HPA Tech Retreat Panelists: AI in M&E is in its Infancy
By Chris Tribbey
Don Eklund, CTO for Sony Pictures Entertainment, sees a pretty simple explanation for why artificial intelligence has become such a prevalent technology today, utilized by so many different companies.
“Compute got a lot more powerful and a lot more economical,” he said Feb. 12 during the panel “AI Applications” at the Hollywood Professional Association’s (HPA) annual Tech Retreat event. And according to Eklund, media and entertainment has barely scratched the surface in terms of applications with both AI and machine learning, with uses in marketing, advertising, audience measurement, recommendation engines, casting, script development, content enhancement and more.