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Xytech and Phoenix7 Forge Technology Collaboration

MediaPulse and Zeus Integrate Channel Management and Facility Scheduling for the First Time

xytech logo15 February 2017 (Los Angeles, CA) Xytech, creator of the industry-defining facility management platform MediaPulse, has announced a technology collaboration with Phoenix7, creator of Zeus, the industry’s leading channel management system. This integration allows a channel schedule to automatically create jobs, schedules and transactions in MediaPulse. This adapter saves broadcasters from dual entry, reducing mistakes, lowering costs and increasing throughput. Simply put, the same staff accomplishes more tasks with fewer mistakes and greater transparency.

Channel management systems and facility scheduling systems have traditionally been disconnected islands within a broadcaster’s IT landscape. This collaboration allows for real-time channel scheduling and title information from Zeus to display in MediaPulse’s Schedule Book. The connection gives facility schedulers and personnel the ability to see immediate changes to a channel’s on air timetable and react swiftly.

Daniel Lynch, Vice President of Broadcast Services for Xytech, said, “Broadcasters must organize their people and resources around their live, on-air output. This is especially challenging for sports and news broadcasters.  The events driving their schedules are by nature highly volatile.  A match can be altered on short notice due to inclement weather or a broadcaster changing its decisions based on a team’s current standing. In the fast-paced world of broadcasting, staff, studios and equipment need to be repurposed quickly and accurately.”

The ability to assimilate these two different but critically related systems is possible because of the software development expertise of Phoenix7 and Xytech. A seamless interface between the products fulfills many client requirements.

Hitesh Vekaria, Founder and Managing Director of Phoenix7, said, “Integrating the channel management power of Zeus with MediaPulse is an exciting development and one we believe will be highly efficient in our customers’ operations. Working with the team at Xytech has been a great experience because Xytech and Phoenix7 both operate with a similar approach – to provide the best service for our customers as they operate under extreme deadlines and pressure. We see this integration as a concrete example of our commitment to improve service for customers.”

For more information, visit xytech.com.

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