HPA Tech Retreat is Open for Registration Now!

Overview

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

HPA Tech Retreat

During the HPA Tech Retreat, attendees and speakers unplug from their day-to-day routine to engage with the brightest minds in the industry. From 7:30 AM breakfast roundtables to late-night fire pit conversations, there is nowhere else to experience the kind of unbiased, unvarnished, and authentic discussion, deliberation, and debate between experts that happens throughout the Tech Retreat.

Participants—who have included Oscar winners, program leads from NASA, and established and emerging tech mavens—take a forward-looking approach to trends and technologies of the content creation ecosystem while tackling issues of the present from fresh perspectives.

The HPA Tech Retreat is a limited attendance event, strictly capped at 700 guests, that consists of the main conference program, TR-X Tech Retreat Xtra, the Supersession, breakfast roundtables, and the curated innovation zone where companies present the absolute latest in technology.

View Schedule »

Tech Retreat Features

TR-X

TR-X

Stop the Technology World, I Want to Get Off!

This year’s TR-X will examine how the most disruptive changes in technology will fundamentally alter the way each of us practices our craft. When you pull out all of the stops, how do you think and behave differently when creating content? What new skillsets will we need in this new era? How will each of us, from new entrants to the workforce to old hands, continue to learn when the pace of change becomes daily? From professional educators to visionaries to industry pioneers, we will explore what it looks like to live and work in a rebooted future.

Registration for TR-X is included in the All-Access HPA Tech Retreat Package, and can also be purchased independent of the Tech Retreat.

Supersession

Supersession

Tuesday seminar topic usually focused on workflows.

Main Program

HPA Tech Retreat Main Program

The HPA Tech Retreat Main Program features an array of high-powered conference sessions, more than 50 breakfast roundtables led by industry experts, and extensive networking opportunities. This is an incomparable opportunity to meet and engage with a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business.

Innovation Zone

Innovation Zone

HPA invites individuals and companies to share new and innovative technology with the participants of the HPA Tech Retreat®. The Innovation Zone is where attendees can discover your company’s NEW technology in a space designed for learning and discovery. Bring your latest and greatest innovations that improve how the chain from acquisition to delivery is done.

Schedule

Tech Retreat 2020 Conference Program. Main session and Supersession programs TBA. Schedule is subject to change.

Monday, February 17 | HPA TR-X

11:00 am – 4:00 pm
Registration Open
1:00 pm – 6:30 pm
HPA TR-X: Stop the Technology World, I Want to Get Off!

This year’s TR-X will examine how the most disruptive changes in technology will fundamentally alter the way each of us practices our craft. When you pull out all of the stops, how do you think and behave differently when creating content? What new skillsets will we need in this new era? How will each of us, from new entrants to the workforce to old hands, continue to learn when the pace of change becomes daily? From professional educators to visionaries to industry pioneers, we will explore what it looks like to live and work in a rebooted future.

Registration for TR-X is included in the All-Access HPA Tech Retreat Package, and can also be purchased independent of the Tech Retreat.

1:00 pm – 1:10 pm
Mark and Craig Welcome, Overview and Goals for the Afternoon
1:10 pm – 1:25 pm
Keynote 1
1:25 pm – 1:40 pm
Keynote 2
1:40 pm – 2:30 pm
Video Over IP: Opening the Floodgates

Video has been distributed over IP on the Internet for decades, but professional production and distribution infrastructure is still dominated by traditional technologies. What is the attraction of moving all of it to IP?  Decoupling solutions from proprietary hardware, accelerating innovation from the historical multi-year upgrade cycles, and reimagining our solutions as infrastructure-as-code are just some of the benefits. Join us as we explore the evolution of video distribution infrastructure to the CI/CD (continuous integration and continuous deployment) model that is now commonplace in software development. IP is now moving ahead as facilities and other avenues fully deploy it for use.

2:30 pm – 2:45 pm
Beat the Clock Part I

5 Industry Leaders in the know have exactly 2:30 to say where the industry is going, once early on to baseline today’s foundation and once at the end to explore the limits of the future on each of their individual topics. The clock is ticking!

