2019 HPA Tech Retreat - Register Now!

Program Overview

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

During the HPA Tech Retreat, attendees and speakers unplug from their day-to-day routine to engage with the brightest minds in the industry. From 7:30 AM breakfast roundtables to late-night fire pit conversations, there is nowhere else to experience the kind of unbiased, unvarnished, and authentic discussion, deliberation, and debate between experts that happens throughout the Tech Retreat.

Participants—who have included Oscar winners, program leads from NASA, and established and emerging tech mavens—take a forward-looking approach to trends and technologies of the content creation ecosystem while tackling issues of the present from fresh perspectives.

The HPA Tech Retreat is a limited attendance event, strictly capped at 700 guests, that consists of the main conference program, TR-X Tech Retreat Xtra, the Supersession, breakfast roundtables, and the curated innovation zone where companies present the absolute latest in technology.

View Schedule »

Tech Retreat Features

TR-X

TR-X – eSports: Dropping the Mic on Center Stage

Although eSports seemed to come out of nowhere to become a new driving force in year-round live events, it has been around for decades in one form or another. Find out from industry leaders why you need to pay attention to how video game publishers, eSports leagues, and live streaming services are transforming the live sports arena.

TR-X, a separately ticketed event held the day before the HPA Tech Retreat, brings together thought leaders and creatives for a deep dive into topics of particular interest to the community. Registration is independent of or in addition to the HPA Tech Retreat.

Supersession

Supersession: Next-Gen Workflows and Infrastructure

The Tech Retreat Supersession is designed to dig deep into crucial questions, including making sense of the many choices across many different workflows. Attendees will learn from industry experts about how we are producing content across the widest spectrum of content creation – from sports to blockbusters.

Watch this space for upcoming details about this years HPA Supersession.

Main Program

HPA Tech Retreat Main Program

The HPA Tech Retreat Main Program features an array of high-powered conference sessions, more than 50 breakfast roundtables led by industry experts, and extensive networking opportunities. This is an incomparable opportunity to meet and engage with a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business.

Innovation Zone

Innovation Zone

HPA invites individuals and companies to share new and innovative technology with the participants of the HPA Tech Retreat®. The Innovation Zone is where attendees can discover your company’s NEW technology in a space designed for learning and discovery. Bring your latest and greatest innovations that improve how the chain from acquisition to delivery is done.

View Speakers »

Look Who’s Talking…

Keep an eye on this space. We will have many experts from around the world, sharing their insights and knowledge at this years Tech Retreat.

Aaron Kuder

Aaron Kuder

ARRI and Stuttgart Media University (HdM)
Adam Lesh

Adam Lesh

SingularDTV
Andy Schuler

Andy Schuler

Netflix
HPA Speaker Avatar

Dave Kneeland

Fox
Dave Siegler

Dave Siegler

Cox Media Group and Pearl TV
Don Eklund

Don Eklund

Sony Pictures Entertainment
Ed Grogan

Ed Grogan

Department of Defense
Eric Pohl

Eric Pohl

Singularity Imaging
Haruka Miyagawa

Haruka Miyagawa

Netflix
Ianik Beitzel

Ianik Beitzel

ARRI and Stuttgart Media University (HdM)
Joachim Zell

Joachim Zell

EFILM
Joe Bogacz

Joe Bogacz

Canon
Josh Pines

Josh Pines

Technicolor
Karl Paulsen

Karl Paulsen

Diversified
Mark Chiolis

Mark Chiolis

Mobile TV Group
Mark Schubin

Mark Schubin

Michael Flathers

Michael Flathers

IBM
Nick Garvin

Nick Garvin

Mobile TV Group
Paul Stechly

Paul Stechly

Applied Electronics
Richard Miller

Richard Miller

Pixelworks
Scott Rothenberg

Scott Rothenberg

NEP
Selma Sabera

Selma Sabera

Meow Wolf
Steven Poster

Steven Poster

ASC, International Cinematographers Guild
Tom Sahara

Tom Sahara

Turner Sports
Wolfgang Schram

Wolfgang Schram

PRG

Schedule

Tech Retreat 2019 Conference Program. New sessions are added every day, so check back often. Schedule is subject to change.

Monday, February 11 | HPA TR-X

11:00 am – 4:00 pm
Registration Open
1:00 pm – 6:00 pm
HPA TR-X - eSports: Dropping the Mic on Center Stage

Although eSports seemed to come out of nowhere to become a new driving force in year-round live events, it has been around for decades in one form or another. Find out from industry leaders why you need to pay attention to how video game publishers, eSports leagues, and live streaming services are transforming the live sports arena.

TR-X, a separately ticketed event held the day before the HPA Tech Retreat, brings together thought leaders and creatives for a deep dive into topics of particular interest to the community. Registration is independent of or in addition to the HPA Tech Retreat.

1:00 pm – 1:15 pm
Opening and Welcome
1:15 pm – 1:35 pm
Keynote

For many of us, eSports snuck up to become a new driving force in year-round live events.  But eSports has been around for decades in one form or another. Find out from an industry leader why you need to pay attention to how video game publishers, eSports leagues, and live streaming services are evolving the live sports arena.

  • Yvette Martinez
1:35 pm – 1:55 pm
Leveling the eSports Playing Field: Put Us In, Coach!

eSports is exploding and is poised to establish a real place on the main stage, with vibrant interest from the entire spectrum of participants, from individual gamers and leagues, to the world’s largest sports and media companies. It’s estimated that by 2020, the eSports market will be $1.5B from sponsorships and advertising, with an estimated global audience of just over 600 million fans. Listen to an industry thought leader as they share their insights on where technologists should be playing.

  • Josh Rizzo
1:55 pm – 2:40 pm
Technical enablement: The Metal Behind the Medal

From what we call state of the art today, take a look forward to what tomorrow will bring. While advances in technology continue to power the rise of eSports as a global entertainment sports phenomenon, players, leagues, and the technology industry are aggressively pushing its evolution into even more exciting directions. Trends like immersive play with AR and VR, upgraded venue and stadium technologies, advanced display technologies, and crossover with mainstream sports put the onus on manufacturers, designers, system integrators, and the entire industry ecosystem to collaborate. Growth, innovation, and execution: Where are they headed?  Are you ready to play?

  • Thomas Burns, Dell
  • Eliot Sakhartov, Microsoft
  • Josh Rizzo
  • Adam Myhill, Unity
2:40 pm – 2:55 pm
Beat the Clock – ROUND 1!

5 people in the know have EXACTLY 2:30 (exactly) to say where the industry is today in a variety of key areas.

  • Tom Sahara, Turner
  • Darrell Wenhardt
  • Michael Little
2:55 pm – 3:10 pm
Break
3:10 pm – 3:55 pm
eSports Pipeline of the Future: Could eSports Unseat America’s Biggest Sports Event?

We’ve assembled a top ranked group of eSports business and operations executives to talk about today’s workflows, what’s working and what can be improved, and what thoughts are dancing in their heads ready to be unleashed on their technology teams for the benefit and enjoyment of the next generation of eSports players and fans.

  • Tom Sahara, Turner
  • Ray Panahon, Riot
3:55 pm – 4:25 pm
Are You Ready for the Challenge?

How will we realize this future vision for eSports? Representatives from leagues, teams, and industry thought leaders share an insider’s look at what technologies are in development, what is almost here, and what the cornerstones of today’s live eSports events are. We’ll hear how these companies work as a team to design and build today’s workflows and tomorrow’s new showcase arenas to attract the new breed of sports enthusiast.

  • Marc Scarpa
4:25 pm – 5:00 pm
Preparing an industry for its future: The University/Student Panel

A growing number of top universities and colleges offer established programs in eSports/eGaming, and many more have it on their list of things to do, sooner rather than later. Faculty and students from top eSports schools will share the eSports curriculum of the future and the novel ways in which instructors, players, and “scouts” are incorporating this burgeoning industry into today’s new course lineup.

5:00 pm – 5:15 pm
Co-Chairs Close
  • Mark Chiolis
  • Craig German
5:15 pm – 5:30 pm
Beat the Clock - ROUND 2!

Our 5 experts from Round 1 have EXACTLY 2:00 each to give us their closing observations on the thought leadership of the day, as well as one parting thought for us to take away as we prepare to become eSports players.

  • Tom Sahara, Turner
  • Darrell Wenhardt
  • Michael Little

 

5:30 pm
Official End of Program
5:30 pm – 6:00 pm
Overtime: Post-Game Analysis

Tuesday, February 12 | HPA Supersession

8:00 am – 6:30 pm
Registration Open
9:00 am – 5:30 pm
HPA Supersession: Next-Gen Workflows and Infrastructure
12:30 pm – 1:30 pm
Lunch
5:30 pm – 8:00 pm
Innovation Zone with Cocktails (dedicated demo time)

AJA Video Systems, ATTO Technology, Cinnafilm, Colorfront, Digital Anarchy, DigitalGlue, Eizo, Eluvio, GrayMeta, G-Technology, Image Essence, Nagra, Omnitek, OWNZONES Entertainment Technologies, Rohde & Schwarz, Root6, Signiant, SRI International, Teledyne LeCroy, Teradici, The Studio-B&H

Wednesday, February 13 | Roundtables, Individual Sessions, Innovation Zone, Welcome Dinner

7:00 am – 7:00 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtables
  1. Saving large amounts of data at low costs, Meghan McClelland, Versity
  2. Object storage and analytics/hybrid cloud, Erik Weaver, Western Digital
  3. M&E cloud: challenges and solutions, Scott Jeschonek, Microsoft Azure
  4. Immersive audio: separating fact from fiction, Ken Tankel, Linear Acoustic
  5. Intra-file editing, John Harris, Cinedeck
  6. HDMI 2.1 and DisplayPort, Pete Putman, ROAM Consulting
  7. AI for film restoration, Alex Zhukov, Video Gorillas
  8. Salesforce for Hollywood, Roger Vakharia, Salesforce
  9. NABA, DPP, IMF, and content delivery, Chris Lennon, MediAnswers
  10. IT challenges in the wake of a media merger, Kevin Scott, Signiant
  11. Implementing IMF for broadcast & online: a DPP update, DPP & Mr MXF
  12. Immediates: the value of dailies a day earlier, Hugh Calveley, Moxion
  13. SFP-based SMPTE 2110 systems, Roy Folkman, Embrionix
  14. Diverging strategies for media processing deployment, Max Denton, Telestream
  15. Cloud IMF workflows, Adrian Goman, Ownzones Connect
8:30 am – 7:30 pm
Innovation Zone open for appointments

See program below for dedicated Innovation Zone hours

8:30 am – 8:45 am
Breathe
8:45 am – 8:55 am
Welcome
  • Seth Hallen, HPA
8:55 am – 9:15 am
Introduction & Technology Year in Review
  • Mark Schubin
9:15 am – 10:00 am
Washington Update

A lot has happened in the legislative/regulatory/legal world since last year. How does it affect you? Find out from our resident expert.

