HPA Tech Retreat - February 20 – 23, 2023 - REGISTER NOW!

Deadlines and Key Dates

  • July 1, 2022 – January 2, 2023: Innovation Zone Applications Open (space permitting)
  • August 1: Tech Retreat Call for Proposals Open – Main Program and Roundtables
  • October 1: Innovation Zone acceptance notifications
  • Mid-November: Speaker acceptance notifications
  • February 20 – 23, 2023: HPA Tech Retreat @ Westin Mission Hills, Rancho Mirage, CA

(Dates subject to change)

About the HPA Tech Retreat:

Why is the HPA Tech Retreat the most important event of the year?

Bringing together a world-class roster of leaders in engineering, technology, creativity and business to explore and experience the most compelling topics around the creation, management, and dissemination of content, the HPA Tech Retreat is unique among tech events. Ideas are rigorously explored and debated – not just during onstage presentations, but continuously throughout the event, from breakfast roundtables through to nightcaps.

The Tech Retreat depends on participants turning away from their day-to-day routines to engage with the brightest minds in the industry. This kind of focused, and authentic discussion between experts happens nowhere else.

Who Will Be There?

Participants have included Oscar winners, studio technology chiefs, NASA scientists, and executives from the most compelling technology hubs.  Attendees are there to engage completely with forward-looking trends and technologies of the content creation ecosystem while tackling issues of the present from fresh perspectives.



The who’s who of the industry gather to connect, collaborate and shape the future of media and entertainment. Don’t miss this unique opportunity to get in front of top level decision makers without distractions. No mute buttons here!

Breakfast Roundtables

Pull up a chair with a handful of thought leaders and hear from a subject matter expert while you enjoy your parfait. Ask questions, argue, learn, and enjoy. Bon Appetit with a side of insight.

View Schedule »

Tech Retreat Features



Tech Retreat Extra is a one-day deep dive into a new topic each year. Stay tuned!



Why so super? This session has been on the cutting edge of technology and workflows in today’s ever-changing landscape. See what happens in 2023!

Main Program

HPA Tech Retreat Main Program

The launchpad and very foundation of the Tech Retreat. A day and a half of panels and presentations about the most important and intriguing ideas today, given by the people who know the most about them. Curated by the inimitable Mark Schubin, HPA Tech Retreat Maestro in Residence.

Innovation Zone

Innovation Zone

See it in the Main Program or the Supersession or TRX? Want to experience it in a fully interactive environment? It’s where you can find the latest and most compelling technologies for tire kicking and test driving. Applications open from July 1, 2022 – January 2, 2023 or until we are at capacity.


Tech Retreat 2023 Conference Program. Schedule is subject to change.

Monday, February 20 | HPA TR-X

9:00 am – 5:30 pm
Registration Open
1:00 pm – 5:45 pm

Outline (details TBA):

  • Opening Remarks – Setting the Stage
    Mark Chiolis, HPA Board
    Craig German, HPA Board
  • Opening Keynote
  • Designing and Implementing AI and Immersive Experiences Successfully into Media & Entertainment (Presentation)
    Dr. Khizer Khaderi
  • The Future of Production, From the Creative Perspective
    Mark Chiolis, HPA Board (Moderator)
  • People and AI/ML – How Machines Will Help Connect Us Together
  • The Talent Deficit in Today’s Market
    Kari Grubin, HPA Board (Moderator)
    Todd Bowen, BYU
    More Panelists TBA
  • The People vs. AI and ML – Positioning Yourself to Succeed
    Yves Bergquit, USC
  • The Future Role of Institutional Organizations – Maintaining Relevance for Your Members
    Renard Jenkins, HPA Board (Moderator)
    Eric Trabb, NAB
    Stan Moote, IABM
    Michael Crimp, IBC
    David Grindle, SMPTE
    Jason Dachman, SVG
    Joyce Cataldo, HPA
  • The Future of Live Sports, From the Technical and Executive Viewpoint
    Jason Dachman, SVG (Moderator)
  • Closing Keynote
5:45 pm – 7:00 pm
Cocktail Reception

Tuesday, February 21 | Roundtables, Supersession, Innovation Zone, Welcome Dinner

7:00 am – 6:30 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtables
8:45 am – 5:30 pm
HPA Supersession

Topic TBA

12:25 pm – 1:40 pm
1:40 pm - 5:30 pm
Supersession Continued
5:30 pm – 7:30 pm
Innovation Zone Open with Cocktails (dedicated demo time)
7:30 pm – 9:30 pm
Conference Welcome Dinner

Wednesday, February 22 | Roundtables, Individual Sessions, Innovation Zone

7:00 am – 7:00 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtables
8:30 am – 8:30 pm
Innovation Zone open for appointments
8:45 am – 8:50 am
  • Seth Hallen, HPA
8:50 am – 9:10 am
Introduction & Technology Year in Review
  • Mark Schubin, Program Maestro, HPA Tech Retreat

    Mark Schubin

    Program Maestro, HPA Tech Retreat

    Multiple Emmy-award winning SMPTE Life Fellow Mark Schubin is the world’s greatest expert on the intersecting histories of media technology and opera. He helped create the hotel in-room movie business, the first live nationwide stereo simulcast network, the first live multi-language cinema subtitles, and what was probably the first HDR-to-SDR converter (though no one knew what HDR was at the time). He has worked on moving-image projects on all seven continents (including Antarctica), including news in Kazakhstan, cable TV in Hong Kong, and the television transmission system of Barbados. He also worked on the standardization of the VU meter. His bedroom was an official test site of the ATSC, his paper on aspect ratios was cited by the FCC, and his blog at SchubinCafe.com is archived by the Library of Congress. He once piloted the Fuji blimp and has been known to wear shoes.

