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The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

During the HPA Tech Retreat, attendees and speakers unplug from their day-to-day routine to engage with the brightest minds in the industry. From 7:30 AM breakfast roundtables to late-night fire pit conversations, there is nowhere else to experience the kind of unbiased, unvarnished, and authentic discussion, deliberation, and debate between experts that happens throughout the Tech Retreat.

Participants—who have included Oscar winners, program leads from NASA, and established and emerging tech mavens—take a forward-looking approach to trends and technologies of the content creation ecosystem while tackling issues of the present from fresh perspectives.

The HPA Tech Retreat is a limited attendance event, strictly capped at 700 guests, that consists of the main conference program, TR-X, the Supersession, breakfast roundtables, and the curated Innovation Zone where companies present the absolute latest in technology.


In times of change, turmoil, and incredible technological advancements, the candid and unvarnished conversations between experts that take place outside of the Tech Retreat sessions are more important than ever.

It’s all here: Access 2021 HPA Tech Retreat On Demand


Tech Retreat Features

TR-X

TR-X

TR-X is typically a half-day session produced by Mark Chiolis and Craig German and examines how the most disruptive changes in technology will fundamentally alter the way each of us practices our craft.

Supersession

Supersession

In recent years, the Supersession has focused on live production and remote workflow, which resulted in several short films produced all over the world. What will we see at the next Supersession? Stay tuned!

Main Program

HPA Tech Retreat Main Program

The HPA Tech Retreat Main Program features an array of high-powered conference sessions, more than 50 breakfast roundtables led by industry experts, and extensive networking opportunities. This is an incomparable opportunity to meet and engage with a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business.

Innovation Zone

Innovation Zone

HPA invites individuals and companies to share new and innovative technology with the participants of the HPA Tech Retreat®. The Innovation Zone is where attendees can discover your company’s NEW technology in a space designed for learning and discovery. Bring your latest and greatest innovations that improve how the chain from acquisition to delivery is done.

Our Sponsors

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Innovation Zone

HPA invites individuals and companies to share new and innovative technology with the participants of the HPA Tech Retreat®. The Innovation Zone is where attendees can discover your company’s NEW technology in a space designed for learning and discovery. Bring your latest and greatest innovations that improve how the chain from acquisition to delivery is done.



  • All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone.
  • Applications submitted and approved by January 3rd will pay $3,500 for HPA Corporate Members or $4,000 for Non Members for a single Innovation Zone space and full conference registration for one person.

  • The 2021 HPA Tech Retreat will be an in person event from February 21-24.
  • All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone.
  • HPA Corporate Members – $3,500 (includes One (1) All-Access Conference Ticket)
  • Non-Members – $4,000 (includes One (1) All-Access Conference Ticket)
  • Applications will be accepted until space is filled.
  • To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.

One (1) Innovation Zone space includes:

  • One (1) 8×10 table, two chairs, black tablecloth, and one 20 amp power drop*
  • 18″x24″ sign company sign for booth that includes profile, description and logo
  • Opportunity to interact with key players in the M&E community
  • One (1) All-Access Conference Ticket
  • Innovation Zone participants can purchase up to two (2) IZ Tech tickets for staff at the rate of $985 (does not include conference access)

*Each space includes one table, two chairs (additional table and chairs available on a limited basis, fees apply), and one 20 amp power drop. Additional power, internet, furniture, AV, power strips and other equipment can be ordered through the hotel. Contact us for details.

 

Space Information

Innovation Zone requirements:

Your demonstration must reflect technology that is innovative, game changing and important to entertainment markets including production, post production, broadcast, distribution, OTTs or related areas. It must provide the attendees with solution(s) that are unique and, if possible, demonstrate integrated workflows for distinctive services. Experimental products and new concepts or products are of particular interest. Start ups or creative solutions are most welcome.

You may bring secondary partners to be part of your space and demonstration if it fits within a complete solution that can differentiate the workflow or delivery process from what is available today.

Service companies and solutions providers who have unique, forward thinking offerings in production, post production, broadcast, distribution, OTT’s or a related area are invited to participate.

