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Hpa TR 2019 Conference

About the HPA Tech Retreat: Back in Person!

Why is the HPA Tech Retreat the most important event of the year?

Bringing together a world-class roster of leaders in engineering, technology, creativity and business to explore and experience the most compelling topics around the creation, management, and dissemination of content, the HPA Tech Retreat is unique among tech events. Ideas are rigorously explored and debated – not just during onstage presentations, but continuously throughout the event, from breakfast roundtables through to nightcaps.

The Tech Retreat depends on participants turning away from their day-to-day routines to engage with the brightest minds in the industry. This kind of focused, and authentic discussion between experts happens nowhere else.

Who Will Be There?

Participants have included Oscar winners, studio technology chiefs, NASA scientists, and executives from the most compelling technology hubs.  Attendees are there to engage completely with forward-looking trends and technologies of the content creation ecosystem while tackling issues of the present from fresh perspectives.


Join us as we return to Palm Springs in person!

Registration is OPEN!


How We’re Keeping Our Community Safe

Bringing the Tech Retreat back live to Palm Springs was a carefully considered decision. In compliance with governmental guidelines and with proper protocols in place, we’re thrilled to be able to safely provide that incredible Tech Retreat experience.

Palm Springs’ vaccination rate (96%) has been consistently among the top in the state. Health and safety measures in place at the 2022 HPA Tech Retreat include:

revised 1/23/22
  • Proof of full vaccination is required for all participants
  • Proof of negative molecular (RT-PCR, RT-LAMP, NEAR) test within 72 hours OR negative antigen test within 48 hours required prior to arrival
  • Venue will create a “Safe Zone” for all Tech Retreat attendees, no outside guests will be permitted
  • Separate outdoor hotel check-in and registration for Tech Retreat attendees only
  • KN95/N95 (no cloth) masks are required at all times indoors when not actively eating or drinking
  • Outdoor sessions, meals, and breaks when possible
  • State of the art HVAC with MERV 13 filtration
  • Continuous fresh air circulated into all event and conference space
  • Covid Compliance Officers on site
  • Electrostatic sanitizing of conference and event spaces, nightly
  • Complimentary COVID testing kits available to attendees
  • Hand sanitizing stations throughout venue

We continue to monitor the COVID situation and public health recommendations closely and will adjust our protocols to reflect the most up-to-date thinking. Please do not hesitate to contact us at hpa@hpaonline.com with any health related questions or concerns. To view the HPA Event Policy, please click here.


BOLD CONVERSATIONS

Networking

The who’s who of the industry gather to connect, collaborate and shape the future of media and entertainment. Don’t miss this unique opportunity to get in front of top level decision makers without distractions. No mute buttons here!

Breakfast Roundtables

Pull up a chair with a handful of thought leaders and hear from a subject matter expert while you enjoy your parfait. Ask questions, argue, learn, and enjoy. Bon Appetit with a side of insight.

View Schedule »

Tech Retreat Features

TR-X

TR-X

This year’s Tech Retreat Extra is a deep dive into blending cine cameras in today’s multi-camera live production environment, programmed by experts and bringing together leading voices to provide a nuanced and multifaceted exploration of the subject. From sports and concerts to broadcasts, TR-X will examine large sensors, DOF, and cross industry techniques and challenges.

Supersession

Supersession

Why so super? Its ambition is extreme, the topic compelling and you’re as likely to learn from a failed experiment as a choreographed demo. This year, we’ll look at Virtual Production from beginning to end courtesy of a real-world example.

Main Program

HPA Tech Retreat Main Program

The launchpad and very foundation of the Tech Retreat. A day and a half of panels and presentations about the most important and intriguing ideas today, given by the people who know the most about them. Curated by the inimitable Mark Schubin, HPA Tech Retreat Maestro in Residence.

Innovation Zone

Innovation Zone

See it in the Main Program or the Supersession or TRX? Want to experience it in a fully interactive environment? It’s where you can find the latest and most compelling technologies for tire kicking and test driving.

View Speakers »

Look Who’s Talking…

Access brilliance

Amaury Louarn

Barco

Andrea Kalas

Paramount

Annie Chang

Universal Pictures

Arjun Ramamurthy

Ateliere Creative Technologies

Bill Bennett, ASC

American Society of Cinematographers

Brian Gaffney

Unity Technologies

c. Craig Patterson

ETC

Chase Hagen

ARRI Inc

Chris Lennon

Ross Video
Craig German

Craig German

Amazon Studios

Dave Van Hoy

Advanced Systems Group

Harald Brendel

ARRI
Mark Chiolis

Mark Chiolis

Mobile TV Group

Mark Harrison

DPP

Mark Schubin

HPA Tech Retreat

Michael Cioni

Frame.io (an Adobe company)

Norm Hurst

SRI International

Peter Putman

ROAM Consulting

Renard Jenkins

WarnerMedia

Rich Berger

MovieLabs

Rob Gonsalves

Avid
Ron Williams

Ronald Williams

The Landmark Group
Speaker - Ronan Boitard

Ronan Boitard

Barco

Rowan de Pomerai

DPP

Scott Rothenberg

NEP Group

Shawn Maynard

Florical Systems

Thomas Fletcher

Fujifilm

Tom Graham

Dolby Laboratories

Wendy Aylsworth

Walden Pond

Schedule

Tech Retreat 2022 Conference Program. More details to come. Schedule is subject to change.

Monday, February 21 | HPA TR-X

11:00 am – 4:00 pm
Registration Open
1:00 pm – 5:45 pm
HPA TR-X

HPA TR-X: Blending Cine Cameras in Today’s Multi-Camera Live Production Environment

In the past, the buildup and integration of single sensor “cine” cameras and lenses into a live production environment could be a multi-day – and expensive – process.  With affordable new technology and equipment, however, the cost and integration to live production systems are similar to those of a traditional broadcast camera.

Recently, multiple “cine” cameras have been incorporated into the Super Bowl telecast, concerts, awards shows, and Fortune 500 corporate projects, either supplanting or adding to the use of traditional 2/3” broadcast cameras and lenses. On the sports side, national and regional leagues and teams are using cine cameras to enhance their storytelling capabilities.

Join industry leaders to explore this new workflow, discuss challenges and opportunities, and walk through case studies and use cases.

1:00 pm – 1:25 pm
Welcome Remarks and Set Up
  • Craig German, Amazon Studios
    Craig German

    Craig German

    Amazon Studios

    Craig German is Head of Post Management for Series at Amazon Studios.  Prior to holding this position, he was a Senior Consultant with AWS Professional Services in the Global Media and Entertainment Practice.  He has been an operations and technology executive in media and entertainment for over twenty-five years, including ten years in startup companies. Before arriving at Amazon, he was Senior Vice-President, StudioPost at NBCUniversal, where he was responsible for on-lot television and film picture and sound post production operations.  Before that, Craig was Executive Vice-President of Worldwide Technical Operations at Paramount Pictures, managing post-theatrical distribution, the physical and digital archive, content security, and production technology.  Craig came to Paramount from Technicolor, where he was Senior Vice-President of Global Account Management for Disney, responsible for their worldwide service portfolio across all lines of business.  He arrived at Technicolor from Ascent Media Group (now part of Deluxe Entertainment), where he spent six years developing and selling Ascent’s digital services offerings across their Creative, Broadcast, and Media Services divisions.

    Other positions in Craig’s career include system architect, software developer, and project manager for advanced projects in the interactive television, video on demand, multimedia, music, and digital rights management arenas, working with companies including Americast, TELE-TV, Universal Music Group, LEGO, Novell, and InterTrust. Craig holds undergraduate and graduate degrees in Electrical Engineering from M.I.T. and University of Virginia, respectively.

  • Mark Chiolis, Mobile TV Group
    Mark Chiolis

    Mark Chiolis

    Mobile TV Group

    Mark Chiolis is the Director of Business Development for Mobile TV Group (MTVG), which provides facilities for over 4,000 live professional and college sports events with more than 35 mobile units based throughout the U.S. MTVG has been leading the 4K/UHD/HDR live event production with key broadcasters, networks and distribution companies.

    Mark is currently working to interface with customers and partners to develop and support MTVG’s entertainment, egames, and esports events with current and new trucks.

    Prior to MTVG, Chiolis worked in marketing, business development, and sales for Grass Valley, Thomson, Technicolor, Philips, and BTS as well as at television stations KMUV, KRBK and KVIE.

    Chiolis is an active board member of the HPA, an associate member of the American Society of Cinematographers, past section manager of SMPTE, member of STE, SBE and California Broadcasters Association.

1:25 pm – 1:45 pm
Opening Keynote
  • Phil Galler, Lux Machina
1:45 pm – 2:30 pm
Blending Broadcast and Cine Workflows in Today's Day-to-Day Sports, Entertainment, Corporate and Concert Productions

Key industry personnel share from both technical and creative perspectives how they are using cine cameras to enhance their storytelling capabilities.

  • David Bourgeois, Cyanview
  • Kevin Norris, Freelance Video Engineer

    Kevin Norris

    Freelance Video Engineer

    Kevin is a freelance broadcast engineer based in San Diego, CA. He specializes in remote broadcasting of some of the largest sporting events in the United States, including Super bowls, NCAA Basketball Tournaments, the PGA Tour, the PGA Championship, and the Masters. His broadcast work has earned him multiple Emmy awards and nominations for technical production. Kevin believes in shaking up the status quo. Re-evaluating existing processes often leads to improved efficiency, safety, and production quality. Kevin has developed relationships with various equipment manufacturers to find camera control solutions to further streamline existing broadcast workflows.

  • James Coker, Digital Cinema Collective
  • Morgan Kellum, PRG
2:30 pm – 3:15 pm
Case Study Panel: ASC Awards, Field of Dreams, Billie Eilish, and Coachella

2020 and 2021’s multi-camera live and live-to-tape events took full advantage of cine cameras for compelling storytelling. Panellists who worked on, or are currently working on, the ASC Awards, Field of Dreams, Billie Eilish, and Coachella will reveal the challenges they faced with equipment selection, integration, and creative vision and discuss how both challenges and successes will shape their approach to similar projects in the future.

  • Bill Bennett, ASC (ASC Awards)

    Bill Bennett, ASC (ASC Awards)

    Bill Bennett, ASC has been a cinematographer for over 40 years, spending much of that time shooting television commercials the world over, for hundreds of major clients: Ford, Lexus, Coca Cola, Apple Computer, American Airlines, McDonalds, and Budweiser.

    Additionally, over the years, Bill has worked on several feature films as a Cameraman, on either the First or Second Unit. Some titles include: Superman III, The Black Stallion Returns, Howard the Duck, To Live and Die in LA, Silverado, American Flyer, The Right Stuff (aerials), Less than Zero (aerials), Bugsy (miniatures), Waiting to Exhale (title sequence), Cocktail (aerials), Dante’s Peak, and Drive. He has also worked as 1st or 2nd unit Cameraman on the Television Series: 24, and The Fosters.

    In 2004 Mr. Bennett had the great honor of being invited to join the very exclusive American Society of Cinematographers. He served as a Vice President and a member of the Board of Governors for the Society, for over 10 years.

    Along with Ron Dexter, ASC in the early 80’s, Mr. Bennett co-invented a device at the request of Robert Dalva, the Director of The Black Stallion Returns, called the Terra-Flite. Designed to allow smooth camera movement over rough terrain, it pre-dated the invention of the Steadicam, and utilized then-new technologies they had to create: gyroscopic stabilization, remote follow-focus, video assist, and remote pan and tilt control.

    Mr. Bennett was partner with Howard Preston in the design and creation of the Preston Cinema Systems Micro-Force Zoom Control, which has become an indispensable standard of the industry, used on every set around the world.

    Mr. Bennett has long been an advisor to Arri in the design of their cameras, having great influence in the design of the 435 film camera, and more recently the Alexa and Alexa Mini digital cameras. He has over the years shot demonstration films for Arri and Zeiss,
    for their many models of cameras and lenses.

    Mr. Bennett is holds a USA Federal Aviation Administration Pilots License, with Commercial, Multi-engine, and Instrument ratings, with 2,880 hours logged flying time. He owns and flies a Beechcraft Bonanza A36 aircraft. He is a PADI certified Scuba diver with an Open Water rating.

  • Tim Walker (Field of Dreams)
  • Ron Williams (Coachella & Billie Eilish)
    Ron Williams

    Ron Williams (Coachella & Billie Eilish)

    Mr. Williams is the CEO of The LANDMARK Group, a systems integration, design, and consulting company for 3 decades. As a veteran in the broadcast and film industries, with ABC Network, architect of the FOX network and Technical Director for several Olympic games, and design for feature films. He now is working with AIMS alliance members for advanced IP designs. His work with Camera manufactures on image development, he has helped push imaging quality forward.

    With the advent of single chip cameras integrated with the broadcast industry, Ron has engineered several major entertainment shows for streaming and live broadcast. Working to educate both industries on the merge, of technologies and operations. He is an active member of SMPTE, AMPAS, DCI HPA SVG and has chaired and contributed on a variety of technical committees and standards groups

3:15 pm – 3:30 pm
Refreshment Break
3:30 pm – 3:40 pm
NAB Cine Consortium Update

NAB has assembled a “Cine Consortium” industry group that met in November 2021 for the first time to discuss how broadcast and cine worlds are coming together.  Learn about the committee and its goals for the future.

  • Kristin Petrovich, Chair, NAB Cine Consortium
3:40 pm – 4:25 pm
Tools and Technology

Industry leading manufacturers and clients will discuss the state of today’s tools and technology for mixing cine and broadcast live workflows, including what’s in development and key solutions for the future.

  • Chase Hagen, ARRI Inc

    Chase Hagen

    ARRI Inc

    Chase Hagen is a Camera Technical Sales Representative at ARRI Inc. He deals with the sales and technical support for the entire line up of ARRI Camera system products including Cameras, Cine Lenses, Electronic and Mechanical Professional Camera Accessories.

    While at ARRI, Chase has been involved with projects such as the Cinematic Multicam integration of AMIRA and ALEXA MINI at Coachella 2019.

    He has a BFA in Film – Cinematography from Art Center College of Design in California. He worked a freelance cinematographer for a few years after graduating and before joining ARRI in 2016.

  • Dan Perry, Sony
  • Tom Fletcher, Fujinon/Fujifilm

    Tom Fletcher

    Fujinon/Fujifilm

    Thomas Fletcher is currently the Director of Marketing at Fujifilm/FUJINON. He is an accomplished entrepreneurial in the motion picture and sports broadcast camera industries having created Fletcher Camera in 1987 and sold the business in 2014.

    Tom is an active member of following organizations: American Society of Cinematographers (ASC Associate), Society of Operating Cameramen (SOC) and Production Equipment Rental Group (PERG).

    Tom is a graduate of University of Illinois (Champaign) and also holds a Certificate in Business Administration from the University of Illinois (Chicago).

  • Travis Stevens, Butcherbird
4:25 pm – 5:10 pm
Cine-Live Case Study: Super Bowl 2022 Half-Time Show

The half-time show for the 2022 Super Bowl, to be held at the brand new, state-of-the-art SoFi Stadium in Los Angeles, will be produced exclusively with cine cameras.  Previous half-time shows have worked with cine cameras together with broadcast, and integrated those into the main production mobile unit.  Cinematographer and director Dylan Sanford and guests will outline why the choice was made to use cine cameras, the challenges of bringing it all together, lessons learned, and what to expect from the future of large-scale live sports productions.