9:10 am – 9:40 am
What CES 2023 means for the Media Industry
  • Mark Harrison, DPP
9:40 am – 10:10 am
The Future of Localization
  • Rowan de Pomerai, DPP
10:10 am – 10:40 am
It Is Time We Had a Conversation About Security in Our Industry
  • Moderator: Chuck Parker, Sohonet
10:40 am – 11:00 am
Refreshment break
11:00 am – 11:30 am
Why Being Green Is Not Black and White
  • Moderator: Mark Harrison, DPP
11:30 am – noon
Audience Preferences for the Style of Digital Twins
  • Katie Hinsen, Marvel Studios
Noon – 1:53 pm
Lunch break; Innovation Zone open
1:53 pm – 1:55 pm
Quiz answer and announcements
1:55 pm – 2:55 pm
MovieLabs 2030 Vision Update Panel
2:55 pm – 3:40 pm
The truth about overhauling the DMSC
  • Moderator: Dan Germain, Sony Pictures Entertainment
  • Bill Baggelaar, Sony Pictures Entertainment
  • Greg Geier, Sony Pictures Entertainment
  • Hai Dao, Sony Pictures Entertainment
  • Adam Miller, Nomad
  • John Hurst, CineCert
3:40 pm – 4:00 pm
Refreshment break
4:00 pm – 4:30 pm
Web3 Movie Experience
  • Michelle Munson, Eluvio
4:30 pm – 5:00 pm
Rings of Power
  • Ron Ames, producer
  • Jesse Kobayashi, visual effects
5:00 pm – 5:30 pm
Remote, Mobile, and Live Workflow Innovation Updates
  • Moderator: Mark Chiolis, Mobile TV Group
5:30 pm – 5:55 pm
​Transforming broadcasters to media companies with advanced technologies
  • Hans Hoffmann, European Broadcasting Union
5:55 pm – 6:20 pm
SMPTE Update
  • David Grindle, SMPTE
6:20 pm – 6:30 pm
What Just Happened? A Review of the Day by Annie Chang and Leon Silverman
6:30 pm – 8:30 pm
Innovation Zone with cocktails (dedicated demo time)
9:00 pm – 1:00 am
After Party

Thursday, February 23 | Roundtables, Individual Sessions, Innovation Zone

7:15 am – 5:30 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtable
8:30 am – 2:00 pm
Innovation Zone open for appointments.

Dedicated Innovation Zone hours and program details TBA

8:30 am – 8:43 am
8:43 am – 8:45 am
Quiz answer & announcements
8:45 am – 10:15 am
MovieLabs Showcase
10:15 am – 10:45 am
Does everything really belong in the cloud?
  • Moderator: Chris Lennon, Ross Video
  • Thomas Burns, Dell
  • Renard Jenkins, Warner Bros. Discovery
  • Jamie Duemo, Amazon Web Services
10:45 am – 11:05 am
Refreshment break
11:05 am – 11:35 am
Considerations for Creative in the Cloud
  • Bastien Minniti, Amazon Studios
11:35 am – 12:05 pm
Real-world production tips for implementing virtual production
  • Addy Ghani, disguise
12:05 pm – 1:58 pm
Lunch break; Innovation Zone open (last chance for Innovation Zone)
1:58 pm – 2:00 pm
Quiz answer & announcements
2:00 pm – 2:30 pm
MSG Sphere Studios: Capture, Edit, Deliver in 16K Resolution
  • Jeff Sengpiehl, Key Code Media
2:30 pm – 3:00 pm
Restoration and Preservation
  • Anthony Magliocco, EMTM
3:00 pm – 3:30 pm
Refreshment break
3:30 pm – 4:00 pm
Year in Review of New AI/ML Developments for Media Production with a Concentration on Semantic Search
  • Rob Gonsalves, Avid
4:00 pm – 4:30 pm
What About Legacy SDR Content in the New HDR World?
  • Bill Feightner, Colorfront
  • Dolby
4:30 pm – 4:55 pm
LiDAR and Digital Twin Technologies
  • Ryan Metcalfe, Preevue
4:55 pm – 5:20 pm
Textures feature of the Alexa 35
  • Tamara Seybold, ARRI
5:20 pm – 5:30 pm
What Just Happened? A Review of the Day by Annie Chang & Leon Silverman
5:30 pm – 5:35 pm
​The Origins of Subscription Home Entertainment

It involves the death of a princess and the 18th-century water works of the Périer brothers.

