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Engineering Excellence Award Submission Deadline Extended: July 1

Deadlines and Key Dates

  • July 1: Innovation Zone Applications Open
  • October 1: Innovation Zone acceptance notifications
  • August 1: Tech Retreat Call for Proposals – Main Program, Supersession and Roundtable
  • November 1: Speaker acceptance notifications
  • February 20 – 23, 2023: HPA Tech Retreat @ Westin Mission Hills, Rancho Mirage, CA

(Dates subject to change)

About the HPA Tech Retreat:

Why is the HPA Tech Retreat the most important event of the year?

Bringing together a world-class roster of leaders in engineering, technology, creativity and business to explore and experience the most compelling topics around the creation, management, and dissemination of content, the HPA Tech Retreat is unique among tech events. Ideas are rigorously explored and debated – not just during onstage presentations, but continuously throughout the event, from breakfast roundtables through to nightcaps.

The Tech Retreat depends on participants turning away from their day-to-day routines to engage with the brightest minds in the industry. This kind of focused, and authentic discussion between experts happens nowhere else.

Who Will Be There?

Participants have included Oscar winners, studio technology chiefs, NASA scientists, and executives from the most compelling technology hubs.  Attendees are there to engage completely with forward-looking trends and technologies of the content creation ecosystem while tackling issues of the present from fresh perspectives.


BOLD CONVERSATIONS

Networking

The who’s who of the industry gather to connect, collaborate and shape the future of media and entertainment. Don’t miss this unique opportunity to get in front of top level decision makers without distractions. No mute buttons here!

Breakfast Roundtables

Pull up a chair with a handful of thought leaders and hear from a subject matter expert while you enjoy your parfait. Ask questions, argue, learn, and enjoy. Bon Appetit with a side of insight.

Tech Retreat Features

TR-X

TR-X

Tech Retreat Extra is a one-day deep dive into a new topic each year. Stay tuned!

Supersession

Supersession

Why so super? This session has been on the cutting edge of technology and workflows in today’s ever-changing landscape. See what happens in 2023!

Main Program

HPA Tech Retreat Main Program

The launchpad and very foundation of the Tech Retreat. A day and a half of panels and presentations about the most important and intriguing ideas today, given by the people who know the most about them. Curated by the inimitable Mark Schubin, HPA Tech Retreat Maestro in Residence.

Innovation Zone

Innovation Zone

See it in the Main Program or the Supersession or TRX? Want to experience it in a fully interactive environment? It’s where you can find the latest and most compelling technologies for tire kicking and test driving.

