WWE’S NFT Marketplace, “Moonsault,” Launches with First Official Premium Live Event Collection
On Friday, June 3, WWE Moonsault debuted its first official NFT collection in advance of the annual WWE premium live event HELL IN A CELL. The marketplace’s launch was announced by Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development, and Scott Greenberg, CEO of FOX Entertainment’s Web3 studio Blockchain Creative Labs (BCL).
The limited-edition collection included 10,000+ “NFT Flips,” each featuring a WWE Superstar tied to the HELL IN A CELL event. In the days after HELL IN A CELL, each NFT Flip transformed to reveal a 10-20 second video highlight of the featured Superstar. The NFT Flips were sold on “Moonsault” in “Cases” of three, randomized at minting, for $30 per Case. “Moonsault” was powered by Eluvio’s eco-friendly Content Blockchain.
WWE and BCL launched WWE’s official NFT marketplace, “Moonsault,” on Friday, May 27, during SMACKDOWN on FOX, and promoted the debut across WWE and FOX media platforms, as well as on WWE Discord. The first 10,000 fans to create a wallet on the platform received a free Moonsault Genesis NFT, all of which were claimed within only a few hours.
In the future, more limited-edition Cases of NFT Flips, and other video highlights and digital collectibles centered on WWE Superstars and iconic moments from the company’s history, will be dropped on “Moonsault,” timed to major WWE premium live events throughout the year.
HELL IN A CELL streamed live on Sunday, June 5, on Peacock.