  • Mark Schubin

2022 Tech Retreat Participating Companies

  1. 209 Group3BMG
  2. 3500Kelvin
  3. 3BMG
  4. 424 Post
  5. 5th Kind, Inc.
  6. 6P Color
  7. AbelCine
  8. Absen
  9. Academy of Motion Picture Arts & Sciences
  10. Accion Labs
  11. Adobe
  12. Advanced Systems Group, LLC
  13. AJA Video Systems
  14. Altman Solon
  15. ALT Systems, Inc.
  16. Amazon Studios
  17. Amazon Web Services
  18. Ambidio
  19. AMD
  20. American Public Television
  21. American Society of Cinematographers
  22. AOTO
  23. Apple
  24. Arch Platform Technologies
  25. Arc XP
  26. ARRI
  27. Artisans PR
  28. ASC
  29. Assimilate
  31. Ateliere Creative Technologies
  32. Astound
  33. Autodesk
  34. Aveco
  35. AVF
  36. Avid Technology Inc
  37. Barco
  38. Baylor University Film And Digital Media Department
  39. BeBop Technology
  40. Bitmovin
  41. Blackbird
  42. Blackmagic Design
  43. Blackstar Engineering
  44. Boland Communications
  45. Brompton Technology
  46. Brooklyn College
  47. Bubble Agency
  48. Butcher Bird Studios
  49. Canon USA, Inc.
  50. Chesapeake Systems
  51. Cinebiotic LTD
  52. CineSys
  53. Cinnafilm Inc.
  54. Cintegral
  55. CloudSoDA
  56. CML Cinematography Mailing List
  58. Codemill
  59. CODEX
  60. Colorfront
  61. Color Space
  62. ColorTime, LLC
  63. Company 3 Method Studios
  64. Conductor Technologies
  65. Convergent Risks
  66. CoreSite
  67. Cornax Cloud Alliance
  68. Createasphere
  69. Creative Computing Solutions
  70. CUNY TV
  71. Cyanview
  72. Dalet Digital Media Systems
  73. Danger is my name
  74. Dark Fiber Production Technology
  75. Dell Technologies
  76. Deloitte Consulting
  77. Deluxe Media Inc
  78. Department of Defense
  79. Discovery Inc
  80. disguise
  81. Diskover Data Inc
  82. Disney Marvel Studios
  83. Diversified
  84. Dolby Laboratories, Inc.
  85. DPP
  86. DTS/Xperi
  87. Duplass Brothers Productions
  88. Eastern Computer Exchange
  89. EditShare
  90. Eizo
  91. Eluvio
  92. Embrace
  93. Entravision Communications
  94. Envoi
  95. Epic Games
  96. Epiphan
  97. Equinix
  98. ETC
  99. ETC @ USC Blog
  100. Evercast, LLC
  101. Evertz Microsystems
  102. EVL/UIC
  103. EVS
  104. Exceptional Minds
  105. Femme Lucida Productions
  106. Filmlight
  107. First Mile Technologies
  108. Florical Systems
  109. Forbes
  110. Fortium Technologies
  111. Foundry
  112. Fox Entertainment Group, Inc.
  113. Fox Sports
  114. FPT Software
  115. Frame.io
  116. Free Agent Ventures, LLC
  117. ftrack
  118. Fujifilm/ Fujinon
  119. GB Labs
  120. Glassbox
  121. GOOGLE
  122. Grass Valley
  123. GrayMeta
  124. Hammerspace
  125. Happy Mushroom
  126. HCL America
  127. HDMG / HD Video Pro
  128. Hot Pot Productions
  129. HP Inc
  130. ICG Magazine
  131. ICT
  132. ICVR
  133. iD Tech
  134. IDC LA
  135. Ignite Strategic Communications
  136. Imagine Communications
  137. IMAX
  138. Integrated Media Technologies, Inc.
  139. InterDigital
  140. Iyuno-SDI Group
  141. Jigsaw24
  142. JVC Kenwood
  143. Key Code Media
  144. Kibo121
  145. Kinlani Film Project
  146. LearnIPVideo
  147. Legendary Pictures
  148. Leostream
  149. LG Electronics
  150. Light Iron
  151. Live CGI
  152. LucidLink
  153. LULU AR
  154. Lux Machina Consulting
  155. Magicbox World
  156. Marvel Studios
  157. MAX Post
  158. MBC FZ LLC
  159. MBC GROUP
  160. MediaBridge Capital Advisors LLC
  161. MediaWR
  162. MelroseMAC, Inc.
  163. Merrill Weiss Group LLC
  164. MESA
  165. Microsoft Corp.
  166. Mobile TV Group
  167. Monster Lighting
  168. Morning Star
  169. Mo-Sys Engineering
  170. Motion Picture Labs
  171. MovieLabs
  172. Moxion
  173. MSG Networks, Inc.
  174. MTO Color
  175. MTT
  176. NAB
  177. Nagra
  178. Nallasway
  179. National Geographic – Disney
  180. NBCUniversal
  181. Ncam
  182. nekta.io
  183. NEP
  184. NEP Virtual Studios
  185. NetApp Inc.
  186. Netflix, Inc.
  187. New Media Technology
  188. Nextera Video, Inc.
  189. NextGen Production
  190. NFL Media
  191. Nomad Media, Corp
  192. NTC
  193. Nvidia Corporation
  194. Object Matrix
  195. Open Drives
  196. OptiTrack
  197. Origin Point
  198. Ovide (Q-take)
  199. PACE Anti-Piracy
  200. PacketFabric
  201. PADEM Media Group
  202. Paper Rocket Productions
  203. Paramount Pictures
  204. Pavilion Data
  205. PearlTV
  206. Perforce Software
  207. Picture Shop
  208. PIX
  209. Pixelworks
  210. Pixera
  211. pixitmedia
  212. Pixotope Technologies
  213. Planar
  214. Portrait Displays
  215. Post Magazine
  216. postPerspective
  217. Post Super Ltd
  218. Puget Systems
  219. QOS Server
  220. QTAKE
  221. Quantum Corporation
  222. Qube Cinema
  223. Raz Public Relations
  224. RED Digital Cinema
  225. Red Bull Media House
  226. Reduct
  227. Reduct.Video
  228. Remote Picture Labs
  229. Renegade 83
  230. RFX
  231. RheinMain University
  232. Riedel Communications Inc.
  233. Rigney Global Entertainment
  234. ROAM Consulting LLC
  235. ROE Visual US, Inc.
  236. Rohde&Schwarz GmbH & Co. KG
  237. Rohde & Schwarz USA, Inc
  238. Ross Video
  239. SanDisk Professional
  240. Scale Logic
  241. SDI Media
  242. SDVI
  243. Seagate Technology
  244. Shift
  245. Signiant
  246. Silverdraft Supercomputing
  247. Silver Spoon
  248. Simple Cloud
  249. Sinclair Broadcast Group
  250. Skywalker Sound
  251. SMPTE
  252. Sohonet
  253. Sony Electronics
  254. Sony Pictures
  255. Sony Pictures Television
  256. Source Digital
  257. Spectra Logic
  258. SRI International
  259. Stolnitz Media Consulting
  260. Strategic Perspective Consulting
  261. Sunset Studios
  262. Synaflux
  263. Synthetic Films
  264. TAG Video Systems
  265. Telestream, Inc.
  266. Telos Alliance
  267. Telstra
  268. Teradek
  269. Teradici Corporation
  270. Testronic
  271. The Digital Cinema Society
  272. The Hollywood Reporter
  273. The Landmark Group
  274. The Media & Entertainment Data Center
  275. The Stratagem Group
  276. The Studio-B&H
  277. The Third Floor Inc.
  278. Thinklogical, A Belden Brand
  279. Tiffen
  280. TMS Consulting, Inc.
  281. TrackIt
  282. Transitional Forms
  283. Tunnel Post
  284. TVU Networks
  285. UME
  286. Unity Technologies
  287. University of Arizona
  288. Universal Pictures
  289. Valid Essence
  290. Vcinity
  291. Veritone
  292. Verizon
  293. ViacomCBS
  294. VisiSonics
  295. Vizrt Group
  296. Voluminous Studios
  297. Vubiquity, Inc.
  298. Wacom Technology Corporation
  299. Walden Pond
  300. Waldo Digital
  301. Walt Disney Studios
  302. Warner Bros
  303. WarnerMedia
  304. Wasabi Technologies
  305. Western Digital
  306. Workflow Intelligence Nexus
  307. Worldbuildr
  308. X2X
  309. Xperi
  310. XStream, LLC
  311. Xytech Systems Corporation
  312. ZEISS Group
  313. Zell Consulting

