Deadline to Submit HPA Awards Entries This FRIDAY! Submit Your Work Now!

Key Dates

  • Innovation Zone Open for Applications – Now – January 3, 2025 (or until capacity reached)
  • Call for Proposals OpenAugust 1 – October 18
  • Member Registration OpensAugust 16
  • Non-Member Registration Opens – September 27 (Become a Member to secure your spot!)
  • Speaker Notifications – November
  • Cancellation Deadline – January 23, 2025

About the HPA Tech Retreat:

The Tech Retreat is unique among industry events, asking world-class leaders in engineering, technology, creativity and business to turn away from their day-to-day routines and gather to explore and experience the most compelling topics around the creation, management, and dissemination of content. This kind of focused, authentic discussion between experts happens nowhere else.

Ideas are rigorously explored and debated – not just during onstage presentations, but continuously throughout the event, from the golf tournament to breakfast roundtables and dinners, all the way through to nightcaps.

The HPA Tech Retreat provides trade and association services, namely, promoting the interests of the professional entertainment community in the fields of creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

As a non-profit trade association, the HPA Tech Retreat is established to promote the interest of all parties in the entertainment industry. From studio executives to creatives, technologists to engineers, the HPA Tech Retreat provides answers, education, and resources to help shape the future of our industry.

THE HOTEL:  We Own It.

The Westin Rancho Mirage Golf Resort & Spa is officially, entirely, 100% HPA Tech Retreat for the 2025 Tech Retreat. No non-Retreaters allowed. For the week of February 16, it will become a bustling, thriving nexus of action completely dedicated to bringing together the tech and creative communities. From Sunday’s golf tournament through the end of Thursday’s main program sessions, every inch of the venue will be a place to nurture Tech Retreat connections.

Sunday Funday

This year on Sunday, attendees can join a range of engaging networking activities including a golf tournament and welcome cocktail reception! Monday will kick off with a networking brunch, leading into TR-X. The Supersession unspools on Tuesday and the Main Conference enthralls on Wednesday and Thursday.

Hands On!

Experience the latest innovations at the Innovation Zone, open from Monday to Wednesday. Don’t miss the Innovation Zone cocktail reception and food truck extravaganza on Wednesday evening.

Relax And Recharge

All attendees will have access to our new relaxation lounge, where you can recharge after some hardcore learning and networking. Or, enjoy one of the many resort offerings such as yoga, pickleball, or the day spa. Corporate Members get to unwind in an enhanced VIP member lounge with premium amenities.

All Inclusive HPA Member Ticket/Hotel Package

Your one-stop shop for the Tech Retreat. Package includes all-access registration plus a deluxe room with a golf course/pool view and HPA welcome amenity. Limited inventory. Please contact us for details.

Who Will Be There?

Participants have included Oscar winners, studio technology chiefs, NASA scientists, and executives from the most compelling technology hubs.  Attendees are there to engage completely with forward-looking trends and technologies of the content creation ecosystem while tackling issues of the present from fresh perspectives.

Let The Sparks Fly


The who’s who of the industry gather to connect, collaborate and shape the future of media and entertainment. Don’t miss this unique opportunity to get in front of top leveldecision makers without distractions. No mute buttons here!

Breakfast Roundtables

Pull up a chair with a handful of thought leaders and hear from a subject matter expert while you enjoy your parfait. Ask questions, argue, learn, and enjoy. Bon Appetit with a side of insight.

View Schedule »

Tech Retreat Features



Tech Retreat Extra is a half day deep dive into a new topic each year.



Why so super? This session has been on the cutting edge of technology and workflows in today’s ever-changing landscape. Stay tuned for the 2025 program!

Main Program

HPA Tech Retreat Main Program

The launchpad and very foundation of the Tech Retreat. Two full days of panels and presentations about the most important and intriguing ideas today, given by the people who know the most about them. Curated by the inimitable Mark Schubin, HPA Tech Retreat Maestro in Residence.

Innovation Zone

Innovation Zone

See it in the Main Program or the Supersession or TRX? Want to experience it in a fully interactive environment? It’s where you can find the latest and most compelling technologies for tire kicking and test driving.