2:45 pm – 3:30 pm
Mainstream Betting: The Gamifying of Entertainment

Regulatory constraints are being removed from the gaming industry, and technology now makes it possible to place bets in real-time from any device as an integrated event experience. What will happen when betting expands beyond its traditional realm, into esports, on-line games, and even general entertainment like TV and movies? What are the basics of today’s technology, and where are the best business opportunities? How will betting data be used to drive stories, camera angles, spinoffs, etc.? How does this change the way that workflow and personnel are deployed throughout the industry over the next 5-10 years or more? Will this be the crumbling of our moral fabric, is there a rainbow waiting at the end of this, or do we find a new middle ground? Come find out!

3:30 pm – 3:45 pm
Break
3:45 pm – 4:05 pm
Artificial Intelligence: When It’s Just There

While there was a time when AI was your worst nightmare on a spaceship, we’ve come a long way, baby (?). Imagine a future in which your assistant editor gets all of your selects for an editorial session automatically. Your AI assistant could even make alternate suggestions on story line, complete with an analysis of target audience reactions. Check out what our practitioners have to say about the promise and peril of AI.

4:05 pm – 4:40 pm
Augmented Reality: Step Into Your Content

Is it overhyped? Sure! Or maybe not… Virtual reality lit our imaginations on fire, augmented reality emerged as its more practical sibling, and now we have creatives painting in virtual characters, stars, and locations in real-time on set. What freedom comes from seeing exactly what you have in mind at any moment during production, and what are the downsides? And what can we learn from those outside our industry who are using AR today for product design, collaboration, and role-playing? You’ll get to hear from our virtual gurus.

4:40 pm – 4:55 pm
Beat the Clock Part 2

5 Industry Leaders in the know have exactly 2:30 to say where the industry is going, once early on to baseline today’s foundation and once at the end to explore the limits of the future on each of their individual topics. The clock is ticking!

4:55 pm – 5:40 pm
Extreme Innovation: Human Visual Experience from Everywhere

The limits of camera engineering are being pushed at every extreme, from the microscopic to the gargantuan, from Arctic to volcanic, from oceanic floors to the outer reaches of space, and at every square inch around us. Can we see everything we’d ever want to see? And if we can, what will that tell us? Your eyes will be tantalized by the image menagerie we have in store. NASA, Oceanic Exploration, other far sighted opportunities that we can relate to M&E.

5:40 pm – 5:55 pm
Mark and Craig: Close and Wrap of What We Learned
5:55 pm – 6:30 pm
Overtime: Fireside Chat

Tuesday, February 18 | HPA Supersession, Innovation Zone, Welcome Dinner

7:00 am – 7:00 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtables
9:00 am – 5:30 pm
HPA Supersession: TBA
12:10 pm – 1:10 pm
Lunch
5:30 pm – 7:30 pm
Innovation Zone Open (dedicated demo time)
7:30 pm – 9:30 pm
Welcome Dinner

Wednesday, February 19 | Roundtables, Individual Sessions, Innovation Zone

7:00 am – 7:00 pm
Registration Open

Session Programs TBA

7:30 am – 8:30 am
Breakfast Roundtables
8:30 am – 7:30 pm
Innovation Zone open for appointments

See program below for dedicated Innovation Zone hours

noon – 1:58 pm
Lunch (dedicated Innovation Zone time)
6:00 pm – 8:30 pm
Innovation Zone Open (dedicated demo time)

Thursday, February 20 | Roundtables, Individual Sessions, Innovation Zone

7:15 am – 5:30 pm
Registration Open

Session Programs TBA

7:30 am – 8:30 am
Breakfast Roundtables
8:30 am – 2:00 pm
Innovation Zone open for appointments.

See program below for dedicated Innovation Zone hours

Noon – 1:58 pm
Lunch and Final Innovation Zone Time (dedicated demo time)