To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.


General Information:

The Innovation Zone is a meeting and networking area which will be open during conference hours as well as dedicated times. Refer to the program online (when available) for actual times.

No one is required to be with your demo during the entire time the Innovation Zone is open, except during the specific dedicated times listed in the Tech Retreat program. You are also free to make appointments during any open hours.

We encourage Tech Retreat Innovation Zone participants to invite clients, other individuals within your company and interested industry professionals to register and visit you at the HPA Tech Retreat. However, please note that there are no guest passes to attend just the Innovation Zone. All attendees must be registered through the Tech Retreat registration site.


Innovation Zone Space Fees:

$3,500 – for HPA Corporate Members (One (1) All-Access Conference Ticket)

$4,000 – for Non-Members (One (1) All-Access Conference Ticket)

One (1) Innovation Zone space includes:

  • One (1) 8×10 table, two chairs, black tablecloth, and one 20 amp power drop*
  • 18″x24″ sign company sign for booth that includes profile, description and logo
  • Opportunity to interact with key players in the M&E community
  • One (1) All-Access Conference Ticket
  • Innovation Zone participants can purchase up to two (2) IZ Tech tickets for staff at the rate of $985 (does not include conference access)

*Each space includes one table, two chairs (additional table and chairs available on a limited basis, fees apply), and one 20 amp power drop. Additional power, internet, furniture, AV, power strips and other equipment can be ordered through the hotel. Contact us for details.

Ala Carte Ticket Pricing:

All Access Ticket $1,995 member , $2,295 non-member
IZ Tech Ticket $985 (limited to two per organization)

Innovation Zone Space Fees are Non-Refundable.


Space Information:

The Innovation Zone is one large ballroom. You may apply for more than one space if you have more than one technology to present. An additional fee will apply and this space will be provided on an availability basis.

If you have something that requires a separate space, we may be able to provide this on a “limited engagement” basis. Please contact us at innovation.zone@hpaonline.com. Please note that an additional fee will apply.

You may include anything that will fit into the space except an exhibit booth, bar-type unit or anything that will block full view or limit accessibility to the spaces around you. A small cove for monitors, racks, and stands, if they don’t block a view, will most likely be permitted. If there’s a question about this, please contact us at innovation.zone@hpaonline.com.

Select additional furniture (e.g. high boy table, high stools) may be ordered through the hotel vendor.

A/V equipment may be ordered through the hotel vendor.

Links to all forms will be provided upon acceptance of your demo.

If your application is accepted you will be sent further information including access to pay for your Innovation Zone space.

Confirmation of your space in the Innovation Zone is a commitment to have your demonstration set up from Tuesday through Thursday according to the times listed in the Program.

While your Innovation Zone demo does not need to be staffed at all times, there are specific times within the program during which Innovation Zone Staff is required to be present. All persons staffing your demo MUST have a valid ticket for the event. Approved and paid Innovation Zone space includes one full conference ticket. Any additional staff or attendees must purchase a Tech Retreat ticket.

Please contact events@hpaonline.com with any registration-related questions.

The HPA Tech Retreat has a number of Press attending. Press are requested to respect your wishes to be off-the-record or enter into an NDA, but you will need to arrange this directly with them. It is not required as part of HPA issuing a Press Pass.

Innovation Zone Schedule

Subject to change

Monday, February 21

  • 8:00 am – 5:15 pm
    Load in of equipment to the hotel
  • 3:30 pm – 7:30 pm
    Innovation Zone opens for set up

Tuesday, February 22

  • 9:00 am – 2:00 pm
    Final time for arrival and set up of demos at the hotel
  • 2:30 pm
    Set up of demos must be complete
  • 5:30 pm – 7:30 pm
    Innovation Zone Opens with Cocktails

Wednesday, February 23

  • 8:30 am – 7:30 pm
    Innovation Zone is open
  • 10:30 – 10:45 am
    Break in Innovation Zone
  • 12:00 – 1:58 pm
    Innovation Zone will be open during lunch
  • 3:20 – 3:35 pm
    Break in Innovation Zone
  • 6:00 – 8:30 pm
    Innovation Zone Cocktail Reception