  • Dylan Sanford, Cinematographer and Director

    Dylan Sanford

    Cinematographer and Director

    Trained as both an actor and director, Dylan obtained a double-major in Theater and Film from NYU’s prestigious Tisch School of the Arts. While there, he studied at the Atlantic Theater under David Mamet, William H. Macy, Felicity Huffman, and Giancarlo Esposito, to name a few. While still in school, he worked in the Art Department of Industrial Light + Magic on films like CONTACT, MEN IN BLACK and STAR WARS: EPISODE ONE. He also worked in production management for MTV Promos during peak 90s excess. He also ALSO worked in the NYU photo department, the only non-major on the staff. Somewhere in there, he co-wrote, co-directed, and co-starred in the Off-Broadway play SOMETHING IS HAPPENING. In late 2001, he relocated to Los Angeles. After a stint as an assistant editor and editor, on countless projects, at all hours of the night, he transitioned to the camera department, working as a camera operator and/or DP on both single and multi-camera shows, films, and promos. In recent years, he has specialized in utilizing digital cinema cameras on live multi-camera projects. He has DPed comedy specials for Netlix & Amazon, musical performances for HBO, streaming awards for the DGA, & a remote gaming talk show for Quibi, among others. He is an Emmy Award-winning camera operator and member of the International Cinematographers Guild. All this to say, his path has never been a straight line.

  • James Coker, Digital Cinema Collective
5:10 pm – 5:25 pm
Closing Keynote: The Best Live Shows Look Post-Produced
  • Mike Davies, SVP, Field & Technical Management and Operations, Fox Sports/Chairman, Sports Video Group
5:25 pm – 5:45 pm
What Did We Learn Today? + Q&A

Tuesday, February 22 | HPA Supersession, Innovation Zone, Welcome Dinner

7:00 am – 6:30 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtables
  1. How does cloud help advance virtual sets & virtual production? Matt Herson, Amazon
  2. Introduction to MovieLabs 2030 Vision, Leon Silverman, MovieLabs
  3. Scaling remote post-production workflows, Ryan Carignan, Leostream
  4. Evolution of content production on AWS, Ryan McKeague, AWS
  5. Cloud storage efficiency, choosing the right tool for the job, Brian Kenworthy, AWS
  6. Cloud editorial, Zach Willner, AWS
  7. Cloud reference architecture for virtual production, Jack Wenzinger, AWS
  8. Automated security incident response post-pandemic, Mathew Gilliat‑Smith​, Convergent Risks
  9. Media in the cloud: a reality check, Lennon, Jenkins, Palmer, Maynard, Kumar, Goldman
  10. Envisioning holistic cloud-based post-production workflows, Katrina King, Amazon
  11. Metadata-driven edit workflows, Geoff Stedman, SDVI
  12. Reinventing the content supply chain: more content, less chain, Graham Allan, Deloitte
  13. Working in a multi-site, multi-cloud world, Hossein ZiaShakeri, Spectra Logic
  14. Using AI/ML for media content creation, Rob Gonsalves, Avid
  15. Audio & live remote production in the cloud, Ken Tankel & Larry Deeds, Telos Alliance
  16. Collaborative workflows for better storytelling, Prabhas Pokharel, Reduct
  17. Innovative leverage of the M&E data ecosystem, Blake White, Deloitte Consulting
  18. Lens metadata for every project, Snehal Patel, Zeiss Cine Lenses
  19. Cloud reference architecture for OTT, Raul Vecchione, AWS
  20. Multi-primary imaging systems, Jim DeFilippis, 6P Color/Baylor University
  21. Streaming media to the editor’s home? Jeff Sengpiehl, Key Code Media
  22. Automate workflows to better organize, access, & collaborate without limit, Jason Perr, WIN
  23. Post-production workflows for LED volumes, Mike Grieve, Mo-Sys
  24. Broadcasting at the Edge, Duke Duong, Equinix and John Patti, R&D engineer
  25. Mixed-reality production: challenges and techniques, Stephan Ukas-Bradley, ARRI
  26. Remote workflows w/hybrid storage tying on-prem & cloud, Daryl Heinis, Scale Logic
  27. Dynamic lighting for live production, television and cinema, John Gresch, ARRI
8:45 am – 5:30 pm
HPA Supersession

HPA Supersession – Indispensable Knowledge: Immerse Yourself in Virtual Production

It’s undeniable: virtual production (VP) is profoundly impacting filmmaking, whether the budgets are $10,000 or $10 million. And it’s unavoidable: VP fluency will soon be a requirement to work in the industry in just about any capacity.

Never fear! HPA is here to get you up to speed. The 2022 HPA Tech Retreat Supersession will offer an unparalleled opportunity for a real world look at the ins and outs of VP technology solutions, workflow, system playback, color space, lighting, sound, and more; all backed with robust discussions of practical considerations with the pros working in the trenches.

At the end of the event, attendees will be armed with accurate information, knowledge of questions to ask and answers to look for with guidance from experts. Led by post exec Kari Grubin and ETC’s Erik Weaver, this year’s Supersession is one you can’t afford to miss!

8:45 am – 8:55 am
Welcome
  • Seth Hallen, HPA
8:55 am – 9:05 am
Beyond the Hype - Virtual Production - It's not just the Wall
  • Kari Grubin, HPA
  • Erik Weaver, ETC
9:05 am – 9:25 am
Keynote TBA
9:25 am – 10:15 am
Introduction to the VAD and Final Pixel
  • Kristin Turnipseed, LUX
  • Felix Jorge, Happy Mushroom
  • Ben Baker, ETC
  • Dane Smith, The Third Floor
  • Arvind Arumbakkam, Wacom
10:15 am – 10:35 am
AI Assisted Artistry Using an Example Based Workflow

We will discuss Procedural versus ML Artistry using AI and how it is compared. The benefits, Value and Creative Benefits in support of a scan-based workflow.

  • Brian Gaffney, Unity Technologies

    Brian Gaffney

    Unity Technologies

    Brian Gaffney is a seasoned workflow specialist working alongside media and entertainment companies over the last 25 years, including Technicolor, PIX System, CODEX, Turbo Squid, and Autodesk in support of Visual Effects, Games Development, Content Management and real-time 3D virtual production. Brian is a creative technologist who assists artists and engineers in realizing their creative visions and currently works at Unity 3D with the Professional Artistry team.

  • Ron Martin, Unity Technologies
10:35 am – 10:55 am
Break
10:55 am – 11:40 am
Who Owns the Image?

Conversation about who “Authors” (owns) the image with a DP, VFX Supervisor, etc.

11:40 am – 11:55 am
Future of Synthetic Beings in Digital Entertainment

What is possible with synthetic beings? Come see how we push the boundaries of what is possible, from custom scans, marker-less tracking, custom clothings, and clean up.

  • Tom Thudiyanplackal, ETC@USC
11:55 am – 12:25 pm
Case Study - Alter Ego
  • Brad Rochon
  • Michael Zinman
12:25 pm – 1:40 pm
Lunch
1:40 pm – 2:10 pm
Optimizing dvLED Performance for Virtual Production (Or Any In Camera Usage)

Display used for Virtual Production or xR is referred to as dvLED, direct view LED Display. The system design and performance of the selected dv LED display can enhance or hinder the utility for your production; Controller being an essential element. Presentation will cover discussion on the optical, electrical, display and physical characteristics that must be considered to satisfy your needs.

  • Gary Feather
2:10 pm – 2:55 pm
On-Set and the VP Techs, So You Want an Image?

Engineering complexities of the Volume. LEDs/Panels, system playback, color space, lighting are just a few engineering challenges.

  • Greg Ciaccio, IMAX
  • Jay Spriggs
  • James Uren, Mo-sys
  • Adnan Ghani, Diguise
  • Amy Gile, Silverdraft
  • additional panelists TBA
2:55 pm – 3:25 pm
Practical Consideration in VP Lighting
  • Paul Debevic, Netflix/ICT
  • Tim Kang, Quazar
3:25 pm – 3:45 pm
From Game Development to Film Production

What do the next gen workflows look like for Film & TV Production? ICVR and Amazon Studios will showcase an Unreal Engine pixel streaming tool for managing 3D assets and environments from preproduction and throughout post production allowing non-technical talent to share, review, and iterate on assets in an interactive cloud-based experience in real-time.

  • Ihar Heneralau, ICVR
  • Eric Iverson, Amazon Studios
3:45 pm – 4:05 pm
Break
4:05 pm – 4:30 pm
Final Sample - On Set Virtual Production Sound Challenges

The acoustical equivalent of virtual production’s final pixel is ‘final sample,’ striving to capture and deliver spoken on-set performances directly to audiences, with minimal post processing or ADR. Acoustical camera technology visually demonstrates challenges in 3D. Mitigation discussed.

  • Eric Rigney
  • Additional panelists TBA
4:30 pm – 4:45 pm
Pulling it all together - "FatHead"

Now that you have seen all the parts, lets show how it comes together!

  • c. Craig Patterson, Director, Writer

    c. Craig Patterson, Director, Writer

    c. Craig is a filmmaker from New Orleans’ 7th Ward neighborhood. He is a recipient of the George Lucas Family Scholarship and the Edward Small Award for writing and directing at USC in addition to being a finalist for Hillman Grad’s Rising Voices initiative.

    His screenplays have received distinction from The Blacklist, Sundance Screenwriters Lab, Sundance Episodic Lab, the Nicholl Fellowship, in addition to the Award in Screenwriting from Columbia University. His producing work, The Cypher, premiered at Tribeca and was nominated best student short.

    c. Craig is currently directing the virtual production short film, FATHEAD.

4:45 pm – 5:15 pm
TBA
5:15 pm – 5:25 pm
Closing Remarks
  • Kari Grubin, HPA
  • Erik Weaver, ETC
5:25 pm – 5:30 pm
What Just Happened? A Review of the Day by Annie Chang & Leon Silverman
5:30 pm – 7:30 pm
Innovation Zone Open with Cocktails (dedicated demo time)

Sponsored by:

  • SDVI
  • Signiant
7:30 pm – 9:30 pm
Conference Welcome Dinner

Sponsored by Adobe

Wednesday, February 23 | Roundtables, Individual Sessions, Innovation Zone

7:00 am – 7:00 pm
Registration Open
7:15 am – 8:15 am
Breakfast Roundtables
  1. How does cloud help advance virtual sets & virtual production? Matt Herson, Amazon
  2. Cloud readiness: how close are we to the 2030 Vision? Mark Turner, MovieLabs
  3. Securing remote post-production workflows, Ryan Carignan, Leostream
  4. Evolution of content production on AWS, Ryan McKeague, AWS
  5. Cloud storage efficiency, choosing the right tool for the job, Brian Kenworthy, AWS
  6. Cloud editorial, Zach Willner, AWS
  7. Cloud reference architecture for virtual production, Jack Wenzinger, AWS
  8. Best practice configuration for cloud and SaaS workflows, Mathew Gilliat‑Smith​, Convergent Risks
  9. Managing the unmanaged: bringing order to content chaos, Hossein ZiaShakeri, Spectra Logic
  10. Security and remote data access, Nick Pearce, Object Matrix, and Brent Angle, Cinesys
  11. Using AI/ML for media content creation, Rob Gonsalves, Avid
  12. Audio & live remote production in the cloud, Ken Tankel & Larry Deeds, Telos Alliance
  13. What comes after SMPTE ST 2110? Peter Wharton, TAG Video Systems
  14. Selecting cloud storage type and tier for production, Jason Dvorkin, AWS
  15. Dolby Vision content creation discussion group, Tom Graham & Kevin Wines, Dolby
  16. Future of immersive content creation in real-time workflows, Arvind Arumbakkam, Wacom
  17. Is Samsung’s new QD-OLED display a game changer? Pete Putman, ROAM Consulting
  18. Collaborative workflows for better storytelling, Prabhas Pokharel, Reduct
  19. Managing assets across disparate storage types & global locations, Bill Thompson, Signiant
  20. Cloud reference architecture for OTT, Raul Vecchione, AWS
  21. Building & automating secure cloud content-creation studios, Ed Churchward, Arch Platform Tech
  22. Multi-primary imaging systems, Jim DeFilippis, 6P Color/Baylor University
  23. Automate workflows to better organize, access, & collaborate without limit, Jason Perr, WIN
  24. Post-production workflows for LED volumes, Mike Grieve, Mo-Sys
  25. SMPTE’s Rapid Industry Solutions (RIS) initiative, Frank Kunkle, SMPTE
  26. Color grading with remote clients: more than just streaming, Peter Postma, FilmLight
  27. Era of Distributed AI, Kaladhar Voruganti, Equinix
  28. Benefits of an active archive for media assets, Daryl Heinis, Scale Logic
8:15 am – 8:30 pm
Innovation Zone open for appointments

See program below for dedicated Innovation Zone hours

8:15 am – 8:30 am
Breathe
8:30 am – 8:35 am
Welcome
  • Seth Hallen, HPA
8:35 am – 8:55 am
Introduction & Technology Year in Review
  • Mark Schubin, Program Maestro, HPA Tech Retreat

    Mark Schubin

    Program Maestro, HPA Tech Retreat

    Multiple Emmy-award winning SMPTE Life Fellow Mark Schubin is the world’s greatest expert on the intersecting histories of media technology and opera. He helped create the hotel in-room movie business, the first live nationwide stereo simulcast network, the first live multi-language cinema subtitles, and what was probably the first HDR-to-SDR converter (though no one knew what HDR was at the time). He has worked on moving-image projects on all seven continents (including Antarctica), including news in Kazakhstan, cable TV in Hong Kong, and the television transmission system of Barbados. He also worked on the standardization of the VU meter. His bedroom was an official test site of the ATSC, his paper on aspect ratios was cited by the FCC, and his blog at SchubinCafe.com is archived by the Library of Congress. He once piloted the Fuji blimp and has been known to wear shoes.

8:55 am – 9:25 am
CES Review
  • Peter Putman, ROAM Consulting

    Peter Putman

    ROAM Consulting

    Peter Putman is president of ROAM Consulting LLC in Doylestown, PA. A 44year veteran of the commercial AV and home theater industries, Pete has authored hundreds of columns, tutorials, and feature articles for 35 years on topics as diverse as display technology, digital video, RF and wireless signal propagation, and signal interfacing; all for a wide range of magazines and media outlets.

    He has presented, instructed, and moderated panel discussions multiple times at major trade shows and technical conferences, among them SMPTE, the NAB West and East trade shows, the Hollywood Professional Association Technology Retreat, CEDIA Expo, and Integrated Systems Europe.

    Pete taught seminars and workshops annually at the InfoComm trade show for 20+ years and a Senior Academy member of AVIXA University™ faculty. He was one of the first candidates to earn InfoComm’s Certified Technology Specialist (CTS) designation, and was also named InfoComm’s 2008 Educator of the Year.

    Pete earned a Bachelor of Arts degree in communications from Seton Hall University and a Master of Science degree in Television and Film from Syracuse University. He has also been a licensed Amateur Radio operator for 51 years, and currently holds Extra Class callsign KT2B. Pete is a Life Member of SMPTE and recently authored an online course on the fundamentals of ultrahighdefinition television for the organization.

9:25 am – 9:55 am
Decoding CES 2022: the Consumer Trends That Will Impact the Media and Entertainment Industry
  • Mark Harrison, DPP

    Mark Harrison

    DPP

    Mark began his career as an historian at Cambridge University. He then spent 15 years as a film director, and won many awards – including Royal Television Society, British Film Institute, and an International Emmy. He was also BAFTA nominated.

    He became MD of an independent production company before being appointed BBC Head of Arts, and then Head of Multiplatform Production. He was subsequently Controller of Production for BBC North and leader of the BBC’s End-to-End Digital Programme, before becoming Director of Transformation for BBC Design & Engineering.

