About the HPA Tech Retreat:

The Tech Retreat is unique among industry events, asking world-class leaders in engineering, technology, creativity and business to turn away from their day-to-day routines and gather to explore and experience the most compelling topics around the creation, management, and dissemination of content. This kind of focused, authentic discussion between experts happens nowhere else.

Ideas are rigorously explored and debated – not just during onstage presentations, but continuously throughout the event, from the golf tournament to breakfast roundtables and dinners, all the way through to nightcaps.

The HPA Tech Retreat provides trade and association services, namely, promoting the interests of the professional entertainment community in the fields of creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

As a non-profit trade association, the HPA Tech Retreat is established to promote the interest of all parties in the entertainment industry. From studio executives to creatives, technologists to engineers, the HPA Tech Retreat provides answers, education, and resources to help shape the future of our industry.

THE HOTEL:  We’re Owning It.

We’re taking over! The Westin Rancho Mirage Golf Resort & Spa is officially, entirely, 100% HPA Tech Retreat for the 2025 Tech Retreat. No non-Retreaters allowed. For the week of February 16, it will become a bustling, thriving nexus of action completely dedicated to bringing together the tech and creative communities. From Sunday’s golf tournament through the end of Thursday’s main program sessions, every inch of the venue will be a place to nurture Tech Retreat connections.

Sunday Funday

This year on Sunday, attendees can join a range of engaging networking activities including a golf tournament and welcome cocktail reception! Monday will kick off with a networking brunch, leading into TR-X. The Supersession unspools on Tuesday and the Main Conference enthralls on Wednesday and Thursday.

Hands On!

Experience the latest innovations at the Innovation Zone, open from Monday to Wednesday. Don’t miss the Innovation Zone cocktail reception and food truck extravaganza on Wednesday evening.

Relax And Recharge

All attendees will have access to our new relaxation lounge, where you can recharge after some hardcore learning and networking. Or, enjoy one of the many resort offerings such as yoga, pickleball, or the day spa. Corporate Members get to unwind in an enhanced VIP member lounge with premium amenities.

All Inclusive HPA Member Ticket/Hotel Package

Your one-stop shop for the Tech Retreat. Package includes all-access registration plus a deluxe room with a golf course/pool view and HPA welcome amenity. Limited inventory. Please contact us for details.

Who Will Be There?

Participants have included Oscar winners, studio technology chiefs, NASA scientists, and executives from the most compelling technology hubs.  Attendees are there to engage completely with forward-looking trends and technologies of the content creation ecosystem while tackling issues of the present from fresh perspectives.

Let The Sparks Fly


The who’s who of the industry gather to connect, collaborate and shape the future of media and entertainment. Don’t miss this unique opportunity to get in front of top leveldecision makers without distractions. No mute buttons here!

Breakfast Roundtables

Pull up a chair with a handful of thought leaders and hear from a subject matter expert while you enjoy your parfait. Ask questions, argue, learn, and enjoy. Bon Appetit with a side of insight.

Tech Retreat Features



Tech Retreat Extra is a half day deep dive into a new topic each year.



Why so super? This session has been on the cutting edge of technology and workflows in today’s ever-changing landscape. Stay tuned for the 2025 program!

Main Program

HPA Tech Retreat Main Program

The launchpad and very foundation of the Tech Retreat. Two full days of panels and presentations about the most important and intriguing ideas today, given by the people who know the most about them. Curated by the inimitable Mark Schubin, HPA Tech Retreat Maestro in Residence.

Innovation Zone

Innovation Zone

See it in the Main Program or the Supersession or TRX? Want to experience it in a fully interactive environment? It’s where you can find the latest and most compelling technologies for tire kicking and test driving.