Thursday, February 24

  • 8:30 am – 2:00 pm
    Innovation Zone open
  • 10:15 – 10:30 am
    Break in Innovation Zone
  • 12:00 – 1:58 pm
    Innovation Zone will be open during lunch
  • After lunch
    Break-down and move out of Innovation Zone
  • 7:00 pm
    All equipment must be out of the Innovation Zone

Friday, February 25

  • 2:00 pm
    Equipment must have been shipped out from the hotel
    If anything is left until Monday, arrangements must be made directly with the hotel for storage and a fee may be charged.

Call for Proposals

Main program presentations are strictly reserved for marketing-free content. The HPA Tech Retreat’s Mark Schubin notes that main program sessions can include a wide range of topics. “Anything involving motion imaging or associated technologies (such as sound) is fair game. Got a new way of solving a problem? Found fault with an old way? Thought of something no one has considered before? We’re interested, and you’ll get feedback from the best.”

Proposals are informal in nature and can be as short as a few words in length (typically a few sentences) and must be submitted directly by the would-be presenter. Submitters will be contacted if the topic is of interest. Presentations in the main program are typically of half-hour duration (though other time slots will be considered, and shorter ones are preferred), including set-up and Q&A. Time limits are enforced. The deadline to submit main program proposals is end of day, October 29. Submissions should be sent to tvmark@earthlink.net.  All submissions are acknowledged soon after receipt.

Schubin also notes that “We are always interested in hearing from those new to the event, particularly members of underrepresented groups; we greatly value their perspectives.”

 


The deadline to submit main program proposals is end of day, Friday, October 29, 2021. Breakfast roundtable proposals are accepted until tables are full. Submissions should be sent to tvmark@earthlink.net.


Call for Proposals: Breakfast Roundtables

2022 HPA Tech Retreat Roundtables

Breakfast roundtables are set for Tuesday, February 22, Wednesday February 23 and Thursday, February 24. Unlike the main program presentations, breakfast roundtable moderators are permitted to include marketing information.

Breakfast roundtables always fill quickly and are available on a first-come, first-served basis, with no vetting process. Proposals must be submitted in the same way, directly by their proposed table moderators. Once the maximum number of tables is reached, no more will be accepted. All breakfast roundtable moderators must be registered for the Retreat and there is no Retreat registration discount conveyed by moderating a breakfast roundtable.
Propose a Roundtable

Location

The HPA Tech Retreat will take place February 21-24 2022 at the The Westin Mission Hills Golf Resort & Spa in Rancho Mirage, CA (Palm Springs area).

Nestled on 360 acres in Rancho Mirage, The Westin Mission Hills Golf Resort is a desert oasis, moments from Palm Springs. Rugged mountains and panoramic views set an extraordinary backdrop for an unforgettable experience. Spacious guestrooms and suites feature signature Westin Heavenly Beds® and other personalized details. Several dining destinations beckon, showcasing flavorful California fare and 130,000 square feet of inspiring event space is at your disposal.

Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodations.


Event Hotel

The Westin Mission Hills Golf Resort & Spa
71333 Dinah Shore Drive
Rancho Mirage, CA 92270
http://www.marriott.com
Main Telephone: 1-877-253-0041

The Westin Mission Hills Reservations

HPA has arranged a room block with a discounted rate of $256 per night for Tech Retreat attendees and you must make your reservations using the link provided or call 1-877-253-0041 and reference the Hollywood Professionals Association Group Code HO2534 to get the discounted rate. Rates will be available three (3) days prior and three (3) days after the Event Dates indicated in the room block, subject to availability of guest rooms at the time of reservation. Be sure to book early as rooms typically sell out.

