Therapy Studios Takes a Chance with New Chanel Mini-films
Chanel has unveiled the new “Take Your Chance” campaign for its Chance fragrance with a series of four lively mini-films. Each vignette embodies the distinct personality of one vibrantly contemporary woman – highlighting the four differing versions of the Chance fragrance. Representing the four iterations is a lineup of rising acting talents that includes Angela Yuen; Selah Marley; Belen Chavanne, and Lily Newmark.
Shot in Venice, Italy, the films were directed by award-winning director Eva Michon (B-Reel Films, LIEF). Each clip reveals a different destiny with its own actress, color, song and narrative, viewed through a pinhole-like circle that mimics the shape of the Chance bottle.
The films were edited at Emmy Award-winning LA-based post production company Therapy Studios by Editor Lenny Mesina, with audio mix handled by Eddie Kim.
Watch “Chance Eau Vive – Chanel” here.