Deadline to Submit HPA Awards Entries This FRIDAY! Submit Your Work Now!



The HPA Tech Retreat UK will take attendees on an exclusive behind the scenes look at  the making of the HBO production, “Game of Thrones.” The special session will examine the production and post of the smash hit series. An all-star panel will lift the lid on the epic series’ creative and technical work, investigating everything from on-set technology, visual effects (VFX) and sound, including an in-depth look at HBO’s groundbreaking use of Dolby ATMOS.

The HPA Tech Retreat SuperSession will be led by industry leaders at work in ultra-high-definition (UHD), high-dynamic-range imaging (HDR), virtual reality (VR), augmented reality (AR) and more, who will bring their studied perspectives to the topics that are of crucial impact to the industry. The SuperSession, which takes place on the first day of the two-day event, is an in-depth series of panels entitled “Ultra Everything and Emerging Media Technology”. “Ultra Everything” will explore what UHD and associated technological advances mean for content creators and the audience. The line-up will include major UK and US broadcasters focusing on how the increases in frame rates, colour, dynamic range and object-based audio are affecting content. This session will be a wide-ranging look at HDR, higher frame rates (HFR), wider colour gamut (WCG), 4K and beyond. “Emerging Media Technology” will examine how emerging technologies, including VR and AR, will affect the users’ experience. The HPA Tech Retreat UK will introduce important questions and open them for serious analysis, such as, Will cinema become a VR world? Will AR find its way into the cinema? Will on-demand technologies take theatregoers into a new era of experiential choice? Is VR content already mainstream?

Stay on top of the rapidly evolving program offerings at hpatechretreatuk.com.

Several other special events are on tap: The Charles Poynton & John Watkinson Seminar: “Practical Aspects of HDR: Implementation and Deployment”, will take place on 12 July. These highly regarded experts will explore the crucial technology that touches acquisition, post production/digital intermediate (DI) (especially colour grading), studio display, mastering, distribution, and display in both cinema and home. Poynton and Watkinson will discuss metadata and its interpretation, and adaptation of the HDR system to varying display and viewing characteristics. Expect discussion of last-minute developments. Delegates may attend this event alone or add it to their Tech Retreat registration.

Also, the Digital Production Partnership (DPP) has announced its first PlugFest, which will be collocated with the HPA Tech Retreat UK. The DPP UHD PlugFest will also set to take place at Heythrop Park, 12 July. Please note that registration for the DPP UHD PlugFest is separate from the HPA event and is managed through DPP at www.digitalproductionpartnership.co.uk.

Deadlines for program submission has been extended to 14 May. Details about the Innovation Zone will be announced imminently.

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