2022 Tech Retreat Participating Companies

  1. 209 Group3BMG
  2. 3500Kelvin
  3. 3BMG
  4. 424 Post
  5. 5th Kind, Inc.
  6. 6P Color
  7. AbelCine
  8. Absen
  9. Academy of Motion Picture Arts & Sciences
  10. Accion Labs
  11. Adobe
  12. Advanced Systems Group, LLC
  13. AJA Video Systems
  14. Altman Solon
  15. ALT Systems, Inc.
  16. Amazon Studios
  17. Amazon Web Services
  18. Ambidio
  19. AMD
  20. American Public Television
  21. American Society of Cinematographers
  22. AOTO
  23. Apple
  24. Arch Platform Technologies
  25. Arc XP
  26. ARRI
  27. Artisans PR
  28. ASC
  29. Assimilate
  30. ASTRODESIGN INC
  31. Ateliere Creative Technologies
  32. Astound
  33. Autodesk
  34. Aveco
  35. AVF
  36. Avid Technology Inc
  37. Barco
  38. Baylor University Film And Digital Media Department
  39. BeBop Technology
  40. Bitmovin
  41. Blackbird
  42. Blackmagic Design
  43. Blackstar Engineering
  44. Boland Communications
  45. Brompton Technology
  46. Brooklyn College
  47. Bubble Agency
  48. Butcher Bird Studios
  49. Canon USA, Inc.
  50. Chesapeake Systems
  51. Cinebiotic LTD
  52. CineSys
  53. Cinnafilm Inc.
  54. Cintegral
  55. CloudSoDA
  56. CML Cinematography Mailing List
  57. COBALT DIGITAL INC.
  58. Codemill
  59. CODEX
  60. Colorfront
  61. Color Space
  62. ColorTime, LLC
  63. Company 3 Method Studios
  64. Conductor Technologies
  65. Convergent Risks
  66. CoreSite
  67. Cornax Cloud Alliance
  68. Createasphere
  69. Creative Computing Solutions
  70. CUNY TV
  71. Cyanview
  72. Dalet Digital Media Systems
  73. Danger is my name
  74. Dark Fiber Production Technology
  75. Dell Technologies
  76. Deloitte Consulting
  77. Deluxe Media Inc
  78. Department of Defense
  79. Discovery Inc
  80. disguise
  81. Diskover Data Inc
  82. Disney Marvel Studios
  83. Diversified
  84. Dolby Laboratories, Inc.
  85. DPP
  86. DTS/Xperi
  87. Duplass Brothers Productions
  88. Eastern Computer Exchange
  89. EditShare
  90. Eizo
  91. Eluvio
  92. Embrace
  93. Entravision Communications
  94. Envoi
  95. Epic Games
  96. Epiphan
  97. Equinix
  98. ETC
  99. ETC @ USC Blog
  100. Evercast, LLC
  101. Evertz Microsystems
  102. EVL/UIC
  103. EVS
  104. Exceptional Minds
  105. Femme Lucida Productions
  106. Filmlight
  107. First Mile Technologies
  108. Florical Systems
  109. Forbes
  110. Fortium Technologies
  111. Foundry
  112. Fox Entertainment Group, Inc.
  113. Fox Sports
  114. FPT Software
  115. Frame.io
  116. Free Agent Ventures, LLC
  117. ftrack
  118. Fujifilm/ Fujinon
  119. GB Labs
  120. Glassbox
  121. GOOGLE
  122. Grass Valley
  123. GrayMeta
  124. Hammerspace
  125. Happy Mushroom
  126. HCL America
  127. HDMG / HD Video Pro
  128. Hot Pot Productions
  129. HP Inc
  130. ICG Magazine
  131. ICT
  132. ICVR
  133. iD Tech
  134. IDC LA
  135. Ignite Strategic Communications
  136. Imagine Communications
  137. IMAX
  138. Integrated Media Technologies, Inc.
  139. InterDigital
  140. Iyuno-SDI Group
  141. Jigsaw24
  142. JVC Kenwood
  143. Key Code Media
  144. Kibo121
  145. Kinlani Film Project
  146. LearnIPVideo
  147. Legendary Pictures
  148. Leostream
  149. LG Electronics
  150. Light Iron
  151. Live CGI
  152. LucidLink
  153. LULU AR
  154. Lux Machina Consulting
  155. Magicbox World
  156. Marvel Studios
  157. MAX Post
  158. MBC FZ LLC
  159. MBC GROUP
  160. MediaBridge Capital Advisors LLC