Our Sponsors

Diamond Title Sponsor

Platinum Sponsor

After Party Sponsor

Connectivity Sponsor

Silver Sponsors

Event Sponsors

Star Sponsor

Foundation Members

Media Sponsors

Innovation Zone

HPA invites individuals and companies to share new and innovative technology with the participants of the HPA Tech Retreat®. The Innovation Zone is where attendees can discover your company’s NEW technology in a space designed for learning and discovery. Bring your latest and greatest innovations that improve how the chain from acquisition to delivery is done. Applications will be accepted until January 2, 2023 or until we are at capacity.

Innovation Zone Participants

  • 6P Color
  • AJA Video Systems
  • Ateliere Creative Technologies
  • Autodesk
  • Blackmagic Design
  • Boland Communications Inc
  • Bolt Graphics, Inc.
  • Cinnafilm
  • Colorfront
  • DataCore
  • Dolby
  • EditShare
  • ELEMENTS Media Solutions Inc
  • Eluvio, Inc
  • HAND (Human & Digital)
  • intoPIX SA
  • LucidLink
  • Perfect Memory
  • Planar
  • Rohde & Schwarz
  • Scale Logic Inc.
  • SGO
  • Sony
  • SRI International
  • Telestream
  • Trackit
  • Wacom Technology Corporation
  • ZEISS Cinematography

Space Information

Innovation Zone requirements:

Your demonstration must reflect technology that is innovative, game changing and important to entertainment markets including production, post production, broadcast, distribution, OTTs or related areas. It must provide the attendees with solution(s) that are unique and, if possible, demonstrate integrated workflows for distinctive services. Experimental products and new concepts or products are of particular interest. Start ups or creative solutions are most welcome.

You may bring secondary partners to be part of your space and demonstration if it fits within a complete solution that can differentiate the workflow or delivery process from what is available today.

Service companies and solutions providers who have unique, forward thinking offerings in production, post production, broadcast, distribution, OTT’s or a related area are invited to participate.

To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.

General Information:

The Innovation Zone is a meeting and networking area which will be open during conference hours as well as dedicated times. Refer to the program online (when available) for actual times.

No one is required to be with your demo during the entire time the Innovation Zone is open, except during the specific dedicated times listed in the Tech Retreat program. You are also free to make appointments during any open hours.

We encourage Tech Retreat Innovation Zone participants to invite clients, other individuals within your company and interested industry professionals to register and visit you at the HPA Tech Retreat. However, please note that there are no guest passes to attend just the Innovation Zone. All attendees must be registered through the Tech Retreat registration site.

Innovation Zone Space Fees:

$3,500 – for HPA Corporate Members (One (1) All-Access Conference Ticket)

$4,000 – for Non-Members (One (1) All-Access Conference Ticket)

One (1) Innovation Zone space includes:

  • One (1) 8×10 space, one 6′ table, two chairs, black tablecloth, and one 20 amp power drop*
  • 18″x24″ sign for booth that includes logo and contact information
  • Opportunity to interact with key players in the M&E community
  • One (1) All-Access Conference Ticket
  • Innovation Zone participants can purchase up to two (2) IZ Tech tickets for staff at the rate of $985 (does not include conference access)

*Each space includes one table, two chairs (additional table and chairs available on a limited basis, fees apply), and one 20 amp power drop. Additional power, internet, furniture, AV, power strips and other equipment can be ordered through the hotel. Contact us for details.