2024 Tech Retreat Participating Companies

  1. 26 Seconds
  2. 2G Digital Post Optimization
  3. 3BMG
  4. 4Wall Entertainment
  5. 6P Color, Inc
  6. AbelCine
  7. Absen
  8. Academy of Motion Picture Arts & Sciences
  9. Adobe
  10. Advanced Systems Group LLC
  11. AJA Video Systems
  12. ALT Systems, Inc.
  13. Altman Solon
  14. Amazon AWS
  15. Amazon MGM Studios
  16. Amazon Prime Video
  17. Amazon Studios
  18. Amove
  19. Annex Pro
  20. AOTO
  21. Apple
  22. Arch Platform Technologies
  23. ARRI
  24. ArsenalFX Color
  25. Artisans PR
  26. Artistic Resources Corp.
  28. Ateliere Creative Technologies
  29. Austin PBS
  30. Autodesk
  31. Avid Technology Inc
  32. B.inc
  33. Backblaze
  34. Backhaul Studios
  35. Backlight
  36. Baltimore Ravens
  37. Barco
  38. Berkeley Communications
  39. Bitpress
  40. Black Bags Productions
  41. Blackmagic Design
  42. Bolt Graphics
  43. Brooklyn College
  44. Bubble Agency
  45. BYU Broadcasting
  46. Canon USA, Inc.
  47. Carl Zeiss SBE, LLC
  48. castLabs GmbH
  49. Catching Air Technology Advisors
  50. CBS Studios
  51. CHESA
  52. Chesapeake Systems
  53. Christie Digital Systems
  54. Christy’s Editorial
  55. Cinegy
  56. CineSys
  57. Cinnafilm
  58. CloudSoda
  60. Codex PIX
  61. Colorfront
  62. Company 3 Method Studios
  63. Compton & Company
  64. Convergent Risks
  65. CoreWeave
  66. Cormax Media Alliance
  67. Cradlepoint
  68. Creative Solutions
  69. Cuebric
  70. CUNY TV
  71. Curious Refuge
  72. CuttingRoom
  73. Dalet Digital Media Systems
  74. Dark Fiber Production Technology
  75. Data Expedition, Inc.
  76. DataIntell
  77. Day For Nite
  78. DeadDrop Labs
  79. Dell Technologies
  80. Deloitte Consulting LLP
  81. Deluxe
  82. Department of Defense
  83. Digital Bedrock
  84. Disguise Systems Ltd.
  85. Diversified
  86. Dolby Laboratories, Inc.
  87. DPP
  88. DreamWorks Animation
  89. Eden Base
  91. EditHero Inc.
  92. EditShare
  94. EIZO Inc.
  95. Eluvio Inc.
  96. Embrace
  97. Evercast
  98. Emotion Systems
  99. Entertainment and Media Technology Marketing, Inc.
  100. Entertainment Technologists Development Corp
  101. Entertainment Technologists Inc
  102. Entertainment Technology Center @ USC
  103. Epic Games
  104. Equinix
  105. Ericsson
  106. Evercast
  107. Evertz Microsystems
  108. EVL/UIC
  109. Exceptional Minds
  110. Fabric Data, Inc.
  111. FBRC.ai
  112. Filmlight
  113. Final Draft
  114. Flanders Scientific, Inc.
  115. Flying Fish Productions
  116. Foundry
  117. Fox Entertainment Group, Inc.
  118. Frame.io
  119. Fraunhofer DMT USA
  120. Fraunhofer IIS
  121. Fujifilm
  122. Fujinon
  123. Fuse Technical Group
  125. Game Creek Video
  126. GB Labs
  127. General Intelligence
  128. Geoffrey Tully Inc
  129. Gloshine
  130. GOOGLE
  131. Grass Valley
  132. Gunpowder
  133. Hallmark Media
  134. Halon Entertainment LLC
  135. Hammerspace
  136. Holley Video Consultation
  137. HOLLI
  138. HP Inc
  139. I2A2
  140. IDC LA
  141. ignite strategic communications
  142. Imagica Entertainment Media Services
  143. IMAX
  144. Imax Corporation
  145. IN2CORE s.r.o.
  146. Indee
  147. Infinite Entertainment
  148. Integrated Media Technologies, Inc.
  149. Interdigital
  150. International Cinematographers Guild
  151. Interra Systems, Inc.
  152. iodyne
  153. Iron Mountain Entertainment Services
  154. Joe Bogacz Consulting
  155. Kalray
  156. KCET and PBS SoCal
  157. Keio University
  158. Key Code Media
  159. Kino AI
  160. LDS Motion Picture Studio
  161. LearnIPVideo