Participating Companies

  1. ABC Studios
  2. ABC Studios/Shondaland
  3. Academy of Motion Picture Arts and Sciences
  4. AJA Video Systems
  5. Alpha Dogs, Inc.
  6. ALT Systems
  7. AMPAS
  8. Apple
  9. ARRI Rental
  10. Avid
  11. BluFocus Inc
  12. Brooklyn College
  13. Canon USA Inc
  14. CineCert Inc.
  15. Cinnafilm Inc.
  16. Cobalt Digital
  17. Colorfront
  18. Company 3
  19. CUNY TV
  20. Dell EMC
  21. Deluxe
  22. Department of Defense
  23. Digital Cinema Society
  24. Discovery
  25. Disney / ABC Television Group
  26. Diversified
  27. Dolby Laboratories
  28. Eluvio
  29. Entertainment Technology Center at USC
  30. EVL/UIC
  31. Exchange Communications
  32. Fancy Film
  33. FotoKem
  34. Fox Corporation
  35. Fox Networks
  36. GrayMeta
  37. HBO
  38. HDVideoPro
  39. IMAGICA Lab.Inc.
  40. InterDigital
  41. Joe Bogacz Consulting
  42. Klein Media, LLC
  43. Legendary Pictures
  44. Masstech Innovations Inc
  45. Media & Entertainment
  46. MESA
  47. Mobile TV Group
  48. Motion Picture Soultions
  49. NAGRA
  50. NBCUniversal
  51. Netflix
  52. Nice Shoes LLC
  53. Paramount Pictures
  54. Paramount Studios
  55. PBS
  56. Picture Shop
  57. Piksel
  58. Pixar Animation Studios
  59. Pixelogic
  60. postPerspective
  61. Red Bee Media
  62. RED Digital Cinema
  63. RheinMain University of Applied Sciences
  64. Riedel Communications
  65. Rohde & Schwarz
  66. Ross Video
  67. SDI Media
  68. SDVI Corporation
  69. Sinclair Broadcast Group
  70. Sohonet
  71. Sony
  72. Sony Pictures Television
  73. Sound & Communications
  74. Source Digital, Inc.
  75. technicolor
  76. TechXMedia
  77. Telestream
  78. The Telos Alliance
  79. The Walt Disney Studios
  80. TV Technology
  81. United Nations
  82. Universal Pictures
  83. VIZN
  84. WGBH – FRONTLINE
  85. Xperi
  86. Xytech
  87. YouTube Originals

Our Sponsors

Diamond Title Sponsor

Gold Sponsor

Silver Sponsors

Bronze Sponsors

Event Sponsor

Star Sponsor

Foundation Members

Innovation Zone

HPA invites individuals and companies to share new and innovative technology with the participants of the HPA Tech Retreat®. The Innovation Zone is where attendees can discover your company’s NEW technology in a space designed for learning and discovery. Bring your latest and greatest innovations that improve how the chain from acquisition to delivery is done.

Innovation Zone



  • All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone.
  • Approved participants that apply by December 21 will receive the early rate of $900 for HPA & SMPTE Corporate Members or $1,100 for Non Members per Innovation Zone space.
  • Applications submitted and approved after December 21 will pay $1,000 for HPA & SMPTE Corporate Members or $1,200 for Non Members per Innovation Zone space.

Space Information

Innovation Zone requirements:

Your demonstration must reflect technology that is innovative, game changing and important to entertainment markets including production, post production, broadcast, distribution, OTTs or related areas. It must provide the attendees with solution(s) that are unique and, if possible, demonstrate integrated workflows for distinctive services. Experimental products and new concepts or products are of particular interest. Start ups or creative solutions are most welcome.

You may bring secondary partners to be part of your space and demonstration if it fits within a complete solution that can differentiate the workflow or delivery process from what is available today.

Service companies and solutions providers who have unique, forward thinking offerings in production, post production, broadcast, distribution, OTT’s or a related area are invited to participate.

To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.


General Information:

The Innovation Zone is a meeting and networking area which will be open during conference hours as well as dedicated times, including a cocktail reception, two breaks per day, lunch time and prior to the Welcome Dinner. Refer to the program online (when available) for actual times.

No one is required to be with your demo during the entire time the Innovation Zone is open, except during the specific dedicated times listed in the Tech Retreat program. You are also free to make appointments during any open hours.

You may provide white papers and handouts describing the technology you will be showing as well as swag, because everyone loves free Stuff!

Related technologies will be placed in a workflow row that might define what a customer might be looking for to purchase or integrate.

We encourage Tech Retreat Innovation Zone participants to invite clients, other individuals within your company and interested industry professionals to register and visit you at the HPA Tech Retreat. However, please note that there are no guest passes to attend just the Innovation Zone. All attendees must be registered through the Tech Retreat registration site.


Innovation Zone Space Fees:

$900/space – for HPA & SMPTE Corporate Members until December 21, 2019 deadline for early application
$1,100/space – for Non Members until December 21, 2019 deadline for early application

$1,000/space – for HPA & SMPTE Corporate Members December 22, 2019 onward
$1,200/space – for Non Members December 22, 2019 onward

Registration and additional services are not included in the Innovation Zone Space Fees. See Pricing page for all registration options and prices including Innovation Zone Tech options.