  • Jim Burger, Thompson Coburn LLP
10:00 am – 10:30 am
Deep Fakes

It might seem nice to be able to use actors long dead, but the concept of “fake news” takes a terrifying new turn with deepfakes, the term that Wikipedia describes as a portmanteau of “deep learning” and “fake.” Although people have been manipulating images for centuries – long before the creation of Adobe Photoshop – the new AI-powered tools allow the creation of very convincing fake audio and video. We’ll show examples of deep fakes, describe how they’re created, and ask if and how content distributors can guard themselves from being purveyors of fake news.

  • Moderator: Debra Kaufman, ETCentric
  • Marc Zorn, HBO
  • Ed Grogan, Department of Defense
  • Alex Zhukov, Video Gorillas
10:30 am – 10:45 am
Refreshment Break
10:45 am – 11:00 am
The Netflix Media Database

An optimized user interface, meaningful personalized recommendations, efficient streaming and a high-quality catalog of content are the principal factors that define the end-user Netflix experience. A myriad of business workflows of varying complexities come together to realize this experience. Under the covers, they use computationally expensive computer vision, audio processing and natural language processing based media analysis algorithms. These algorithms generate temporally and spatially dynamic metadata that is shared across the various use cases. The Netflix Media DataBase (NMDB) is a multi-tenant, data system that is used to persist this deeply technical metadata about various media assets at Netflix and that enables querying the same at scale. NMDB is built using the best practices of the Netflix micro-services framework. NMDB uses concepts from SMPTE IMF and ISO BMFF to efficiently model the media timeline across a vast category of use-cases, enabling a uniform search and mining interface. The “shared nothing” distributed database architecture allows NMDB to store large amounts of media timeline data, thus forming the backbone for various Netflix media processing systems.

  • Rohit Puri, Netflix
11:00 am – 11:30 am
AI Film Restoration at 12 Million Frames per Second
  • Alex Zhukov, Video Gorillas
11:30 am – noon
Is More Media Made for Subways Than for TV and Cinema? (And Does it Make More $$$?)
  • Andy Quested, BBC
noon – 1:58 pm
Lunch (dedicated Innovation Zone time)
1:58 pm – 2:00 pm
Quiz answer & announcements
2:00 pm – 2:30 pm
Broadcasters Panel
  • Moderator: Matthew Goldman, MediaKind
  • Del Parks, Sinclair Broadcast Group
  • Skip Pizzi, National Association of Broadcasters
  • Dave Siegler, Cox Media Group and Pearl TV
  • Richard Friedel, FOX
2:30 pm – 2:50 pm
CES Review

Once again, Pete Putman traveled to Las Vegas to see what’s new in the world of consumer electronics.

  • Peter Putman, ROAM Consulting
2:50 pm – 3:15 pm
8K: Whoa! How'd We Get There So Quickly?
  • Peter Putman, ROAM Consulting
3:15 pm – 3:20 pm
Issues with HDR Home Video Deliverables for Features
  • Josh Pines, Technicolor
3:20 pm – 3:35 pm
Refreshment Break
3:35 pm – 5:20 pm
HDR “Mini” Session
3:35 pm – 3:40 pm
HDR Intro
  • Seth Hallen, Pixelogic
3:40 pm – 4:00 pm
Ambient Light Compensation for HDR Presentation
  • Don Eklund, Sony Pictures Entertainment
4:00 pm – 4:20 pm
4K HDR in Anime
  • Haruka Miyagawa, Netflix
4:20 pm – 4:40 pm
Pushing the Limits of Motion Appearance in HDR
  • Richard Miller, Pixelworks
4:40 pm – 5:20 pm
Downstream Image Presentation Management for Consumer Displays
  • Moderator: Michael Chambliss, International Cinematographers Guild
  • Michael Keegan, Netflix
  • Annie Chang, UHD Alliance
  • Steven Poster, ASC, International Cinematographers Guild
  • Toshi Ogura, Sony
5:20 pm – 5:45 pm
Solid Cinema Screens with Front Sound: Do They Work?

Direct-view displays bring high image quality in the cinema but suffer from low pixel fill factor which can lead to heavy moiré and aliasing patterns. Cinema projectors have a much better fill factor which avoids most of those issues even though some moiré effect can be produced due to the screen perforations needed for the audio. With the advent of high contrast, EDR, and soon HDR image quality in cinema, it was noticed that the screen perforations have an effect on the perceived brightness and contrast from the same image, though the effect has never been quantified since some perforations had always been needed for cinema audio. Now that high quality cinema audio system are available which are not requiring screen perforations, it appears necessary to quantify this effect.

In addition to luminance measurements, we are evaluating the perception of brightness in HDR using half-plain/half-perforated screens and two projectors, allowing projector power levels to be adjusted to achieve perceptible matches, therefore allowing the effect of perforations on brightness perception to be quantified. Contrast ratio measurement data will be provided and discussed as well.

  • Julien Berry, Delair Studios
5:45 pm – 6:00 pm
What Just Happened? A Review of the Day by Jerry Pierce & Leon Silverman
6:00 pm – 7:30 pm
Innovation Zone Open (dedicated demo time)
7:30 pm – 9:30 pm
Welcome Dinner

Thursday, February 14 | Roundtables, Individual Sessions, Innovation Zone

7:15 am – 5:30 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtables
  1. Scalable metadata, Meghan McClelland, Versity
  2. Why object storage for M&E? Erik Weaver, Western Digital
  3. M&E cloud: challenges and solutions, Scott Jeschonek, Microsoft Azure
  4. Immersive audio: separating fact from fiction, Ken Tankel, Linear Acoustic
  5. Intra-file editing, John Harris, Cinedeck
  6. 8K: Really? Pete Putman, ROAM Consulting
  7. Washington update follow-up, Jim Burger, Thompson Coburn
  8. Salesforce for Hollywood, Roger Vakharia, Salesforce
  9. Microservices and media –made for each other? Chris Lennon, MediAnswers & John Footen
  10. Right sizing media services in the cloud, Ian Hamilton, Signiant
  11. Implementing IMF for broadcast & online: a DPP update, DPP & Mr MXF
  12. Immediates: the value of dailies a day earlier, Hugh Calveley, Moxion
  13. SFP-based SMPTE 2110 systems, Roy Folkman, Embrionix
  14. Diverging strategies for media processing deployment, Max Denton, Telestream
  15. Studio-in-the-cloud via IMF, Aaron Sloman, Ownzones Media Network

 

8:30 am – 2:00 pm
Innovation Zone open for appointments.

See program below for dedicated Innovation Zone hours

8:30 am – 8:43 am
Breathe
8:43 am – 8:45 am
Quiz answer & announcements
8:45 am – 9:10 am
A Study Comparing Synthetic Shutter and HFR for Judder Reduction
  • Ianik Beitzel, ARRI and Stuttgart Media University (HdM)
  • Aaron Kuder, ARRI and Stuttgart Media University (HdM)
9:10 am – 9:30 am
Using Drones and Photogrammetry Techniques to Create Point Cloud Scenes

Drone aerial photography may be used to create multiple geotagged images that are processed to create a 3D point cloud set of a ground scene. The point cloud may be used for production previsualization or background creation for videogames or VR/AR new-media products.

  • Eric Pohl, Singularity Imaging
9:30 am – 10:15 am
Remote and Mobile Production Panel

With a continuing appetite for content from viewers of all the major networks, as well as niche networks, streaming services, web, eGames/eSports, and venue and concert-tour events, the battle is on to make it possible to watch almost every sporting and entertainment event that takes place, all live as it is happening.  Join these key members of the remote and mobile community talking about what’s new for this area and what the workflows are behind the content production and delivery in today’s fast-paced environments.  Expect to hear about new REMI applications, IP workflows, AI, UHD/HDR, eGames, and eSports.

  • Moderator: Mark Chiolis, Mobile TV Group
  • Wolfgang Schram, PRG
  • Scott Rothenberg, NEP
  • Nick Garvin, Mobile TV Group
10:15 am – 10:30 am
Refreshment Break
10:30 am – 11:00 am
IMSC 1.1: A Single Subtitle and Caption Format for the Entertainment Chain

IMSC is a W3C standard for worldwide subtitles/captions, and the result of an international collaboration. The initial version of IMSC (IMSC 1) was published in 2016, and has been widely adopted, including by SMPTE, MPEG, ATSC, and DVB. With the recent publication of IMSC 1.1, we now have the opportunity to converge on a single subtitle/caption format across the entire entertainment chain, from authoring to consumer devices. IMSC 1.1 improves on IMSC 1 with support for HDR, advanced Japanese language features, and stereoscopic 3D. Learn about IMSC’s history, capabilities, operational deployment, implementation experience, and roadmap — and how to get involved.

  • Pierre-Anthony Lemieux, Sandflow Consulting (supported by MovieLabs)
  • Dave Kneeland, Fox
11:00 am – 11:30 am
ACESNext and the Academy Digital Source Master: Extensions, Enhancements, and a Standardized Deliverable
  • Andy Maltz, Academy of Motion Picture Arts & Sciences
  • Annie Chang, Universal Pictures
11:30 am – Noon
Mastering for Multiple Display and Surround Brightness Levels Using the Human Perceptual Model to Insure the Original Creative Intent Is Maintained

Maintaining a consistent creative look across today’s many different cinema and home displays can be a big challenge, especially with the wide disparity in possible display brightness and contrast as well as the viewing environments or surrounds. It is not practical to have an individual creative session for every possible combination. Even if this were to be done, maintaining creative consistency would be very difficult at best.