    In 2015 Mark became CEO of the DPP – the media industry’s international business network, which he founded. Today the DPP has over 450 member companies from across the whole media supply chain – from global tech giants to start ups. It brings customers and suppliers together to gain insight and create business opportunities.

9:55 am – 10:10 am
Hub Not Home: Why New Ways of Working Aren’t About Covid
  • Mark Harrison, DPP

    Mark Harrison

    DPP

    Mark began his career as an historian at Cambridge University. He then spent 15 years as a film director, and won many awards – including Royal Television Society, British Film Institute, and an International Emmy. He was also BAFTA nominated.

    He became MD of an independent production company before being appointed BBC Head of Arts, and then Head of Multiplatform Production. He was subsequently Controller of Production for BBC North and leader of the BBC’s End-to-End Digital Programme, before becoming Director of Transformation for BBC Design & Engineering.

    In 2015 Mark became CEO of the DPP – the media industry’s international business network, which he founded. Today the DPP has over 450 member companies from across the whole media supply chain – from global tech giants to start ups. It brings customers and suppliers together to gain insight and create business opportunities.

  • Rowan de Pomerai, DPP

    Rowan de Pomerai

    DPP

    Rowan de Pomerai leads the technology strategy and delivery for the DPP, the media industry’s business network. The DPP is the place where customers and suppliers come together to solve problems and create opportunities.

    Rowan has an MEng in Electronic Engineering with Media Technology from the University of York, and a strong background in media innovation, having started his career in BBC Research & Development. Since then he has delivered transformative change for major international broadcasters and producers, including the BBC’s Automated QC solutions, and Production Modernisation for ITV Studios.

    Most recently, Rowan was Director of Professional Services, EMEA at Ooyala. He and his team delivered media workflow, asset management, and online video solutions to leading broadcasters, sports clubs and enterprises. He joined the DPP in 2018.

10:10 am – 10:30 am
Refreshment break
10:30 am – 11:15 am
Remote, Mobile, and Live Workflow Innovation Updates

The last 24 months, together with Covid and many technical challenges and solutions, has been a period with disruptive changes to live production workflows as never seen or experienced previously in our lifetime.  All areas of our industry have been radically affected, for good or bad, and this panel will dive into a number of workflow innovations throughout sports, esports, entertainment, corporate, concert, awards, and other events that have, or soon will, become part of accepted workflows.  Will these be temporary, permanent, or will some combination of past and present make up the way we all create, deliver, and enjoy live events in the future?  Our panelists share what’s new, what worked, what maybe didn’t work, and how the way we all do “live production” will never be the same as it was.

  • Moderator: Mark Chiolis, Mobile TV Group
  • Scott Rothenberg, NEP Group

    Scott Rothenberg

    NEP Group

    Scott Rothenberg is NEP’s Senior Vice President of Program and Planning. Scott is responsible for setting up the project management office (PMO) for all of NEP’s global projects. Scott and the PMO team are responsible for putting into place the standards, tools and processes to implement and manage global projects and programs. Scott also continues to oversee NEP’s capital budgeting, equipment planning and coordination.

    In his previous role as SVP of Technology and Asset Management, Scott focused on understanding and matching clients’ needs with NEP’s technical capabilities and capacity, working tirelessly across all of NEP’s divisions to ensure that the right equipment is always in the right place, we have the right technology for our clients’ needs —and that NEP is always working to develop technical solutions to meet emerging client needs.

    Scott started with NEP in 1995 as a maintenance engineer after working as a freelance technician when he provided engineering and operational support for television crews and solving all manner of problems under the pressure of live television. Scott has been a member of three Emmy Award-winning NEP technical crews (twice for NASCAR and once for PokerDome) and won a CableACE Award in 1995 for his work on “Ripken’s 2131st Game” for HTS. Scott truly loves being a member of the NEP team and enjoys sharing the outstanding dedication and commitment with his extraordinary peers and colleagues.

    Outside of his busy work schedule, Scott likes to spend his free time playing tennis, trying new restaurants, making cocktails, adventuring outdoors and traveling with his wife.

     

     

  • Phil Garvin, Mobile TV Group
  • Tony Cole, NFL Media
11:15 am – 11:45 am
Media in the Cloud: A Reality Check
  • Chris Lennon, Ross Video

    Chris Lennon

    Ross Video

    Chris Lennon serves in Ross Video’s Office of the CTO as Director, Standards Strategy. He is responsible for Ross’ activities in global standards and trade organizations. A dual citizen of Canada and the US, he is located in Monument, Colorado, on the edge of the Rocky Mountains, residing at 7400 feet of elevation. He looks forward to visiting his home and native land in Canada when such things are possible.

    He began his broadcasting career, cashing his first paycheck from the CBC at the age of 12. He spent several years at CHCH-TV, and then moved to the States, where he began at a company (Enterprise Systems Group) as the 34th employee and wound up part of Harris Corporation, a company of 16,000 employees at the time, as its CTO Group Lead.

    He founded MediAnswers in 2013, providing strategic and technology consulting for the media and entertainment business.

    Chris also serves as Executive Director of the Open Services Alliance (OSA), a global industry organization focused on interoperability among microservice oriented media systems. The OSA produced the media industry’s first microservices standards, working closely with SMPTE, in 2020, and continues to lead the way in this rapidly evolving area.

    Chris has held a variety of leadership positions in the Society of Motion Picture and Television Engineers (SMPTE), including Standards Director, Local Section Manager, Technology Committee Chair, and others. He is a SMPTE Fellow and recipient of SMPTE’s prestigious 2008 Citation.

    He is known as a thought leader, with a reputation built on not only working with the world’s leading media organizations, in addition to his leadership of several leading-edge industry efforts in many diverse areas, like BXF, NABA/DPP Content Delivery Specs, the ATSC’s PMCP, 3DTV, OBID Audience Measurement, Multilink SDI using CWDM, microservices in media and many more.

    Chris is a prolific writer, authoring dozens of white papers, trade publication and technical journal articles, and contributing to the two most recent editions of the industry “bible”, the NAB Engineering Handbook. He also recently partnered with industry legend Clyde Smith to assemble the most exciting new book to come to our business, “The Media Workflow Puzzle”. This is the only book to provide a comprehensive overview of media, all the way from production to distribution, and includes input from a who’s who of the media industry’s thought leaders.

    In his spare time, he loves to golf and is a championship winning race car driver (including the Pikes Peak International Hill Climb), author of “The Peak of Racing”, and high-performance driving coach, who also enjoys taking groups to Germany (car nirvana for him), as part of  Winding Road Adventures.

     

  • Renard Jenkins, WarnerMedia

    Renard Jenkins

    WarnerMedia

    Renard Jenkins has more than 33 years of experience in the Film, Television and Radio industry. He is Warner Bros. Entertainment’s Senior Vice President, Production Integration & Creative Technology Services where he oversees teams that support 10,000 plus cast/crew members, 5,000 plus content hours and hundreds of global feature film and syndicated television productions annually. He and his teams provide creative production technology solutions and strategy for studio, post and remote applications, IP and production pipeline workflows as well as work stream design and implementation. A portion of his team are also responsible for the exploration and successful implementation of emerging and creative technologies such as virtual production, multiplatform storytelling, virtual character and meta human development, neuro-technology and better images and sound for cinema and home entertainment.

    Prior to joining WarnerMedia, Jenkins served as Vice President, Operations, Engineering & Distribution at PBS, where he was responsible for the strategic direction and operational management of PBS’s entire media-supply chain. He and his teams were responsible for the successful simultaneous launch of the Live Linear and Cloud-based PBS Kids Channel plus Live Streaming App which also contained games and VOD. It remains as one of the most popular kid’s applications and destinations today. He also created PBS’s Advanced Format Center. He has also worked for TV One, Discovery, ESPN and Turner Broadcasting where he received multiple awards for his work in Post Production and R&D, including two national Emmys. Jenkins was also awarded the Innovator of the Year award in 2017 for his cutting-edge work and accomplishments in UHD, HDR, NGA and supply chain technology through the PBS Advanced Format Center and other industry activities.

    Jenkins is a SMPTE Fellow and currently serves as VP, Membership for SMPTE. He sits on the boards of MovieLabs, the Hollywood Professionals Association, the UltraHD Forum, the Content & Entertainment Council as well as the Microsoft and Oracle Advisory Boards. He is also a recipient of a Peabody, 2 Headliners and a 2020 Broadcasting and Cable Technology Leadership award to name a few others.

    He is a champion and advocate for diversity, equity and inclusion in the technology and media industries. He is a Strategic Advisor to the Board of Directors of the Washington, DC Chapter of the National Association for Multi-Ethnicity In Communications (NAMIC), chairs the WarnerMedia Technology and Operations Equity and Inclusion Council, the SMPTE Global Inclusion Working Group and he is the Co-Chairs, HPA ALL which advocates for and promotes diversity, better equity and increased inclusion in our industry.

    When he is not working, he enjoys spending time with his wife and best friend of over 30 years, his daughters, and his grandchildren. He loves travel photography / filmmaking and only has one more continent left to explore. He is also a certified sound engineer and is passionate about the visual arts. When time permits, he loves to provide pro bono location sound, live mixing, studio recording, post-production and finishing services for aspiring filmmakers and musicians. His family moto is “In all things integrity and integrity in all things.”

  • Sujay Kumar, Accion Labs
  • Shawn Maynard, Florical Systems

    Shawn Maynard

    Florical Systems

    Shawn Maynard joined Florical Systems in 2006 as Senior Vice President and General Manager, bringing decades of leadership experience to the Florical team. Before Florical, Shawn served as the Director of Operations for NBC Universal from 2001 to 2006, overseeing the Southeast Hub in South Florida. Shawn brought his operational experience to Florical by designing Smart Central and several award-winning products including Acuitas. Shawn attended Marshall University where he majored in Psychology. Since joining Florical, Shawn’s leadership and vision resulted in revenue growth, market share increase as well as the expansion of Florical’s product offerings.

    Shawn serves on the Americas Council for IABM and also Chairman for the SMPTE Florida Chapter.

  • Matthew Goldman, Sinclair Broadcasting
11:45 am – 12:15 pm
Academy Digital Preservation Forum (ADPF)
  • Andrea Kalas, Paramount

    Andrea Kalas

    Paramount

    Andrea Kalas has worked at the UCLA Film and Television Archive, Dreamworks, the British Film Institute and Paramount Pictures as a film archivist. Her work on the Academy’s Sci Tech Council is a leading effort in preserving moving images with digital technologies.

  • Arjun Ramamurthy, Ateliere Creative Technologies

    Arjun Ramamurthy

    Ateliere Creative Technologies

    Arjun Ramamurthy is Global CTO at Ateliere Creative Technologies. Arjun is responsible for the technology and roadmap of Ateliere’s cloud-native digital media supply chain and distribution platform.

    Arjun was most recently the Senior Vice President of Technology at Twentieth Century Fox/Disney. In that capacity, he was responsible for setting technology direction for Motion Picture and TV Production, Post-production Digital Content Processing and downstream distribution and Digital Archiving. In addition, he was responsible for outlining and defining the next generation workflow and introduction of new technology and toolsets into production pipeline.

    Arjun has over 25 years of experience in the industry, and was previously with Deluxe’s EFILM facility, and with Warner Bros’. Technical Operations and Feature Animation.

    He is an active member of SMPTE, IEEE, and has chaired and contributed on a variety of technical committees and standards. He holds several patents in the area of Digital Image processing and Media Post Production.

    Arjun is a member of the Academy of Motion Picture Arts and Sciences, a member of the Academy’s Scientific and Technology Council and, a fellow of Society of Motion Picture and Television Engineers.

    For more info linkedin.com/in/arjunramamurthy/

12:15 pm – 1:53 pm
Lunch break; Innovation Zone open
1:53 pm – 1:55 pm
Quiz answer & announcements
1:55 pm – 2:10 pm
The Five Golden Rules of Media AI
  • Rowan de Pomerai, DPP

    Rowan de Pomerai

    DPP

    Rowan de Pomerai leads the technology strategy and delivery for the DPP, the media industry’s business network. The DPP is the place where customers and suppliers come together to solve problems and create opportunities.

    Rowan has an MEng in Electronic Engineering with Media Technology from the University of York, and a strong background in media innovation, having started his career in BBC Research & Development. Since then he has delivered transformative change for major international broadcasters and producers, including the BBC’s Automated QC solutions, and Production Modernisation for ITV Studios.

    Most recently, Rowan was Director of Professional Services, EMEA at Ooyala. He and his team delivered media workflow, asset management, and online video solutions to leading broadcasters, sports clubs and enterprises. He joined the DPP in 2018.

2:10 pm – 2:40 pm
The Creative Impact of AI-Assisted Color Pipelines
  • Moderator: Michael Chambliss, International Cinematographers Guild
  • Lawrence Sher, ASC
  • Dado Valentic, Color Intelligence
  • Von Thomas, Digital Imaging Technician
  • Mark Todd Osborne, Senior Colorist
2:40 pm – 3:10 pm
AI-Based Video Codecs and Semantic Video Search

AI is currently being used in many phases of media content creation. The presentation will include an overview of advances in AI followed by two examples, video compression, and semantic video search. The first example will show how AI can be used to increase the quality and reduce the bandwidth of video used in production. The second example is how AI-based semantic search can be used to find material without the need to manually tag the media with annotations.

  • Rob Gonsalves, Avid

    Rob Gonsalves

    Avid

    Rob Gonsalves is an Engineering Fellow at Avid. Since joining Avid in 1989 as the company’s 15th employee, he helped develop the industry’s preeminent nonlinear editing system Avid Media Composer, specializing in programming video effects and color correction. He later led the development of the architecture of Avid’s media enterprise products. He is currently researching the use of AI for media production.

3:10 pm – 3:40 pm
ML/AI: Pitfalls, Progress & Opportunity
  • Moderator: Renard Jenkins, WarnerMedia

    Renard Jenkins

    WarnerMedia

    Renard Jenkins has more than 33 years of experience in the Film, Television and Radio industry. He is Warner Bros. Entertainment’s Senior Vice President, Production Integration & Creative Technology Services where he oversees teams that support 10,000 plus cast/crew members, 5,000 plus content hours and hundreds of global feature film and syndicated television productions annually. He and his teams provide creative production technology solutions and strategy for studio, post and remote applications, IP and production pipeline workflows as well as work stream design and implementation. A portion of his team are also responsible for the exploration and successful implementation of emerging and creative technologies such as virtual production, multiplatform storytelling, virtual character and meta human development, neuro-technology and better images and sound for cinema and home entertainment.

    Prior to joining WarnerMedia, Jenkins served as Vice President, Operations, Engineering & Distribution at PBS, where he was responsible for the strategic direction and operational management of PBS’s entire media-supply chain. He and his teams were responsible for the successful simultaneous launch of the Live Linear and Cloud-based PBS Kids Channel plus Live Streaming App which also contained games and VOD. It remains as one of the most popular kid’s applications and destinations today. He also created PBS’s Advanced Format Center. He has also worked for TV One, Discovery, ESPN and Turner Broadcasting where he received multiple awards for his work in Post Production and R&D, including two national Emmys. Jenkins was also awarded the Innovator of the Year award in 2017 for his cutting-edge work and accomplishments in UHD, HDR, NGA and supply chain technology through the PBS Advanced Format Center and other industry activities.