  161. MediaWR
  162. MelroseMAC, Inc.
  163. Merrill Weiss Group LLC
  164. MESA
  165. Microsoft Corp.
  166. Mobile TV Group
  167. Monster Lighting
  168. Morning Star
  169. Mo-Sys Engineering
  170. Motion Picture Labs
  171. MovieLabs
  172. Moxion
  173. MSG Networks, Inc.
  174. MTO Color
  175. MTT
  176. NAB
  177. Nagra
  178. Nallasway
  179. National Geographic – Disney
  180. NBCUniversal
  181. Ncam
  182. nekta.io
  183. NEP
  184. NEP Virtual Studios
  185. NetApp Inc.
  186. Netflix, Inc.
  187. New Media Technology
  188. Nextera Video, Inc.
  189. NextGen Production
  190. NFL Media
  191. Nomad Media, Corp
  192. NTC
  193. Nvidia Corporation
  194. Object Matrix
  195. Open Drives
  196. OptiTrack
  197. Origin Point
  198. Ovide (Q-take)
  199. PACE Anti-Piracy
  200. PacketFabric
  201. PADEM Media Group
  202. Paper Rocket Productions
  203. Paramount Pictures
  204. Pavilion Data
  205. PearlTV
  206. Perforce Software
  207. Picture Shop
  208. PIX
  209. Pixelworks
  210. Pixera
  211. pixitmedia
  212. Pixotope Technologies
  213. Planar
  214. Portrait Displays
  215. Post Magazine
  216. postPerspective
  217. Post Super Ltd
  218. Puget Systems
  219. QOS Server
  220. QTAKE
  221. Quantum Corporation
  222. Qube Cinema
  223. Raz Public Relations
  224. RED Digital Cinema
  225. Red Bull Media House
  226. Reduct
  227. Reduct.Video
  228. Remote Picture Labs
  229. Renegade 83
  230. RFX
  231. RheinMain University
  232. Riedel Communications Inc.
  233. Rigney Global Entertainment
  234. ROAM Consulting LLC
  235. ROE Visual US, Inc.
  236. Rohde&Schwarz GmbH & Co. KG
  237. Rohde & Schwarz USA, Inc
  238. Ross Video
  239. SanDisk Professional
  240. Scale Logic
  241. SDI Media
  242. SDVI
  243. Seagate Technology
  244. Shift
  245. Signiant
  246. Silverdraft Supercomputing
  247. Silver Spoon
  248. Simple Cloud
  249. Sinclair Broadcast Group
  250. Skywalker Sound
  251. SMPTE
  252. Sohonet
  253. Sony Electronics
  254. Sony Pictures
  255. Sony Pictures Television
  256. Source Digital
  257. Spectra Logic
  258. SRI International
  259. Stolnitz Media Consulting
  260. Strategic Perspective Consulting
  261. Sunset Studios
  262. Synaflux
  263. Synthetic Films
  264. TAG Video Systems
  265. Telestream, Inc.
  266. Telos Alliance
  267. Telstra
  268. Teradek
  269. Teradici Corporation
  270. Testronic
  271. The Digital Cinema Society
  272. The Hollywood Reporter
  273. The Landmark Group
  274. The Media & Entertainment Data Center
  275. The Stratagem Group
  276. The Studio-B&H
  277. The Third Floor Inc.
  278. Thinklogical, A Belden Brand
  279. Tiffen
  280. TMS Consulting, Inc.
  281. TrackIt
  282. Transitional Forms
  283. Tunnel Post
  284. TVU Networks
  285. UME
  286. Unity Technologies
  287. University of Arizona
  288. Universal Pictures
  289. Valid Essence
  290. Vcinity
  291. Veritone
  292. Verizon
  293. ViacomCBS
  294. VisiSonics
  295. Vizrt Group
  296. Voluminous Studios
  297. Vubiquity, Inc.
  298. Wacom Technology Corporation
  299. Walden Pond
  300. Waldo Digital
  301. Walt Disney Studios
  302. Warner Bros
  303. WarnerMedia
  304. Wasabi Technologies
  305. Western Digital
  306. Workflow Intelligence Nexus
  307. Worldbuildr
  308. X2X
  309. Xperi
  310. XStream, LLC
  311. Xytech Systems Corporation
  312. ZEISS Group
  313. Zell Consulting