Innovation Zone Space Fees are Non-Refundable.


Space Information:

The Innovation Zone is one large ballroom. You may apply for more than one space if you have more than one technology to present. An additional fee will apply and this space will be provided on an availability basis.

If you have something that requires a separate space, we may be able to provide this on a “limited engagement” basis. Please contact Vincent Maza or Max Ma at innovation.zone@hpaonline.com. Please note that an additional fee will apply.

You may include anything that will fit into the space except an exhibit booth, bar-type unit or anything that will block full view or limit accessibility to the spaces around you. A small cove for monitors, racks, and stands, if they don’t block a view, will most likely be permitted. If there’s a question about this, please contact Vincent Maza or Max Ma at innovation.zone@hpaonline.com.

Select additional furniture (e.g. high boy table, high stools) may be ordered through the hotel vendor, PSAV.

A/V equipment may be ordered through the hotel vendor, PSAV.

Links to all forms will be provided upon acceptance of your demo.

If your application is accepted you will be sent further information and be asked to register for the Tech Retreat and confirm your Innovation Zone space by submitting payment.

Confirmation of your space in the Innovation Zone is a commitment to have your demonstration set up from Tuesday through Thursday according to the times listed in the Program.

As mentioned above, while your Innovation Zone demo does not need to be staffed at all times, there are specific times within the program during which Innovation Zone Staff is required to be present. All persons staffing your demo MUST have a valid and individual registration for the event. Those wishing to attend the HPA Tech Retreat conference program may register for the HPA Tech Retreat All-Access, Conference package or for a Daily Registration package (for day(s) attending). Those who will ONLY be attending the Innovation Zone can register for an “Innovation Zone Tech” package (up to 2 Tech registrations permitted per Innovation Zone space). HPA Tech Retreat registrations may be purchased now (Early Bird Pricing is available through December 7, 2019). Innovation Zone Tech registration instructions will be provided upon approval of your demo. Please note that as the Innovation Zone is a part of the HPA Tech Retreat conference experience, there is NO separate registration for the Innovation Zone. Access to the Innovation Zone is ONLY granted with an HPA Tech Retreat registration or an Innovation Zone Tech registration.

Please contact events@hpaonline.com with any registration-related questions.

The HPA Tech Retreat has a number of Press attending. Press are requested to respect your wishes to be off-the-record or enter into an NDA, but you will need to arrange this directly with them. It is not required as part of HPA issuing a Press Pass.

Innovation Zone Schedule

Subject to change

Monday, February 17

  • 8:00 am – 5:15 pm

    Load in of equipment to the hotel

  • 3:30 pm – 7:30 pm

    Innovation Zone opens for set up


Tuesday, February 18

  • 9:00 am – 2:00 pm

    Final time for arrival and set up of demos at the hotel

  • 2:30 pm

    Set up of demos must be complete

  • 5:30 pm – 7:30 pm

    Cash Bar in Innovation Zone


Wednesday, February 19

  • 8:30 am – 7:30 pm

    Innovation Zone is open

  • 10:30 – 10:45 am

    Break in Innovation Zone

  • 12:00 – 1:58 pm

    Innovation Zone will be open during lunch

  • 3:20 – 3:35 pm

    Break in Innovation Zone

  • 6:00 – 8:30 pm

    Innovation Zone Cocktail Reception


Thursday, February 20

  • 8:30 am – 2:00 pm

    Innovation Zone open

  • 10:15 – 10:30 am

    Break in Innovation Zone

  • 12:00 – 1:58 pm

    Innovation Zone will be open during lunch

  • After lunch

    Break-down and move out of Innovation Zone

  • 7:00 pm

    All equipment must be out of the Innovation Zone


Friday, February 21

  • 2:00 pm

    Equipment must have been shipped out from the hotel

    If anything is left until Monday, arrangements must be made directly with the hotel for storage and a fee may be charged.

Call for Proposals

The Hollywood Professional Association has issued the call for proposals for the 2020 HPA Tech Retreat®, which marks the 25th anniversary of this unmissable event in media and entertainment technology. Key portions of the programming – the main program and the breakfast roundtables – are determined via this call for proposals.

The 2020 HPA Tech Retreat will take place February 17 through 20 at the Westin Mission Hills Golf Resort & Spa in Rancho Mirage, CA. Now in its 25th year, the event attracts a wide array of distinguished attendees and speakers and engages leaders from every facet of the content ecosystem. It is one of the most important annual events for individuals and companies engaged in the creation, management, and dissemination of content in the dynamic landscape of distribution environments.


