HPA Tech Retreat: How Legalized Sports Betting Will Change the Content-Creation Game

By Jason Dachman, Chief Editor

HPA Tech Retreat 2020

Regulatory constraints are being removed from the gaming industry, and technology makes it possible for fans in some states to place bets in real time from any device as an integrated event experience. With legislation and technology advancing rapidly, the sports-media industry is gearing up for a potential windfall demand for sports-betting content.

Thus far, NBC Sports Regional Networks has begun producing betting-specific and predictive-gaming telecasts; digital outlets like The Action Network, SportsGrid, and VSiN are creating content focused on betting data and analysis; and major sports broadcasters like ESPN and Fox have launched betting-focused studio shows with The Daily Wager and Lock It In, respectively.


Read the full article at www.sportsvideo.org

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