Tech Retreat 2025 Conference Program. Schedule is subject to change. Check Back – More to Come!

Sunday, February 16 | Resort Activities Day & Attendee Welcome Drinks

10:00 am – 6:00 pm
Registration Open
11:00 am
HPA Member Golf Tournament Check-In & Driving Range Opens
12:15 pm – 5:15 pm
HPA Member Golf Tournament & Lunch
1:00 pm – 3:00 pm
Pickleball Tournament & Free Play
2:00 pm – 3:00 pm
6:00 pm – 7:30 pm
Welcome Cocktails

All conference attendees welcome. Kick off the Tech Retreat in style and start the conversation over a cocktail or two.

Monday, February 17 | HPA TR-X, Innovation Zone

9:00 am – 5:30 pm
Registration Open
9:30 am – 11:00 am
Welcome Networking Brunch
9:30 am – 7:00 pm
Innovation Zone open for appointments
1:00 pm – 6:00 pm
6:00 pm – 7:00 pm
Networking Reception in Innovation Zone

Tuesday, February 18 | Roundtables, Supersession, Innovation Zone, Conference Dinner

7:00 am – 6:30 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtables
8:30 am – 7:15 pm
Innovation Zone open for appointments
9:00 am – 5:30 pm
HPA Supersession: Topic TBA
5:30 pm – 7:15 pm
Innovation Zone Open with Cocktails (dedicated demo time)

(sponsorships available)

7:30 pm – 8:45 pm
Fiesta Night (Cocktails and Dinner Reception)

Wednesday, February 19 | Roundtables, Conference Sessions, Innovation Zone

7:00 am – 7:00 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtables
8:30 am – 8:30 pm
Innovation Zone open for appointments

See program below for dedicated Innovation Zone hours

8:45 am – 6:00 pm
Conference Sessions
6:00 pm – 8:00 pm
Innovation Zone with cocktails & Food Truck Night (last chance for Innovation Zone)

(sponsorships available)

8:30 pm – 1:00 am
After Party

Thursday, February 20 | Roundtables, Conference Sessions

7:15 am – 5:00 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtables
8:45 am – 5:00 pm
Conference Sessions
3:30 pm –
30th Anniversary Celebration

(sponsorships available)