The deadline to submit main program proposals is end of day, Friday, October 25, 2019. Submissions should be sent to tvmark@earthlink.net.


HPA TR 2019 Conference

HAP TR 2019 Breakfast Roundtables

Main Program - Submission Deadline October 25 2019

Call for Proposals: Main Program

Main program presentations are strictly reserved for marketing-free content. Mark Schubin, who has programmed the Tech Retreat since its inception and is seen as the Maestro of the Tech Retreat, notes that main program sessions can include a wide range of topics.

“We seek thought provoking, challenging and important ideas as well as the latest developments and the creative use of technology.  Chances are we will dive into the entire array of topics related to moving images and associated sounds. That includes, but is not limited to: alternative content for cinema, broadcast in the age of broadband, content protection, dynamic range, enhanced cinema, frame rate, global mastering, higher immersion, international law, joke generation, kernel control, loss recovery, media management, night vision, optical advances, plug-‘n’-play, queasiness in VR, robo-post, surround imagery, terabyte thumb drives, UHD II, verification, wilderness production, x-band internet access, yield strength of lighting trusses, and zoological holography.” It is a far-ranging and creative call to the most innovative thinkers exploring the most interesting ideas and work.

Proposals for main program presentations are short and informal, as brief in length as a few sentences, and must be submitted by the proposed presenter. Presentations in the main program are typically of half-hour duration, including set-up and Q&A (if any). Longer or shorter presentations can sometimes be accommodated. Panels are typically longer, and submissions for panels should include the panelists and moderator (arranging panelists and moderators is the presenter’s responsibility).

The deadline to submit main program proposals is the end of the day on Friday, October 25, 2019. Proposals should be sent directly to Mark Schubin at tvmark@earthlink.net.

In the event a submission is not promptly acknowledged, submitters should contact Mr. Schubin to confirm receipt. Decisions are expected by the beginning of December.

Breakfast Roundtables

Call for Proposals: Breakfast Roundtables

Breakfast roundtables are held at 7:30 AM during the tech retreat and can include marketing information, whereas the program presentation proposals cannot. Schubin comments, “Table moderators are free to teach, preach, ask, call-to-task, sell, kvell, or do anything else that keeps conversation flowing for an hour.” The HPA Tech Retreat roundtables are a popular part of the Tech Retreat, and offer attendees and experts the chance to dig in and converse on important topics.

There is no vetting process for breakfast roundtables. All breakfast roundtable moderators must be registered for the retreat and there is no retreat registration discount conveyed by moderating a breakfast roundtable. Proposals for breakfast roundtables must be submitted by their proposed moderators and should include the desired day(s) and the desired topic(s). Once the maximum number of tables is reached, no more can be accepted.


Further details for the 2020 HPA Tech Retreat will be announced in the coming weeks, including supersession topics, TR-X focus, and Innovation Zone details.

For more information about the 2020 HPA Tech Retreat, visit www.hpaonline.com or call +1 (818) 273-1482. For sponsorship information, please contact Joyce Cataldo at jcataldo@hpaonline.com.

Pricing

Pricing information subject to change.

Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodations.


HPA Tech Retreat Event
February 17 – 20, 2020
at The Westin Mission Hills

(All listed dates subject to change)

HPA Tech Retreat All-Access Registration
This conference registration package includes: All provided meals, admission to the Innovation Zone, Monday TR-X Seminar, Tuesday Supersession, Wednesday through Thursday Tech Retreat Program, Tuesday Conference Dinner, and Wednesday Innovation Zone Cocktail Reception.

HPA Tech Retreat Conference Registration
This conference registration package includes: All provided meals, admission to the Innovation Zone, Tuesday Supersession, Wednesday through Thursday Tech Retreat Program, Tuesday Conference Dinner, and Wednesday Innovation Zone Cocktail Reception.
Monday TR-X Seminar is NOT included.

