YouTube Content Partners Want to Reduce Their Reliance on the Video Site
July 17, 2013
Independence isn’t easy to achieve in the nascent world of digital distribution
YouTube runs the world’s most massive and diverse video bazaar, one that’s home to more than 1 million content creators.
But with more and more online distributors getting into the market, some of the company’s longest-standing content providers are getting restless, maintaining that the site exploits its pole position as the Internet’s No. 1 video destination to extract unfair revenue-sharing terms; that it provides poor marketing; and that it doesn’t effectively sell ads against professionally produced content.