FAQ

1. Health & Safety (From 2022 Tech Retreat)

Bringing the Tech Retreat back live to Palm Springs was a carefully considered decision. In compliance with governmental guidelines and with proper protocols in place, we’re thrilled to be able to safely provide that incredible Tech Retreat experience.

Palm Springs’ vaccination rate (96%) has been consistently among the top in the state. Health and safety measures in place at the 2022 HPA Tech Retreat include:

  • Proof of full vaccination required for all participants
  • Venue will create a “Safe Zone” for all Tech Retreat attendees, no outside guests will be permitted
  • Separate outdoor hotel check-in and registration for Tech Retreat attendees only
  • Masking indoors when not eating or drinking
  • Outdoor sessions, meals, and breaks when possible
  • State of the art HVAC with MERV 13 filtration
  • Continuous fresh air circulated into all event and conference space
  • Covid Compliance Officers on site
  • Electrostatic sanitizing of conference and event spaces, nightly
  • Complimentary COVID testing available to attendees if needed
  • Hand sanitizing stations throughout venue

We continue to monitor the COVID situation and public health recommendations closely and will adjust our protocols to reflect the most up-to-date thinking. Please do not hesitate to contact us at hpa@hpaonline.com with any health related questions or concerns. To view the HPA Event Policy, please click here.

2. What is the HPA Tech Retreat?

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

3. How did it start?

The International Teleproduction Society (ITS, later the Association of Imaging Technology and Sound) offered a Presidents Retreat to allow chief executives of its member companies to combine a vacation with some information exchange. In 1995, the idea was extended to engineers with a Technology Retreat, which rapidly became more information and less vacation. After ITS ceased operations in 2001, the HPA began sponsoring the Tech Retreat.

4. What does “all aspects” mean?

All aspects: academics, archivists, broadcasters, cable-TV system operators, cinematographers, computer and software makers, consultants, consumer-electronics manufacturers, digital rights managers, directors, display designers, editors, equipment-rental houses, forensic investigators, government officials, historians, Hollywood studios, intelligence analysts, interactive gamers, journalists, lawyers, lens manufacturers, licensing pools, the military, networks, producers, production facilities, professional-equipment manufacturers, post-production facilities, satellite-system operators, semiconductor manufacturers, sound mixers and editors, standards organizations, telephone companies, theater owners, venture capitalists, and vision scientists are among those who have been there or sent representatives.

There have been representatives of MPEG the Moving Picture Experts Group and MPEG the Motion Picture Editors Guild, NATO the National Association of Theater Owners and NATO the North Atlantic Treaty Organization. To add to the alphabet soup, AAF, AMPAS, ASC, ATSC, BBC, CEA, CEDIA, CPTWG, DCI, DoD, FCC, MPAA, NAB, NABA, NIMA, NSA, SMPTE, and USC have all been officially represented. So have ABC, CBS, Fox, NBC, PBS, UPN, and the WB among broadcast networks; Sinclair and Tribune among other broadcast-station owners; Columbia/Tri-Star/Sony, Disney, Fox, Paramount, and Universal among Hollywood studios; Adobe, Apple, IBM, Intel, and Microsoft among others from the computer industry. People attending the retreat have also come from all over the world.

5. What does “top engineering and technical talent” mean?

SMPTE Fellows, Oscar nominees, Emmy-award winners and Ph.D.s. Creators of some of the basic technologies used daily in content creation.Many of the attendees have CTO, vp-engineering, or director of technology titles. Others work on blockbuster movies and top-rated streaming and broadcast. Thanks to the informal nature of the retreat, it’s not easy to tell, and everyone is welcome to attend.

The unofficial motto of the HPA Tech Retreat is “Someone Will Be There Who Knows the Answer.”

6. What does “informal” mean?

It’s not a typical technical conference. There are no droning introductions listing a presenter’s academic credentials. In fact, there are no introductions at all beyond name and affiliation.

7. What does “exchange information” mean?

The retreat is divided into several categories: pre-retreat seminars and events, the main program, breakfast roundtables, the demo area, the quizzes, and the softball challenge. There are also meals and breaks that are useful for networking.