5:00 pm –
Door Prizes & Post-Retreat Treat

2024 Tech Retreat Participating Companies

  1. 26 Seconds
  2. 2G Digital Post Optimization
  3. 3BMG
  4. 4Wall Entertainment
  5. 6P Color, Inc
  6. AbelCine
  7. Absen
  8. Academy of Motion Picture Arts & Sciences
  9. Adobe
  10. Advanced Systems Group LLC
  11. AJA Video Systems
  12. ALT Systems, Inc.
  13. Altman Solon
  14. Amazon AWS
  15. Amazon MGM Studios
  16. Amazon Prime Video
  17. Amazon Studios
  18. Amove
  19. Annex Pro
  20. AOTO
  21. Apple
  22. Arch Platform Technologies
  23. ARRI
  24. ArsenalFX Color
  25. Artisans PR
  26. Artistic Resources Corp.
  28. Ateliere Creative Technologies
  29. Austin PBS
  30. Autodesk
  31. Avid Technology Inc
  32. B.inc
  33. Backblaze
  34. Backhaul Studios
  35. Backlight
  36. Baltimore Ravens
  37. Barco
  38. Berkeley Communications
  39. Bitpress
  40. Black Bags Productions
  41. Blackmagic Design
  42. Bolt Graphics
  43. Brooklyn College
  44. Bubble Agency
  45. BYU Broadcasting
  46. Canon USA, Inc.
  47. Carl Zeiss SBE, LLC
  48. castLabs GmbH
  49. Catching Air Technology Advisors
  50. CBS Studios
  51. CHESA
  52. Chesapeake Systems
  53. Christie Digital Systems
  54. Christy’s Editorial
  55. Cinegy
  56. CineSys
  57. Cinnafilm
  58. CloudSoda
  60. Codex PIX
  61. Colorfront
  62. Company 3 Method Studios
  63. Compton & Company
  64. Convergent Risks
  65. CoreWeave
  66. Cormax Media Alliance
  67. Cradlepoint
  68. Creative Solutions
  69. Cuebric
  70. CUNY TV
  71. Curious Refuge
  72. CuttingRoom
  73. Dalet Digital Media Systems
  74. Dark Fiber Production Technology
  75. Data Expedition, Inc.
  76. DataIntell
  77. Day For Nite
  78. DeadDrop Labs
  79. Dell Technologies
  80. Deloitte Consulting LLP
  81. Deluxe
  82. Department of Defense
  83. Digital Bedrock
  84. Disguise Systems Ltd.
  85. Diversified
  86. Dolby Laboratories, Inc.
  87. DPP
  88. DreamWorks Animation
  89. Eden Base
  91. EditHero Inc.
  92. EditShare
  94. EIZO Inc.
  95. Eluvio Inc.
  96. Embrace
  97. Evercast
  98. Emotion Systems
  99. Entertainment and Media Technology Marketing, Inc.
  100. Entertainment Technologists Development Corp
  101. Entertainment Technologists Inc
  102. Entertainment Technology Center @ USC
  103. Epic Games
  104. Equinix
  105. Ericsson
  106. Evercast
  107. Evertz Microsystems
  108. EVL/UIC
  109. Exceptional Minds
  110. Fabric Data, Inc.
  111. FBRC.ai
  112. Filmlight
  113. Final Draft
  114. Flanders Scientific, Inc.
  115. Flying Fish Productions
  116. Foundry
  117. Fox Entertainment Group, Inc.
  118. Frame.io
  119. Fraunhofer DMT USA
  120. Fraunhofer IIS
  121. Fujifilm
  122. Fujinon
  123. Fuse Technical Group
  125. Game Creek Video
  126. GB Labs
  127. General Intelligence
  128. Geoffrey Tully Inc
  129. Gloshine
  130. GOOGLE
  131. Grass Valley
  132. Gunpowder
  133. Hallmark Media
  134. Halon Entertainment LLC
  135. Hammerspace
  136. Holley Video Consultation
  137. HOLLI
  138. HP Inc
  139. I2A2
  140. IDC LA
  141. ignite strategic communications
  142. Imagica Entertainment Media Services
  143. IMAX
  144. Imax Corporation
  145. IN2CORE s.r.o.
  146. Indee
  147. Infinite Entertainment
  148. Integrated Media Technologies, Inc.
  149. Interdigital
  150. International Cinematographers Guild
  151. Interra Systems, Inc.
  152. iodyne
  153. Iron Mountain Entertainment Services
  154. Joe Bogacz Consulting
  155. Kalray
  156. KCET and PBS SoCal
  157. Keio University
  158. Key Code Media
  159. Kino AI
  160. LDS Motion Picture Studio
