HPA Tech Retreat: Universal Unveils New Production Workflow
By Debra Kaufman
Like any movie franchise installment, Universal Pictures’ “Fast & Furious 8” (also known as “The Fate of the Furious”) relied on footage and data from the sequels that were produced before it. This movie was the proof of concept for Production 3.0, a new platform enabling quick access to assets like 3D VFX models for use in sequels, as well as theme park and AR/VR experiences.“Our production asset archive isn’t organized enough and doesn’t hold all production assets,” said Universal VP of creative technologies Annie Chang, who headed the team that developed it.
Chang noted the other pressures that added more incentive to develop Production 3.0. “We never get more time to make our movies,” she said. “Tax incentives drive us around the globe, which increases need for remote collaboration and ways to bring data back to home base. We’re also more data-driven but we can’t relate it or access it easily.” Production 1.0 was the workflow designed for film-acquired movies, she continued, and Production 2.0 was tailored for digital productions, but continued the “old siloed film ways.”
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