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HPA Unveils 2017 Tech Retreat® Schedule

HPA Unveils 2017 Tech Retreat® Schedule
Industry Leaders Head to the Desert to explore important trends and technologies

LOS ANGELES 20 December 2016 –– The HPA® unveiled the schedule for its 2017 HPA Tech Retreat® today. Seen as an incomparable opportunity to meet and engage with a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business, the HPA Tech Retreat takes place in the desert over the course of a week. Participants confer on future trends and technologies of the media and entertainment ecosystem while tackling issues of the present from fresh perspectives.  The Tech Retreat offers access to a wide range of in-depth information, facilitating a nuanced and informed view of industry trajectories. The Tech Retreat returns to the Hyatt Regency Indian Wells, near Palm Springs, CA, from 20-24 February 2017.

The HPA Tech Retreat is a curated week, designed to stimulate discussion between stakeholders in all aspects of production, broadcast, post production, distribution and related endeavors for media and entertainment. Session programming is decidedly non-marketing in nature, and must be so in order to be considered.  From breakfast roundtables and sessions to dinners and fire-pit conversations, the schedule creates an environment conducive to the exchange of knowledge and information. Mark Schubin, the Program Maestro of the HPA Tech Retreat, commented, “We receive many more proposals than we can possibly use from the most thoughtful and engaged experts inside and outside of our industry, from and around the world.  They cover ‘scene to seen and gear to hear.’” He continued, “From ransomware to AI and 8K to the cloud and all sorts of creative applications of technology, the Tech Retreat is the place we explore a broad panorama of topics and how they interact.  As I like to say, no matter what your question is, someone will be there who knows the answer.”

Envisioned as a retreat, the event offers attendees and speakers the opportunity to find a fresh perspective in stepping out of their daily routines, readying them to explore the most compelling topics facing the media and entertainment landscape today with a group of peers. Featuring five days of solidly scheduled sessions (including TR-X), demonstrations and events, the HPA Tech Retreat delivers a forward-looking perspective on an industry continuing a dynamic and rapid evolution.

Seth Hallen, president of the HPA, noted, “The HPA Tech Retreat defies explanation in a certain sense, but once you have been, you will never miss it again. That’s because of so many factors – the curation by Mark Schubin, the SuperSession, the retreat atmosphere that takes you away from the office and sets you down with a lot of thoughtful and passionate people who become even better friends or colleagues. The mix of attendees who are young experts to top–level network executives and creatives. The topics addressed here are the ones that shape the industry, and the discussions actually move the needle. Developments at Tech Retreats directly lead to substantive changes in the way we work.”

This year, in addition to the main program, the HPA has unveiled TR-X, half day sessions to be held Monday, 20 February. As value-add eXtras, TR-X will offer sessions in VR/AR and the annual ATSC update. The Tuesday SuperSession, moderated by HPA past president Leon Silverman and HPA board member Jerry Pierce, begins the official Tech Retreat with a full day’s deep dive into the changing viewing habits of consumers. With a long list of compelling speakers and topics, this day will challenge our ideas on how and what consumers of today and tomorrow are watching. Silverman will kick off the afternoon session with a mini-keynote that sets the stage for the afternoon events, outlining the challenges and opportunities in creating content across a wide array of formats, devices and environments. The SuperSession will include the now familiar Tech Retreat feature “The Leon and Jerry Show,” hosted by Silverman and Pierce. This end-of-day “what did we learn today” wrap-up session is one of the most popular aspects of the Tech Retreat, where the audience adds their insight and observations and continues to prove that the Tech Retreat is as much about who is attending as who is presenting.

Wednesday through Friday is under the direction of program maestro Mark Schubin.  A diverse array of breakfast roundtable discussions, led by key industry experts, kick off the day on Wednesday, Thursday, and Friday mornings. The Innovation Zone will return from Tuesday through Thursday, presenting the opportunity to explore emerging and innovating technologies from nearly 60 companies at the vanguard of the industry, with a special focus on VR/AR.

The 2017 HPA Tech Retreat is a limited attendance event, strictly capped at 600 guests, and is expected to sell out.  Registration is open, and both day passes and full conference passes are available. Because this event will sell out, onsite registration is not allowed. Registration includes conference sessions, breakfast roundtables, demo room, some meals, and social events. TR-X is an additional registration and fee.

Speakers and Sessions
A complete 2017 HPA Tech Retreat program, with schedule and speakers’ bios, is available here. Additional sessions and speakers will be announced. (Please note the final schedule is subject to change.)

Monday 20 February TR-X

Two half-day sessions run concurrently:

VR/AR Session
The HPA Tech Retreat brings together top industry experts for uniquely unbiased and authentic discussion, deliberation, debate, and needle-moving for important technologies and workflows. Co-Chairs Lucas Wilson (Founder-Executive Producer, SuperSphereVR) and Marcie Jastrow (SVP Immersive Media, Head, Technicolor Experience Center) will lead a discussion focused on the changing VR-AR landscape in the context of rapidly growing integration into entertainment and applications.

ATSC Seminar: ATSC 3.0
ATSC 3.0, the next generation television broadcast standard, is nearing completion, and offers a wide range of new content delivery options to the TV production community. This session will explore new possibilities that the new standard provides in video, audio, interactivity and more. Presenters and panelists will also discuss the complex next-gen television distribution ecosystem that content must traverse, and the technologies that will bring the content to life in consumers’ homes.

Tuesday 21 February SuperSession

Consumer Choice Changes Everything: WHO is watching WHAT, WHERE and WHEN?
Technology continues to drive and enable consumer choice for media creation and consumption. The SuperSession will look at demographics of the changing consumption landscape, what they are watching, and when are they watching.