  161. LearnIPVideo
  162. Leonardo AI
  163. LeVere Entertainment Inc.
  164. LG Business Solutions
  165. Light Iron
  166. Like Minded Labs
  167. Live CGI
  168. LucidLink
  169. Marvel Studios
  170. Matrox Video
  171. MAX Post
  172. MediaBridge Capital Advisors
  173. Megapixel
  174. Megapixel VR
  175. MelroseMAC, Inc.
  176. Memnon
  177. Merrill Weiss Group LLC
  178. MESH
  179. Microsoft
  180. Microsoft Production Studios
  181. Microsoft/Southworks
  182. Mission Critical Media / Local 695
  183. Mo-Sys Engineering Limited
  184. Mobile TV Group
  185. Mod Tech Labs
  187. Motion Picture Association
  188. Motion Picture Solutions
  189. MovieLabs
  190. MTI Film
  191. NAGRA
  192. National Geographic Content – Disney
  193. NBC Universal
  194. NBCUniversal Studios Group
  195. Ncam
  196. NEP Virtual Studios
  197. NetApp
  198. NetApp/BerkComm
  199. Netflix
  200. Netflix Eyeline Studios
  201. Nextera Video
  202. Nomad Media
  203. NVIDIA
  204. Open Drives
  205. OpenBID
  206. OptiTrack
  207. Origin Point
  208. PACE Anti-Piracy
  209. Panasonic
  210. Paramount Global
  211. Paramount TV Studios
  212. PB Technologies Group LLC
  213. Perception Grid, Inc.
  214. Perfect Memory
  215. Perforce Software
  216. Perifery
  217. Picture Shop
  218. Pixelogic
  219. Pixera
  220. Pixitmedia
  221. Planar
  222. Plate Pros
  223. Post Magazine
  224. Post Super
  225. postPerspective
  226. Practical Logix
  227. Premiere Digital
  228. Prime Focus Technologies Inc.
  229. ProductionPro Technologies Inc.
  230. Professional Video Technology, LLC
  231. Puget Systems
  232. Quantum Corp
  233. Qube Cinema
  234. Raz Public Relations
  235. RED
  236. Remoto
  237. RFX Inc
  238. RheinMain University
  239. Richey May
  240. Riedel Communications
  241. Rocketfrog Consulting
  242. ROE Visual Co., Ltd.
  243. Rohde & Schwarz
  244. Rohde & Schwarz USA, Inc
  245. Ross Video
  246. RUN Studios
  247. SailGP
  248. Samsung Electronics
  249. Sand Technologies
  250. Scale Logic
  251. SchubinCafe.com
  252. SDVI
  253. Seagate Technology LLC
  254. SGO
  255. Shift Media
  256. SideFX
  257. Signiant
  258. Silent Partners Studio
  259. Singularity Imaging LLC
  260. Skywalker Sound
  261. Slalom Consulting
  262. SMPTE
  263. Sohonet
  264. SONY Electronics, Inc
  265. Sony Pictures
  266. Sony Pictures Television
  267. Sound Particles
  269. Spectra Logic
  270. Sphere Entertainment Co.
  271. Sphere Studios
  272. Splashtop
  273. SRI International
  274. Star Trek Discovery
  275. Storj
  276. Streambox Inc.
  277. SVG
  278. Symmetrica Inc
  279. Telestream
  280. Telstra
  281. Teradek
  282. The Church of Jesus Christ Latter-day Saints
  283. The Digital Cinema Society
  284. The Hollywood Reporter
  285. The Rebel Fleet
  286. The Studio-B&H
  287. The Walt Disney Company
  288. Theoretically Media
  289. TMT Insights
  290. Trackit.io
  291. Trailblazer Studios
  292. Tsecond Inc.
  293. Tunnel Post
  294. TV Technology/Broadcast Technology
  295. Twelve Labs
  296. UHD World Association
  297. Uncle Toad’s
  298. Universal Pictures
  299. Universal Pictures Home Entertainment
  300. Utah Scientific
  301. Venera Technologies Inc.
  302. vidby AI
  303. Vidispine
  304. Vubiquity, Inc.
  305. Wacom Technology Corporation
  306. Walden Pond
  307. Wall Street Communications
  308. Walt Disney Studios
  309. Warner Bros. Discovery
  310. Warner Bros. Entertainment Inc.
  311. WEKA
  312. World Surf League
  313. X2X
  314. Xperi
  315. Xytech Systems
  316. Yamdu
  317. ZEISS Group
  318. ソニー