Innovation Zone Space Fees are Non-Refundable.

Space Information:

The Innovation Zone is one large ballroom. You may apply for more than one space if you have more than one technology to present. An additional fee will apply and this space will be provided on an availability basis.

If you have something that requires a separate space, we may be able to provide this on a “limited engagement” basis. Please contact us at innovation.zone@hpaonline.com. Please note that an additional fee will apply.

You may include anything that will fit into the space except an exhibit booth, bar-type unit or anything that will block full view or limit accessibility to the spaces around you. A small cove for monitors, racks, and stands, if they don’t block a view, will most likely be permitted. If there’s a question about this, please contact us at innovation.zone@hpaonline.com.

Select additional furniture (e.g. high boy table, high stools) may be ordered through the hotel vendor.

A/V equipment may be ordered through the hotel vendor.

Links to all forms will be provided upon acceptance of your demo.

If your application is accepted you will be sent further information including access to pay for your Innovation Zone space.

Confirmation of your space in the Innovation Zone is a commitment to have your demonstration set up from Tuesday through Thursday according to the times listed in the Program.

While your Innovation Zone demo does not need to be staffed at all times, there are specific times within the program during which Innovation Zone Staff is required to be present. All persons staffing your demo MUST have a valid ticket for the event. Approved and paid Innovation Zone space includes one full conference ticket. Any additional staff or attendees must purchase a Tech Retreat ticket.

Please contact events@hpaonline.com with any registration-related questions.

The HPA Tech Retreat has a number of Press attending. Press are requested to respect your wishes to be off-the-record or enter into an NDA, but you will need to arrange this directly with them. It is not required as part of HPA issuing a Press Pass.

Innovation Zone Schedule

Subject to change

Monday, February 20

  • 8:00 am – 5:15 pm
    Load in of equipment to the hotel
  • 12:00 pm – 7:30 pm
    Innovation Zone opens for set up

Tuesday, February 21

  • 9:00 am – 2:00 pm
    Final time for arrival and set up of demos at the hotel
  • 2:30 pm
    Set up of demos must be complete
  • 5:30 pm – 7:30 pm
    Innovation Zone Opens with Cocktails

Wednesday, February 22

  • 8:15 am – 8:30 pm
    Innovation Zone is open
  • 12:15 – 1:53 pm
    Innovation Zone will be open during lunch
  • 6:30 – 8:30 pm
    Innovation Zone Cocktail Reception

Thursday, February 23

  • 8:30 am – 2:00 pm
    Innovation Zone open
  • 12:05 – 1:53 pm
    Innovation Zone will be open during lunch
  • After lunch
    Break-down and move out of Innovation Zone
  • 7:00 pm
    All equipment must be out of the Innovation Zone

Friday, February 24

  • 2:00 pm
    Equipment must have been shipped out from the hotel
    If anything is left until Monday, arrangements must be made directly with the hotel for storage and a fee may be charged.

  • All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone.
  • Applications submitted and approved by January 2nd will pay $3,500 for HPA Corporate Members or $4,000 for Non Members for a single Innovation Zone space and full conference registration for one person.

  • The 2023 HPA Tech Retreat will be an in person event from February 20-23.
  • All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone.
  • HPA Corporate Members – $3,500 (includes One (1) All-Access Conference Ticket)
  • Non-Members – $4,000 (includes One (1) All-Access Conference Ticket)
  • Applications will be accepted until space is filled.
  • To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.

One (1) Innovation Zone space includes:

  • One (1) 8×10 space, one 6′ table, two chairs, black tablecloth, and one 20 amp power drop*
  • 18″x24″ sign for booth that includes logo and contact information
  • Opportunity to interact with key players in the M&E community
  • One (1) All-Access Conference Ticket
  • Innovation Zone participants can purchase up to two (2) IZ Tech tickets for staff at the rate of $985 (does not include conference access)

*Each space includes one table, two chairs (additional table and chairs available on a limited basis, fees apply), and one 20 amp power drop. Additional power, internet, furniture, AV, power strips and other equipment can be ordered through the hotel. Contact us for details.


2023 HPA Tech Retreat Call for Proposals for the Main Program and Breakfast Roundtables

Main Session proposals are closed but you can still submit Breakfast Roundtables.

Just when you thought it was safe to stay in bed…. It’s ba-ack!

No, not a fire, hurricane, or virus, the HPA Tech Retreat, 2023 in-person edition! It will take place February 20-23 at the Westin Mission Hills Golf Resort & Spa in Rancho Mirage, CA (Palm Springs area).

As usual, we seek proposals for presentations and/or panels related to all aspects of movies, television, and other aspects of motion imaging and related sound and other sensations, from subatomic particles to the stars of Hollywood to the unknown parts of the universe.

Topics may include ANYTHING related to the field, including (but not limited to) accessibility, broadcasting in the age of streaming, copyright of AI creations, dynamic adjustments, electrooptical transfer functions, free-viewpoint acquisition, grading control via brainwaves, high-frame-rate bit-rate reduction, idiot-proofing user interfaces, joint task forces for future standards, killing non-integer frame rates, long-term storage solutions, malware detection, neo-natal viewer training, olfactory enhancement of programming, pandemic business models, quantum entanglement for zero-latency, radio’s role in a visual world, solar-storm warnings, topical medication to restore audio frequency response, “ultra” as a gateway to the beyond, vacuum-tubes refusal to fade away, when it’s enough, xenophilia to freshen design ideas, yellow as a primary, and Zoom filters for inexpensive motion- picture effects. Anything from scene to seen and gear to ear is fair game. So are haptic/tactile, olfactory, and gustatory applications.