By utilizing the knowledge of how the human visual system works, the perceptual model, processing source content to fit a given displays brightness and surround can be automatically applied while maintaining the original creative intent with little to no trimming.

  • Bill Feightner, Colorfront
Noon – 1:58 pm
Lunch and Final Innovation Zone Time (dedicated demo time)
1:58 pm – 2:00 pm
Quiz answer & announcements
2:00 pm – 2:45 pm
Cloud: Where Are We Now?
  • Moderator: Erik Weaver, Western Digital
  • Tim Claman, Avid
  • Jeff Kember, Google
  • Marco Rota, Microsoft
2:45 pm – 3:15 pm
Digitizing Workflow - Leveraging Platforms for Success

While the business of content creation hasn’t changed much over time, the
technology enabling processes around production, digital supply chain and marketing
resource management among other areas have become increasingly complex. Enabling an
agile, platform-based workflow can help in decreasing time and complexity but cost, scale
and business sponsorship are often inhibitors in driving success. Driving efficiency at scale
can be daunting but many media leaders have taken the plunge to drive agility across their
business process. Join this discussion to learn best practices, integrations, workflows and
techniques that successful companies have used to drive simplicity and rigor around their
workflow and business process.

  • Roger Vakharia, Salesforce
3:15 pm – 3:30 pm
Refreshment Break
3:30 pm – 3:55 pm
Leveraging Machine Learning in Image Processing

How to use AI (ML and DL networks) to perform “creative” tasks that are boring
and humans spend time doing but don’t want to (working real world examples included).

  • Rich Welsh, Sundog Media Toolkit
3:55 pm – 4:20 pm
Leveraging AI in Post Production: Keeping Up with Growing Demands for More Content

Expectations for more and more content are continually increasing – yet staff sizes remain the same or only marginally bigger – how can advancements from machine
learning help content creators? AI can be an incredible boon to remove repetitive tasks and tedious steps allowing humans to concentrate on the creative; ultimately AI can provide the one currency creatives yearn for more than anything else: Time.

  • Van Bedient, Adobe
4:20 pm – 5:20 pm
Deploying Component-Based Workflows: Experiences from the Front Lines

The content landscape is shifting, with an ever-expanding essence and metadata repertoire, viewing experiences, global content platforms and automated workflows. Component-based workflows and formats, such as the Interoperable Master Format (IMF) standard, are being deployed to meet the challenges brought by this shift. Come and join us for a first-hand account from those on the front-lines.

  • Moderator: Pierre-Anthony Lemieux, Sandflow Consulting (supported by MovieLabs)
  • Lucas Carboni, Fox
  • Greg Geier, Sony Pictures
  • Chris Fetner, Netflix
  • Usman Shakeel, Amazon
  • Benjamin Sos, Disney
5:20 pm – 5:45 pm
Content Rights, Royalties and Revenue Management via Blockchain

The Blockchain Entertainment Economy:  adding transparency, disintermediating the supply chain, and empowering content creators to own, manage and monetize their IP to create sustainable, personal and connected economies.

As we all know, rights and revenue (including royalties, residuals, etc.) management is a major pain point for content creators in the Entertainment Industry. As one recent producer put it: “The process is to cut a deal with a studio, make the movie, release the movie, file a lawsuit, resolve the lawsuit, and then get paid.”

Tokens and smart contracts offer an elegant means to solve that problem. We will explore tokenomic models that do away with accounting opacity and streamline rights, royalties and revenue management thereby freeing content creators to do what they do best.

  • Adam Lesh, SingularDTV
5:45 pm – 6:00 pm
What Just Happened? A Review of the Day by Jerry Pierce & Leon Silverman

Friday, February 15 | Roundtables, Individual Sessions, Post Retreat Treats

7:15 am – Noon
Registration Open
7:30 am – 8:30 am
Breakfast Roundtables
  1. Cloud-storage cost models and gateways, Meghan McClelland, Versity
  2. IMF API for locating assets, Bruce Devlin, Mr MXF
  3. Carrying on the Tradition: Karl Paulsen and Merrill Weiss Question One Another
  4. Blockchain & entertainment: a deeper dive, Adam Lesh, SingularDTV
8:30 am – 8:43 am
Breathe
8:43 am – 8:45 am
Quiz answer & announcements
8:45 am – 9:10 am
SMPTE Update
  • Barbara Lange, SMPTE
9:10 am – 9:30 am
Beyond SMPTE Time Code: The TLX Project

SMPTE Time Code, ST 12, was developed and standardized in the 1970s to support the emerging field of electronic editing.  It has been, and continues to be, a robust standard; its application is almost universal in the media industry, and the standard has found use in other industries.  However, ST 12 was developed using criteria and restrictions that are not appropriate today, and it has many shortcomings in today’s environment.

A new project in SMPTE, the Extensible Time Label (TLX) is gaining traction and appears to have the potential to meet a wide range of requirements.  TLX is designed to be transport-agnostic and with a modern data structure.  Key to the design is a structure of self-identifying TLX Items, each representing data and metadata for a particular attribute such as time or equipment identification, and TLX Profiles specifying requirements and/or constraints for each application.  As the title indicates, the proposed standards will incorporate a mechanism for adding additional TLX Items and TLX Profiles as new applications emerge.

The work is still in the development phase, and we would like the opportunity to present the concepts to the HPA professionals and garner feedback and more application information.

  • Peter Symes
9:30 am – 9:50 am
Blindsided: the Game-Changers We Might Not See Coming

The number one company in the world for gaming revenue makes as much as Sony and Microsoft combined. It isn’t American or Japanese. Marketeers project that by 2019, video advertising on out-of-home displays will be as important as their spending on TV. Meanwhile, a single US tech giant could buy every franchise of the top five US sports leagues. From its off-shore reserves. And still have $50 billion change.

We all know consumers like OTT video. But that’s the least of it. There are trends in the digital economy that, if looked at globally, could have sudden, and profound, implications for the professional content creation industry.

In this eye-widening presentation, Mark Harrison steps outside the western-centric, professional-media industry perspective to join the technology, consumer, and media dots and ask: what could blindside us if we don’t widen our point of view?

  • Mark Harrison, Digital Production Partnership
9:50 am – 10:15 am
Interactive Storytelling: Choose What Happens Next

Looking to experiment with non-linear storytelling, Netflix launched its first interactive episodes in 2017. Both in children’s programming, the shows encouraged even the youngest of viewers to touch or click on their screens to control the trajectory of the story. This presentation delves into how we overcame some of the more interesting technical challenges of the project (i.e., mastering, encoding, streaming), how we utilized SMPTE IMF to streamline the process and why we need more formalized mastering practices for future projects.

  • Andy Schuler, Netflix
10:15 am – 10:40 am
HPA Engineering Excellence Award Winners
  • Moderator: Joachim Zell, EFILM
  • Joe Bogacz, Canon
  • Paul Saccone, Blackmagic Design
  • Lance Maurer, Cinnafilm
  • Michael Flathers, IBM
  • Dave Norman, Telestream
10:40 am – 10:55 am
Refreshment Break (load up on treats before the post-retreat treat)
10:55 am – 11:15 am
The Navajo Strategic Digital Plan
  • John Willkie, Luxio
11:15 am – 11:50 am
Adapting to a COTS Hardware World

There is no question that transitioning to off-the-shelf hardware is clearly one of the biggest topics on all sides of our industry, from manufacturers, software and service providers through to system integrators, facilities and users themselves. It’s also incredibly uncomfortable.

Post-production was an early adopter of specialized workstations (e.g. SGI), and has now embraced a further migration up the stack to COTS hardware and IP networks, whether bare metal, virtualized, hybrid or fully cloud based.

As the industry deals with the global acceleration of formats, platforms and workflows, what are the limits of COTS hardware when software innovation is continually testing the limits of general purpose CPUs, GPUs and network protocols?

This presentation and panel will put the “hidden” issues on the table when it comes to using COTS hardware, from the point of view of users and facility operators as well as manufacturers, services and systems integrators.

  • Moderator: Stan Moote, IABM
  • Paul Stechly, Applied Electronics
  • Thomas Burns, Dell
  • Mike Palmer, Masstech
  • Karl Paulsen, Diversified
11:50 am – 12:10 pm
Academy Software Foundation: Enabling Cross-Industry Collaboration for Open Source Projects

In August 2018, the Academy of Motion Picture Arts and Sciences and The Linux Foundation launched the Academy Software Foundation (ASWF) to provide a neutral forum for open source software developers in the motion picture and broader media industries to share resources and collaborate on technologies for image creation, visual effects, animation and sound. This presentation will explain why the Foundation was formed and how it plans to increase the quality and quantity of open source contributions by lowering the barrier to entry for developing and using open source software across the industry.

  • David Morin, Academy Software Foundation
12:10 pm – 12:30 pm
Blurring the Real and Digital Realms in Location Based Entertainment

Meow Wolf, a New Mexico location-based entertainment start-up, created the first true cross-reality sculpture that blurs the lines between the real and digital realms using Magic Leap. The DIY arts collective built a fully immersive large scale sculpture of an intergalactic mech, called “The Navigator,” that uses a custom made control panel to control an experience in Magic Leap. When users sit on the mech, they are invited to explore a two star solar system with seven planets and solve a set of puzzles. The Navigator is intended to be a teaser for Meow Wolf’s Denver exhibit and explores the use of spatial computing in location based entertainment.

  • Selma Sabera, Meow Wolf
OFFICIAL END OF 2019 HPA TECH RETREAT
12:30 pm – 1:00’ish
Post-Retreat Treat

Jerry’s Guide to Backpacking Photography – Nerd’s Edition

How do you plan both backpacking and photography for a trek in the wilderness for 7+ days? Everything on your back and take GREAT pictures – all in under 40 pounds (food, shelter, camera, power supply, water, etc.).