Innovation Zone

HPA invites individuals and companies to share new and innovative technology with the participants of the HPA Tech Retreat®. The Innovation Zone is where attendees can discover your company’s NEW technology in a space designed for learning and discovery. Bring your latest and greatest innovations that improve how the chain from acquisition to delivery is done. Applications will be accepted until January 3, 2025 or until we are at capacity.

2024 Innovation Zone Participants

These are the companies that participated in 2024

  • Absen
  • Adobe
  • AOTO
  • Arch Platform Technologies
  • ARRI
  • Ateliere Creative Technologies
  • Autodesk
  • AVID
  • Bitpress
  • Blackmagic Design
  • Bolt Graphics
  • castLabs GmbH
  • Cinnafilm
  • CloudSoda
  • Codex PIX
  • Colorfront
  • Creative Solutions
  • CuttingRoom
  • DataIntell
  • Dolby
  • EditHero
  • EditShare
  • EIZO Inc.
  • Eluvio Inc.
  • Emotion Systems
  • Evercast
  • Evertz
  • FilmLight
  • Flanders Scientific, Inc.
  • Frame.io
  • Fraunhofer
  • GB Labs
  • Gloshine
  • Grass Valley
  • Hammerspace
  • Kino AI
  • LucidLink
  • Matrox Video
  • Megapixel
  • Microsoft/Southworks
  • Mod Tech Labs
  • NetApp/BerkComm
  • OpenBID
  • PACE Anti-Piracy
  • Perfect Memory
  • Perifery
  • Planar
  • Puget Systems
  • Quantum Corp
  • Rohde & Schwarz USA
  • Samsung Electronics
  • Sand Tech
  • Scale Logic
  • Seagate
  • SGO
  • Signiant
  • Sohonet
  • Sony Electronics, Inc.
  • SRI International
  • Streambox Inc.
  • Telestream
  • The Studio B&H
  • TrackIt
  • Twelve Labs
  • Wacom
  • Yamdu
  • ZEISS Cinema

General Information & Pricing

Innovation Zone requirements:

Your demonstration must reflect technology that is innovative, game changing and important to entertainment markets including production, post production, broadcast, distribution, OTTs or related areas. It must provide the attendees with solution(s) that are unique and, if possible, demonstrate integrated workflows for distinctive services. Experimental products and new concepts or products are of particular interest. Start ups or creative solutions are most welcome.

You may bring secondary partners to be part of your space and demonstration if it fits within a complete solution that can differentiate the workflow or delivery process from what is available today.

Service companies and solutions providers who have unique, forward thinking offerings in production, post production, broadcast, distribution, OTT’s or a related area are invited to participate.

To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.

General Information:

The Innovation Zone is a meeting and networking area which will be open during conference hours as well as dedicated times. Refer to the program online (when available) for actual times.

You are not required to be present at your demo for the entire run of conference, except during the dedicated demo times listed in the Tech Retreat Innovation Zone schedule below. Additionally, you are free to make appointments during any open hours.

We encourage Tech Retreat Innovation Zone participants to invite clients, other individuals within your company and interested industry professionals to register and visit you at the HPA Tech Retreat. However, please note that there are no guest passes to attend just the Innovation Zone. All attendees must be registered through the Tech Retreat registration site.


Innovation Zone Space Fees:

$4,000 – for HPA Corporate Members (One (1) All-Access Conference Ticket)

$4,500 – for Non-Members (One (1) All-Access Conference Ticket)

One (1) Innovation Zone space includes:

  • One (1) 8’x10′ space, one 6′ table, two chairs, black tablecloth, and one 20 amp power drop*
  • 18″x24″ sign for booth that includes logo and contact information
  • Opportunity to interact with key players in the M&E community
  • One (1) All-Access Conference Ticket
  • Innovation Zone participants can purchase up to two (2) IZ Tech tickets for staff at the rate of $1,495 (includes all scheduled meals and Thursday conference access)

*Each space includes one table, two chairs (additional table and chairs available on a limited basis, fees apply), and one 20 amp power drop. Additional power, internet, furniture, AV, power strips and other equipment can be ordered through the hotel. Contact us for details.

Innovation Zone Space Fees are Non-Refundable.

Space Information:

The Innovation Zone is one large ballroom. You may apply for more than one space if you have more than one technology to present. An additional fee will apply and this space will be provided on an availability basis.

If you have something that requires a separate space, we may be able to provide this on a “limited engagement” basis. Please contact us at innovation.zone@hpaonline.com. Please note that an additional fee will apply.

Please note that an exhibit booth, bar-type unit or anything that will block full view or limit accessibility to the spaces around you are not permitted. A small cove for monitors, racks, and stands, if they don’t block a view, will most likely be permitted.

One pull-up type banner (maximum 3’x7′) will be permitted per space providing it does NOT contain marketing, pricing or sales pitches. Custom backdrops are not allowed.

Click here for booth setup guidelines.

If there’s a question about this, please contact us at innovation.zone@hpaonline.com.

Select additional furniture (e.g. high boy table, high stools) may be ordered through the hotel vendor.

A/V equipment may be ordered through the hotel vendor.

Links to all forms will be provided upon acceptance of your demo.

If your application is accepted you will be sent further information including access to pay for your Innovation Zone space.