Registration Options Early Registration through 12/7/2019 Regular Registration through 2/1/2020 (Space Permitting) Last Minute Registration From 2/2/2020 (Space Permitting)
All-Access Registration (Mon-Thu)
HPA & SMPTE Members $1,700 $1,850 $2,100
Non Members $1,900 $2,050 $2,300
Tech Retreat Speakers, Panel Moderators and Panelists $975 (Receive day of free) $975 (Receive day of free) $975
Tech Retreat Conference Registration (Tue-Thu)
HPA & SMPTE Members $1,500 $1,650 $1,900
Non Members $1,700 $1,850 $2,100
Tech Retreat Speakers, Panel Moderators and Panelists $825 (Receive day of free) $825 (Receive day of free) $825
Credentialed Press Registration
Credentialed Press No Charge No Charge No Charge

 

Registration By Day

Monday, February 17, 2019 – TR-X
Monday seminar is NOT included in conference registration but is included with all-access registration.
Registration Options Early Registration through 12/7/2019 Regular Registration through 2/1/2020 (Space Permitting) Last Minute Registration From 2/2/2020 (Space Permitting)
TR-X Seminar
HPA & SMPTE Members $350 $395 $450
Non Members $450 $495 $550
 

Tuesday, February 18 – Thursday, February 20 2020
This registration package includes: All provided meals, admission to the Innovation Zone and Conference Sessions for the day(s) selected, and admission to the Conference Dinner (Tuesday registration only), and Innovation Zone Cocktail Reception (Wednesday registration only).

One Day Registration (Tues Supersession, Weds or Thurs Tech Retreat)
HPA & SMPTE Members $625 $695 $775
Non Members $725 $795 $875
Welcome Dinner GUEST TICKET (Tues)
Guest Ticket $150 $150 $175
Innovation Zone Cocktail Reception ONLY (Wed)
HPA & SMPTE Members $165 $165 $195
Non Members $195 $195 $225

 

Innovation Zone

In addition to the Innovation Zone Space fee, conference registration is also required to participate in the Innovation Zone. Visitors must be registered for the one of the following packages: All-Access, Tech Retreat Conference, Registration by Day (Tues-Thurs), or Wednesday Evening Innovation Zone Cocktail Reception. There are no complimentary passes. Accepted Innovation Zone companies are limited to two Innovation Zone Tech registrations per space.

Innovation Zone Tech Registration includes access to the Innovation Zone and all included meals Tuesday through Thursday, as well as admission to the Tuesday Evening Conference Dinner.  This registration Does NOT include access to any of the Conference Sessions.

Early Application through 12/21/2019 Regular Pricing through 2/1/2020 Last Minute Registration From 2/2/2020 (Space Permitting)
Innovation Zone Space
HPA & SMPTE Corporate Members $900 $1,000 NA
Non Members $1,100 $1,200 NA
Innovation Zone Tech Registration
Innovation Zone Tech $950 $950 $1,000
Innovation Zone Space Fees are Non-Refundable.

Please be advised that space is limited and always sells out.

You may pay by credit card or check in U.S. dollars only. If paying by check, your payment MUST BE RECEIVED NO LATER THAN JANUARY 27, 2020 in order to confirm your registration. As this event will sell out, we may not be able to hold a registration which is not paid for by the deadline. If there are circumstances which prevent you from doing this, please contact our office. See registration form for complete payment information.

CANCELLATION AND REFUND POLICY

You may cancel your registration online by clicking the link in your confirmation email to View or Edit your registration. Cancellations made by January 27, 2020 will be refunded, less a 10% cancellation fee. In addition, a $35 administrative fee will be charged for any refunds made to registrations paid by check.

NO REFUNDS FOR CANCELLATIONS AFTER 21 January 2019. However, you may transfer a registration to another individual. No fee will be charged for transferred registrations provided the new registrant is of the same registration type (Member or Non-Member). If the new registrant is of a different registration type, the different in price will apply.

For questions or additional information contact: HPA at events@hpaonline.com or 818-273-1482.

Location

The HPA Tech Retreat will take place February 17-20 2020 at the The Westin Mission Hills Golf Resort & Spa in Rancho Mirage, CA (Palm Springs area).

Nestled on 360 acres in Rancho Mirage, The Westin Mission Hills Golf Resort is a desert oasis, moments from Palm Springs. Rugged mountains and panoramic views set an extraordinary backdrop for an unforgettable experience. Spacious guestrooms and suites feature signature Westin Heavenly Beds® and other personalized details. Several dining destinations beckon, showcasing flavorful California fare and 130,000 square feet of inspiring event space is at your disposal.

Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodations.