All presentation proposals must come directly from the proposed presenter. Anyone may help with proposal preparation, but, again, proposals must come from the proposed presenter.

The Main Program

No formal submissions are required. All we need is to know what the presentation is to be. A sentence or two is usually sufficient. If we need more info, we will ask.

Many factors affect selection, including themes that emerge from submissions, so rejection does not necessarily reflect on the quality of the submission. No marketing presentations, please.

The nominal presentation period is 30 minutes including setup and Q&A. Proposals for shorter presentations may be more easily accommodated. Longer panels might be possible. Desired durations other than 30 minutes should be noted in the proposal.

HPA is always interested in hearing from those new to the event, particularly members of underrepresented groups; we greatly value their perspectives.

Proposals, which, again, must come directly from the proposed presenter, should be sent to proposals@hpaonline.com by the end of the day on Friday, October 14, 2022. Every proposal received is quickly acknowledged; if you don’t receive an acknowledgement, your proposal probably wasn’t received; please re-send.

Accepted proposals allow speakers, moderators, and panelists free access to their sessions and a substantial discount on the full retreat. Decisions are expected in November.

Breakfast Roundtables

In addition to the main program, there will be breakfast roundtables on Tuesday, Wednesday, and Thursday mornings. They are, literally, round tables at which people eat breakfast and have discussions. Unlike the main program, which is intended to be marketing-free, the breakfast roundtables are Liberty Hall. Moderators may teach, preach, ask, call-to-task, sell, kvell, or do anything else that keeps conversation flowing for an hour. There is no vetting process for breakfast roundtables (though the size of the proposed topic title might need to be truncated into a smaller version to fit on the list); there is, therefore, no retreat registration discount conveyed by moderating one, and all breakfast-roundtable moderators must be registered for the retreat. There is no deadline, but there is a limited number of tables. Proposed topics may be sent, again, directly by the proposed moderator, to the same email address, proposals@hpaonline.com, to establish priority.

New rule: No more than three roundtables per organization per day; more only if tables aren’t all claimed on the day.

Please feel free to ask questions. I look forward to seeing you there.

Propose a Roundtable


Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodations.

HPA is committed to your health, safety, and comfort while attending the HPA Tech Retreat. In accordance with industry and state guidelines, all attendees and participants will be required to provide proof of a COVID-19 vaccination to attend. Please read our Event Policy before registering.

HPA Tech Retreat Event
February 20 – 23, 2023

(All listed dates and pricing subject to change)

HPA Tech Retreat Registration
This conference registration includes: All provided meals, admission to the Innovation Zone, Monday TR-X Seminar, Tuesday Supersession, Wednesday through Thursday Tech Retreat Program, Tuesday Conference Dinner, and Wednesday Innovation Zone Cocktail Reception.

All-Access Registration (Mon-Thu)
HPA Members $1,995
Non-Members (subject to availability) $2,395
Tech Retreat Speakers, Panel Moderators and Panelists Contact Us
Credentialed Press Contact Us

Registration By Day

Monday, February 20 – Thursday, February 23, 2023
These registration options include: All provided meals, admission to the Innovation Zone and Conference Sessions for the day(s) selected, and admission to the Conference Dinner (Tuesday registration only), and Innovation Zone Cocktail Reception (Wednesday registration only).
One Day Registration
HPA Members $995
Non-Members (subject to availability) $1,175
Welcome Dinner GUEST TICKET (Tues)
Guest Ticket $175
Innovation Zone Cocktail Reception ONLY (Wed)
Guest Ticket $175


Innovation Zone

Innovation Zone Space fee includes one All-Access conference registration. Visitors must be registered for the one of the following packages: All-Access, Registration by Day (Tues-Thurs), or Wednesday Evening Innovation Zone Cocktail Reception. There are no complimentary passes.

Accepted Innovation Zone companies are limited to two Innovation Zone Tech registrations per space. Innovation Zone Tech Registration includes access to the Innovation Zone and all included meals Tuesday through Thursday, as well as admission to the Tuesday Evening Conference Dinner. This registration Does NOT include access to any of the Conference Sessions.

Innovation Zone Space (Includes 1 All-Access Conference Registration)
HPA Corporate Members $3,500
Non-Members $4,000
Innovation Zone Tech Registration (No Conference Access)
Innovation Zone Tech (Limit 2 per space) $985
Innovation Zone Space Fees are Non-Refundable.

Please be advised that space is limited and always sells out.


Registration Terms

Please read our Event Policy before registering. You may pay by credit card or check in U.S. dollars only. Your payment MUST BE RECEIVED NO LATER THAN JANUARY 23, 2023 in order to confirm your registration. As this event will sell out, we may not be able to hold a registration which is not paid for by the deadline. If there are circumstances which prevent you from doing this, please contact our office. See registration form for complete payment information.


Cancellations made by January 23, 2023 will be refunded, less a 10% cancellation fee. In addition, a $35 administrative fee will be charged for any refunds made to registrations paid by check.

NO REFUNDS FOR CANCELLATIONS AFTER January 23, 2023. However, you may transfer a registration to another individual. No fee will be charged for transferred registrations provided the new registrant is of the same registration type (Member or Non-Member). If the new registrant is of a different registration type, the different in price will apply.