Confirmation of your space in the Innovation Zone is a commitment to have your demonstration set up from Monday through Wednesday according to the times listed in the Program.

While your Innovation Zone demo does not need to be staffed at all times, there are specific times within the program during which Innovation Zone Staff is required to be present. All persons staffing your demo MUST have a valid ticket for the event. Approved and paid Innovation Zone space includes one full conference ticket. Any additional staff or attendees must purchase a Tech Retreat ticket.

Please contact events@hpaonline.com with any registration-related questions.

The HPA Tech Retreat has a number of Press attending. Press are requested to respect your wishes to be off-the-record or enter into an NDA, but you will need to arrange this directly with them. It is not required as part of HPA issuing a Press Pass.

Innovation Zone Schedule

(All times are Pacific, subject to change)

Innovation Zone open Monday through Wednesday during the Tech Retreat

Saturday, February 15

  • 12:00pm
    Begin load in of equipment to the hotel
  • 6:00pm
    Set up concludes for the evening

Sunday, February 16

  • 8:00 am
    Begin load in of equipment to the hotel
  • 9:00 am – 5:30 pm
    Innovation Zone opens for set up
  • 8:00pm
    All setup and clean up must be complete

Monday, February 17

  • 7:00 am – 8:00 am
    Final time for arrival and set up of demos at the hotel
  • 8:30 am
    Set up of demos must be complete
  • 9:30 am – 7:00 pm
    Innovation Zone is open

Tuesday, February 18

  • 8:30 am – 7:15 pm
    Innovation Zone is open (concurrent with sessions, booth does not need to be staffed at all times)
  • 12:30 pm – 1:15 pm
    Innovation Zone will be open during lunch
  • 6:00 pm – 7:15 pm
    Innovation Zone Cocktail Reception (sponsorships available)

Wednesday, February 19

  • 8:30 am – 8:30 pm
    Innovation Zone open
  • 6:00 – 8:00 pm
    Innovation Zone Cocktail Reception (sponsorships available)
  • 8:30 – 10:00 pm
    Innovation Zone break down.

Thursday, February 20

  • 8:00 am – 4:00 pm
    Innovation Zone break down. If anything is left until Friday, arrangements must be made directly with the hotel for storage and a fee may be charged.

  • All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone.
  • Applications submitted and approved by January 3rd will pay $4,000 for HPA Corporate Members or $4,500 for Non Members for a single Innovation Zone space and full conference registration for one person.

  • The 2025 HPA Tech Retreat will be an in person event from February 16-20.
  • All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone.
  • HPA Corporate Members – $4,000 (includes One (1) All-Access Conference Ticket)
  • Non-Members – $4,500 (includes One (1) All-Access Conference Ticket)
  • Applications will be accepted until space is filled.
  • To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.

One (1) Innovation Zone space includes:

  • One (1) 8×10 space, one 6′ table, two chairs, black tablecloth, and one 20 amp power drop*
  • 18″x24″ sign for booth that includes logo and contact information
  • Opportunity to interact with key players in the M&E community
  • One (1) All-Access Conference Ticket
  • Innovation Zone participants can purchase up to two (2) Innovation Zone Tech tickets for staff at the rate of $1,495 (includes all scheduled meals and Thursday conference access)

*Each space includes one table, two chairs (additional table and chairs available on a limited basis, fees apply), and one 20 amp power drop. Additional power, internet, furniture, AV, power strips and other equipment can be ordered through the hotel. Contact us for details.



Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodations.

HPA is committed to your health, safety, and comfort while attending the HPA Tech Retreat. Please read our Event Policy before registering, and do not hesitate to contact us at hpa@hpaonline.com with any questions or concerns.

HPA Corporate Members
Individuals who are inheriting members of a corporate membership can take advantage of discounted Tech Retreat registration. Please be sure to register using your company email address to receive the discount. Click here for detail on how to sign up as an inheriting member.

HPA Tech Retreat Event
February 16 – 20, 2025

(All listed dates and pricing subject to change)

Inclusive Member-Only Package
Inclusive member-only package includes all-access registration plus a deluxe room with a golf course/pool view and HPA welcome amenity. Limited inventory. If sold out, please contact us to be placed on a waitlist.