    Jenkins is a SMPTE Fellow and currently serves as VP, Membership for SMPTE. He sits on the boards of MovieLabs, the Hollywood Professionals Association, the UltraHD Forum, the Content & Entertainment Council as well as the Microsoft and Oracle Advisory Boards. He is also a recipient of a Peabody, 2 Headliners and a 2020 Broadcasting and Cable Technology Leadership award to name a few others.

    He is a champion and advocate for diversity, equity and inclusion in the technology and media industries. He is a Strategic Advisor to the Board of Directors of the Washington, DC Chapter of the National Association for Multi-Ethnicity In Communications (NAMIC), chairs the WarnerMedia Technology and Operations Equity and Inclusion Council, the SMPTE Global Inclusion Working Group and he is the Co-Chairs, HPA ALL which advocates for and promotes diversity, better equity and increased inclusion in our industry.

    When he is not working, he enjoys spending time with his wife and best friend of over 30 years, his daughters, and his grandchildren. He loves travel photography / filmmaking and only has one more continent left to explore. He is also a certified sound engineer and is passionate about the visual arts. When time permits, he loves to provide pro bono location sound, live mixing, studio recording, post-production and finishing services for aspiring filmmakers and musicians. His family moto is “In all things integrity and integrity in all things.”

  • Manal Siddiqui, Transitional Forms
  • Miriam Vogel, EqualAI
3:40 pm – 4:10 pm
AI: Winning Bet or Existential Threat?
  • Rich Welsh, Deluxe
4:10 pm – 4:30 pm
Refreshment break
4:30 pm – 5:00 pm
Broadcast HDR
  • Matthew Goldman, Sinclair Broadcast Group
5:00 pm – 5:30 pm
New Content Mapping Workflows for the Home and Cinema

With streaming platforms requiring theatrical versions, plus compressed release windows and shrinking production timelines, workflow efficiencies are more essential than ever. Learn how the latest Dolby Vision release and workflow for HDR and SDR content creation can deliver for the home and now for cinema as well.

  • Tom Graham, Dolby Laboratories

    Tom Graham

    Dolby Laboratories

    Tom is a 30-year veteran of the post production industry working for Digidesign, Avid & Dolby and a variety of consulting/freelance work. He was one of the first to use Pro Tools to record and edit the orchestra on Hollywood scoring stages on over 40 feature films, including Collateral, Ice Age, Star Trek Nemesis, Solaris, and Serenity. He also produced and co-wrote a short film in 2011 called Agent MX-Z3RO for Avid that is still used in training curriculums. He is excited to be at Dolby for the last five plus years evangelizing Dolby Vision technology for content creators, post production and mastering.

5:30 pm – 6:15 pm
ASC Presentation of Standard Evaluation Material II - The Mission

More than a decade ago, the American Society of Cinematographers (ASC) developed the Standard Evaluation Material (StEM), which has been the bellwether of material used by the motion picture industry for evaluating movie production processes and digital motion picture projectors. The ASC’s new StEM2 is a 17-minute film, called The Mission, that is specifically designed to incorporate challenging cinematographic material using the newest image capture methods (e.g., high-dynamic-range color volumes in ACES and in-camera visual effects LED walls). Openly available to the entire entertainment industry, this material can be used to evaluate the practical impact of new processing techniques (such as new compression methods and synthetic motion smoothing) and can be used to assess emerging viewing devices for all forms of entertainment (such as television, movies, and games). The movie will be presented, and the project will be reviewed in terms of successes and lessons learned during production.

  • Moderator: Wendy Aylsworth, Walden Pond

    Wendy Aylsworth

    Walden Pond

    Wendy Aylsworth is CEO of Walden Pond, providing entertainment technology consulting and strategic board guidance for entities focused on emerging ecosystems and nascent technologies. Her entertainment career has spanned 30+ years at Warner Bros. and Disney bringing emerging technologies into production and distribution usage, as seen in such hits as Lion King and Space Jam, and new technologies such as high frame rate, as seen in the Hobbit trilogy.

    Wendy is a frequent speaker and moderator at key industry conferences, and is involved in many organizations to share knowledge and grow the next generation of entertainment professionals; currently acting as Secretary of the Board of the Hollywood Professional Association, as Governor of the Television Academy’s brand new Science & Technology Peer Group, and as President Emeritus of the USC Entertainment Technology Center (ETC). A Lifetime Fellow, former president, and former VP of Engineering (Standards) at SMPTE, Wendy has been honored with many awards, including the Charles F. Jenkins Lifetime Achievement Emmy Award, the Bob Lambert Technology Leadership Award from the ETC, and SMPTE’s Progress Medal.  Wendy holds a BSCE from the University of Michigan and an MS/MBA (Beta Gamma Sigma) from USC.

  • Jay Holben, Associate Member of the ASC
  • Joachim Zell, Associate Member of the ASC, Barco
  • Christopher Probst, ASC
  • David Stump, ASC
  • Steven Shaw, ASC
6:15 pm – 6:30 pm
What Just Happened? A Review of the Day by Annie Chang and Leon Silverman
6:30 pm – 8:30 pm
Innovation Zone with cocktails (dedicated demo time)
9:00 pm – 1:00 am
After Party

Thursday, February 24 | Roundtables, Individual Sessions, Innovation Zone

7:15 am – 5:30 pm
Registration Open
7:30 am – 8:30 am
Breakfast Roundtable
  1. Learn more about the Academy Digital Preservation Forum, Andrea Kalas & Arjun Ramamurthy, AMPAS
  2. The importance of interoperability across clouds, Jim Helman, MovieLabs
  3. Maximizing ROI of remote post-production workflows, Ryan Carignan, Leostream
  4. Color and finishing in the cloud, Katrina King, Amazon
  5. Using AI/ML for media content creation, Rob Gonsalves, Avid
  6. Future of immersive content creation in real-time workflows with Wacom, Arvind Arumbakkam
  7. Audio & live remote production in the cloud, Ken Tankel & Larry Deeds, Telos Alliance
  8. Removing impediments to cloud media agility, Peter Wharton, TAG Video Systems
  9. Media in the cloud: a reality check, Lennon, Jenkins, Maynard, Kumar, Goldman
  10. Dolby Vision content creation discussion group, Tom Graham & Kevin Wines, Dolby
  11. ASC auto framing translation and new file verification, Jesse Korosi, ASC
  12. Collaborative workflows for better storytelling, Prabhas Pokharel, Reduct
  13. Lens metadata for every project, Snehal Patel, Zeiss Cine Lenses
  14. Cloud reference architecture for OTT, Raul Vecchione, AWS
  15. Building & automating secure cloud content-creation studios, Ed Churchward, Arch Platform Tech
  16. Multi-primary imaging systems, Jim DeFilippis, 6P Color/Baylor University
  17. Post-production workflows for LED volumes, Mike Grieve, Mo-Sys
  18. Color grading with remote clients: more than just streaming, Peter Postma, FilmLight
  19. The future tools and trends for today’s student filmmakers, Dave Hoffman, Blackmagic Design
  20. Media Workflows with SaaS building blocks, Ian Hamilton & Mike Flathers, Signiant
  21. The Future of Standards, Thomas Bause Mason, SMPTE
  22. Network timing advancements & what they’re driving, Ramki Ramakrishnan, Equinix
8:30 am – 2:00 pm
Innovation Zone open for appointments.

See program below for dedicated Innovation Zone hours

8:30 am – 8:43 am
Breathe
8:43 am – 8:45 am
Quiz answer & announcements
8:45 am – 9:45 am
MovieLabs Vision 2030 Update

In 2019, MovieLabs shared a bold vision of the future with the industry in its whitepaper – “The Evolution of Media Creation – a 10 Year Vision for the Future of Media Production, Post and Creative Technologies.” It outlined a number of key foundational principles that would enable a next generation production ecosystem. Since that time, MovieLabs has published a number of additional thought leadership whitepapers and more detailed architectures and specifications for a new approach to content security, software defined workflows, ontology and graphical visual representation of workflow.

This panel will dive into the progress MovieLabs has made to date in aligning key constituencies around what has been called “The 2030 Vision,” outlining the work and milestones necessary to achieve this vision, the work and gaps that need to be filled and how Tech Retreat attendees can contribute to this shared aligned vision of our industry’s cloud-based future.

  • Rich Berger, MovieLabs

    Rich Berger

    MovieLabs

    Richard Berger joined MovieLabs as CEO in 2017, arriving with an extensive digital strategy background and a proven and unique ability to bring companies together to solve the most challenging problems and achieve profound industry change. He is responsible for the overall direction of MovieLabs and oversees technology initiatives on behalf of the major studios. Rich led the development of the “2030 Vision” which has become the industry’s reference for the future of media creation.

    Rich came to MovieLabs with over 20 years of experience in digital innovation, and more than a decade leading new media and technology efforts at Sony Pictures Entertainment. He served most recently as SVP of Worldwide Digital Strategy & Advanced Platforms, where he built a reputation for innovation, particularly around emerging digital platforms and formats such as Movies Anywhere and UHD (4K-HDR). Rich also was one of original founders of UltraViolet and helped launch the DECE consortium.

    Other roles at Sony included SVP New Media & Technology, where he was responsible for establishing digital policy across all Sony Pictures digital distribution businesses. Rich also worked at Sony Music Entertainment’s New Media Department where he developed Sony Music’s first Enhanced CDs. Rich holds a Masters in Interactive Telecommunications from Tisch School of the Arts and a Bachelors in Computer Science from Rutgers College.

9:45 am – 10:05 am
MovieLabs Visual Language Tutorial

Building on the data structures contained within the MovieLabs Ontology for Media Creation, the Visual Language provides a standardized way to illustrate and share workflows diagrams. This session will provide an overview of MovieLabs Visual Language and how it can be used to communicate today’s content creation workflows in a way that is becoming increasingly adopted by the industry.

  • Spencer Stephens & Chris Vienneau, MovieLabs
10:05 am – 10:30 am
MovieLabs Ontologies and Universal Studios

In the Fall 2021, MovieLabs released the “Ontology for Media Creation,” which was developed by MovieLabs in partner with several prominent subject matter experts at its member studios including Universal Pictures.  In this session Universal Pictures will explain why the industry needs to take notice, why they are important to our industry, and how Universal is planning to use them for productions in a practical manner.

  • Horst Sarubin, Universal Pictures
10:30 am – 10:50 am
Refreshment break
10:50 am – 11:20 am
The Definitive Guide to Modern Cloudspotting
  • Michael Cioni, Frame.io (an Adobe company)

    Michael Cioni

    Frame.io (an Adobe company)

    Michael Cioni has been recognized as one of Hollywood’s most influential people in tech by The Hollywood Reporter. A four-time Emmy winner, he was the co-founder and CEO of post house Light Iron—acquired by Panavision—and served as product director for Panavision’s Millennium DXL 8K camera ecosystem. As Sr. Director of Global Innovation at Adobe, Cioni leads numerous workflow innovations including the breakthrough Frame.io Camera to Cloud technology. An active member of the Academy of Motion Picture Arts and Sciences and associate member of the American Society of Cinematographers, Cioni focuses his efforts on combining aspects of technology and creativity together within the filmmaking community, as well as mentoring and education throughout the global media industry.

11:20 am – 11:50 am
The Tools of the Trade for the Future Storytellers

The future workflows and tools of visual storytelling are changing. The creative forces in school today will work in a vastly different landscape of tools and workflows from creatives of the past 30 years. Cloud based tools and workflows are just coming into existence. High school and collegiate creatives will know these emerging tools and processes as the standard of their craft when they enter the workforce. Vendors would like to empower the voices of creatives five and ten years into the future by working with them to tell their story today and allow insight into what their, and our, industry future holds.

  • Moderator: Dave Hoffman, Blackmagic Design
  • Deidra Peaches, DLP Productions, Paper Rocket Productions
  • Oakley Anderson-Moore, Kinlani Film Project
  • Ryan McKeague, AWS
  • Andrew Belser, University of Arizona
11:50 am – 12:05 pm
What Does System Integration Look Like in the Cloud?
  • Dave Van Hoy, Advanced Systems Group

    Dave Van Hoy

    Advanced Systems Group

    Dave Van Hoy is president of Advanced Systems Group LLC, a leading media technology and engineering firm based in the San Francisco Bay Area. www.asgllc.com

12:05 pm – 1:53 pm
Lunch break; Innovation Zone open (last chance for Innovation Zone)
1:53 pm – 1:55 pm
Quiz answer & announcements
1:55 pm – 2:25 pm
Picture Post in the Cloud: Biosphere Feature Film Case Study
  • Katie Fellion, Light Iron
  • Alex Regalado, Biosphere
  • Michael Cioni, Frame.io (an Adobe company)

    Michael Cioni

    Frame.io (an Adobe company)

    Michael Cioni has been recognized as one of Hollywood’s most influential people in tech by The Hollywood Reporter. A four-time Emmy winner, he was the co-founder and CEO of post house Light Iron—acquired by Panavision—and served as product director for Panavision’s Millennium DXL 8K camera ecosystem. As Sr. Director of Global Innovation at Adobe, Cioni leads numerous workflow innovations including the breakthrough Frame.io Camera to Cloud technology. An active member of the Academy of Motion Picture Arts and Sciences and associate member of the American Society of Cinematographers, Cioni focuses his efforts on combining aspects of technology and creativity together within the filmmaking community, as well as mentoring and education throughout the global media industry.

  • Bruno Munger, Colorfront
2:25 pm – 2:55 pm
ACES Roundup
  • Coordinator: Annie Chang, ACES Project Chair

    Annie Chang, ACES Project Chair

    Annie Chang is the Vice President, Creative Technologies for Universal Pictures, responsible for developing strategies and designing innovative next-generation workflows across film and emerging immersive media experiences. Prior to joining Universal Pictures, Chang was the VP, Technology for Marvel Studios and held various roles during more than a decade tenure at The Walt Disney Studios. Chang is the AMPAS ACES Project Chair and Co-Chair of the AMPAS SciTech Council. She has been a Co-Chair of the 10E Essence Technology and Chair of the Interoperable Master Format (IMF) Working Group at SMPTE. She is an SMPTE Fellow and is a recipient of the SMPTE Workflow Systems Medal Award, Advanced Imaging Society’s Distinguished Leadership award and StudioDaily’s 2018 Exceptional Women in Production and Post. In 2020, The Hollywood Reporter named Chang on their list of top “Hollywood Innovators.” In 2021, Hollywood Professional Association honored Chang with the HPA League Honor of “The Catalyst” which recognizes a leader who has successfully inspired and sparked positive change and innovation in entertainment as a “mover and shaker,” and TVNewsCheck recognized Chang with their Women in Technology Futurist Award.

2:55 pm – 3:25 pm
Color Processing with OpenColorIO v2 and the Academy/ASC Common LUT Format
  • Doug Walker, Autodesk
3:25 pm – 3:55 pm
Quality Control Across Multiple Grades and Displays
  • Amaury Louarn, Barco

    Amaury Louarn

    Barco

    A. Louarn earned his M.Eng. Degree in computer science from the École Supérieure d’Ingénieurs de Rennes (ESIR) in 2017. In 2020, he was granted his Ph.D. Degree from the University of Rennes 1 while working at the Inria research lab (Institut National de recherche en Informatique et en Automatique) on computer science applied to previz. He is currently an Imaging Researcher at Barco/MTT Innovation in Vancouver supporting the deployment of Light Steering technology and the associated workflow.

