and flexible toolsets available today for post-production environments. Mistika Ultima is SGO’s turnkey offering for post production used at some of the biggest post houses in the industry. Mistika VR is SGO’s latest development and is an affordable VR focused solution with real-time stitching capabilities using SGO’s optical flow technology.
- WEAPON 8K Vista Vision (RED Digital Cinema)
WEAPON with DRAGON 8K VV sensor delivers stunning resolution and image quality, creating clean and organic images that bring your footage to life. RED has taken the next step in exceeding the flexibility and beauty offered by film. At 35 Megapixels, 8K offers 17x more resolution than HD and over 4x more than 4K.
Honorable Mentions will be awarded to Canon U.S.A. for Critical Viewing Reference Displays and Eizo Inc. for ColorEdge CG318-4K.
In addition to the honors for excellence in engineering, the HPA Awards will recognize excellence in 12 craft categories including color grading, editing, sound and visual effects. Larry Chernoff will receive the lifetime achievement award. The Judges Award for Creativity and Engineering will be announced by September.
Tickets for the 12th annual HPA Awards will be available for purchase at http://www.hpaawards.com. More information about the HPA Awards and the Hollywood Professional Association, as well as sponsorship and congratulatory advertising opportunities, can be found at www.hpaonline.com. The 2017 HPA Awards are sponsored by Title Sponsor Blackmagic Design and Engineering Excellence Award Sponsor HGST.
About the HPA® Awards
The HPA Awards were created to foster awareness and recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the professional media content industry, and build involvement in the Hollywood Professional Assciation. The HPA is a partner of the Society of Motion Picture and Television Engineers® (SMPTE®). Information about the HPA Awards is available at www.hpaonline.com. The HPA Awards will be presented with generous support from Foundation Members and sponsors.
About the Hollywood Professional Association
Hollywood Professional Alliance (HPA®) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.
About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines. Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.
ignite strategic communications
chris purse | email@example.com
kate eberle | firstname.lastname@example.org
+1 818 980 3473