Wednesday 22 February Highlights

  • Mark Schubin’s Technology Year in Review
  • Jim Burger, Thompson Coburn LLP, returns to the Tech Retreat for his highly anticipated Washington Update
  • Geoff Tully: Graceful Evolution to Beyond HD
  • Clyde Smith, FOX Standards: Specifications and the NABA DPP Library Master Format
  • Chris Lennon, MediAnswers: File Delivery Automation: The Final Frontier?
  • Mark Harrison, Digital Production Partnership: Will Online Video Revolutionize Production?
  • The Broadcasters Panel, moderated by Matthew Goldman (Ericsson)
  • Peter Putman, Kramer Electronics Technology Consultant: CES Review
  • Masayuki Sugawara, NEC: The World’s First 8K/4K Regular Broadcasting
  • Goran Stojmenovik, Barco: HDR in a Cinema: Achievable Contrast
  • Gary Demos, Image Essence: Single-Master HDR
  • Keith Slavin, isovideo: Automatic SDR/HDR Conversions

Thursday 23 February Highlights

  • Mark Chiolis (Grass Valley) moderates Remote and Mobile Production Panel, including George Hoover (NEP)
  • Debra Kaufman moderates AI/Machine Learning Panel featuring Philip Hodgetts (Intelligent Assistance), Mark Christie (Piksel), Yvonne Thomas (Arvato), and Mark Testoni (SAP National Security Services)
  • Wendy Aylsworth (Walden Pond) moderates Production in the Cloud: Pitfalls and Epiphanies, featuring Alex LoVerde (SyncOnSet), Joshua Kolden (Avalanche), Rich Welsh (Sundog Media Toolkit), Scott Squires (Pixvana), Gurparkash Saini (Avid), and others
  • Clyde Smith (FOX) moderates IMF and Automated Mastering, featuring Stephen Wilson (Avid), Arjun Ramamurthy (20th Century Fox), and Rohit Puri (Netflix)
  • Laurence Claydon, Motion Picture Solutions Limited: Security Holes and How to Fill Them
  • Chris Taylor, Warner Bros: What Security Does Your On-Location Network Have?
  • Rob Gonsalves, Avid: Protecting Against Ransomware Attacks
  • Siegfried Fößel, Fraunhofer Institute: Lightfield Data Worklow
  • Andy Maltz, AMPAS:  Academy update

Friday 24 February Highlights

  • Howard Lukk, SMPTE: SMPTE update
  • Review of the HPA UK Tech Retreat: Rich Welsh, Sundog Media Toolkit
  • Future Media Infrastructure: Software Defined Hardware, moderated by Eric Pohl (National TeleConsultants)
  • Matt Frost, Google: Lessons Learned from Open Source Technology Development
  • Jean-Pierre Evain, European Broadcasting Union: Semantic Metadata
  • Iris Wu, Ambidio: Are You Surrounded? Immersive Sound Outside of Cinema
  • Sensor Size and Resolution Tradeoffs: Peter Centen, Grass Valley
  • Steve Lampen, Belden: Improvements in Data Cables and Connectors

Post-Retreat Treat

What the H?  Did Pittsburg Give Us Our First Letter? In 1957, a plaque commemorating “Hollywood’s Golden Jubilee” was dedicated by the mayor of Los Angeles, but everything about it was wrong.  Was Hollywood actually born in Pennsylvania?  Sixty years after the ceremony Mark Schubin tries to uncover the truth.

Breakfast roundtables: Wednesday, Thursday, and Friday
Among  dozens of roundtables currently slated, select topics include:

  • AI in the Cutting Room
  • IP Video Distribution & PTP Timing
  • IMF for Broadcast Users
  • MAM in Post
  • Conversion between HDR & SDR: Opportunity or Problem?

The 2017 HPA Tech Retreat speaker lineup includes:

  • Wendy Aylsworth
  • Jim Burger
  • Peter Centen
  • Mark Chiolis
  • Mark Christie
  • Laurence Claydon
  • Gary Demos
  • Jean-Pierre Evain
  • Siegfried Fößel
  • Matt Frost
  • Matthew Goldman
  • Rob Gonsalves
  • Seth Hallen
  • Mark Harrison
  • Philip Hodgetts
  • George Hoover
  • Debra Kaufman
  • Josha Kolden
  • Steve Lampen
  • Chris Lennon
  • Alex LoVerde
  • Howard Lukk
  • Andy Maltz
  • Peter Centen
  • Peter Putman
  • Jerry Pierce
  • Eric Pohl
  • Rohit Puri
  • Arjun Ramamurthy
  • Gurparkash Saini
  • Mark Schubin
  • Leon Silverman
  • Keith Slavin
  • Clyde Smith
  • Scott Squires
  • Goran Stojmenovik
  • Masayuki Sugawara
  • Chris Taylor
  • Mark Testoni
  • Yvonne Thomas
  • Geoff Tully
  • Rich Welsh
  • Stephen Wilson
  • Iris Wu

…and many more.
For more information on event and sponsorship opportunities, visit www.hpaonline. For press registration, visit the HPA Tech Retreat registration, or contact ignite strategic communications for further information.

Sponsors of the HPA Tech Retreat include Foundation Members Avid, Company 3, Deluxe, Dolby, EFilm, and Encore; gold sponsors Aspera, Avid, Blackmagic Design, Canon, and SohoNet; and bronze sponsor Dolby.

# # #

About the HPA Tech Retreat
The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California and Oxfordshire, UK.

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at https://hpaonline.com.

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines. Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

Media Contact:
ignite strategic communications
christine purse | kate eberle
+1 818 980 3473 | chris mobile: +1 323 806 9696
chris@ignite.bz| kate@ignite.bz

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