  • Group Rate: $256 per night
  • Cutoff Date: January 19, 2022

Resort Charge

The resort charge of $35 has been reduced to $5 for those who book through the HPA Group Room Block. The resort charge includes: Overnight Self-Parking, High Speed Wi-Fi Access in guest room and public space (excluding Meeting Rooms), Two Daily One-Hour Bike rentals, Shuttle to Agua Caliente Casino (2 guests), Access to Little Links miniature golf course (up to 4 guests), Access to Pete Dye golf practice facility, Golf bag storage at Pete Dye Clubhouse (2 bags), Shuttle to Gary Player Golf Course, Access to Villas Paradise Pool, Access to Workout facilities.

Individual Reservation Cancellations

To avoid a one night’s room and tax charge, reservations must be canceled at least three (3) days prior to scheduled arrival.


Directions & Transportation

JW Marriott is located 7 miles from Palm Springs International Airport, 110 miles from Los Angeles International Airport (LAX), 80 miles from Ontario Airport, 130 miles from Burbank Airport and 116 miles east of Los Angeles if driving. For driving directions, please click here. Or, For those of you who use GPS or Google Earth, the coordinates: 34.178783970864785 North, 118.33818636246046 West.

Shuttle Companies

Taxi Companies

  • Yellow Cab of the Desert
    760-340-8294
  • Uber
    Uber.com
  • Desert City Cab
    760-328-3000

There are also a large number of limo, town car and private shuttle options. The full listing of available ground transportation from the airport can be found here.


For More Local Area Information, Please Click Here.

FAQ

1. What is the HPA Tech Retreat?

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

2. How did it start?

The International Teleproduction Society (ITS, later the Association of Imaging Technology and Sound) offered a Presidents Retreat to allow chief executives of its member companies to combine a vacation with some information exchange. In 1995, the idea was extended to engineers with a Technology Retreat, which rapidly became more information and less vacation. After ITS ceased operations in 2001, the HPA began sponsoring the Tech Retreat.

3. What does “all aspects” mean?

All aspects: academics, archivists, broadcasters, cable-TV system operators, cinematographers, computer and software makers, consultants, consumer-electronics manufacturers, digital rights managers, directors, display designers, editors, equipment-rental houses, forensic investigators, government officials, historians, Hollywood studios, intelligence analysts, interactive gamers, journalists, lawyers, lens manufacturers, licensing pools, the military, networks, producers, production facilities, professional-equipment manufacturers, post-production facilities, satellite-system operators, semiconductor manufacturers, sound mixers and editors, standards organizations, telephone companies, theater owners, venture capitalists, and vision scientists are among those who have been there or sent representatives.

There have been representatives of MPEG the Moving Picture Experts Group and MPEG the Motion Picture Editors Guild, NATO the National Association of Theater Owners and NATO the North Atlantic Treaty Organization. To add to the alphabet soup, AAF, AMPAS, ASC, ATSC, BBC, CEA, CEDIA, CPTWG, DCI, DoD, FCC, MPAA, NAB, NABA, NIMA, NSA, SMPTE, and USC have all been officially represented. So have ABC, CBS, Fox, NBC, PBS, UPN, and the WB among broadcast networks; Sinclair and Tribune among other broadcast-station owners; Columbia/Tri-Star/Sony, Disney, Fox, Paramount, and Universal among Hollywood studios; Adobe, Apple, IBM, Intel, and Microsoft among others from the computer industry. People attending the retreat have also come from all over the world.

4. What does “top engineering and technical talent” mean?

SMPTE Fellows, Oscar nominees, Emmy-award winners and Ph.D.s. Creators of some of the basic technologies used daily in content creation.Many of the attendees have CTO, vp-engineering, or director of technology titles. Others work on blockbuster movies and top-rated streaming and broadcast. Thanks to the informal nature of the retreat, it’s not easy to tell, and everyone is welcome to attend.

The unofficial motto of the HPA Tech Retreat is “Someone Will Be There Who Knows the Answer.”

5. What does “informal” mean?

It’s not a typical technical conference. There are no droning introductions listing a presenter’s academic credentials. In fact, there are no introductions at all beyond name and affiliation.

6. What does “exchange information” mean?

The retreat is divided into several categories: pre-retreat seminars and events, the main program, breakfast roundtables, the demo area, the quizzes, and the softball challenge. There are also meals and breaks that are useful for networking.