  • Jerry Pierce
1:00’ish – 1:02’ish
Post-Post-Retreat Treat

The Earliest Idea for an Electronic Camera?

Newly discovered information moves the date for the earliest idea for a video camera back by seven years to an Australian 15-year-old.

  • Mark Schubin

Speakers

Below are bios submitted by some of our 2019 Tech Retreat speakers. We have many more exciting speakers listed on our schedule.

Aaron Kuder

Aaron Kuder

ARRI and Stuttgart Media University (HdM)

Aaron Kuder

Aaron Kuder is a young freelance filmmaker focusing on post production for German TV and cinema films. In 2017 he graduated B.Eng. of Audiovisual Media at Stuttgart Media University (HdM). As a part of his bachelor thesis, he created professional HFR test footage. He can be contacted at aaron.kuder@gmx.net.

Adam Lesh

Adam Lesh

SingularDTV

Adam Lesh

Adam is excited to be a part of bringing blockchain’s power to the entertainment creator community! A career entertainment technology executive, Adam joined SingularDTV in early 2018 to build out an Artist Portal which will provide content management, preparation, publication and post-publication analytics for SingularDTV’s content creators. Now as VP, Technology, Adam provides technical leadership in all aspects of S-DTV’s business functions combining strategic and business planning to ensure that S-DTV adopts technology to best serve the company’s mission, the executive leadership team’s strategy and practical business needs. As a SingularDTV and blockchain evangelist, Adam frequently represents S-DTV at conferences as speaker and panelist.

Andy Schuler

Andy Schuler

Netflix

Andy Schuler

Andy Schuler leads the video engineering team at Netflix, focused on the development of cloud-based digital compression applications and encoding needs for the production of Netflix Originals at unprecedented scale.

HPA Speaker Avatar

Dave Kneeland

Fox

Dave Kneeland

Dave Kneeland is the Director of Technical Development and Support for 20th Century Fox, where he writes and distributes the file based specifications for the post-theatrical workflows. In addition to helping standardize the next generation media workflows at Fox, he has unwittingly become the in-house subtitle guy. The IMSC subtitle test content that he built with his colleagues at Fox has been used by most of the manufacturers from the IMF User Group to ensure proper IMSC encoding and decoding regardless of the tool that is being used.

Dave Siegler

Dave Siegler

Cox Media Group and Pearl TV

Dave Siegler

Dave Siegler is Vice President of Technical Operations for Cox Media Group (CMG) at the company’s Atlanta, Ga. headquarters.

As Vice President of Technical Operations, Siegler is responsible for leading and growing the integrated media company through the rapidly changing technologies and consumer demands. Specifically, he manages CMG’s Technical Operations groups to integrate new technologies and processes across various platforms for CMG’s 14 broadcast television stations, one local cable television station and 57 radio stations.

Prior to his current position, Siegler was Cox’s Director of Broadcast Operations & Engineering for the company’s television operations in Charlotte, NC and served 13 years in various positions with Post-Newsweek Television Stations.

Dave is a Fellow Member of the Society of Motion Picture and Television Engineers and is a recipient of Broadcasting & Cable’s Technology Leadership Award.

He serves as Chair of the ATSC 3.0 Personalization Interactivity & Interactivity Implementation Team, serves as Chair of NAB’s Television Technology Committee and is a member of the Association of Federal Communications Consulting Engineers, Society of Motion Picture and Television Engineers, He sits on the Board of Directors of the ATSC and the Institute of Electrical and Electronics Engineers Broadcast Technology Society.

Don Eklund

Don Eklund

Sony Pictures Entertainment

Don Eklund

Don Eklund has been a part of the development and launch of multiple consumer entertainment formats since starting his career at Sony. He developed the operation that launched DVD at Sony Pictures and went on to oversee the development of software tools and hardware systems which supported compression, authoring and quality control of Blu-ray. Don continues to participate in industry standards organizations and consortiums which focus on next generation entertainment, content security and delivery systems. He has been granted numerous patents on 3D, content security and content authoring.

Ed Grogan

Ed Grogan

Department of Defense

Ed Grogan

Edward T. Grogan received his BSEE and MSEE from Drexel University. He is now in his 43rd year working for the Department of Defense on advanced technologies. In the past he was one of the lead engineers within the DoD who helped define progressive HDTV as the format for DoD and industry. He is currently working in a field that he brought into the DoD, and adapted to government needs. In his off time he supports local community and school theatre productions by providing sound and video (now 4K HDR) to the education environment. He is a member of SMPTE, HPA and the Visual Effects Society.

Eric Pohl

Eric Pohl

Singularity Imaging

Eric Pohl

Eric has been deploying new technology in media facilities for 30 years. He has a BSEE from Rensselaer Polytechnic Institute and a MSEE from NYU/Brooklyn Polytechnic.

Having worked at Television Networks, Equipment manufacturers, and Systems Integrators, Eric has a wide and deep view of emerging media technology. Currently Eric has been focusing on Drone image acquisition and image processing.

Ianik Beitzel

Ianik Beitzel

ARRI and Stuttgart Media University (HdM)

Ianik Beitzel

Ianik Beitzel is a Student at the Hochschule der Medien in Stuttgart. His field of study is “Audiovisual Media” with emphasis on TV and Cinema technology.He recently finished his Master Thesis on Reduction of Judder Artefacts using Synthetic Shutter.Currently he is employed as a camera assistant at the “Bayrischer Rundfunk”, a public-service radio and television broadcaster.You can reach Ianik at ianik.beitzel@hotmail.com.

Joachim Zell

Joachim Zell

EFILM

Joachim Zell

Joachim Zell currently serves as VP of Technology at EFILM/Deluxe, where he designs and monitors production workflows from onset production to the movie release. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank and before that he was Marketing Manager Americas at Grass Valley Thomson. During his time in London Joachim worked as Product Manager digital film systems for Pandora Int.He supports SMPTE as Hollywood Section Manager and served on the ASC Technology committee that defined the ASC CDL standard and holds the position of ACES Project Vice Chair at the Academy of Motion Picture Arts and Science.Joachim holds a Master’s Degree in Film and Television Engineering and was co-writer on 4x image processing patents.

Joe Bogacz

Joe Bogacz

Canon

Joe Bogacz

Joe Bogacz joined Canon in 1989, after a successful career as a professional photographer, video editor and cameraman.

Joe is involved with helping launch of Canon imaging products,third party relationships, and product and feature development. He is an integral part of Canon’s efforts to communicate the needs of industry professionals to the engineers and teams who design the imaging solutions and products of tomorrow.

Over his career, Joe has been involved with many facets of imaging including the seismic changeover from analog to digital, SD to HD ,the adoption of 4K ,and the preparation for 8K. Currently Joe is focused on Canon’s Reference Display business. Joe is a member of SMPTE, an Associate Member of the American Society of Cinematographers(ASC), and a committee participant on The Academy’s ACES project.

Josh Pines

Josh Pines

Technicolor

Josh Pines

joshua is currently in charge of imaging and color science projects at technicolor digital intermediates, which provides the motion picture industry with digital color correction processes for theatrically released films.

he joined technicolor after more than 10 years at industrial light & magic, where he supervised their film scanning/recording department from its inception, and worked extensively with both traditional and digital cinema technologies. he started his career teaching film courses at the cooper union in new york city after earning his degree in electrical engineering there. he began working in visual effects at MAGI in 1982 at the tail end of their work on “tron”, went on to lead the computer graphics division at r/greenberg associates in new york city, and then supervised film effects and film recording at degraf/wahrman in los angeles before working for ilm. he has received two technical achievement awards from the academy of motion picture arts and sciences and the herbert kalmus award from smpte, has had his gender identity confirmed when smpte named him a fellow, and has credits on several zillion feature films.

joshua has always thought that computers could be a useful tool in making movies better, and he still hopes that one day this may come true.

Karl Paulsen

Karl Paulsen

Diversified

Karl Paulsen

Karl Paulsen is Chief Technology Officer for Diversified. He supports and directs the company’s consulting and technology-driven broadcast engineering services; focusing on long term strategic planning, workflow analysis, media asset management and storage solutions technologies. Karl has held senior engineering management positions at systems integration companies and broadcast television stations since the early-1980s.

A Fellow of the Society of Motion Picture & Television Engineers (SMPTE), he has been active in the SMPTE standards development processes since 1986. Karl is an SBE Life Member, SBE Certified Professional Broadcast Engineer and a member of the VSF, AES and IEEE. His monthly TV Technology column has provided the industry with information on media workflow practices, storage and IP technologies for over 25 years.

Mark Chiolis

Mark Chiolis

Mobile TV Group

Mark Chiolis

Mark Chiolis is the Director of Business Development for Mobile TV Group (MTVG), which provides facilities for over 4,000 live professional and college sports events with more than 35 mobile units based throughout the U.S. MTVG has been leading the 4K/UHD/HDR live event production with key broadcasters, networks and distribution companies.

Mark is currently working to interface with customers and partners to develop and support MTVG’s entertainment, egames, and esports events with current and new trucks.

Prior to MTVG, Chiolis worked in marketing, business development, and sales for Grass Valley, Thomson, Technicolor, Philips, and BTS as well as at television stations KMUV, KRBK and KVIE.

Chiolis is an active board member of the HPA, an associate member of the American Society of Cinematographers, past section manager of SMPTE, member of STE, SBE and California Broadcasters Association.

Mark Schubin

Mark Schubin

Mark Schubin

Multiple-Emmy-award-winning SMPTE Fellow Mark Schubin has been working in television since 1967, writing about it since 1972, and chairing the HPA Tech Retreat program since 1998. He has shot for the Rolling Stones, lit Luciano Pavarotti, mixed Stevie Wonder, hooked up the TV in Eric Clapton’s bedroom, and performed forensic analysis for the Woody Allen/Mia Farrow child-custody battle. He worked on Japan’s first regularly scheduled HDTV broadcast, Kazakhstan’s first news network, and Hong Kong’s first cable-TV system. He has also worked on standards ranging from the VU meter to digitally compressed video transmission to the national TV system of Barbados. His clients range from the Metropolitan Opera to Sesame Street, MTV, The News Hour, the AFL-CIO, the U.S. Congress, and the World Book Encyclopedia. His writing has been translated into French, Japanese, Russian, and Spanish. His blog, http://www.schubincafe.com, is archived by the Library of Congress.

