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HPA 2016: Big Data for Dollars

And for OTT post

February 18, 2016

By Deborah D. McAdams

INDIAN WELLS, CALIF.—It’s all right there in the numbers. From the key to interactive advertising to creating responsive content. It’s in the data, Steve Wong of Siemens and media technology consultant, Christy King, said Wednesday at the HPA Technology Retreat.

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