  • Joachim Zell, Barco
  • Ronan Boitard, Barco
    Speaker - Ronan Boitard

    Ronan Boitard

    Barco

    R. Boitard earned his M.Eng. degree in electrical engineering from the Institut National des Sciences Appliquées (INSA) in 2009. In 2014, he was granted his Ph.D. degree from the University of Rennes 1 while working for Technicolor and IRISA (Institut de recherche en informatique et systèmes aléatoires) on High Dynamic Range (HDR) technology, more specifically, on video tone mapping and temporal coherency. He is presently Staff Scientist, Imaging at Barco\MTT Innovation in Vancouver supporting the deployment of Light Steering technology and the associated workflow.

3:55 pm – 4:15 pm
Refreshment break
4:15 pm – 4:25 pm
Test Patterns for Reference Monitors
  • Norm Hurst, SRI International

    Norm Hurst

    SRI International

    Norm Hurst is a Senior Principal Research Engineer with SRI International. He has been staring closely at TV pictures for over three decades. The projects he has worked on include D-Cinema watermarking, CCD camera simulations, Sarnoff MPEG Compliance Bitstreams, and the DirecTv and Grand Alliance prototype MPEG encoder/decoders. Lately he has been developing HDR/WCG test patterns to guide us through the jungle of formats that digital video has brought us.

    He is a SMPTE fellow and holds over 35 patents. He also received the SMPTE Digital Processing Medal Award and The Camera Origination and Imaging Medal Award.

4:25 pm – 4:55 pm
New Pseudo-Logarithmic Function and a New Color Space for Encoding of High-Dynamic-Range Camera Data
  • Harald Brendel, ARRI

    Harald Brendel

    ARRI

    In 1994 Harald joined the ARRI post-production facility in Munich as an engineer in the digital film department. An engagement as imaging technology supervisor for the Lord of The Rings trilogy brought him to New Zealand. He later used his experience with the new Digital Intermediate process to support two productions of Warner Bros. in LA and London. Returning to Germany he joined ARRI Cine Technik to head the DI application support team. He wrote the The ARRI Companion to Digital Intermediate. His familiarity with the hybrid workflow was the foundation for the design of the color management for the ALEXA camera. Since 2016, Harald heads the team of image scientists at the ARRI Cine Technik R&D.

    He is a regular contributor to the AMPAS Academy Color Encoding System (ACES) and a member of the Deutsche farbwissenschaftliche Gesellschaft (DfwG). In 2021 SMPTE honored Harald with the Natalie and Herbert T. Kalmus Medal Award.

4:55 pm – 5:15 pm
SMPTE Update
  • Thomas Bause Mason, SMPTE
5:15 pm – 5:35 pm
Technical Foundations of Non-Fungible Tokens for Video Engineers
  • Michelle Munson, Eluv.io
5:35 pm – 5:45 pm
Production WiFi Best Practices
  • Patrick Sumby, Sohonet
5:45 pm – 6:00 pm
What Just Happened? A Review of the Day by Annie Chang & Leon Silverman

Speakers

Below are bios submitted by some of our 2022 Tech Retreat speakers.

Amaury Louarn

Barco

Amaury Louarn

A. Louarn earned his M.Eng. Degree in computer science from the École Supérieure d’Ingénieurs de Rennes (ESIR) in 2017. In 2020, he was granted his Ph.D. Degree from the University of Rennes 1 while working at the Inria research lab (Institut National de recherche en Informatique et en Automatique) on computer science applied to previz. He is currently an Imaging Researcher at Barco/MTT Innovation in Vancouver supporting the deployment of Light Steering technology and the associated workflow.

Andrea Kalas

Paramount

Andrea Kalas

Andrea Kalas has worked at the UCLA Film and Television Archive, Dreamworks, the British Film Institute and Paramount Pictures as a film archivist. Her work on the Academy’s Sci Tech Council is a leading effort in preserving moving images with digital technologies.

Annie Chang

Universal Pictures

Annie Chang

Annie Chang is the Vice President, Creative Technologies for Universal Pictures, responsible for developing strategies and designing innovative next-generation workflows across film and emerging immersive media experiences. Prior to joining Universal Pictures, Chang was the VP, Technology for Marvel Studios and held various roles during more than a decade tenure at The Walt Disney Studios. Chang is the AMPAS ACES Project Chair and Co-Chair of the AMPAS SciTech Council. She has been a Co-Chair of the 10E Essence Technology and Chair of the Interoperable Master Format (IMF) Working Group at SMPTE. She is an SMPTE Fellow and is a recipient of the SMPTE Workflow Systems Medal Award, Advanced Imaging Society’s Distinguished Leadership award and StudioDaily’s 2018 Exceptional Women in Production and Post. In 2020, The Hollywood Reporter named Chang on their list of top “Hollywood Innovators.” In 2021, Hollywood Professional Association honored Chang with the HPA League Honor of “The Catalyst” which recognizes a leader who has successfully inspired and sparked positive change and innovation in entertainment as a “mover and shaker,” and TVNewsCheck recognized Chang with their Women in Technology Futurist Award.

Arjun Ramamurthy

Ateliere Creative Technologies

Arjun Ramamurthy

Arjun Ramamurthy is Global CTO at Ateliere Creative Technologies. Arjun is responsible for the technology and roadmap of Ateliere’s cloud-native digital media supply chain and distribution platform.

Arjun was most recently the Senior Vice President of Technology at Twentieth Century Fox/Disney. In that capacity, he was responsible for setting technology direction for Motion Picture and TV Production, Post-production Digital Content Processing and downstream distribution and Digital Archiving. In addition, he was responsible for outlining and defining the next generation workflow and introduction of new technology and toolsets into production pipeline.

Arjun has over 25 years of experience in the industry, and was previously with Deluxe’s EFILM facility, and with Warner Bros’. Technical Operations and Feature Animation.

He is an active member of SMPTE, IEEE, and has chaired and contributed on a variety of technical committees and standards. He holds several patents in the area of Digital Image processing and Media Post Production.

Arjun is a member of the Academy of Motion Picture Arts and Sciences, a member of the Academy’s Scientific and Technology Council and, a fellow of Society of Motion Picture and Television Engineers.

For more info linkedin.com/in/arjunramamurthy/

Bill Bennett, ASC

American Society of Cinematographers

Bill Bennett, ASC

Bill Bennett, ASC has been a cinematographer for over 40 years, spending much of that time shooting television commercials the world over, for hundreds of major clients: Ford, Lexus, Coca Cola, Apple Computer, American Airlines, McDonalds, and Budweiser.

Additionally, over the years, Bill has worked on several feature films as a Cameraman, on either the First or Second Unit. Some titles include: Superman III, The Black Stallion Returns, Howard the Duck, To Live and Die in LA, Silverado, American Flyer, The Right Stuff (aerials), Less than Zero (aerials), Bugsy (miniatures), Waiting to Exhale (title sequence), Cocktail (aerials), Dante’s Peak, and Drive. He has also worked as 1st or 2nd unit Cameraman on the Television Series: 24, and The Fosters.

In 2004 Mr. Bennett had the great honor of being invited to join the very exclusive American Society of Cinematographers. He served as a Vice President and a member of the Board of Governors for the Society, for over 10 years.

Along with Ron Dexter, ASC in the early 80’s, Mr. Bennett co-invented a device at the request of Robert Dalva, the Director of The Black Stallion Returns, called the Terra-Flite. Designed to allow smooth camera movement over rough terrain, it pre-dated the invention of the Steadicam, and utilized then-new technologies they had to create: gyroscopic stabilization, remote follow-focus, video assist, and remote pan and tilt control.

Mr. Bennett was partner with Howard Preston in the design and creation of the Preston Cinema Systems Micro-Force Zoom Control, which has become an indispensable standard of the industry, used on every set around the world.

Mr. Bennett has long been an advisor to Arri in the design of their cameras, having great influence in the design of the 435 film camera, and more recently the Alexa and Alexa Mini digital cameras. He has over the years shot demonstration films for Arri and Zeiss,
for their many models of cameras and lenses.

Mr. Bennett is holds a USA Federal Aviation Administration Pilots License, with Commercial, Multi-engine, and Instrument ratings, with 2,880 hours logged flying time. He owns and flies a Beechcraft Bonanza A36 aircraft. He is a PADI certified Scuba diver with an Open Water rating.

Brian Gaffney

Unity Technologies

Brian Gaffney

Brian Gaffney is a seasoned workflow specialist working alongside media and entertainment companies over the last 25 years, including Technicolor, PIX System, CODEX, Turbo Squid, and Autodesk in support of Visual Effects, Games Development, Content Management and real-time 3D virtual production. Brian is a creative technologist who assists artists and engineers in realizing their creative visions and currently works at Unity 3D with the Professional Artistry team.

c. Craig Patterson

ETC

c. Craig Patterson

c. Craig is a filmmaker from New Orleans’ 7th Ward neighborhood. He is a recipient of the George Lucas Family Scholarship and the Edward Small Award for writing and directing at USC in addition to being a finalist for Hillman Grad’s Rising Voices initiative.

His screenplays have received distinction from The Blacklist, Sundance Screenwriters Lab, Sundance Episodic Lab, the Nicholl Fellowship, in addition to the Award in Screenwriting from Columbia University. His producing work, The Cypher, premiered at Tribeca and was nominated best student short.

c. Craig is currently directing the virtual production short film, FATHEAD.

Chase Hagen

ARRI Inc

Chase Hagen

Chase Hagen is a Camera Technical Sales Representative at ARRI Inc. He deals with the sales and technical support for the entire line up of ARRI Camera system products including Cameras, Cine Lenses, Electronic and Mechanical Professional Camera Accessories.

While at ARRI, Chase has been involved with projects such as the Cinematic Multicam integration of AMIRA and ALEXA MINI at Coachella 2019.

He has a BFA in Film – Cinematography from Art Center College of Design in California. He worked a freelance cinematographer for a few years after graduating and before joining ARRI in 2016.

Chris Lennon

Ross Video

Chris Lennon

Chris Lennon serves in Ross Video’s Office of the CTO as Director, Standards Strategy. He is responsible for Ross’ activities in global standards and trade organizations. A dual citizen of Canada and the US, he is located in Monument, Colorado, on the edge of the Rocky Mountains, residing at 7400 feet of elevation. He looks forward to visiting his home and native land in Canada when such things are possible.

He began his broadcasting career, cashing his first paycheck from the CBC at the age of 12. He spent several years at CHCH-TV, and then moved to the States, where he began at a company (Enterprise Systems Group) as the 34th employee and wound up part of Harris Corporation, a company of 16,000 employees at the time, as its CTO Group Lead.

He founded MediAnswers in 2013, providing strategic and technology consulting for the media and entertainment business.

Chris also serves as Executive Director of the Open Services Alliance (OSA), a global industry organization focused on interoperability among microservice oriented media systems. The OSA produced the media industry’s first microservices standards, working closely with SMPTE, in 2020, and continues to lead the way in this rapidly evolving area.

Chris has held a variety of leadership positions in the Society of Motion Picture and Television Engineers (SMPTE), including Standards Director, Local Section Manager, Technology Committee Chair, and others. He is a SMPTE Fellow and recipient of SMPTE’s prestigious 2008 Citation.

He is known as a thought leader, with a reputation built on not only working with the world’s leading media organizations, in addition to his leadership of several leading-edge industry efforts in many diverse areas, like BXF, NABA/DPP Content Delivery Specs, the ATSC’s PMCP, 3DTV, OBID Audience Measurement, Multilink SDI using CWDM, microservices in media and many more.

Chris is a prolific writer, authoring dozens of white papers, trade publication and technical journal articles, and contributing to the two most recent editions of the industry “bible”, the NAB Engineering Handbook. He also recently partnered with industry legend Clyde Smith to assemble the most exciting new book to come to our business, “The Media Workflow Puzzle”. This is the only book to provide a comprehensive overview of media, all the way from production to distribution, and includes input from a who’s who of the media industry’s thought leaders.

In his spare time, he loves to golf and is a championship winning race car driver (including the Pikes Peak International Hill Climb), author of “The Peak of Racing”, and high-performance driving coach, who also enjoys taking groups to Germany (car nirvana for him), as part of  Winding Road Adventures.

 

Craig German

Craig German

Amazon Studios

Craig German

Craig German is Head of Post Management for Series at Amazon Studios.  Prior to holding this position, he was a Senior Consultant with AWS Professional Services in the Global Media and Entertainment Practice.  He has been an operations and technology executive in media and entertainment for over twenty-five years, including ten years in startup companies. Before arriving at Amazon, he was Senior Vice-President, StudioPost at NBCUniversal, where he was responsible for on-lot television and film picture and sound post production operations.  Before that, Craig was Executive Vice-President of Worldwide Technical Operations at Paramount Pictures, managing post-theatrical distribution, the physical and digital archive, content security, and production technology.  Craig came to Paramount from Technicolor, where he was Senior Vice-President of Global Account Management for Disney, responsible for their worldwide service portfolio across all lines of business.  He arrived at Technicolor from Ascent Media Group (now part of Deluxe Entertainment), where he spent six years developing and selling Ascent’s digital services offerings across their Creative, Broadcast, and Media Services divisions.

Other positions in Craig’s career include system architect, software developer, and project manager for advanced projects in the interactive television, video on demand, multimedia, music, and digital rights management arenas, working with companies including Americast, TELE-TV, Universal Music Group, LEGO, Novell, and InterTrust. Craig holds undergraduate and graduate degrees in Electrical Engineering from M.I.T. and University of Virginia, respectively.

Dave Van Hoy

Advanced Systems Group

Dave Van Hoy

Dave Van Hoy is president of Advanced Systems Group LLC, a leading media technology and engineering firm based in the San Francisco Bay Area. www.asgllc.com

Harald Brendel

ARRI

Harald Brendel

In 1994 Harald joined the ARRI post-production facility in Munich as an engineer in the digital film department. An engagement as imaging technology supervisor for the Lord of The Rings trilogy brought him to New Zealand. He later used his experience with the new Digital Intermediate process to support two productions of Warner Bros. in LA and London. Returning to Germany he joined ARRI Cine Technik to head the DI application support team. He wrote the The ARRI Companion to Digital Intermediate. His familiarity with the hybrid workflow was the foundation for the design of the color management for the ALEXA camera. Since 2016, Harald heads the team of image scientists at the ARRI Cine Technik R&D.

He is a regular contributor to the AMPAS Academy Color Encoding System (ACES) and a member of the Deutsche farbwissenschaftliche Gesellschaft (DfwG). In 2021 SMPTE honored Harald with the Natalie and Herbert T. Kalmus Medal Award.

Mark Chiolis

Mark Chiolis

Mobile TV Group

Mark Chiolis

Mark Chiolis is the Director of Business Development for Mobile TV Group (MTVG), which provides facilities for over 4,000 live professional and college sports events with more than 35 mobile units based throughout the U.S. MTVG has been leading the 4K/UHD/HDR live event production with key broadcasters, networks and distribution companies.

Mark is currently working to interface with customers and partners to develop and support MTVG’s entertainment, egames, and esports events with current and new trucks.

Prior to MTVG, Chiolis worked in marketing, business development, and sales for Grass Valley, Thomson, Technicolor, Philips, and BTS as well as at television stations KMUV, KRBK and KVIE.

Chiolis is an active board member of the HPA, an associate member of the American Society of Cinematographers, past section manager of SMPTE, member of STE, SBE and California Broadcasters Association.

Mark Harrison

DPP

Mark Harrison

Mark began his career as an historian at Cambridge University. He then spent 15 years as a film director, and won many awards – including Royal Television Society, British Film Institute, and an International Emmy. He was also BAFTA nominated.

He became MD of an independent production company before being appointed BBC Head of Arts, and then Head of Multiplatform Production. He was subsequently Controller of Production for BBC North and leader of the BBC’s End-to-End Digital Programme, before becoming Director of Transformation for BBC Design & Engineering.