Event Hotel

The Westin Mission Hills Golf Resort & Spa
71333 Dinah Shore Drive
Rancho Mirage, CA 92270
http://www.marriott.com
Main Telephone: 1-760-328-5955

The Westin Mission Hills Reservations

HPA has arranged a room block with a discounted rate of $249 per night for Tech Retreat attendees and you must make your reservations using the link provided or call 760-328-5955 (press 1 when prompted) to get the discounted rate. The deadline for booking within the group room block is January 18, 2020, while rooms are available. Be sure to book early as rooms typically sell out.

  • Group Rate: $249 per night
  • Cutoff Date: January 18, 2020 (Or when rooms are sold out)

Resort Charge

The resort charge of $32 is waived for those who book through the HPA Group Room Block.  The resort charge includes: Overnight Self-Parking, Guest Room Wireless Internet (up to 5 devices), Complimentary Newspaper Mon-Fri, Wireless Internet in Public Spaces excluding Meeting Rooms, Access to Westin WORKOUT open 24 hours a day with room key, 15% off merchandise from Pete Dye Pro Shop, 15% off Tennis Court Fees and merchandise from the Pro Shop, Complimentary Daily Resort Activities.

Individual Reservation Cancellations

To avoid a one night’s room and tax charge, reservations must be canceled at least three (3) days prior to scheduled arrival.


Directions & Transportation

JW Marriott is located 7 miles from Palm Springs International Airport, 110 miles from Los Angeles International Airport (LAX), 80 miles from Ontario Airport, 130 miles from Burbank Airport and 116 miles east of Los Angeles if driving. For driving directions, please click here. Or, For those of you who use GPS or Google Earth, the coordinates: 34.178783970864785 North, 118.33818636246046 West.

Shuttle Companies

Taxi Companies

  • Yellow Cab of the Desert
    760-340-8294
  • Uber
    Uber.com
  • American Cab
    760-300-000
  • Desert City Cab
    760-328-3000

There are also a large number of limo, town car and private shuttle options. The full listing of available ground transportation from the airport can be found here.


For More Local Area Information, Please Click Here.

FAQ

1. What is the HPA Tech Retreat?

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

2. How did it start?

The International Teleproduction Society (ITS, later the Association of Imaging Technology and Sound) offered a Presidents Retreat to allow chief executives of its member companies to combine a vacation with some information exchange. In 1995, the idea was extended to engineers with a Technology Retreat, which rapidly became more information and less vacation. After ITS ceased operations in 2001, the HPA began sponsoring the Tech Retreat.

3. What does “all aspects” mean?

All aspects: academics, archivists, broadcasters, cable-TV system operators, cinematographers, computer and software makers, consultants, consumer-electronics manufacturers, digital rights managers, directors, display designers, editors, equipment-rental houses, forensic investigators, government officials, historians, Hollywood studios, intelligence analysts, interactive gamers, journalists, lawyers, lens manufacturers, licensing pools, the military, networks, producers, production facilities, professional-equipment manufacturers, post-production facilities, satellite-system operators, semiconductor manufacturers, sound mixers and editors, standards organizations, telephone companies, theater owners, venture capitalists, and vision scientists are among those who have been there or sent representatives.

There have been representatives of MPEG the Moving Picture Experts Group and MPEG the Motion Picture Editors Guild, NATO the National Association of Theater Owners and NATO the North Atlantic Treaty Organization. To add to the alphabet soup, AAF, AMPAS, ASC, ATSC, BBC, CEA, CEDIA, CPTWG, DCI, DoD, FCC, MPAA, NAB, NABA, NIMA, NSA, SMPTE, and USC have all been officially represented. So have ABC, CBS, Fox, NBC, PBS, UPN, and the WB among broadcast networks; Sinclair and Tribune among other broadcast-station owners; Columbia/Tri-Star/Sony, Disney, Fox, Paramount, and Universal among Hollywood studios; Adobe, Apple, IBM, Intel, and Microsoft among others from the computer industry. People attending the retreat have also come from all over the world.

4. What does “top engineering and technical talent” mean?

SMPTE Fellows, Oscar nominees, Emmy-award winners and Ph.D.s. Creators of some of the basic technologies used daily in content creation.Many of the attendees have CTO, vp-engineering, or director of technology titles. Others work on blockbuster movies and top-rated streaming and broadcast. Thanks to the informal nature of the retreat, it’s not easy to tell, and everyone is welcome to attend.

The unofficial motto of the HPA Tech Retreat is “Someone Will Be There Who Knows the Answer.”