Schubin has also sung at most of the great opera houses of the world, appeared inside the penguin enclosure of the Central Park Zoo, and piloted a blimp from Coney Island to the Statue of Liberty. He once lent Meg Ryan a dinosaur and another time was sandwiched between Helen Hunt and Kyra Sedgwick. He is a contributor to The Coward’s Almanack and is Minister of Information of the Provisional Government-in-Exile of Redonda. The Flying Karamazov Brothers failed to teach him to juggle. He has been named the official opera archivist of American Way magazine, somehow made it into one of the obituaries for Steve Jobs, and shared a news story with Aretha Franklin.

Marvin Kitman, writing for The Los Angeles Times syndicate, called him “a leading thinker.” In the acknowledgements to his book Fast Forward: Hollywood, the Japanese, and the VCR Wars, James Lardner of The New Yorker wrote of Schubin that “he has the spectacularly rare ability to make technical matters clear to a nontechnical person.” Graham Binns of London’s Rediffusion Group said in the European publication Intermedia, “He has a complete mastery of the technical background to video. He

rattles off data and ideas with fluency and with wit.” Director Robert Altman said of him, “We have our quiet fun together.”

In 2014, for their 75th anniversary, the National Baseball Hall of Fame co-sponsored his lecture on “Baseball and Opera.” He sometimes wears pants and shoes.

Michael Flathers

Michael Flathers

IBM

Michael Flathers

Currently CTO of Aspera, an IBM Company, Mike Flathers has more than 20 years of software development experience. He has a passion for pushing the technology envelope and has been a primary contributor and visionary for Aspera FASPStream.

Throughout his career, Flathers has focused on enabling third-party technology integrations by creating software solutions and APIs. He has deep video experience having been CTO at Sorenson Media prior to joining Aspera. At Sorenson Media, Flathers led the development of Sorenson VCast, one of the industry’s first online video delivery platforms, and Sorenson VRS, a video relay service empowering communication for the deaf and hard-of-hearing community.

Flathers also spent 14 years at Novell after the company acquired Excelan. He was a lead developer for the LANWorkplace product, the first suite of TCP/IP utilities for DOS and Windows.

Nick Garvin

Nick Garvin

Mobile TV Group

Nick Garvin

Nick Garvin is the Chief Operating Officer for Mobile TV Group (MTVG). This includes all strategic partnerships, day-to-day operations for its mobile production unit fleet covering over 4,000 live events annually, and its audio/video systems manufacturing facility called Colorado Studios. MTVG has led live 4K HDR productions in the U.S. covering the PGA Tour, NBA, NHL, college football, entertainment, and corporate events for many of the top Fortune 500 companies.

Garvin is also the founder of Stackup, an education technology company that uses artificial intelligence to deliver metrics on students reading and learning on the web to K-12 school districts around the United States. Stackup is among few certified Google partners, and his work on this technology put him into Forbes 30 under 30 class of 2018.

Nick holds a Bachelor of Science in Business Administration from the Eller College of Management, along with an executive education from the Wharton School of the University of Pennsylvania.

Richard Miller

Richard Miller

Pixelworks

Richard Miller

Richard Miller is a technology executive at PIxelworks. He is currently focused on ways to extend creative reach for motion in High Dynamic Range.

Scott Rothenberg

Scott Rothenberg

NEP

Scott Rothenberg

Scott Rothenberg is NEP’s Senior Vice President of Technology & Asset Management. In his current role, Scott focuses on understanding and matching clients’ needs with NEP’s technical capabilities and capacity. He works tirelessly across all of NEP’s divisions to ensure that the right equipment is always in the right place—and that NEP is always working to develop technical solutions to meet emerging client needs. In addition, Scott is responsible for improving NEP’s internal operations and processes, and works with key vendors to source and develop specialized equipment.

After working as a freelance technician, Scott started with NEP in 1995 as a maintenance engineer after working as a freelance technician, providing engineering and operational support for television crews and solving all manner of problems under the pressure of live television. Scott has been a member of three Emmy Award-winning NEP technical crews (twice for NASCAR and once for PokerDome), and won a CableACE Award in 1995 for his work on “Ripken’s 2131st Game” for HTS.

Selma Sabera

Selma Sabera

Meow Wolf

Selma Sabera

Selma is an emerging technology leader with over two decades of experience in media and entertainment. She started her career in Belgrade, Serbia as a technical director and online video editor at a national television station while studying mathematics. When she immigrated to the U.S. in 1998, she obtained a degree in electrical engineering and worked in Bay Area companies like Pixar, ILM, and Lucasfilm as a media technologist. In 2017 she joined Meow Wolf’s technology team bringing years of experience in scaling teams and technology. Selma is now leading Meow Wolf’s cross-reality R&D initiatives in location-based entertainment merging physical and digital art into new interactive experiences.

Steven Poster

Steven Poster

ASC, International Cinematographers Guild

Steven Poster

Steven Poster, ASC has shot a wide variety of motion pictures including “Rocky V,” “Big Top Pee-wee,” “Cat’s and Dogs – The Revenge of Kitty Galore,” “The Box,” “Donnie Darko,” “Southland Tales,” (screened in competition at the 2006 Cannes Film Festival), and most recently, “Amityville: The Awakening” for director Franck Kalfoun and Dimension Films.

For the small screen, Poster was the cinematographer on “Mrs. Harris,” “Roswell,” “Color of Justice” and “Courage”–all critically acclaimed television movies—as well as on the first episode of the Netflix series “Hemlock Grove,” executive produced by Eli Roth. Poster also shot “Like a Prayer,” the controversial, award-winning Madonna video.

Poster was nominated for an Emmy Award for Outstanding Cinematography for a Miniseries or Movie for Phyllis Nagy’s “Mrs. Harris” and for an American Society of Cinematographers (ASC) Award for Best Cinematography on Ridley Scott’s “Someone to Watch Over Me.”

Poster is currently National President of the International Cinematographers Guild (ICG), Local 600. He was formerly President of the ASC, where he was responsible for reinvigorating the ASC Technology Committee.

Tom Sahara

Tom Sahara

Turner Sports

Tom Sahara

Tom Sahara serves as vice president of operations and technology for Turner Sports. A seasoned veteran of the broadcast industry, Sahara has been with Turner Broadcasting since 1997 overseeing the remote broadcast facilities for Turner Sports technical operations and IT departments, which includes the day-to-day operations of live sports productions seen on TBS and TNT as well as supporting infrastructure for the Turner Sports online properties. Sahara also oversees remote operations and technology for NCAA Men’s Basketball on TBS, TNT and truTV, as well as remote operations of events presented on NCAA.com. Sahara also serves as the senior liaison with Turner Studios and Network Operations and manages the Sports Library operations. Sahara is based in Atlanta and reports to Craig Barry, Senior Vice President, Chief Content Officer.

Prior to his current role, Sahara served as the director of technical operations for the Goodwill Games, where he supervised all technical areas, studio and remote production facilities, vendors and crews, technology providers, transmission and communications, as well as budget oversight for operations. He also previously served as the manager of studio engineering for Turner Studios where he managed the technical operations for all live studio productions.

Prior to joining Turner Sports, Sahara was a freelance technical manager for various major television networks covering the NFL, NBA and the NCAA, as well as the 1996, 2000 and 2002 Olympic Games where he directed the technical operations for Olympic sporting events.

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

Wolfgang Schram

Wolfgang Schram

PRG

Wolfgang Schram

Wolfgang Schram is a Broadcast Engineer for PRG based in the PRG Los Angeles office. He is responsible for the design of new systems to support multiple video markets worldwide. With that task he is also accountable for video standards in the engineering department, as well as input with our LED inventory and collaboration on video operating procedures. Since the late 90s, Wolfgang worked as an Engineer in Germany for N-TV, Bahn TV and OB trucks such as Wige Media & Alfa Cam. Wolfgang in his travels to the US resided for 8 years in the United Kingdom working for XL Video, CTVOB, Telegenic and finally PRG.

For the last 10 Years Wolfgang has been working in the music business as a touring Video Engineer. Some of his clients are Beyoncé, Drake, The Rolling Stones, Paul McCartney, Queen and Paul Rogers as well as U2 and Lionel Richie to name only a few.

In 2014 Wolfgang moved to Los Angeles and became a Chief Engineer for PRG Nocturne.

Since 2016 Wolfgang is Director of Video Engineering at PRG Los Angeles.