In 2015 Mark became CEO of the DPP – the media industry’s international business network, which he founded. Today the DPP has over 450 member companies from across the whole media supply chain – from global tech giants to start ups. It brings customers and suppliers together to gain insight and create business opportunities.

Mark Schubin

HPA Tech Retreat

Mark Schubin

Multiple Emmy-award winning SMPTE Life Fellow Mark Schubin is the world’s greatest expert on the intersecting histories of media technology and opera. He helped create the hotel in-room movie business, the first live nationwide stereo simulcast network, the first live multi-language cinema subtitles, and what was probably the first HDR-to-SDR converter (though no one knew what HDR was at the time). He has worked on moving-image projects on all seven continents (including Antarctica), including news in Kazakhstan, cable TV in Hong Kong, and the television transmission system of Barbados. He also worked on the standardization of the VU meter. His bedroom was an official test site of the ATSC, his paper on aspect ratios was cited by the FCC, and his blog at SchubinCafe.com is archived by the Library of Congress. He once piloted the Fuji blimp and has been known to wear shoes.

Michael Cioni

Frame.io (an Adobe company)

Michael Cioni

Michael Cioni has been recognized as one of Hollywood’s most influential people in tech by The Hollywood Reporter. A four-time Emmy winner, he was the co-founder and CEO of post house Light Iron—acquired by Panavision—and served as product director for Panavision’s Millennium DXL 8K camera ecosystem. As Sr. Director of Global Innovation at Adobe, Cioni leads numerous workflow innovations including the breakthrough Frame.io Camera to Cloud technology. An active member of the Academy of Motion Picture Arts and Sciences and associate member of the American Society of Cinematographers, Cioni focuses his efforts on combining aspects of technology and creativity together within the filmmaking community, as well as mentoring and education throughout the global media industry.

Norm Hurst

SRI International

Norm Hurst

Norm Hurst is a Senior Principal Research Engineer with SRI International. He has been staring closely at TV pictures for over three decades. The projects he has worked on include D-Cinema watermarking, CCD camera simulations, Sarnoff MPEG Compliance Bitstreams, and the DirecTv and Grand Alliance prototype MPEG encoder/decoders. Lately he has been developing HDR/WCG test patterns to guide us through the jungle of formats that digital video has brought us.

He is a SMPTE fellow and holds over 35 patents. He also received the SMPTE Digital Processing Medal Award and The Camera Origination and Imaging Medal Award.

Peter Putman

ROAM Consulting

Peter Putman

Peter Putman is president of ROAM Consulting LLC in Doylestown, PA. A 44year veteran of the commercial AV and home theater industries, Pete has authored hundreds of columns, tutorials, and feature articles for 35 years on topics as diverse as display technology, digital video, RF and wireless signal propagation, and signal interfacing; all for a wide range of magazines and media outlets.

He has presented, instructed, and moderated panel discussions multiple times at major trade shows and technical conferences, among them SMPTE, the NAB West and East trade shows, the Hollywood Professional Association Technology Retreat, CEDIA Expo, and Integrated Systems Europe.

Pete taught seminars and workshops annually at the InfoComm trade show for 20+ years and a Senior Academy member of AVIXA University™ faculty. He was one of the first candidates to earn InfoComm’s Certified Technology Specialist (CTS) designation, and was also named InfoComm’s 2008 Educator of the Year.

Pete earned a Bachelor of Arts degree in communications from Seton Hall University and a Master of Science degree in Television and Film from Syracuse University. He has also been a licensed Amateur Radio operator for 51 years, and currently holds Extra Class callsign KT2B. Pete is a Life Member of SMPTE and recently authored an online course on the fundamentals of ultrahighdefinition television for the organization.

Renard Jenkins

WarnerMedia

Renard Jenkins

Renard Jenkins has more than 33 years of experience in the Film, Television and Radio industry. He is Warner Bros. Entertainment’s Senior Vice President, Production Integration & Creative Technology Services where he oversees teams that support 10,000 plus cast/crew members, 5,000 plus content hours and hundreds of global feature film and syndicated television productions annually. He and his teams provide creative production technology solutions and strategy for studio, post and remote applications, IP and production pipeline workflows as well as work stream design and implementation. A portion of his team are also responsible for the exploration and successful implementation of emerging and creative technologies such as virtual production, multiplatform storytelling, virtual character and meta human development, neuro-technology and better images and sound for cinema and home entertainment.

Prior to joining WarnerMedia, Jenkins served as Vice President, Operations, Engineering & Distribution at PBS, where he was responsible for the strategic direction and operational management of PBS’s entire media-supply chain. He and his teams were responsible for the successful simultaneous launch of the Live Linear and Cloud-based PBS Kids Channel plus Live Streaming App which also contained games and VOD. It remains as one of the most popular kid’s applications and destinations today. He also created PBS’s Advanced Format Center. He has also worked for TV One, Discovery, ESPN and Turner Broadcasting where he received multiple awards for his work in Post Production and R&D, including two national Emmys. Jenkins was also awarded the Innovator of the Year award in 2017 for his cutting-edge work and accomplishments in UHD, HDR, NGA and supply chain technology through the PBS Advanced Format Center and other industry activities.

Jenkins is a SMPTE Fellow and currently serves as VP, Membership for SMPTE. He sits on the boards of MovieLabs, the Hollywood Professionals Association, the UltraHD Forum, the Content & Entertainment Council as well as the Microsoft and Oracle Advisory Boards. He is also a recipient of a Peabody, 2 Headliners and a 2020 Broadcasting and Cable Technology Leadership award to name a few others.

He is a champion and advocate for diversity, equity and inclusion in the technology and media industries. He is a Strategic Advisor to the Board of Directors of the Washington, DC Chapter of the National Association for Multi-Ethnicity In Communications (NAMIC), chairs the WarnerMedia Technology and Operations Equity and Inclusion Council, the SMPTE Global Inclusion Working Group and he is the Co-Chairs, HPA ALL which advocates for and promotes diversity, better equity and increased inclusion in our industry.

When he is not working, he enjoys spending time with his wife and best friend of over 30 years, his daughters, and his grandchildren. He loves travel photography / filmmaking and only has one more continent left to explore. He is also a certified sound engineer and is passionate about the visual arts. When time permits, he loves to provide pro bono location sound, live mixing, studio recording, post-production and finishing services for aspiring filmmakers and musicians. His family moto is “In all things integrity and integrity in all things.”

Rich Berger

MovieLabs

Rich Berger

Richard Berger joined MovieLabs as CEO in 2017, arriving with an extensive digital strategy background and a proven and unique ability to bring companies together to solve the most challenging problems and achieve profound industry change. He is responsible for the overall direction of MovieLabs and oversees technology initiatives on behalf of the major studios. Rich led the development of the “2030 Vision” which has become the industry’s reference for the future of media creation.

Rich came to MovieLabs with over 20 years of experience in digital innovation, and more than a decade leading new media and technology efforts at Sony Pictures Entertainment. He served most recently as SVP of Worldwide Digital Strategy & Advanced Platforms, where he built a reputation for innovation, particularly around emerging digital platforms and formats such as Movies Anywhere and UHD (4K-HDR). Rich also was one of original founders of UltraViolet and helped launch the DECE consortium.

Other roles at Sony included SVP New Media & Technology, where he was responsible for establishing digital policy across all Sony Pictures digital distribution businesses. Rich also worked at Sony Music Entertainment’s New Media Department where he developed Sony Music’s first Enhanced CDs. Rich holds a Masters in Interactive Telecommunications from Tisch School of the Arts and a Bachelors in Computer Science from Rutgers College.

Rob Gonsalves

Avid

Rob Gonsalves

Rob Gonsalves is an Engineering Fellow at Avid. Since joining Avid in 1989 as the company’s 15th employee, he helped develop the industry’s preeminent nonlinear editing system Avid Media Composer, specializing in programming video effects and color correction. He later led the development of the architecture of Avid’s media enterprise products. He is currently researching the use of AI for media production.

Ron Williams

Ronald Williams

The Landmark Group

Ronald Williams

Mr. Williams is the CEO of The LANDMARK Group, a systems integration, design, and consulting company for 3 decades. As a veteran in the broadcast and film industries, with ABC Network, architect of the FOX network and Technical Director for several Olympic games, and design for feature films. He now is working with AIMS alliance members for advanced IP designs. His work with Camera manufactures on image development, he has helped push imaging quality forward.

With the advent of single chip cameras integrated with the broadcast industry, Ron has engineered several major entertainment shows for streaming and live broadcast. Working to educate both industries on the merge, of technologies and operations. He is an active member of SMPTE, AMPAS, DCI HPA SVG and has chaired and contributed on a variety of technical committees and standards groups

Speaker - Ronan Boitard

Ronan Boitard

Barco

Ronan Boitard

R. Boitard earned his M.Eng. degree in electrical engineering from the Institut National des Sciences Appliquées (INSA) in 2009. In 2014, he was granted his Ph.D. degree from the University of Rennes 1 while working for Technicolor and IRISA (Institut de recherche en informatique et systèmes aléatoires) on High Dynamic Range (HDR) technology, more specifically, on video tone mapping and temporal coherency. He is presently Staff Scientist, Imaging at Barco\MTT Innovation in Vancouver supporting the deployment of Light Steering technology and the associated workflow.

Rowan de Pomerai

DPP

Rowan de Pomerai

Rowan de Pomerai leads the technology strategy and delivery for the DPP, the media industry’s business network. The DPP is the place where customers and suppliers come together to solve problems and create opportunities.

Rowan has an MEng in Electronic Engineering with Media Technology from the University of York, and a strong background in media innovation, having started his career in BBC Research & Development. Since then he has delivered transformative change for major international broadcasters and producers, including the BBC’s Automated QC solutions, and Production Modernisation for ITV Studios.

Most recently, Rowan was Director of Professional Services, EMEA at Ooyala. He and his team delivered media workflow, asset management, and online video solutions to leading broadcasters, sports clubs and enterprises. He joined the DPP in 2018.

Scott Rothenberg

NEP Group

Scott Rothenberg

Scott Rothenberg is NEP’s Senior Vice President of Program and Planning. Scott is responsible for setting up the project management office (PMO) for all of NEP’s global projects. Scott and the PMO team are responsible for putting into place the standards, tools and processes to implement and manage global projects and programs. Scott also continues to oversee NEP’s capital budgeting, equipment planning and coordination.

In his previous role as SVP of Technology and Asset Management, Scott focused on understanding and matching clients’ needs with NEP’s technical capabilities and capacity, working tirelessly across all of NEP’s divisions to ensure that the right equipment is always in the right place, we have the right technology for our clients’ needs —and that NEP is always working to develop technical solutions to meet emerging client needs.

Scott started with NEP in 1995 as a maintenance engineer after working as a freelance technician when he provided engineering and operational support for television crews and solving all manner of problems under the pressure of live television. Scott has been a member of three Emmy Award-winning NEP technical crews (twice for NASCAR and once for PokerDome) and won a CableACE Award in 1995 for his work on “Ripken’s 2131st Game” for HTS. Scott truly loves being a member of the NEP team and enjoys sharing the outstanding dedication and commitment with his extraordinary peers and colleagues.

Outside of his busy work schedule, Scott likes to spend his free time playing tennis, trying new restaurants, making cocktails, adventuring outdoors and traveling with his wife.

 

 

Shawn Maynard

Florical Systems

Shawn Maynard

Shawn Maynard joined Florical Systems in 2006 as Senior Vice President and General Manager, bringing decades of leadership experience to the Florical team. Before Florical, Shawn served as the Director of Operations for NBC Universal from 2001 to 2006, overseeing the Southeast Hub in South Florida. Shawn brought his operational experience to Florical by designing Smart Central and several award-winning products including Acuitas. Shawn attended Marshall University where he majored in Psychology. Since joining Florical, Shawn’s leadership and vision resulted in revenue growth, market share increase as well as the expansion of Florical’s product offerings.

Shawn serves on the Americas Council for IABM and also Chairman for the SMPTE Florida Chapter.

Thomas Fletcher

Fujifilm

Thomas Fletcher

Thomas Fletcher is currently the Director of Marketing at Fujifilm/FUJINON. He is an accomplished entrepreneurial in the motion picture and sports broadcast camera industries having created Fletcher Camera in 1987 and sold the business in 2014.

Tom is an active member of following organizations: American Society of Cinematographers (ASC Associate), Society of Operating Cameramen (SOC) and Production Equipment Rental Group (PERG).

Tom is a graduate of University of Illinois (Champaign) and also holds a Certificate in Business Administration from the University of Illinois (Chicago).

Tom Graham

Dolby Laboratories

Tom Graham

Tom is a 30-year veteran of the post production industry working for Digidesign, Avid & Dolby and a variety of consulting/freelance work. He was one of the first to use Pro Tools to record and edit the orchestra on Hollywood scoring stages on over 40 feature films, including Collateral, Ice Age, Star Trek Nemesis, Solaris, and Serenity. He also produced and co-wrote a short film in 2011 called Agent MX-Z3RO for Avid that is still used in training curriculums. He is excited to be at Dolby for the last five plus years evangelizing Dolby Vision technology for content creators, post production and mastering.

Wendy Aylsworth

Walden Pond

Wendy Aylsworth

Wendy Aylsworth is CEO of Walden Pond, providing entertainment technology consulting and strategic board guidance for entities focused on emerging ecosystems and nascent technologies. Her entertainment career has spanned 30+ years at Warner Bros. and Disney bringing emerging technologies into production and distribution usage, as seen in such hits as Lion King and Space Jam, and new technologies such as high frame rate, as seen in the Hobbit trilogy.

Wendy is a frequent speaker and moderator at key industry conferences, and is involved in many organizations to share knowledge and grow the next generation of entertainment professionals; currently acting as Secretary of the Board of the Hollywood Professional Association, as Governor of the Television Academy’s brand new Science & Technology Peer Group, and as President Emeritus of the USC Entertainment Technology Center (ETC). A Lifetime Fellow, former president, and former VP of Engineering (Standards) at SMPTE, Wendy has been honored with many awards, including the Charles F. Jenkins Lifetime Achievement Emmy Award, the Bob Lambert Technology Leadership Award from the ETC, and SMPTE’s Progress Medal.  Wendy holds a BSCE from the University of Michigan and an MS/MBA (Beta Gamma Sigma) from USC.

