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HPA 2015: Theaters Dabble in Lasers

Deborah D. McAdams /
02.11.2015 02:01 PM

HPA 2015: Theaters Dabble in Lasers

Movie houses look at the next projection technology
INDIAN WELLS, CALIF.—There’s a reason buying a small popcorn and a soda in a movie theater breaks the bank.

“When it comes to technology, our members just spent $2 billion going digital,” said John Fithian of the National Association of Theater Owners. “We thought we’d be done, but now we’re looking at high-dynamic range, laser-illuminated projection and immersive sound…. We almost went broke doing digital cinema.”

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