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HPA 2018: Update on Tools, Production and Post in the Cloud

For this year’s Super Bowl, The Mill in London produced 25 commercials, relying heavily on the cloud. “There’s no way we could have gotten that done without a burst of rendering in the cloud,” said The Mill group technical director Roy Trosh. “When we know we have a vendor bulge, we used to bring a [server] supplier and it took three days to get ready to render. This time it took 15 minutes.” At this week’s HPA Tech Retreat, manufacturers and users described how the industry has evolved with regard to cloud production and post.

“The use of the cloud is evolving rapidly,” said MediaSilo + Wiredrive vice president of sales Matt Thomas. “Five years ago, everyone was security conscious and concerned about the cloud. Now everyone is looking for hybrid solutions and new services are popping up.”

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