2022 Tech Retreat Participating Companies

  1. 3BMG
  2. Academy of Motion Picture Arts & Sciences
  3. Accion Labs
  4. Adobe
  5. Advanced Systems Group, LLC
  6. AJA Video Systems
  7. Altman Solon
  8. Amazon Studios
  9. Amazon Web Services
  10. Ambidio
  11. AMD
  12. American Public Television
  13. American Society of Cinematographers
  14. Apple
  15. Arch Platform Technologies
  16. ARRI
  17. Artisans PR
  18. ASC
  19. Ateliere Creative Technologies
  20. Autodesk
  21. Aveco
  22. AVF
  23. Avid Technology Inc
  24. Barco
  25. Blackmagic Design
  26. Blackstar Engineering
  27. Boland Communications
  28. Brooklyn College
  29. CineSys
  30. Cinnafilm Inc.
  31. COBALT DIGITAL INC.
  32. Codemill
  33. Codex (X2X Media Group)
  34. Colorfront
  35. Company 3 Method Studios
  36. Convergent Risks
  37. Creative Computing Solutions
  38. CUNY TV
  39. Dalet Digital Media Systems
  40. Danger is my name
  41. Dell Technologies
  42. Deloitte Consulting
  43. Deluxe Media Inc
  44. Department of Defense
  45. Discovery Inc
  46. Diversified
  47. Dolby Laboratories, Inc.
  48. DPP
  49. DTS/Xperi
  50. EditShare
  51. Eizo
  52. Eluvio
  53. Embrace
  54. Envoi
  55. Equinix
  56. ETC
  57. EVL/UIC
  58. EVS
  59. Femme Lucida Productions
  60. Filmlight
  61. First Mile Technologies
  62. Florical Systems
  63. Foundry
  64. Fox Entertainment Group, Inc.
  65. Fox Sports
  66. FPT Software
  67. Frame.io
  68. Fujifilm/ Fujinon
  69. Hammerspace
  70. HCL America
  71. Hot Pot Productions
  72. ICVR
  73. Ignite Strategic Communications
  74. Integrated Media Technologies, Inc.
  75. InterDigital
  76. Iyuno-SDI Group
  77. JVC Kenwood
  78. Key Code Media
  79. Kinlani Film Project
  80. Legendary Pictures
  81. Leostream
  82. LG Electronics
  83. Light Iron
  84. Live CGI
  85. Magicbox World
  86. MBC GROUP
  87. MediaWR
  88. MelroseMAC, Inc.
  89. Microsoft Corp.
  90. Mobile TV Group
  91. Mo-Sys Engineering
  92. MovieLabs
  93. Moxion
  94. MSG Networks, Inc.
  95. MTT
  96. NAB
  97. Nagra
  98. Nallasway
  99. National Geographic – Disney
  100. NBCUniversal
  101. nekta.io
  102. NEP
  103. NetApp Inc.
  104. Netflix, Inc.
  105. Nvidia Corporation
  106. Object Matrix
  107. Ovide (Q-take)
  108. Paramount Pictures
  109. Perforce Software
  110. Picture Shop
  111. Pixelworks
  112. Pixera
  113. Pixotope Technologies
  114. Portrait Displays
  115. Post Super Ltd
  116. Puget Systems
  117. Reduct
  118. Renegade 83
  119. RFX
  120. RheinMain University
  121. Riedel Communications Inc.
  122. ROAM Consulting LLC
  123. Rohde & Schwarz USA, Inc
  124. Ross Video
  125. Scale Logic
  126. SDVI
  127. Seagate Technology
  128. Shift
  129. Signiant
  130. Simple Cloud
  131. Sinclair Broadcast Group
  132. Sohonet
  133. Sony Electronics
  134. Sony Pictures
  135. Source Digital
  136. Spectra Logic
  137. SRI International
  138. Strategic Perspective Consulting
  139. Telestream, Inc.
  140. Telos Alliance
  141. Teradek
  142. The Studio-B&H
  143. Thinklogical, A Belden Brand
  144. TMS Consulting, Inc.
  145. Universal Pictures
  146. Valid Essence
  147. Veritone
  148. ViacomCBS
  149. VisiSonics
  150. Vizrt Group
  151. Vubiquity, Inc.
  152. Wacom Technology Corporation
  153. Walden Pond
  154. Walt Disney Studios
  155. Warner Bros
  156. WarnerMedia
  157. Wasabi Technologies
  158. X2X
  159. Xperi
  160. Xytech Systems Corporation
  161. ZEISS
  162. Zell Consulting

Our Sponsors

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Gold Sponsors

Silver Sponsors

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Foundation Members

Media Sponsors

Innovation Zone

HPA invites individuals and companies to share new and innovative technology with the participants of the HPA Tech Retreat®. The Innovation Zone is where attendees can discover your company’s NEW technology in a space designed for learning and discovery. Bring your latest and greatest innovations that improve how the chain from acquisition to delivery is done.



  • All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone.
  • Applications submitted and approved by January 17th will pay $3,500 for HPA Corporate Members or $4,000 for Non Members for a single Innovation Zone space and full conference registration for one person.

  • The 2021 HPA Tech Retreat will be an in person event from February 21-24.
  • All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone.
  • HPA Corporate Members – $3,500 (includes One (1) All-Access Conference Ticket)
  • Non-Members – $4,000 (includes One (1) All-Access Conference Ticket)
  • Applications will be accepted until space is filled.
  • To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.

One (1) Innovation Zone space includes:

  • One (1) 8×10 table, two chairs, black tablecloth, and one 20 amp power drop*
  • 18″x24″ sign for booth that includes logo and contact information
  • Opportunity to interact with key players in the M&E community
  • One (1) All-Access Conference Ticket
  • Innovation Zone participants can purchase up to two (2) IZ Tech tickets for staff at the rate of $985 (does not include conference access)

*Each space includes one table, two chairs (additional table and chairs available on a limited basis, fees apply), and one 20 amp power drop. Additional power, internet, furniture, AV, power strips and other equipment can be ordered through the hotel. Contact us for details.

 

Space Information

Innovation Zone requirements:

Your demonstration must reflect technology that is innovative, game changing and important to entertainment markets including production, post production, broadcast, distribution, OTTs or related areas. It must provide the attendees with solution(s) that are unique and, if possible, demonstrate integrated workflows for distinctive services. Experimental products and new concepts or products are of particular interest. Start ups or creative solutions are most welcome.

You may bring secondary partners to be part of your space and demonstration if it fits within a complete solution that can differentiate the workflow or delivery process from what is available today.

Service companies and solutions providers who have unique, forward thinking offerings in production, post production, broadcast, distribution, OTT’s or a related area are invited to participate.

To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.


General Information:

The Innovation Zone is a meeting and networking area which will be open during conference hours as well as dedicated times. Refer to the program online (when available) for actual times.

No one is required to be with your demo during the entire time the Innovation Zone is open, except during the specific dedicated times listed in the Tech Retreat program. You are also free to make appointments during any open hours.

We encourage Tech Retreat Innovation Zone participants to invite clients, other individuals within your company and interested industry professionals to register and visit you at the HPA Tech Retreat. However, please note that there are no guest passes to attend just the Innovation Zone. All attendees must be registered through the Tech Retreat registration site.


Innovation Zone Space Fees:

$3,500 – for HPA Corporate Members (One (1) All-Access Conference Ticket)

$4,000 – for Non-Members (One (1) All-Access Conference Ticket)

One (1) Innovation Zone space includes:

  • One (1) 8×10 table, two chairs, black tablecloth, and one 20 amp power drop*
  • 18″x24″ sign company sign for booth that includes profile, description and logo
  • Opportunity to interact with key players in the M&E community
  • One (1) All-Access Conference Ticket
  • Innovation Zone participants can purchase up to two (2) IZ Tech tickets for staff at the rate of $985 (does not include conference access)

*Each space includes one table, two chairs (additional table and chairs available on a limited basis, fees apply), and one 20 amp power drop. Additional power, internet, furniture, AV, power strips and other equipment can be ordered through the hotel. Contact us for details.

Ala Carte Ticket Pricing:

All Access Ticket $1,995 member , $2,295 non-member
IZ Tech Ticket $985 (limited to two per organization)

Innovation Zone Space Fees are Non-Refundable.


Space Information:

The Innovation Zone is one large ballroom. You may apply for more than one space if you have more than one technology to present. An additional fee will apply and this space will be provided on an availability basis.

If you have something that requires a separate space, we may be able to provide this on a “limited engagement” basis. Please contact us at innovation.zone@hpaonline.com. Please note that an additional fee will apply.

You may include anything that will fit into the space except an exhibit booth, bar-type unit or anything that will block full view or limit accessibility to the spaces around you. A small cove for monitors, racks, and stands, if they don’t block a view, will most likely be permitted. If there’s a question about this, please contact us at innovation.zone@hpaonline.com.

Select additional furniture (e.g. high boy table, high stools) may be ordered through the hotel vendor.

A/V equipment may be ordered through the hotel vendor.

Links to all forms will be provided upon acceptance of your demo.

If your application is accepted you will be sent further information including access to pay for your Innovation Zone space.

Confirmation of your space in the Innovation Zone is a commitment to have your demonstration set up from Tuesday through Thursday according to the times listed in the Program.

While your Innovation Zone demo does not need to be staffed at all times, there are specific times within the program during which Innovation Zone Staff is required to be present. All persons staffing your demo MUST have a valid ticket for the event. Approved and paid Innovation Zone space includes one full conference ticket. Any additional staff or attendees must purchase a Tech Retreat ticket.

Please contact events@hpaonline.com with any registration-related questions.

The HPA Tech Retreat has a number of Press attending. Press are requested to respect your wishes to be off-the-record or enter into an NDA, but you will need to arrange this directly with them. It is not required as part of HPA issuing a Press Pass.

Innovation Zone Participants

  • Adobe
  • AJA Video Systems
  • Arch Platform Technologies
  • ARRI
  • Ateliere Creative Technologies
  • Avid
  • Boland Communications
  • CloudSoDA
  • Codemill
  • Colorfront
  • Creative Computing Solutions
  • EditShare
  • Eizo
  • Eluvio LIVE
  • Envoi
  • Equinix
  • FilmLight Ltd
  • Frame.io
  • Grass Valley
  • Hammerspace
  • HCL America
  • ICVR
  • Leostream Corporation
  • LG Electronics
  • Live CGI
  • Microsoft
  • Mo-Sys Engineering
  • Moxion
  • Object Matrix & Simple Cloud
  • Ovide (Q-take)
  • Pixelworks
  • Reduct
  • Riedel Communications Inc
  • Rohde & Schwarz USA Inc.
  • SanDisk
  • Scale Logic
  • SDVI
  • Seagate Technology
  • Shift
  • Signiant
  • Sohonet
  • Sony
  • Spectra Logic
  • SRI International
  • The Studio-B&H
  • Telestream
  • Teradek
  • Thinklogical, A Belden Brand
  • Track.it
  • VisiSonics
  • Vizrt
  • Wacom
  • Wasabi Technologies
  • Worldbuilder
  • X2X
  • Xperi
  • ZEISS Cinema Lenses

Listings With Descriptions

Innovation Zone Schedule

Subject to change

Monday, February 21

  • 8:00 am – 5:15 pm
    Load in of equipment to the hotel
  • 3:30 pm – 7:30 pm
    Innovation Zone opens for set up

Tuesday, February 22

  • 9:00 am – 2:00 pm
    Final time for arrival and set up of demos at the hotel
  • 2:30 pm
    Set up of demos must be complete
  • 5:30 pm – 7:30 pm
    Innovation Zone Opens with Cocktails

Wednesday, February 23

  • 8:15 am – 8:30 pm
    Innovation Zone is open
  • 12:15 – 1:53 pm
    Innovation Zone will be open during lunch
  • 6:30 – 8:30 pm
    Innovation Zone Cocktail Reception

Thursday, February 24

  • 8:30 am – 2:00 pm
    Innovation Zone open
  • 12:05 – 1:53 pm
    Innovation Zone will be open during lunch
  • After lunch
    Break-down and move out of Innovation Zone
  • 7:00 pm
    All equipment must be out of the Innovation Zone

Friday, February 25

  • 2:00 pm
    Equipment must have been shipped out from the hotel
    If anything is left until Monday, arrangements must be made directly with the hotel for storage and a fee may be charged.

Main program proposals are closed. Breakfast roundtable proposals are accepted until tables are full. Submissions should be sent to tvmark@earthlink.net.

Call for Proposals

Main program presentations are strictly reserved for marketing-free content. The HPA Tech Retreat’s Mark Schubin notes that main program sessions can include a wide range of topics. “Anything involving motion imaging or associated technologies (such as sound) is fair game. Got a new way of solving a problem? Found fault with an old way? Thought of something no one has considered before? We’re interested, and you’ll get feedback from the best.”

Proposals are informal in nature and can be as short as a few words in length (typically a few sentences) and must be submitted directly by the would-be presenter. Submitters will be contacted if the topic is of interest. Presentations in the main program are typically of half-hour duration (though other time slots will be considered, and shorter ones are preferred), including set-up and Q&A. Time limits are enforced. The deadline to submit main program proposals is end of day, October 29. Submissions should be sent to tvmark@earthlink.net.  All submissions are acknowledged soon after receipt.

Schubin also notes that “We are always interested in hearing from those new to the event, particularly members of underrepresented groups; we greatly value their perspectives.”


2022 HPA Tech Retreat Roundtables

Breakfast roundtables are set for Tuesday, February 22, Wednesday February 23 and Thursday, February 24. Unlike the main program presentations, breakfast roundtable moderators are permitted to include marketing information.

Breakfast roundtables always fill quickly and are available on a first-come, first-served basis, with no vetting process. Proposals must be submitted in the same way, directly by their proposed table moderators. Once the maximum number of tables is reached, no more will be accepted. All breakfast roundtable moderators must be registered for the Retreat and there is no Retreat registration discount conveyed by moderating a breakfast roundtable.
Propose a Roundtable

Pricing

Pricing information subject to change.
Limited Tickets Available – ABSOLUTELY NO ON-SITE REGISTRATIONS

Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodations.

HPA is committed to your health, safety, and comfort while attending the HPA Tech Retreat. In accordance with industry and state guidelines, all attendees and participants will be required to provide proof of a COVID-19 vaccination to attend. Please read our Event Policy before registering.


HPA Tech Retreat Event
February 21 – 24, 2022

(All listed dates and pricing subject to change)

HPA Tech Retreat Registration
This conference registration includes: All provided meals, admission to the Innovation Zone, Monday TR-X Seminar, Tuesday Supersession, Wednesday through Thursday Tech Retreat Program, Tuesday Conference Dinner, and Wednesday Innovation Zone Cocktail Reception.

All-Access Registration (Mon-Thu)
HPA Members $1,995
Non-Members $2,295
Tech Retreat Speakers, Panel Moderators and Panelists Contact Us
Credentialed Press Contact Us

Registration By Day

Monday, February 21 – Thursday, February 24, 2022
These registration options include: All provided meals, admission to the Innovation Zone and Conference Sessions for the day(s) selected, and admission to the Conference Dinner (Tuesday registration only), and Innovation Zone Cocktail Reception (Wednesday registration only).
One Day Registration
HPA Members $895
Non-Members $1,025
Welcome Dinner GUEST TICKET (Tues)
Guest Ticket $150
Innovation Zone Cocktail Reception ONLY (Wed)
Guest Ticket $175

 

Innovation Zone

Innovation Zone Space fee includes one All-Access conference registration. Visitors must be registered for the one of the following packages: All-Access, Registration by Day (Tues-Thurs), or Wednesday Evening Innovation Zone Cocktail Reception. There are no complimentary passes.

Accepted Innovation Zone companies are limited to two Innovation Zone Tech registrations per space. Innovation Zone Tech Registration includes access to the Innovation Zone and all included meals Tuesday through Thursday, as well as admission to the Tuesday Evening Conference Dinner. This registration Does NOT include access to any of the Conference Sessions.

Innovation Zone Space (Includes 1 All-Access Conference Registration)
HPA Corporate Members $3,500
Non-Members $4,000
Innovation Zone Tech Registration (No Conference Access)
Innovation Zone Tech (Limit 2 per space) $985
Innovation Zone Space Fees are Non-Refundable.

Please be advised that space is limited and always sells out.

 

Registration Terms

Please read our Event Policy before registering. You may pay by credit card or check in U.S. dollars only. Your payment MUST BE RECEIVED NO LATER THAN JANUARY 25, 2022 in order to confirm your registration. As this event will sell out, we may not be able to hold a registration which is not paid for by the deadline. If there are circumstances which prevent you from doing this, please contact our office. See registration form for complete payment information.

CANCELLATION AND REFUND POLICY

Cancellations made by January 25, 2022 will be refunded, less a 10% cancellation fee. In addition, a $35 administrative fee will be charged for any refunds made to registrations paid by check.