Participating Companies

  1. 20th Century Fox
  2. 21st Century Fox
  3. 3 Ball Entertainment
  4. Academy of Motion Picture Arts and Sciences
  5. Adult Swim
  6. AJA Video Systems
  7. Alpha Dogs, Inc.
  8. ALT Systems
  9. Amazon
  10. Amazon Prime Video
  11. Amazon Web Services, Inc.
  12. AMPAS
  13. Apple
  14. Artisans PR
  15. Aspera, an IBM Company
  16. Atavium
  17. Audio-Video Freelance
  18. Autodesk
  19. Avid
  20. B&H PHOTO VIDEO
  21. BBC
  22. Beachwood Services, Inc.
  23. Broadcast Engineer Consulting
  24. BYU Broadcasting
  25. Canon USA Inc
  26. Cartoon Network – Adult Swim
  27. CBS
  28. CBS Broadcasting, Inc.
  29. CBS TV Network – PitchBlue®
  30. Cerberus Tech Ltd
  31. Channel 4 Television
  32. CineCert, LLC
  33. Cinedeck
  34. CineSys
  35. Cinionic
  36. Cinnafilm, Inc.
  37. CIU
  38. CNN
  39. Cobalt Digital
  40. CODEX
  41. Codex Technologies
  42. Colorfront
  43. Company 3
  44. Cox Media Group
  45. Dalet
  46. Dell EMC
  47. Deloitte
  48. Deloitte Consulting
  49. Deluxe
  50. Department of Defense
  51. Digital Cinema Society
  52. Discovery
  53. Discovery Communications
  54. Diversified
  55. Dolby Laboratories
  56. DPP
  57. DreamWorks Animation
  58. EditShare
  59. EIKON Group
  60. Electronic Visualization Laboratory
  61. Embrionix
  62. Entertainment and Media Technology Marketing, Inc.
  63. Eurofins Digital Media Services
  64. FilmLight
  65. Fox Entertainment
  66. Fox Filmed Entertainment
  67. Fox Networks
  68. Fox Networks Engineering & Operations
  69. Fraunhofer IIS
  70. Freelance
  71. Geoffrey Tully Inc
  72. Grass Valley
  73. Happy Robotz LLC
  74. HBO
  75. HDTVexpert.com
  76. Henninger Media Serivces
  77. Image Essence LLC
  78. International Cinematographers Guild Local 600
  79. intoPIX
  80. Klein Media, LLC
  81. KLRU-TV Austin PBS
  82. Legendary Pictures
  83. Light Iron
  84. Luxio
  85. M2A MEDIA
  86. Madison Square Garden
  87. Magnetic Dreams Inc.
  88. Marquise Technologies
  89. Masstech
  90. MAX Post
  91. MediaKind
  92. MediAnswers
  93. MelroseMAC
  94. Meow Wolf
  95. Merrill Weiss Group LLC
  96. Microsoft Production Studios
  97. Mill Road Technology
  98. Mobile TV Group
  99. Motion Picture Solutions
  100. MSG
  101. MSG Networks
  102. MTS Systems Inc.
  103. NAGRA
  104. NATO
  105. NBC Universal
  106. NEP Group
  107. Netflix
  108. New Media Hollywood
  109. NVIDIA, Inc.
  110. Paramount Studios
  111. PBS
  112. Piksel
  113. Piper Digital
  114. Pisel
  115. PIX System
  116. Pixelogic
  117. Pixelworks
  118. Pop
  119. PRG
  120. Residential Technology Today
  121. Riedel Communications
  122. ROAM Consulting LLC
  123. Rohde & Schwarz
  124. Ross Video
  125. Salesforce
  126. Sandflow Consulting LLC
  127. SDVI Corporation
  128. SIE – Playstation
  129. Signiant
  130. Sinclair Broadcast Group
  131. SinclairDigital
  132. SingularDTV
  133. Singularity Imaging LLC
  134. Skywalker Sound
  135. Sony Electronics, Inc.
  136. Sony Pictures Entertainment
  137. Sony Pictures Television
  138. Spectra Logic
  139. Stark Ravimg Solutions
  140. Symes TV Consulting
  141. Technicolor PostWorks
  142. Technicolor PWNY
  143. Technology Consulting
  144. Tedial
  145. Teledyne LeCroy
  146. Telestream
  147. The Rebel Fleet
  148. The Studio-B&H
  149. Thinklogical, A Belden Brand
  150. Thompson Coburn LLP
  151. Tiger Technology
  152. Totenbleich Engineering
  153. Turner
  154. Turner Sports
  155. TV Technology
  156. Twentieth Century Fox Film Corporation
  157. Universal Pictures
  158. Unknown, LLC
  159. Versity
  160. Viacom
  161. Visible Light
  162. Warner Bros
  163. WekaIO
  164. Westcott Tech
  165. Xytech Systems
  166. YouTube
  167. YouTube Original

Our Sponsors

Title Diamond Sponsor

Gold Sponsors

Silver Sponsor

Bronze Sponsor

Star Sponsor

Event Sponsors

Contributing Sponsor

Foundation Members

Innovation Zone

HPA invites individuals and companies to share new and innovative technology with the participants of the HPA Tech Retreat®. The Innovation Zone is where attendees can discover your company’s NEW technology in a space designed for learning and discovery. Bring your latest and greatest innovations that improve how the chain from acquisition to delivery is done.



  • All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone.
  • Approved participants that apply by 31 December will receive the early rate of $850 per Innovation Zone space.
  • Applications submitted and approved after 31 December will pay $950 per Innovation Zone space.

Space Information

Innovation Zone requirements:

Your demonstration must reflect technology that is innovative, game changing and important to entertainment markets including production, post production, broadcast, distribution, OTTs or related areas. It must provide the attendees with solution(s) that are unique and, if possible, demonstrate integrated workflows for distinctive services. Experimental products and new concepts or products are of particular interest. Start ups or creative solutions are most welcome.

You may bring secondary partners to be part of your space and demonstration if it fits within a complete solution that can differentiate the workflow or delivery process from what is available today.

Service companies and solutions providers who have unique, forward thinking offerings in production, post production, broadcast, distribution, OTT’s or a related area are invited to participate.

For the 2019 Tech Retreat, we are looking for innovations in these areas:
SMPTE 2110 and or ATSC 3.0 workflow components and integration
IMF integration – “IMF Row”
Technology that deliver high quality productions at an affordable price point
HDR, UHD for broadcast and distribution systems (including signal measurement)
VR and AR solutions for production, post and distribution
Cinema distribution technology
Distribution systems for digital outlets
Specialty aerial equipment
Video Space technology
Storage and media management with or without the cloud
Monitoring solutions from screen to projection
Gaming technology
AR for live sports

To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.


General Information:

The Innovation Zone is a meeting and networking area which will be open during conference hours as well as dedicated times, including a cocktail reception, two breaks per day, lunch time and prior to the Welcome Dinner. Refer to the program online (when available) for actual times.

No one is required to be with your demo during the entire time the Innovation Zone is open, except during the specific dedicated times listed in the Tech Retreat program. You are also free to make appointments during any open hours.

You may provide white papers and handouts describing the technology you will be showing as well as swag, because everyone loves free Stuff!

Related technologies will be placed in a workflow row that might define what a customer might be looking for to purchase or integrate.

We encourage Tech Retreat Innovation Zone participants to invite clients, other individuals within your company and interested industry professionals to register and visit you at the HPA Tech Retreat. However, please note that there are no guest passes to attend just the Innovation Zone. All attendees must be registered through the Tech Retreat registration site.


Innovation Zone Space Fees:

$850/space – until 31 December 2018 deadline for early application

$950/space – 1 January 2019 onward

Registration and additional services are not included in the Innovation Zone Space Fees.

Innovation Zone Space Fees are Non-Refundable.


Space Information:

The Innovation Zone is one large ballroom. You may apply for more than one space if you have more than one technology to present. An additional fee will apply and this space will be provided on an availability basis.

Each Innovation Zone space will include an 8′×10’ draped area, basic power (20 amp), wired or wireless internet (5 mbs), one table and two chairs. The table will be provided with a black linen cloth or you may use a tablecloth with your logo.

If you have something that requires a separate space, we may be able to provide this on a “limited engagement” basis. Please contact Vincent Maza or Max Ma at innovation.zone@hpaonline.com. Please note that an additional fee will apply.

You may include anything that will fit into the space except an exhibit booth, bar-type unit or anything that will block full view or limit accessibility to the spaces around you. A small cove for monitors, racks, and stands, if they don’t block a view, will most likely be permitted. If there’s a question about this, please contact Vincent Maza or Max Ma at innovation.zone@hpaonline.com.

Select additional furniture (e.g. high boy table, high stools) may be ordered through the hotel vendor, Encore.

A/V equipment may be ordered through the hotel vendor, Encore.

Internet service, whether hard line or WI-FI, in the Innovation Zone is separate from what HPA provides in the conference ballroom and a basic 5 mbs connection is included with each space. Any additional bandwidth must be ordered through the hotel vendor, Encore.

Links to all forms will be provided upon acceptance of your demo.

If your application is accepted you will be sent further information and be asked to register for the Tech Retreat and confirm your Innovation Zone space by submitting payment.

Confirmation of your space in the Innovation Zone is a commitment to have your demonstration set up from Tuesday through Thursday according to the times listed in the Program.

As mentioned above, while your Innovation Zone demo does not need to be staffed at all times, there are specific times within the program during which Innovation Zone Staff is required to be present. All persons staffing your demo MUST have a valid and individual registration for the event. Those wishing to attend the HPA Tech Retreat conference program may register for the HPA Tech Retreat Full Conference package or for a Daily Registration package (for day(s) attending). Those who will ONLY be attending the Innovation Zone can register for an “Innovation Zone Tech” package (up to 2 Tech registrations permitted per Innovation Zone space). HPA Tech Retreat registrations may be purchased now (Early Bird Pricing is available through 31 December 2018). Innovation Zone Tech registration instructions will be provided upon approval of your demo. Please note that as the Innovation Zone is a part of the HPA Tech Retreat conference experience, there is NO separate registration for the Innovation Zone. Access to the Innovation Zone is ONLY granted with an HPA Tech Retreat registration or an Innovation Zone Tech registration.

Please contact events@hpaonline.com with any registration-related questions.

The HPA Tech Retreat has a number of Press attending. Press are requested to respect your wishes to be off-the-record or enter into an NDA, but you will need to arrange this directly with them. It is not required as part of HPA issuing a Press Pass.