In the event that a government restriction prevents attendance, we will provide a refund minus the cancellation fees mentioned above.

For questions or additional information contact: HPA at events@hpaonline.com or 818-273-1482.


The HPA Tech Retreat will take place February 20-23, 2023 at the The Westin Mission Hills Golf Resort & Spa in Rancho Mirage, CA (Palm Springs area).

Nestled on 360 acres in Rancho Mirage, The Westin Mission Hills Golf Resort is a desert oasis, moments from Palm Springs. Rugged mountains and panoramic views set an extraordinary backdrop for an unforgettable experience. Spacious guestrooms and suites feature signature Westin Heavenly Beds® and other personalized details. Several dining destinations beckon, showcasing flavorful California fare and 130,000 square feet of inspiring event space is at your disposal.

Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodations.

Event Hotel

The Westin Mission Hills Golf Resort & Spa
71333 Dinah Shore Drive
Rancho Mirage, CA 92270
Main Telephone: 1-877-253-0041

The Westin Mission Hills Reservations

HPA has created a room block for Tech Retreat attendees at the special rate of $256, plus resort fee and tax per night. Room block deadline is January 18, 2023 or until block is sold out.

For reservations:

  • Call 1-877-253-0041 and request the group rate for Hollywood Professional Association or use group code: HO2745
  •  Or use this link

Resort Charge

The resort charge of $37 has been reduced to $5 for those who book through the HPA Group Room Block. The resort charge includes: Overnight Self-Parking, High Speed Wi-Fi Access in guest room and public space (excluding Meeting Rooms), Two Daily One-Hour Bike rentals, Shuttle to Agua Caliente Casino (2 guests), Access to Little Links miniature golf course (up to 4 guests), Access to Pete Dye golf practice facility, Golf bag storage at Pete Dye Clubhouse (2 bags), Shuttle to Gary Player Golf Course, Access to Villas Paradise Pool, Access to Workout facilities.

Individual Reservation Cancellations

To avoid a one night’s room and tax charge, reservations must be canceled at least three (3) days (72 hours) prior to scheduled arrival.

Directions & Transportation

JW Marriott is located 7 miles from Palm Springs International Airport, 110 miles from Los Angeles International Airport (LAX), 80 miles from Ontario Airport, 130 miles from Burbank Airport and 116 miles east of Los Angeles if driving. For driving directions, please click here. Or, For those of you who use GPS or Google Earth, the coordinates: 34.178783970864785 North, 118.33818636246046 West.

Shuttle Companies

Taxi Companies

  • Yellow Cab of the Desert
  • Uber
  • Desert City Cab

There are also a large number of limo, town car and private shuttle options. The full listing of available ground transportation from the airport can be found here.

For More Local Area Information, Please Click Here.


1. Health & Safety (From 2022 Tech Retreat)

Bringing the Tech Retreat back live to Palm Springs was a carefully considered decision. In compliance with governmental guidelines and with proper protocols in place, we’re thrilled to be able to safely provide that incredible Tech Retreat experience.

Palm Springs’ vaccination rate (96%) has been consistently among the top in the state. Health and safety measures in place at the 2022 HPA Tech Retreat include:

  • Proof of full vaccination required for all participants
  • Venue will create a “Safe Zone” for all Tech Retreat attendees, no outside guests will be permitted
  • Separate outdoor hotel check-in and registration for Tech Retreat attendees only
  • Masking indoors when not eating or drinking
  • Outdoor sessions, meals, and breaks when possible
  • State of the art HVAC with MERV 13 filtration
  • Continuous fresh air circulated into all event and conference space
  • Covid Compliance Officers on site
  • Electrostatic sanitizing of conference and event spaces, nightly
  • Complimentary COVID testing available to attendees if needed
  • Hand sanitizing stations throughout venue

We continue to monitor the COVID situation and public health recommendations closely and will adjust our protocols to reflect the most up-to-date thinking. Please do not hesitate to contact us at hpa@hpaonline.com with any health related questions or concerns. To view the HPA Event Policy, please click here.

2. What is the HPA Tech Retreat?

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

3. How did it start?

The International Teleproduction Society (ITS, later the Association of Imaging Technology and Sound) offered a Presidents Retreat to allow chief executives of its member companies to combine a vacation with some information exchange. In 1995, the idea was extended to engineers with a Technology Retreat, which rapidly became more information and less vacation. After ITS ceased operations in 2001, the HPA began sponsoring the Tech Retreat.

4. What does “all aspects” mean?

All aspects: academics, archivists, broadcasters, cable-TV system operators, cinematographers, computer and software makers, consultants, consumer-electronics manufacturers, digital rights managers, directors, display designers, editors, equipment-rental houses, forensic investigators, government officials, historians, Hollywood studios, intelligence analysts, interactive gamers, journalists, lawyers, lens manufacturers, licensing pools, the military, networks, producers, production facilities, professional-equipment manufacturers, post-production facilities, satellite-system operators, semiconductor manufacturers, sound mixers and editors, standards organizations, telephone companies, theater owners, venture capitalists, and vision scientists are among those who have been there or sent representatives.