5. What does “informal” mean?

It’s not a typical technical conference. There are no droning introductions listing a presenter’s academic credentials. In fact, there are no introductions at all beyond name and affiliation.

6. What does “exchange information” mean?

The retreat is divided into several categories: pre-retreat seminars and events, the main program, breakfast roundtables, the demo area, the quizzes, and the softball challenge. There are also meals and breaks that are useful for networking.

7. What is the main program?

The main program is devoted to the most compelling issues of the time, with a focus to putting  the most knowledgeable experts together to explore and enliven a conversation around those issues.  Much of the main program is invited; the rest is drawn from submissions. The main program is run precisely by the clock. The slot for each presentation includes set-up and questions-&-answers, and speakers have sometimes been cut off in mid-sentence. Similarly, the program starts and returns from breaks at exactly the listed times.

8. How long are presentations in the main program?

They are probably a little shorter than they should be. Individual presentations typically last between 10 and 45 minutes. Panels typically run from 20 to 90 minutes. There is no fixed time period, but shorter presentations can more easily be squeezed in.

9. How does one get to present on the main program?

A Call for Proposals is issued every year around Labor Day. There are, year over year, more submissions than can be accommodated. The burning issues facing the ecosystem may help determine which submissions are accepted. Those wishing to make presentations should also consider breakfast roundtables and the demo area. Presentations in the main program, the breakfast roundtables, and the demo area are not mutually exclusive.

10. What are the breakfast roundtables?

Starting at 7:30 am, the breakfast roundtables are one of the most popular aspects of the retreat. Each table has a number which corresponds to a posted list of topics and moderators. Moderators may choose any topic and run the roundtables as they see fit. They may present information, gather information from those at the table, or simply moderate arguments between others. Popular tables might end up surrounded by layers of attendees and others might have only a few. There are no restrictions on topics other than length (so they may be printed; long topic titles will be abridged). There are no restrictions on moderators other than being registered at the retreat. All requests to moderate tables are accepted; if another moderator has chosen the same or a similar topic, the moderators will be informed so they may consider combining their tables. A moderator may choose to have tables at either or all, and if more than one, on the same or different topics. A single company or organization is welcome to provide moderators for as many roundtables as it would like. Once a roundtable is confirmed, it must be moderated, even if someone else seems to have a more attractive topic. Topics and moderators, however, may be changed.

11. What is the Innovation Zone?

The Innovation Zone is not a trade show but rather a curated area where the latest, often unseen technologies or applications are demonstrated.  Participants for the Innovation Zone must apply, and the applications are reviewed by the Innovation Zone manager and HPA Tech Retreat Committee.  The Innovation Zone is focused on new technology or applications. The retreat will provide table(s), chair(s), power, and security. No “booths” are permitted. No corporate signage is permitted; the retreat will provide a simple paper sign with the name of each demonstrator’s company or organization. Information about the technology or application is accepted and appreciated. White papers are encouraged. Relevant product literature is fine. Demonstrators are encouraged to join forces to show systems. In the past competitors have helped set up each other’s demonstrations.Many popular products were first introduced at the HPA Tech Retreat, -Panasonic’s Varicam and Sony’s HDCAM SR- among them. Other innovations shown at the retreat have yet to make it to mass manufacture, including a 72-frame-per-second HDTV camera and a system for automatically converging and color balancing multiple projectors forming a single image. Some are one of a kind, like a tiny Lucas Digital (ILM) camera-attitude sensor used in Star Wars: Episode 3. A slot in the main program at the end of the first day is reserved for demo introductions. Each demonstrator is allowed a very brief period (about a minute) to introduce the demonstration. That is followed by the first scheduled demo session, which includes a cocktail reception for attendees and their registered guests. There is another scheduled demo session at the end of the last day. In between, attendees may schedule demos at mutually convenient times.

12. What are the quizzes?

A quiz relating to television technology is posted at the registration table at the beginning of each session. A bowl is also provided there for answers. The first quiz is relatively easy, and there are multiple winners. Quizzes get progressively harder.
One year, participants were asked to derive the NTSC color subcarrier from scratch. Another quiz asked for the next number in these series: 51, 25, 19, 13, 8, 6 and …21, 16, 11, 8, 6.

Those entering are welcome to consult others, reference books, or the Internet. Past prizes have included glow-in-the-dark statues of the patron saint of television and plush teddy-bear TV remote controls.

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