Innovation Zone Participants

  • AJA Video Systems
  • ATTO Technology, Inc.
  • Cinnafilm, Inc.
  • Colorfront
  • Digital Anarchy
  • DigitalGlue
  • Eizo Inc.
  • Eluvio
  • GrayMeta
  • G-Technology
  • Image Essence LLC
  • NAGRA
  • Omnitek
  • OWNZONES Entertainment Technologies
  • Rohde & Schwarz
  • Root6
  • Signiant
  • SRI International
  • Teledyne LeCroy
  • Teradici
  • The Studio-B&H

Innovation Zone Schedule

Subject to change

Monday, 11 February

  • 8:00 am – 5:15 pm

    Load in of equipment to the hotel

  • 3:30 pm – 7:30 pm

    Innovation Zone opens for set up


Tuesday, 12 February

  • 9:00 am – 2:00 pm

    Final time for arrival and set up of demos at the hotel

  • 2:30 pm

    Set up of demos must be complete

  • 5:30 pm – 8:00 pm

    Innovation Zone Cocktail Reception


Wednesday, 13 February

  • 8:30 am – 7:30 pm

    Innovation Zone is open

  • 10:30 – 10:45 am

    Break in Innovation Zone

  • 12:00 – 1:58 pm

    Innovation Zone will be open during lunch

  • 3:20 – 3:35 pm

    Break in Innovation Zone

  • 6:00 – 7:30 pm

    Cash Bar in Innovation Zone


Thursday, 14 February

  • 8:30 am – 2:00 pm

    Innovation Zone open

  • 10:15 – 10:30 am

    Break in Innovation Zone

  • 12:00 – 1:58 pm

    Innovation Zone will be open during lunch

  • After lunch

    Break-down and move out of Innovation Zone

  • 7:00 pm

    All equipment must be out of the Innovation Zone


Friday, 15 February

  • 8:45 am – 12:30

    Tech Retreat Sessions

  • 2:00 pm

    Equipment must have been shipped out from the hotel

    If anything is left until Monday, arrangements must be made directly with the hotel for storage and a fee may be charged.

Call for Proposals

The Hollywood Professional Association (HPA) has opened the call for proposals for the 2019 HPA Tech Retreat.® Key portions of the programming – the main program and the breakfast roundtables – are determined via this call for proposals. The HPA Tech Retreat will take place February 11-15 2019 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA (Palm Springs area). Now in its 24th year, the event in Palm Springs attracts a wide array of distinguished attendees and speakers and engages leaders from every facet of the content ecosystem. It is one of the most important annual events for individuals and companies engaged in the creation, management, and dissemination of content in the dynamic landscape of distribution environments.

Proposals, which are informal in nature and can be as short as a few sentences in length, must be submitted by the would-be presenter. Submitters will be contacted if the topic is of interest. Presentations in the main program are typically of half-hour duration, including set-up and Q&A.


The deadline to submit main program proposals is end of day, Friday, October 26, 2018. Submissions should be sent to tvmark@earthlink.net.


Main Program - Submission Deadline October 26 2018

Call for Proposals: Main Program

The main program presentations, which are strictly reserved for marketing-free content, take place Wednesday February 13 through Friday February 15, after TR-X (Tech Retreat eXtra) and the supersession on Monday and Tuesday, respectively. According to program maestro Mark Schubin, “For the main program, ANYTHING related to moving images and associated sounds [is fair game], including (but not limited to) alternative content for cinema, bit-rate reduction, contrast-sensitivity, digital rights management, energy use for HDR TV sets, forensic analysis, gigapixel imaging, higher frame rates, immersive sound, just-valuable-differences, kleptomania in distribution, long GOPs in an era of rapid changes, multi-language subtitling, near-field communications, open-source processing, psychophysics, quantum entanglement for zero latency, reclining seats in cinemas, soundfields, terabit transmission, ultra-high-whatever, virtual reality, wider color gamut, x-rays in 8K, young interpupilary distances, and zoom lenses for 32K imaging. So are haptic, olfactory, and gustatory applications.” With this far-ranging call, “from scene to seen and gear to ear,” the main program is sure to be as inventive, intriguing, and leading edge as in previous years.

Proposals for main program presentations are short and informal and must be submitted by the proposed presenter. Schubin notes, “A sentence or two is usually sufficient and if those few sentences are of interest, submitters will be contacted.” Presentations in the main program are typically of half-hour duration, including set-up and Q&A (if any). Longer or shorter presentations can sometimes be accommodated. Panels are typically longer, and submissions for panels should include the panelists and moderator (arranging panelists and moderators is the presenter’s responsibility).

The deadline to submit main program proposals is the end of the day on Friday, October 26 2018. Proposals should be sent directly to Mark Schubin at tvmark@earthlink.net.

In the event a submission is not promptly acknowledged, submitters should contact Mr. Schubin to confirm receipt. Decisions are expected by the beginning of December.

Breakfast Roundtables

Call for Proposals: Breakfast Roundtables

Breakfast roundtables begin at 7:30 AM on four mornings during the retreat, Wednesday to Friday. Schubin notes, “The breakfast roundtables can include marketing information, and table moderators are free to teach, preach, inquire, ask, call-to-task, sell, or do anything else that keeps conversation flowing for an hour.” The HPA Tech Retreat roundtables are a popular part of the Tech Retreat, and offer attendees and experts the chance to dig in and converse on important topics.

There is no vetting process for breakfast roundtables. No retreat registration discount is conveyed by moderating a breakfast roundtable, and all breakfast roundtable moderators must be registered for the retreat. Proposals for breakfast roundtables may only be submitted by their proposed moderators to Mark Schubin at tvmark@earthlink.net. Opportunities to present a breakfast roundtable are competitive, and spots fill quickly. Even though there is no deadline, once the maximum number of tables is reached (32 per day), no more can be accepted. Wednesday and Thursday typically fill to the limit; Friday often doesn’t. Proposals should include the desired day(s) and the desired topic(s).

Further details for the 2018 HPA Tech Retreat will be announced in the coming weeks, including supersession topics, TR-X focus, and Innovation Zone details, as well as seminars and meetings held in advance of the Tech Retreat.

For more information about the 2018 HPA Tech Retreat, visit www.hpaonline.com or call +1 213 614 0860. For sponsorship information, please contact Joyce Cataldo at events@hpaonline.com.

Pricing

Pricing information subject to change.

Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodations.


HPA Tech Retreat Event
11 February – 15 February 2019
at JW Marriott

(All listed dates subject to change)

HPA Tech Retreat All-Access Registration
This conference registration package includes: All provided meals, admission to the Innovation Zone, Monday TR-X Seminar, Tuesday Supersession, Wednesday through Friday Tech Retreat Program, Tuesday Innovation Zone Cocktail Reception, and Wednesday Conference Dinner.

HPA Tech Retreat Conference Registration
This conference registration package includes: All provided meals, admission to the Innovation Zone, Tuesday Supersession, Wednesday through Friday Tech Retreat Program, Tuesday Innovation Zone Cocktail Reception, and Wednesday Conference Dinner.
Monday TR-X Seminar is NOT included.

Registration Options Early Registration through 12/31/2018 Regular Registration through 2/3/2019 (Space Permitting) Onsite Registration (From Feb. 4 Space Permitting)
All-Access Registration (Mon-Fri)
HPA & SMPTE Members $1,595 $1,695 $1,925
Non Members $1,795 $1,895 $2,125
Tech Retreat Speakers, Panel Moderators and Panelists $975 (Receive day of free) $975 (Receive day of free) $975
Tech Retreat Conference Registration (Tues-Fri)
HPA & SMPTE Members $1,395 $1,495 $1,725
Non Members $1,595 $1,695 $1,925
Tech Retreat Speakers, Panel Moderators and Panelists $825 (Receive day of free) $825 (Receive day of free) $825
Credentialed Press Registration
Credentialed Press No Charge No Charge No Charge

 

Registration By Day

Monday, 11 February 2019 – TR-X
Monday seminar is NOT included in conference registration but is included with all-access registration.
Registration Options Early Registration through 12/31/2018 Regular Registration through 2/3/2019 (Space Permitting) Onsite Registration (From Feb. 4 Space Permitting)
TR-X Seminar
HPA & SMPTE Members $350 $375 $400
Non Members $450 $475 $500
 

Tuesday, 12 February – Thursday, 14 February 2019
This registration package includes: All provided meals, admission to the Innovation Zone and Conference Sessions for the day(s) selected, and admission to the Innovation Zone Cocktail Reception (Tuesday registration only), and Conference Dinner (Wednesday registration only).

One Day Registration (Tues Supersession, Weds or Thurs Tech Retreat)
HPA & SMPTE Members $595 $625 $695
Non Members $695 $725 $795
Innovation Zone Cocktail Reception ONLY (Tues)
HPA & SMPTE Members $140 $140 $165
Non Members $165 $165 $195
Welcome Dinner GUEST TICKET (Wed)
Guest Ticket $125 $125 $150
 

Friday, 15 February 2019
This registration package includes: All provided meals and Conference Sessions for Friday.

One-Day Registration (Fri)
HPA & SMPTE Members $325 $350 $375
Non Members $425 $450 $475

 

Innovation Zone

In addition to the Innovation Zone Space fee, conference registration is also required to participate in the Innovation Zone. Visitors must be registered for the one of the following packages: All-Access, Tech Retreat Conference, Registration by Day (Tues-Thurs), or Tuesday Evening Innovation Zone Cocktail Reception. There are no complimentary passes. Accepted Innovation Zone companies are limited to two Innovation Zone Tech registrations per space.

Early Application through 12/31/2018 Regular Pricing starting 1/1/2019 Onsite Registration (From Feb. 4 Space Permitting)
Innovation Zone Space
Innovation Zone Space $850 $950 NA
Innovation Zone Tech Registration
Innovation Zone Tech $900 $900 $925
Innovation Zone Space Fees are Non-Refundable.

Online registration ends 2 February 2019 OR when the event is full. Please be advised that space is limited and always sells out.

You may pay by credit card or check in U.S. dollars only. If paying by check, your payment MUST BE RECEIVED NO LATER THAN 14 JANUARY 2019 in order to confirm your registration. As this event will sell out, we may not be able to hold a registration which is not paid for by the deadline. If there are circumstances which prevent you from doing this, please contact our office. See registration form for complete payment information.

CANCELLATION AND REFUND POLICY

You may cancel your registration online by clicking the link in your confirmation email to View or Edit your registration. Cancellations made by 21 January 2019 will be refunded, less a 10% cancellation fee. In addition, a $35 administrative fee will be charged for any refunds made to registrations paid by check.

NO REFUNDS FOR CANCELLATIONS AFTER 21 January 2019. However, you may transfer a registration to another individual. No fee will be charged for transferred registrations provided the new registrant is of the same registration type (Member or Non-Member). If the new registrant is of a different registration type, the different in price will apply.

