Pill popping at the HPA Tech Retreat
March 3, 2016
It was a balmy 85 degrees on day four at the HPA Tech Retreat in Indian Wells, California. The morning kicked off with a candid, stream-of-consciousness session from Ben Rosenblatt, co-producer of Star Wars: The Force Awakens. What could be better? He was funny, irreverent, full of anecdotes and great with a mic. There was just a smattering of technology – a scant few minutes of discussion around HDR (high dynamic range), which was clearly the theme of the day, and the challenges brought by the lack of standards and explosion of content and delivery formats. He expounded on the nightmare of creating nearly 400 versions of Star Wars due to language and format requirements. There were questions and laughter, and a good time was had by all.