Inclusive Member-Only Package (Sun-Thu)
HPA Members $4,095

HPA Member Golf Tournament – Sunday, February 16
Includes Green fees, cart rental, box lunch, two drink tickets, and prizes. Must be a current HPA Member and registered for the Tech Retreat to purchase.

HPA Member Golf Tournament (Sun)
Single Ticket TBA
Foursome TBA

HPA Tech Retreat Registration
This conference registration includes: All provided meals, admission to the Innovation Zone, Sunday Evening Welcome Drinks, Monday TR-X Seminar, Monday Networking Brunch, Tuesday Supersession, Wednesday through Thursday Tech Retreat Program, Tuesday Evening Social Event, and Wednesday Innovation Zone Cocktail Reception. (Sunday Corporate Member Golf Tournament requires separate registration.)

All-Access Registration (Sun-Thu)
HPA Members $2,195
Non-Members $2,795
Tech Retreat Speakers, Panel Moderators and Panelists Contact Us
Credentialed Press Contact Us

Registration By Day

Monday, February 17 – Thursday, February 20, 2025
These registration options include: All provided meals, admission to the Innovation Zone and Conference Sessions for the day(s) selected, and admission to the Conference Dinner (Tuesday registration only), and Innovation Zone Cocktail Reception (Wednesday registration only).
One Day Registration
HPA Members $1,295
Non-Members $1,575


Innovation Zone

Innovation Zone Space fee includes one All-Access conference registration. Visitors must be registered for the one of the following packages: All-Access, Registration by Day (Mon-Wed), or Wednesday Evening Innovation Zone Cocktail Reception. There are no complimentary passes.

Accepted Innovation Zone companies are limited to two Innovation Zone Tech registrations per space. Innovation Zone Tech Registration includes access to the Innovation Zone and all included meals Monday through Wednesday, admission to the Tuesday Evening Conference Dinner and Thursday conference access.

Innovation Zone Space (Includes 1 All-Access Conference Registration)
HPA Corporate Members $4,000
Non-Members $4,500
Innovation Zone Tech Registration (includes all scheduled meals and Thursday conference access)
Innovation Zone Tech (Limit 2 per space) $1,495
Innovation Zone Space Fees are Non-Refundable.

Please be advised that space is limited and always sells out.


Registration Terms

Please read our Event Policy before registering. You may pay by credit card or check in U.S. dollars only. Your payment MUST BE RECEIVED NO LATER THAN JANUARY 23, 2025 in order to confirm your registration. As this event will sell out, we may not be able to hold a registration which is not paid for by the deadline. If there are circumstances which prevent you from doing this, please contact our office. See registration form for complete payment information.


Cancellations made by January 23, 2025 will be refunded, less a 10% cancellation fee. In addition, a $35 administrative fee will be charged for any refunds made to registrations paid by check.

NO REFUNDS FOR CANCELLATIONS AFTER January 23, 2025. However, you may transfer a registration to another individual. No fee will be charged for transferred registrations provided the new registrant is of the same registration type (Member or Non-Member). If the new registrant is of a different registration type, the difference in price will apply.

In the event that a government restriction prevents attendance, we will provide a refund minus the cancellation fees mentioned above.

For questions or additional information contact: HPA at events@hpaonline.com or 818-273-1482.


The HPA Tech Retreat will take place February 16-20, 2025 at The Westin Rancho Mirage Golf Resort & Spa in Rancho Mirage, CA.

Nestled on 360 acres in Rancho Mirage, the resort is a desert oasis located moments from Palm Springs. Rugged mountains and panoramic views set an extraordinary backdrop for an unforgettable experience.

HPA is buying out the hotel. Rooms will be available exclusively to Tech Retreat attendees.

How to Book Your Room

You must be registered to attend the 2025 HPA Tech Retreat to make a hotel reservation. The hotel reservation website will be sent via e-mail after you complete the conference registration process. Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodation.

Event Hotel

The Westin Rancho Mirage Golf Resort & Spa
71333 Dinah Shore Drive
Rancho Mirage, CA 92270
Main Telephone: 1-877-253-0041

Room Rate

HPA has secured a discounted room rate for registered attendees of $324 per night (includes a $38 per night resort fee) plus applicable taxes.