8. What is the main program?

The main program is devoted to the most compelling issues of the time, with a focus to putting  the most knowledgeable experts together to explore and enliven a conversation around those issues.  Much of the main program is invited; the rest is drawn from submissions. The main program is run precisely by the clock. The slot for each presentation includes set-up and questions-&-answers, and speakers have sometimes been cut off in mid-sentence. Similarly, the program starts and returns from breaks at exactly the listed times.

9. How long are presentations in the main program?

They are probably a little shorter than they should be. Individual presentations typically last between 10 and 45 minutes. Panels typically run from 20 to 90 minutes. There is no fixed time period, but shorter presentations can more easily be squeezed in.

10. How does one get to present on the main program?

A Call for Proposals is issued every year around Labor Day. There are, year over year, more submissions than can be accommodated. The burning issues facing the ecosystem may help determine which submissions are accepted. Those wishing to make presentations should also consider breakfast roundtables and the demo area. Presentations in the main program, the breakfast roundtables, and the demo area are not mutually exclusive.

11. What are the breakfast roundtables?

Starting at 7:30 am, the breakfast roundtables are one of the most popular aspects of the retreat. Each table has a number which corresponds to a posted list of topics and moderators. Moderators may choose any topic and run the roundtables as they see fit. They may present information, gather information from those at the table, or simply moderate arguments between others. Popular tables might end up surrounded by layers of attendees and others might have only a few. There are no restrictions on topics other than length (so they may be printed; long topic titles will be abridged). There are no restrictions on moderators other than being registered at the retreat. All requests to moderate tables are accepted; if another moderator has chosen the same or a similar topic, the moderators will be informed so they may consider combining their tables. A moderator may choose to have tables at either or all, and if more than one, on the same or different topics. A single company or organization is welcome to provide moderators for as many roundtables as it would like. Once a roundtable is confirmed, it must be moderated, even if someone else seems to have a more attractive topic. Topics and moderators, however, may be changed.

12. What is the Innovation Zone?

The Innovation Zone is not a trade show but rather a curated area where the latest, often unseen technologies or applications are demonstrated.  Participants for the Innovation Zone must apply, and the applications are reviewed by the Innovation Zone manager and HPA Tech Retreat Committee.  The Innovation Zone is focused on new technology or applications. The retreat will provide table(s), chair(s), power, and security. No “booths” are permitted. No corporate signage is permitted; the retreat will provide a simple paper sign with the name of each demonstrator’s company or organization. Information about the technology or application is accepted and appreciated. White papers are encouraged. Relevant product literature is fine. Demonstrators are encouraged to join forces to show systems. In the past competitors have helped set up each other’s demonstrations.Many popular products were first introduced at the HPA Tech Retreat, -Panasonic’s Varicam and Sony’s HDCAM SR- among them. Other innovations shown at the retreat have yet to make it to mass manufacture, including a 72-frame-per-second HDTV camera and a system for automatically converging and color balancing multiple projectors forming a single image. Some are one of a kind, like a tiny Lucas Digital (ILM) camera-attitude sensor used in Star Wars: Episode 3. A slot in the main program at the end of the first day is reserved for demo introductions. Each demonstrator is allowed a very brief period (about a minute) to introduce the demonstration. That is followed by the first scheduled demo session, which includes a cocktail reception for attendees and their registered guests. There is another scheduled demo session at the end of the last day. In between, attendees may schedule demos at mutually convenient times.

13. What are the quizzes?

A quiz relating to television technology is posted at the registration table at the beginning of each session. A bowl is also provided there for answers. The first quiz is relatively easy, and there are multiple winners. Quizzes get progressively harder.
One year, participants were asked to derive the NTSC color subcarrier from scratch. Another quiz asked for the next number in these series: 51, 25, 19, 13, 8, 6 and …21, 16, 11, 8, 6.

Those entering are welcome to consult others, reference books, or the Internet. Past prizes have included glow-in-the-dark statues of the patron saint of television and plush teddy-bear TV remote controls.

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