For questions or additional information contact: HPA at events@hpaonline.com or 818-273-1482.

Location

The HPA Tech Retreat will take place February 11-15 2019 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA (Palm Springs area).

Elegance and impeccable service are the hallmarks of JW Marriott Desert Springs Resort & Spa. This luxury hotel showcases sophisticated accommodations and an incomparable location in the Coachella Valley, near Palm Springs. Beautifully manicured resort grounds feature waterways that can be traversed by gondolas, as well as a flamingo island, two golf courses and a serene spa. Settle in to your intuitively designed room or suite, which offers plush bedding, a marble bathroom and a balcony with awe-inspiring views. Dine at one of their excellent restaurants, which offer everything from California cuisine to Japanese fare.

JW Marriott Desert Springs Resort & Spa - Exterior Aerial View
JW Marriott Desert Springs Resort & Spa - Room Interior
JW Marriott Desert Springs Resort & Spa - Close-Up of Lake

Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodations.

Room availability is VERY LIMITED and selling out quick! If the website indicates rooms are not available for chosen dates, PLEASE CALL because there could be certain nights still open.


Event Hotel

JW Marriott Desert Springs Resort & Spa
74-855 Country Club Drive
Palm Desert, CA 92260
http://www.marriott.com
Main Telephone: 1-760-341-2211

JW Marriott Reservations

HPA has arranged a room block with a discounted rate of $235 per night for Tech Retreat attendees and you must make your reservations using the link provided to get the discounted rate. The deadline for booking within the group room block is January 28, 2019, while rooms are available.  Be sure to book early as rooms typically sell out.

  • Group Rate: $235 per night
  • Cutoff Date: January 28, 2019 (Or when rooms are sold out)

Resort Fee

Rooms are also subject to a resort fee, which has been reduced to $1.00 for those who book through the HPA Group Room Block.  The resort fee includes: Overnight Self-Parking, Guest Room High Speed Wi-Fi, Local & Long Distance Domestic phone calls, Use of Fitness Center, Spa Fitness Center Class or Activity, The Greens – 18-hole putting course, Daily Golf Range Usage, All Lawn Games at the Tennis Center, One Hour of Hard Court & Raquet Rental, Golf Bag Storage at the Resort, and Welcome Blue Star Lounge Citrus Cool, 4-6pm Daily.

Individual Reservation Cancellations

To avoid a one night’s room and tax charge, reservations must be canceled at least three (3) days prior to scheduled arrival.


Directions & Transportation

JW Marriott is located 13 miles from Palm Springs International Airport, 137 miles from Los Angeles International Airport (LAX), 83 miles from Ontario Airport, 134 miles from Burbank Airport and 120 miles east of Los Angeles if driving. For driving directions, please click here. Or, For those of you who use GPS or Google Earth, the coordinates: 33.754801 North, 116.361223 West.

Shuttle Companies

Taxi Companies

  • Yellow Cab of the Desert
    760-340-8294
  • Uber
    Uber.com
  • American Cab
    760-300-000
  • Desert City Cab
    760-328-3000

There are also a large number of limo, town car and private shuttle options. The full listing of available ground transportation from the airport can be found here.


For More Local Area Information, Please Click Here.

FAQ

1. What is the HPA Tech Retreat?

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

2. How did it start?

The International Teleproduction Society (ITS, later the Association of Imaging Technology and Sound) offered a Presidents Retreat to allow chief executives of its member companies to combine a vacation with some information exchange. In 1995, the idea was extended to engineers with a Technology Retreat, which rapidly became more information and less vacation. After ITS ceased operations in 2001, the HPA began sponsoring the Tech Retreat.

3. What does “all aspects” mean?

All aspects: academics, archivists, broadcasters, cable-TV system operators, cinematographers, computer and software makers, consultants, consumer-electronics manufacturers, digital rights managers, directors, display designers, editors, equipment-rental houses, forensic investigators, government officials, historians, Hollywood studios, intelligence analysts, interactive gamers, journalists, lawyers, lens manufacturers, licensing pools, the military, networks, producers, production facilities, professional-equipment manufacturers, post-production facilities, satellite-system operators, semiconductor manufacturers, sound mixers and editors, standards organizations, telephone companies, theater owners, venture capitalists, and vision scientists are among those who have been there or sent representatives.

There have been representatives of MPEG the Moving Picture Experts Group and MPEG the Motion Picture Editors Guild, NATO the National Association of Theater Owners and NATO the North Atlantic Treaty Organization. To add to the alphabet soup, AAF, AMPAS, ASC, ATSC, BBC, CEA, CEDIA, CPTWG, DCI, DoD, FCC, MPAA, NAB, NABA, NIMA, NSA, SMPTE, and USC have all been officially represented. So have ABC, CBS, Fox, NBC, PBS, UPN, and the WB among broadcast networks; Sinclair and Tribune among other broadcast-station owners; Columbia/Tri-Star/Sony, Disney, Fox, Paramount, and Universal among Hollywood studios; Adobe, Apple, IBM, Intel, and Microsoft among others from the computer industry. People attending the retreat have also come from all over the world.

4. What does “top engineering and technical talent” mean?

SMPTE Fellows, Oscar nominees, Emmy-award winners and Ph.D.s. Creators of some of the basic technologies used daily in content creation.Many of the attendees have CTO, vp-engineering, or director of technology titles. Others work on blockbuster movies and top-rated streaming and broadcast. Thanks to the informal nature of the retreat, it’s not easy to tell, and everyone is welcome to attend.

The unofficial motto of the HPA Tech Retreat is “Someone Will Be There Who Knows the Answer.”

5. What does “informal” mean?

It’s not a typical technical conference. There are no droning introductions listing a presenter’s academic credentials. In fact, there are no introductions at all beyond name and affiliation.

6. What does “exchange information” mean?

The retreat is divided into several categories: pre-retreat seminars and events, the main program, breakfast roundtables, the demo area, the quizzes, and the softball challenge. There are also meals and breaks that are useful for networking.

7. What is the main program?

The main program is devoted to the most compelling issues of the time, with a focus to putting  the most knowledgeable experts together to explore and enliven a conversation around those issues.  Much of the main program is invited; the rest is drawn from submissions. The main program is run precisely by the clock. The slot for each presentation includes set-up and questions-&-answers, and speakers have sometimes been cut off in mid-sentence. Similarly, the program starts and returns from breaks at exactly the listed times.

8. How long are presentations in the main program?

They are probably a little shorter than they should be. Individual presentations typically last between 10 and 45 minutes. Panels typically run from 20 to 90 minutes. There is no fixed time period, but shorter presentations can more easily be squeezed in.

9. How does one get to present on the main program?

A Call for Proposals is issued every year around Labor Day. There are, year over year, more submissions than can be accommodated. The burning issues facing the ecosystem may help determine which submissions are accepted. Those wishing to make presentations should also consider breakfast roundtables and the demo area. Presentations in the main program, the breakfast roundtables, and the demo area are not mutually exclusive.

10. What are the breakfast roundtables?

Starting at 7:30 am on Tuesday Wednesday Thursday and Friday, the breakfast roundtables are one of the most popular aspects of the retreat. Each table has a number which corresponds to a posted list of topics and moderators. Moderators may choose any topic and run the roundtables as they see fit. They may present information, gather information from those at the table, or simply moderate arguments between others. Popular tables might end up surrounded by layers of attendees and others might have only a few. There are no restrictions on topics other than length (so they may be printed; long topic titles will be abridged). There are no restrictions on moderators other than being registered at the retreat. All requests to moderate tables are accepted; if another moderator has chosen the same or a similar topic, the moderators will be informed so they may consider combining their tables. A moderator may choose to have tables at either or all, and if more than one, on the same or different topics. A single company or organization is welcome to provide moderators for as many roundtables as it would like. Once a roundtable is confirmed, it must be moderated, even if someone else seems to have a more attractive topic. Topics and moderators, however, may be changed.

11. What is the Innovation Zone?

The Innovation Zone is not a trade show but rather a curated area where the latest, often unseen technologies or applications are demonstrated.  Participants for the Innovation Zone must apply, and the applications are reviewed by the Innovation Zone manager and HPA Tech Retreat Committee.  The Innovation Zone is focused on new technology or applications. The retreat will provide table(s), chair(s), power, and security. No “booths” are permitted. No corporate signage is permitted; the retreat will provide a simple paper sign with the name of each demonstrator’s company or organization. Information about the technology or application is accepted and appreciated. White papers are encouraged. Relevant product literature is fine. Demonstrators are encouraged to join forces to show systems. In the past competitors have helped set up each other’s demonstrations.Many popular products were first introduced at the HPA Tech Retreat, -Panasonic’s Varicam and Sony’s HDCAM SR- among them. Other innovations shown at the retreat have yet to make it to mass manufacture, including a 72-frame-per-second HDTV camera and a system for automatically converging and color balancing multiple projectors forming a single image. Some are one of a kind, like a tiny Lucas Digital (ILM) camera-attitude sensor used in Star Wars: Episode 3. A slot in the main program at the end of the first day is reserved for demo introductions. Each demonstrator is allowed a very brief period (about a minute) to introduce the demonstration. That is followed by the first scheduled demo session, which includes a cocktail reception for attendees and their registered guests. There is another scheduled demo session at the end of the last day. In between, attendees may schedule demos at mutually convenient times.

12. What are the quizzes?

A quiz relating to television technology is posted at the registration table at the beginning of each session. A bowl is also provided there for answers. The first quiz is relatively easy, and there are multiple winners. Quizzes get progressively harder.
One year, participants were asked to derive the NTSC color subcarrier from scratch. Another quiz asked for the next number in these series: 51, 25, 19, 13, 8, 6 and …21, 16, 11, 8, 6.

Those entering are welcome to consult others, reference books, or the Internet. Past prizes have included glow-in-the-dark statues of the patron saint of television and plush teddy-bear TV remote controls.

We use non-personally-identifiable cookies to analyze our traffic and enhance your HPA site experience. By using our website, you consent to the placement of these cookies. Learn More »

Pin It on Pinterest