*Please note room reservations can only be made with a valid Tech Retreat registration.

The resort fee covers several amenities, which include (subject to change):

  • Premium High Speed Wi-Fi access in Guest Rooms & Public Space
  • Meeting Room Wi-Fi access (for general browsing)
  • Two Bowling Games at Pinz & Pints
  • In-Room Bottled Water
  • Access to Little Links Miniature Golf Course
  • Access to Pete Dye Golf Practice Facility (Rental clubs not included)
  • Access to Westin Workout Fitness Studio
  • Two-hour bike rental per stay for up to 2 guests
  • Invitation to Sweets Social Hour Daily

Other hotel options:

Courtyard Palm Desert

Agua Caliente Resort Casino Spa Rancho Mirage

The Westin Mission Hills Resort Villas

Find other Marriott Options here.

Directions & Transportation

The Westin Rancho Mirage is located 7 miles from Palm Springs International Airport, 130 miles from Los Angeles International Airport (LAX), 77 miles from Ontario Airport, 130 miles from Burbank Airport and 116 miles east of Los Angeles if driving. For driving directions, please click here. Or, For those of you who use GPS or Google Earth, the coordinates: 33.81021715293067 North, 116.41294168768748 West.

Shuttle Companies

Taxi Companies

There are also a large number of limo, town car and private shuttle options. The full listing of available ground transportation from the airport can be found here.

For More Local Area Information, Please Click Here.


1. What is the HPA Tech Retreat?

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

2. What are the breakfast roundtables?

Starting at 7:30 am, the breakfast roundtables are one of the most popular aspects of the retreat. Each table has a number which corresponds to a posted list of topics and moderators. Moderators may choose any topic and run the roundtables as they see fit. They may present information, gather information from those at the table, or simply moderate arguments between others. Popular tables might end up surrounded by layers of attendees and others might have only a few. There are no restrictions on topics other than length (so they may be printed; long topic titles will be abridged). There are no restrictions on moderators other than being registered at the retreat. All requests to moderate tables are accepted; if another moderator has chosen the same or a similar topic, the moderators will be informed so they may consider combining their tables. A moderator may choose to have tables at either or all, and if more than one, on the same or different topics. A single company or organization is welcome to provide moderators for as many roundtables as it would like. Once a roundtable is confirmed, it must be moderated, even if someone else seems to have a more attractive topic. Topics and moderators, however, may be changed.

3. What is the Innovation Zone?

The Innovation Zone is not a trade show but rather a curated area where the latest, often unseen technologies or applications are demonstrated.  Participants for the Innovation Zone must apply, and the applications are reviewed by the Innovation Zone manager and HPA Tech Retreat Committee.  The Innovation Zone is focused on new technology or applications. The retreat will provide table(s), chair(s), power, and security. No “booths” are permitted. No corporate signage is permitted; the retreat will provide a simple paper sign with the name of each demonstrator’s company or organization. Information about the technology or application is accepted and appreciated. White papers are encouraged. Relevant product literature is fine. Demonstrators are encouraged to join forces to show systems. In the past competitors have helped set up each other’s demonstrations.Many popular products were first introduced at the HPA Tech Retreat, -Panasonic’s Varicam and Sony’s HDCAM SR- among them. Other innovations shown at the retreat have yet to make it to mass manufacture, including a 72-frame-per-second HDTV camera and a system for automatically converging and color balancing multiple projectors forming a single image. Some are one of a kind, like a tiny Lucas Digital (ILM) camera-attitude sensor used in Star Wars: Episode 3.

4. Health & Safety

HPA is committed to your health, safety, and comfort while attending the HPA Tech Retreat. Please read our Event Policy before registering, and do not hesitate to contact us at hpa@hpaonline.com with any questions or concerns.

We are currently following the most recent state and government guidelines for COVID-19 protocols. Currently, there are no health restrictions in place, but we strongly recommend that attendees continue to wear a face covering over the nose and mouth to help prevent the spread of COVID-19. We also encourage all attendees to be up to date on their COVID-19 vaccines and boosters.

In the event of any health concerns during the event, health and safety personnel will be available onsite. Please check-in with the Registration counter for assistance.

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