There have been representatives of MPEG the Moving Picture Experts Group and MPEG the Motion Picture Editors Guild, NATO the National Association of Theater Owners and NATO the North Atlantic Treaty Organization. To add to the alphabet soup, AAF, AMPAS, ASC, ATSC, BBC, CEA, CEDIA, CPTWG, DCI, DoD, FCC, MPAA, NAB, NABA, NIMA, NSA, SMPTE, and USC have all been officially represented. So have ABC, CBS, Fox, NBC, PBS, UPN, and the WB among broadcast networks; Sinclair and Tribune among other broadcast-station owners; Columbia/Tri-Star/Sony, Disney, Fox, Paramount, and Universal among Hollywood studios; Adobe, Apple, IBM, Intel, and Microsoft among others from the computer industry. People attending the retreat have also come from all over the world.

5. What does “top engineering and technical talent” mean?

SMPTE Fellows, Oscar nominees, Emmy-award winners and Ph.D.s. Creators of some of the basic technologies used daily in content creation.Many of the attendees have CTO, vp-engineering, or director of technology titles. Others work on blockbuster movies and top-rated streaming and broadcast. Thanks to the informal nature of the retreat, it’s not easy to tell, and everyone is welcome to attend.

The unofficial motto of the HPA Tech Retreat is “Someone Will Be There Who Knows the Answer.”

6. What does “informal” mean?

It’s not a typical technical conference. There are no droning introductions listing a presenter’s academic credentials. In fact, there are no introductions at all beyond name and affiliation.

7. What does “exchange information” mean?

The retreat is divided into several categories: pre-retreat seminars and events, the main program, breakfast roundtables, the demo area, the quizzes, and the softball challenge. There are also meals and breaks that are useful for networking.

8. What is the main program?

The main program is devoted to the most compelling issues of the time, with a focus to putting  the most knowledgeable experts together to explore and enliven a conversation around those issues.  Much of the main program is invited; the rest is drawn from submissions. The main program is run precisely by the clock. The slot for each presentation includes set-up and questions-&-answers, and speakers have sometimes been cut off in mid-sentence. Similarly, the program starts and returns from breaks at exactly the listed times.

9. How long are presentations in the main program?

They are probably a little shorter than they should be. Individual presentations typically last between 10 and 45 minutes. Panels typically run from 20 to 90 minutes. There is no fixed time period, but shorter presentations can more easily be squeezed in.

10. How does one get to present on the main program?

A Call for Proposals is issued every year around Labor Day. There are, year over year, more submissions than can be accommodated. The burning issues facing the ecosystem may help determine which submissions are accepted. Those wishing to make presentations should also consider breakfast roundtables and the demo area. Presentations in the main program, the breakfast roundtables, and the demo area are not mutually exclusive.

11. What are the breakfast roundtables?

Starting at 7:30 am, the breakfast roundtables are one of the most popular aspects of the retreat. Each table has a number which corresponds to a posted list of topics and moderators. Moderators may choose any topic and run the roundtables as they see fit. They may present information, gather information from those at the table, or simply moderate arguments between others. Popular tables might end up surrounded by layers of attendees and others might have only a few. There are no restrictions on topics other than length (so they may be printed; long topic titles will be abridged). There are no restrictions on moderators other than being registered at the retreat. All requests to moderate tables are accepted; if another moderator has chosen the same or a similar topic, the moderators will be informed so they may consider combining their tables. A moderator may choose to have tables at either or all, and if more than one, on the same or different topics. A single company or organization is welcome to provide moderators for as many roundtables as it would like. Once a roundtable is confirmed, it must be moderated, even if someone else seems to have a more attractive topic. Topics and moderators, however, may be changed.

12. What is the Innovation Zone?

The Innovation Zone is not a trade show but rather a curated area where the latest, often unseen technologies or applications are demonstrated.  Participants for the Innovation Zone must apply, and the applications are reviewed by the Innovation Zone manager and HPA Tech Retreat Committee.  The Innovation Zone is focused on new technology or applications. The retreat will provide table(s), chair(s), power, and security. No “booths” are permitted. No corporate signage is permitted; the retreat will provide a simple paper sign with the name of each demonstrator’s company or organization. Information about the technology or application is accepted and appreciated. White papers are encouraged. Relevant product literature is fine. Demonstrators are encouraged to join forces to show systems. In the past competitors have helped set up each other’s demonstrations.Many popular products were first introduced at the HPA Tech Retreat, -Panasonic’s Varicam and Sony’s HDCAM SR- among them. Other innovations shown at the retreat have yet to make it to mass manufacture, including a 72-frame-per-second HDTV camera and a system for automatically converging and color balancing multiple projectors forming a single image. Some are one of a kind, like a tiny Lucas Digital (ILM) camera-attitude sensor used in Star Wars: Episode 3. A slot in the main program at the end of the first day is reserved for demo introductions. Each demonstrator is allowed a very brief period (about a minute) to introduce the demonstration. That is followed by the first scheduled demo session, which includes a cocktail reception for attendees and their registered guests. There is another scheduled demo session at the end of the last day. In between, attendees may schedule demos at mutually convenient times.

13. What are the quizzes?

A quiz relating to television technology is posted at the registration table at the beginning of each session. A bowl is also provided there for answers. The first quiz is relatively easy, and there are multiple winners. Quizzes get progressively harder.
One year, participants were asked to derive the NTSC color subcarrier from scratch. Another quiz asked for the next number in these series: 51, 25, 19, 13, 8, 6 and …21, 16, 11, 8, 6.

Those entering are welcome to consult others, reference books, or the Internet. Past prizes have included glow-in-the-dark statues of the patron saint of television and plush teddy-bear TV remote controls.

We use non-personally-identifiable cookies to analyze our traffic and enhance your HPA site experience. By using our website, you consent to the placement of these cookies. Learn More »

Pin It on Pinterest