HPA TECH RETREAT – SPEAKER PRESENTATION POLICY

The HPA Tech Retreat is a unique, peer-driven forum where leaders step away from day-to-day routines to explore the most compelling topics in content creation, management, and dissemination. To preserve this environment, all speakers must adhere to the policy below.

1. Purpose

The HPA Tech Retreat is deliberately non-marketing in character—valued for authentic, expert discussion rather than promotional messaging. This policy protects that essence by prohibiting marketing or commercial content in presentations.

2. Scope

This policy applies to all sessions, panels, case studies, demos, and materials presented at the HPA Tech Retreat, including sessions supported by sponsors or exhibitors.

3. Prohibited Marketing & Commercial Content

Speakers must not include direct or implied sales pitches, promotional messaging, launch/advertising content, price lists, discount offers, ‘contact sales,’ or lead-gen calls to action. Slides or handouts whose primary purpose is product promotion rather than education, analysis, or peer knowledge-sharing are prohibited. Overt branding beyond minimal attribution (presenter name, title, company/organization) should be avoided. Allowed content includes technical insight, independent analysis, comparative workflows, case studies, benchmarks, and lessons learned that are vendor-neutral in tone and educational in purpose. Product references must serve objective explanation—not promotion.

4. Content Standards

Sessions should focus on problems, methods, data, and outcomes—not on product marketing. Logos should be limited to identification slides only. Sales collateral, price tables, and marketing CTAs must be removed. Material relationships should be disclosed where relevant, and claims should be supported by objective evidence.

5. Submission Review & Changes

HPA may review abstracts, slides, and handouts before the event and require edits to remove prohibited content. Failure to comply may result in removal from the program.

6. Sponsor- or Exhibitor-Supported Sessions

Sponsorship does not permit marketing within program sessions. Sponsor involvement must be structured to maintain the educational integrity and non-marketing ethos of the HPA Tech Retreat.

7. Onsite Enforcement

HPA may monitor sessions for compliance and take corrective action, including in-session intervention, removal from event, and ineligibility for future speaking invitations.

8. Acknowledgement

By submitting a proposal or accepting a speaking invitation, you confirm that your session and materials will comply with this policy.

9. Effective Date & Updates

This policy is effective for the 2026 HPA Tech Retreat and may be updated. Material changes will be communicated to speakers.