  162. Leonardo AI
  163. LeVere Entertainment Inc.
  164. LG Business Solutions
  165. Light Iron
  166. Like Minded Labs
  167. Live CGI
  168. LucidLink
  169. Marvel Studios
  170. Matrox Video
  171. MAX Post
  172. MediaBridge Capital Advisors
  173. Megapixel
  174. Megapixel VR
  175. MelroseMAC, Inc.
  176. Memnon
  177. Merrill Weiss Group LLC
  178. MESH
  179. Microsoft
  180. Microsoft Production Studios
  181. Microsoft/Southworks
  182. Mission Critical Media / Local 695
  183. Mo-Sys Engineering Limited
  184. Mobile TV Group
  185. Mod Tech Labs
  187. Motion Picture Association
  188. Motion Picture Solutions
  189. MovieLabs
  190. MTI Film
  191. NAGRA
  192. National Geographic Content – Disney
  193. NBC Universal
  194. NBCUniversal Studios Group
  195. Ncam
  196. NEP Virtual Studios
  197. NetApp
  198. NetApp/BerkComm
  199. Netflix
  200. Netflix Eyeline Studios
  201. Nextera Video
  202. Nomad Media
  203. NVIDIA
  204. Open Drives
  205. OpenBID
  206. OptiTrack
  207. Origin Point
  208. PACE Anti-Piracy
  209. Panasonic
  210. Paramount Global
  211. Paramount TV Studios
  212. PB Technologies Group LLC
  213. Perception Grid, Inc.
  214. Perfect Memory
  215. Perforce Software
  216. Perifery
  217. Picture Shop
  218. Pixelogic
  219. Pixera
  220. Pixitmedia
  221. Planar
  222. Plate Pros
  223. Post Magazine
  224. Post Super
  225. postPerspective
  226. Practical Logix
  227. Premiere Digital
  228. Prime Focus Technologies Inc.
  229. ProductionPro Technologies Inc.
  230. Professional Video Technology, LLC
  231. Puget Systems
  232. Quantum Corp
  233. Qube Cinema
  234. Raz Public Relations
  235. RED
  236. Remoto
  237. RFX Inc
  238. RheinMain University
  239. Richey May
  240. Riedel Communications
  241. Rocketfrog Consulting
  242. ROE Visual Co., Ltd.
  243. Rohde & Schwarz
  244. Rohde & Schwarz USA, Inc
  245. Ross Video
  246. RUN Studios
  247. SailGP
  248. Samsung Electronics
  249. Sand Technologies
  250. Scale Logic
  251. SchubinCafe.com
  252. SDVI
  253. Seagate Technology LLC
  254. SGO
  255. Shift Media
  256. SideFX
  257. Signiant
  258. Silent Partners Studio
  259. Singularity Imaging LLC
  260. Skywalker Sound
  261. Slalom Consulting
  262. SMPTE
  263. Sohonet
  264. SONY Electronics, Inc
  265. Sony Pictures
  266. Sony Pictures Television
  267. Sound Particles
  269. Spectra Logic
  270. Sphere Entertainment Co.
  271. Sphere Studios
  272. Splashtop
  273. SRI International
  274. Star Trek Discovery
  275. Storj
  276. Streambox Inc.
  277. SVG
  278. Symmetrica Inc
  279. Telestream
  280. Telstra
  281. Teradek
  282. The Church of Jesus Christ Latter-day Saints
  283. The Digital Cinema Society
  284. The Hollywood Reporter
  285. The Rebel Fleet
  286. The Studio-B&H
  287. The Walt Disney Company
  288. Theoretically Media
  289. TMT Insights
  290. Trackit.io
  291. Trailblazer Studios
  292. Tsecond Inc.
  293. Tunnel Post
  294. TV Technology/Broadcast Technology
  295. Twelve Labs
  296. UHD World Association
  297. Uncle Toad’s
  298. Universal Pictures
  299. Universal Pictures Home Entertainment
  300. Utah Scientific
  301. Venera Technologies Inc.
  302. vidby AI
  303. Vidispine
  304. Vubiquity, Inc.
  305. Wacom Technology Corporation
  306. Walden Pond
  307. Wall Street Communications
  308. Walt Disney Studios
  309. Warner Bros. Discovery
  310. Warner Bros. Entertainment Inc.
  311. WEKA
  312. World Surf League
  313. X2X
  314. Xperi
  315. Xytech Systems
  316. Yamdu
  317. ZEISS Group
  318. ソニー