7. What is the main program?

The main program is devoted to the most compelling issues of the time, with a focus to putting  the most knowledgeable experts together to explore and enliven a conversation around those issues.  Much of the main program is invited; the rest is drawn from submissions. The main program is run precisely by the clock. The slot for each presentation includes set-up and questions-&-answers, and speakers have sometimes been cut off in mid-sentence. Similarly, the program starts and returns from breaks at exactly the listed times.

8. How long are presentations in the main program?

They are probably a little shorter than they should be. Individual presentations typically last between 10 and 45 minutes. Panels typically run from 20 to 90 minutes. There is no fixed time period, but shorter presentations can more easily be squeezed in.

9. How does one get to present on the main program?

A Call for Proposals is issued every year around Labor Day. There are, year over year, more submissions than can be accommodated. The burning issues facing the ecosystem may help determine which submissions are accepted. Those wishing to make presentations should also consider breakfast roundtables and the demo area. Presentations in the main program, the breakfast roundtables, and the demo area are not mutually exclusive.

10. What are the breakfast roundtables?

Starting at 7:30 am, the breakfast roundtables are one of the most popular aspects of the retreat. Each table has a number which corresponds to a posted list of topics and moderators. Moderators may choose any topic and run the roundtables as they see fit. They may present information, gather information from those at the table, or simply moderate arguments between others. Popular tables might end up surrounded by layers of attendees and others might have only a few. There are no restrictions on topics other than length (so they may be printed; long topic titles will be abridged). There are no restrictions on moderators other than being registered at the retreat. All requests to moderate tables are accepted; if another moderator has chosen the same or a similar topic, the moderators will be informed so they may consider combining their tables. A moderator may choose to have tables at either or all, and if more than one, on the same or different topics. A single company or organization is welcome to provide moderators for as many roundtables as it would like. Once a roundtable is confirmed, it must be moderated, even if someone else seems to have a more attractive topic. Topics and moderators, however, may be changed.

11. What is the Innovation Zone?

The Innovation Zone is not a trade show but rather a curated area where the latest, often unseen technologies or applications are demonstrated.  Participants for the Innovation Zone must apply, and the applications are reviewed by the Innovation Zone manager and HPA Tech Retreat Committee.  The Innovation Zone is focused on new technology or applications. The retreat will provide table(s), chair(s), power, and security. No “booths” are permitted. No corporate signage is permitted; the retreat will provide a simple paper sign with the name of each demonstrator’s company or organization. Information about the technology or application is accepted and appreciated. White papers are encouraged. Relevant product literature is fine. Demonstrators are encouraged to join forces to show systems. In the past competitors have helped set up each other’s demonstrations.Many popular products were first introduced at the HPA Tech Retreat, -Panasonic’s Varicam and Sony’s HDCAM SR- among them. Other innovations shown at the retreat have yet to make it to mass manufacture, including a 72-frame-per-second HDTV camera and a system for automatically converging and color balancing multiple projectors forming a single image. Some are one of a kind, like a tiny Lucas Digital (ILM) camera-attitude sensor used in Star Wars: Episode 3. A slot in the main program at the end of the first day is reserved for demo introductions. Each demonstrator is allowed a very brief period (about a minute) to introduce the demonstration. That is followed by the first scheduled demo session, which includes a cocktail reception for attendees and their registered guests. There is another scheduled demo session at the end of the last day. In between, attendees may schedule demos at mutually convenient times.

12. What are the quizzes?

A quiz relating to television technology is posted at the registration table at the beginning of each session. A bowl is also provided there for answers. The first quiz is relatively easy, and there are multiple winners. Quizzes get progressively harder.
One year, participants were asked to derive the NTSC color subcarrier from scratch. Another quiz asked for the next number in these series: 51, 25, 19, 13, 8, 6 and …21, 16, 11, 8, 6.

Those entering are welcome to consult others, reference books, or the Internet. Past prizes have included glow-in-the-dark statues of the patron saint of television and plush teddy-bear TV remote controls.

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