The HPA Tech Retreat will take place February 16-20, 2025 at The Westin Rancho Mirage Golf Resort & Spa in Rancho Mirage, CA.

Nestled on 360 acres in Rancho Mirage, the resort is a desert oasis located moments from Palm Springs. Rugged mountains and panoramic views set an extraordinary backdrop for an unforgettable experience.

HPA is buying out the hotel. Rooms will be available exclusively to Tech Retreat attendees.

How to Book Your Room

You must be registered to attend the 2025 HPA Tech Retreat to make a hotel reservation. The hotel reservation website will be sent via e-mail after you complete the conference registration process. Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodation.

Event Hotel

The Westin Rancho Mirage Golf Resort & Spa
71333 Dinah Shore Drive
Rancho Mirage, CA 92270
Main Telephone: 1-877-253-0041

Room Rate

HPA typically secures a discounted room rate for registered attendees. More details to come.

Other hotel options:

Courtyard Palm Desert

Agua Caliente Resort Casino Spa Rancho Mirage

The Westin Mission Hills Resort Villas

Find other Marriott Options here.

Directions & Transportation

The Westin Rancho Mirage is located 7 miles from Palm Springs International Airport, 130 miles from Los Angeles International Airport (LAX), 77 miles from Ontario Airport, 130 miles from Burbank Airport and 116 miles east of Los Angeles if driving. For driving directions, please click here. Or, For those of you who use GPS or Google Earth, the coordinates: 33.81021715293067 North, 116.41294168768748 West.

Shuttle Companies

Taxi Companies

There are also a large number of limo, town car and private shuttle options. The full listing of available ground transportation from the airport can be found here.

For More Local Area Information, Please Click Here.


1. What is the HPA Tech Retreat?

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

2. How did it start?

The International Teleproduction Society (ITS, later the Association of Imaging Technology and Sound) offered a Presidents Retreat to allow chief executives of its member companies to combine a vacation with some information exchange. In 1995, the idea was extended to engineers with a Technology Retreat, which rapidly became more information and less vacation. After ITS ceased operations in 2001, the HPA began sponsoring the Tech Retreat.

3. What is the main program?

The main program is devoted to the most compelling issues of the time, with a focus to putting  the most knowledgeable experts together to explore and enliven a conversation around those issues.  Much of the main program is invited; the rest is drawn from submissions. The main program is run precisely by the clock. The slot for each presentation includes set-up and questions-&-answers, and speakers have sometimes been cut off in mid-sentence. Similarly, the program starts and returns from breaks at exactly the listed times.

4. How does one get to present on the main program?

A Call for Proposals is issued every year around Labor Day. There are, year over year, more submissions than can be accommodated. The burning issues facing the ecosystem may help determine which submissions are accepted. Those wishing to make presentations should also consider breakfast roundtables and the demo area. Presentations in the main program, the breakfast roundtables, and the demo area are not mutually exclusive.

5. What are the breakfast roundtables?

Starting at 7:30 am, the breakfast roundtables are one of the most popular aspects of the retreat. Each table has a number which corresponds to a posted list of topics and moderators. Moderators may choose any topic and run the roundtables as they see fit. They may present information, gather information from those at the table, or simply moderate arguments between others. Popular tables might end up surrounded by layers of attendees and others might have only a few. There are no restrictions on topics other than length (so they may be printed; long topic titles will be abridged). There are no restrictions on moderators other than being registered at the retreat. All requests to moderate tables are accepted; if another moderator has chosen the same or a similar topic, the moderators will be informed so they may consider combining their tables. A moderator may choose to have tables at either or all, and if more than one, on the same or different topics. A single company or organization is welcome to provide moderators for as many roundtables as it would like. Once a roundtable is confirmed, it must be moderated, even if someone else seems to have a more attractive topic. Topics and moderators, however, may be changed.

6. What is the Innovation Zone?

The Innovation Zone is not a trade show but rather a curated area where the latest, often unseen technologies or applications are demonstrated.  Participants for the Innovation Zone must apply, and the applications are reviewed by the Innovation Zone manager and HPA Tech Retreat Committee.  The Innovation Zone is focused on new technology or applications. The retreat will provide table(s), chair(s), power, and security. No “booths” are permitted. No corporate signage is permitted; the retreat will provide a simple paper sign with the name of each demonstrator’s company or organization. Information about the technology or application is accepted and appreciated. White papers are encouraged. Relevant product literature is fine. Demonstrators are encouraged to join forces to show systems. In the past competitors have helped set up each other’s demonstrations.Many popular products were first introduced at the HPA Tech Retreat, -Panasonic’s Varicam and Sony’s HDCAM SR- among them. Other innovations shown at the retreat have yet to make it to mass manufacture, including a 72-frame-per-second HDTV camera and a system for automatically converging and color balancing multiple projectors forming a single image. Some are one of a kind, like a tiny Lucas Digital (ILM) camera-attitude sensor used in Star Wars: Episode 3. A slot in the main program at the end of the first day is reserved for demo introductions. Each demonstrator is allowed a very brief period (about a minute) to introduce the demonstration. That is followed by the first scheduled demo session, which includes a cocktail reception for attendees and their registered guests. There is another scheduled demo session at the end of the last day. In between, attendees may schedule demos at mutually convenient times.

7. Health & Safety

HPA is committed to your health, safety, and comfort while attending the HPA Tech Retreat. Please read our Event Policy before registering, and do not hesitate to contact us at hpa@hpaonline.com with any questions or concerns.

We are currently following the most recent state and government guidelines for COVID-19 protocols. Currently, there are no health restrictions in place, but we strongly recommend that attendees continue to wear a face covering over the nose and mouth to help prevent the spread of COVID-19. We also encourage all attendees to be up to date on their COVID-19 vaccines and boosters.

In the event of any health concerns during the event, health and safety personnel will be available onsite. Please check-in with the Registration counter for assistance.

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