NO REFUNDS FOR CANCELLATIONS AFTER January 25, 2022. However, you may transfer a registration to another individual. No fee will be charged for transferred registrations provided the new registrant is of the same registration type (Member or Non-Member). If the new registrant is of a different registration type, the different in price will apply.

In the event that a government restriction prevents attendance, we will provide a refund minus the cancellation fees mentioned above.

For questions or additional information contact: HPA at events@hpaonline.com or 818-273-1482.


Location

The HPA Tech Retreat will take place February 21-24, 2022 at the The Westin Mission Hills Golf Resort & Spa in Rancho Mirage, CA (Palm Springs area).

Nestled on 360 acres in Rancho Mirage, The Westin Mission Hills Golf Resort is a desert oasis, moments from Palm Springs. Rugged mountains and panoramic views set an extraordinary backdrop for an unforgettable experience. Spacious guestrooms and suites feature signature Westin Heavenly Beds® and other personalized details. Several dining destinations beckon, showcasing flavorful California fare and 130,000 square feet of inspiring event space is at your disposal.

Attendees are responsible for making their own hotel reservations. Registration fees for the Tech Retreat do not include hotel accommodations.


Event Hotel

The Westin Mission Hills Golf Resort & Spa
71333 Dinah Shore Drive
Rancho Mirage, CA 92270
http://www.marriott.com
Main Telephone: 1-877-253-0041

The Westin Mission Hills Reservations

HPA has arranged a room block with a discounted rate of $256 per night for Tech Retreat attendees but it is SOLD OUT. Please click here to join the wait list or see information about alternate nearby locations.

  • Group Rate: $256 per night
  • Cutoff Date: January 19, 2022

Resort Charge

The resort charge of $35 has been reduced to $5 for those who book through the HPA Group Room Block. The resort charge includes: Overnight Self-Parking, High Speed Wi-Fi Access in guest room and public space (excluding Meeting Rooms), Two Daily One-Hour Bike rentals, Shuttle to Agua Caliente Casino (2 guests), Access to Little Links miniature golf course (up to 4 guests), Access to Pete Dye golf practice facility, Golf bag storage at Pete Dye Clubhouse (2 bags), Shuttle to Gary Player Golf Course, Access to Villas Paradise Pool, Access to Workout facilities.

Individual Reservation Cancellations

To avoid a one night’s room and tax charge, reservations must be canceled at least three (3) days prior to scheduled arrival.


The event venue room block is sold out.

Other hotel options to check for availability:

Courtyard Palm Desert

Agua Caliente Resort Casino Spa Rancho Mirage

Find other Marriott Options here.


Directions & Transportation

JW Marriott is located 7 miles from Palm Springs International Airport, 110 miles from Los Angeles International Airport (LAX), 80 miles from Ontario Airport, 130 miles from Burbank Airport and 116 miles east of Los Angeles if driving. For driving directions, please click here. Or, For those of you who use GPS or Google Earth, the coordinates: 34.178783970864785 North, 118.33818636246046 West.

Shuttle Companies

Taxi Companies

  • Yellow Cab of the Desert
    760-340-8294
  • Uber
    Uber.com
  • Desert City Cab
    760-328-3000

There are also a large number of limo, town car and private shuttle options. The full listing of available ground transportation from the airport can be found here.


For More Local Area Information, Please Click Here.


FAQ

1. Health & Safety

Bringing the Tech Retreat back live to Palm Springs was a carefully considered decision. In compliance with governmental guidelines and with proper protocols in place, we’re thrilled to be able to safely provide that incredible Tech Retreat experience.

Palm Springs’ vaccination rate (96%) has been consistently among the top in the state. Health and safety measures in place at the 2022 HPA Tech Retreat include:

  • Proof of full vaccination required for all participants
  • Venue will create a “Safe Zone” for all Tech Retreat attendees, no outside guests will be permitted
  • Separate outdoor hotel check-in and registration for Tech Retreat attendees only
  • Masking indoors when not eating or drinking
  • Outdoor sessions, meals, and breaks when possible
  • State of the art HVAC with MERV 13 filtration
  • Continuous fresh air circulated into all event and conference space
  • Covid Compliance Officers on site
  • Electrostatic sanitizing of conference and event spaces, nightly
  • Complimentary COVID testing available to attendees if needed
  • Hand sanitizing stations throughout venue

We continue to monitor the COVID situation and public health recommendations closely and will adjust our protocols to reflect the most up-to-date thinking. Please do not hesitate to contact us at hpa@hpaonline.com with any health related questions or concerns. To view the HPA Event Policy, please click here.

2. What is the HPA Tech Retreat?

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. At the HPA Tech Retreat, the most compelling topics facing the media and entertainment landscape today are presented, explored and debated.

3. How did it start?

The International Teleproduction Society (ITS, later the Association of Imaging Technology and Sound) offered a Presidents Retreat to allow chief executives of its member companies to combine a vacation with some information exchange. In 1995, the idea was extended to engineers with a Technology Retreat, which rapidly became more information and less vacation. After ITS ceased operations in 2001, the HPA began sponsoring the Tech Retreat.

4. What does “all aspects” mean?

All aspects: academics, archivists, broadcasters, cable-TV system operators, cinematographers, computer and software makers, consultants, consumer-electronics manufacturers, digital rights managers, directors, display designers, editors, equipment-rental houses, forensic investigators, government officials, historians, Hollywood studios, intelligence analysts, interactive gamers, journalists, lawyers, lens manufacturers, licensing pools, the military, networks, producers, production facilities, professional-equipment manufacturers, post-production facilities, satellite-system operators, semiconductor manufacturers, sound mixers and editors, standards organizations, telephone companies, theater owners, venture capitalists, and vision scientists are among those who have been there or sent representatives.

There have been representatives of MPEG the Moving Picture Experts Group and MPEG the Motion Picture Editors Guild, NATO the National Association of Theater Owners and NATO the North Atlantic Treaty Organization. To add to the alphabet soup, AAF, AMPAS, ASC, ATSC, BBC, CEA, CEDIA, CPTWG, DCI, DoD, FCC, MPAA, NAB, NABA, NIMA, NSA, SMPTE, and USC have all been officially represented. So have ABC, CBS, Fox, NBC, PBS, UPN, and the WB among broadcast networks; Sinclair and Tribune among other broadcast-station owners; Columbia/Tri-Star/Sony, Disney, Fox, Paramount, and Universal among Hollywood studios; Adobe, Apple, IBM, Intel, and Microsoft among others from the computer industry. People attending the retreat have also come from all over the world.

5. What does “top engineering and technical talent” mean?

SMPTE Fellows, Oscar nominees, Emmy-award winners and Ph.D.s. Creators of some of the basic technologies used daily in content creation.Many of the attendees have CTO, vp-engineering, or director of technology titles. Others work on blockbuster movies and top-rated streaming and broadcast. Thanks to the informal nature of the retreat, it’s not easy to tell, and everyone is welcome to attend.

The unofficial motto of the HPA Tech Retreat is “Someone Will Be There Who Knows the Answer.”

6. What does “informal” mean?

It’s not a typical technical conference. There are no droning introductions listing a presenter’s academic credentials. In fact, there are no introductions at all beyond name and affiliation.

7. What does “exchange information” mean?

The retreat is divided into several categories: pre-retreat seminars and events, the main program, breakfast roundtables, the demo area, the quizzes, and the softball challenge. There are also meals and breaks that are useful for networking.

8. What is the main program?

The main program is devoted to the most compelling issues of the time, with a focus to putting  the most knowledgeable experts together to explore and enliven a conversation around those issues.  Much of the main program is invited; the rest is drawn from submissions. The main program is run precisely by the clock. The slot for each presentation includes set-up and questions-&-answers, and speakers have sometimes been cut off in mid-sentence. Similarly, the program starts and returns from breaks at exactly the listed times.

9. How long are presentations in the main program?

They are probably a little shorter than they should be. Individual presentations typically last between 10 and 45 minutes. Panels typically run from 20 to 90 minutes. There is no fixed time period, but shorter presentations can more easily be squeezed in.

10. How does one get to present on the main program?

A Call for Proposals is issued every year around Labor Day. There are, year over year, more submissions than can be accommodated. The burning issues facing the ecosystem may help determine which submissions are accepted. Those wishing to make presentations should also consider breakfast roundtables and the demo area. Presentations in the main program, the breakfast roundtables, and the demo area are not mutually exclusive.

11. What are the breakfast roundtables?

Starting at 7:30 am, the breakfast roundtables are one of the most popular aspects of the retreat. Each table has a number which corresponds to a posted list of topics and moderators. Moderators may choose any topic and run the roundtables as they see fit. They may present information, gather information from those at the table, or simply moderate arguments between others. Popular tables might end up surrounded by layers of attendees and others might have only a few. There are no restrictions on topics other than length (so they may be printed; long topic titles will be abridged). There are no restrictions on moderators other than being registered at the retreat. All requests to moderate tables are accepted; if another moderator has chosen the same or a similar topic, the moderators will be informed so they may consider combining their tables. A moderator may choose to have tables at either or all, and if more than one, on the same or different topics. A single company or organization is welcome to provide moderators for as many roundtables as it would like. Once a roundtable is confirmed, it must be moderated, even if someone else seems to have a more attractive topic. Topics and moderators, however, may be changed.

12. What is the Innovation Zone?

The Innovation Zone is not a trade show but rather a curated area where the latest, often unseen technologies or applications are demonstrated.  Participants for the Innovation Zone must apply, and the applications are reviewed by the Innovation Zone manager and HPA Tech Retreat Committee.  The Innovation Zone is focused on new technology or applications. The retreat will provide table(s), chair(s), power, and security. No “booths” are permitted. No corporate signage is permitted; the retreat will provide a simple paper sign with the name of each demonstrator’s company or organization. Information about the technology or application is accepted and appreciated. White papers are encouraged. Relevant product literature is fine. Demonstrators are encouraged to join forces to show systems. In the past competitors have helped set up each other’s demonstrations.Many popular products were first introduced at the HPA Tech Retreat, -Panasonic’s Varicam and Sony’s HDCAM SR- among them. Other innovations shown at the retreat have yet to make it to mass manufacture, including a 72-frame-per-second HDTV camera and a system for automatically converging and color balancing multiple projectors forming a single image. Some are one of a kind, like a tiny Lucas Digital (ILM) camera-attitude sensor used in Star Wars: Episode 3. A slot in the main program at the end of the first day is reserved for demo introductions. Each demonstrator is allowed a very brief period (about a minute) to introduce the demonstration. That is followed by the first scheduled demo session, which includes a cocktail reception for attendees and their registered guests. There is another scheduled demo session at the end of the last day. In between, attendees may schedule demos at mutually convenient times.

13. What are the quizzes?

A quiz relating to television technology is posted at the registration table at the beginning of each session. A bowl is also provided there for answers. The first quiz is relatively easy, and there are multiple winners. Quizzes get progressively harder.
One year, participants were asked to derive the NTSC color subcarrier from scratch. Another quiz asked for the next number in these series: 51, 25, 19, 13, 8, 6 and …21, 16, 11, 8, 6.

Those entering are welcome to consult others, reference books, or the Internet. Past prizes have included glow-in-the-dark statues of the patron saint of television and plush teddy-bear TV remote controls.

Innovation Zone Listings

The following companies have provided descriptions for the technology they will be bringing. More to come!

AJA Video Systems

AJA Diskover Media Edition is new, unique and easy to deploy data management software solution designed to let you take control of your media storage regardless of where it is physically located. Use rapid search, tagging and utilize other sophisticated tools to empower all levels of your organization to make informed data decisions, therefore enhancing your file-based production line and its monetization with cost analysis reports.

Features:

  • Instantly identify where all your data lives and share the results in one click on local, remote, and cloud based storage.
  • Maximize the efficiency of your workflows through several industry specific plugins.
  • Curate your valuable assets securely and methodically.

BRIDGE NDI 3G is a 1RU gateway offering high density conversion between 3G-SDI and NDI, with up to 16 simultaneous channels of multi-channel HD or 4 channels of 4K/UltraHD. Designed to drop into any existing NDI or SDI workflow as a plug and play appliance, it’s easy to deploy and administer, controllable remotely for anyone needing high quality, efficient NDI encode and decode. Set and forget, or dynamically control remotely.

Arch Platform Technologies

Arch Platform Technologies is the creator of the HPA Engineering Excellence Award-winning Arch Platform, a SaaS platform to easily create and manage powerful, cloud-based content creation studios for visual effects, post-production, virtual production and other collaborative creative endeavors. The Arch Platform is used by major Hollywood studios and post-production companies to seamlessly build and manage a complete solution—workstations, render, storage, and workflow pipeline, providing users with easy access to highly secure flexible resources.

Colorfront

Colorfront Streaming Server Mini

At the 2021 HPA Awards Colorfront received an ‘honorable mention’ in the Engineering Excellence category for Streaming Server, a cost-effective 1RU multi-channel live-streaming server appliance delivering sub-second latency reference quality video and audio from live SDI inputs – remotely. Colorfront Streaming Server is widely used on a variety of theatrical, episodic and streaming content.

In the Innovation Zone at the HPA 2022 Tech Retreat, Colorfront is demoing the brand new STREAMING SERVER MINI – a single channel software only solution that works with a wide variety of professional editing, color grading, and finishing applications including Adobe Premiere, Avid MediaComposer, Blackmagic Davinci Resolve, Digital Vision Nucoda, Assimilate Scratch among others, to stream reference quality live video remotely.

The 10-mbit HEVC compression in 10-bit 4:2:0 provides professional quality video encoding, while SRT streaming allows secure, reliable transport for pristine quality, low-latency live video over the public internet. The encrypted stream is protected by 256-bit AES encryption. Time sensitive user-specific invitations can be sent via email, with visible spoilers and per-user individual watermarking of email address, IP address and session ID.

Colorfront Streaming Server Mini supports SDR, HDR and even Dolby Vision workflows.

https://colorfront.com/STREAMING/

Creative Computing Solutions

Creative Computing Solutions (CCS) rents and sells a full line of custom hi-performance AMD workstations & systems. Working in conjunction with QOS Server, CCS introduces “Accelerate Data”; a patented system utilizing PCIe Gen4 technology that offers Users the fastest method available for sharing uncompressed RAW data.

Starting with uncompressed 8K camera media recorded directly to PCIe 4.0. NVMe drives, the system includes mirrored, hot-swappable NVMe data-recorders, powerful dallies workstations and ultra-fast flash servers – all capable of data transfer speeds up-to 50x faster than those used with compressed workflows.

EditShare

EditShare Universal Media Projects

At EditShare, we are on a mission to simplify storytelling, no matter which creative tool you choose. EditShare FLOW and Universal Media Projects allows you to collaborate in real time, with one central view of your project, and then continue to refine your edit in Media Composer, Premiere Pro, or DaVinci Resolve. With two-way synchronization between these tools, you can have the best of both worlds – the ability to access projects remotely from anywhere and still maximize the capabilities of the high-end craft editor of your choice. Let us show you how you can power your media workflow whether you work on-premise, in the cloud or a hybrid of both.

EIZO Inc.

The EIZO exhibit will include our 2020 HPA Engineering Excellence Award-winning PROMINENCE CG3146 HDR reference display along with our brand new 27-inch self-calibrating color-accurate ColorEdge monitors.

The new models will join EIZO’s ColorEdge Series monitors for the motion picture industry, which feature a range of functions that meet industry needs:

  • Wide gamut, high contrast, non-glossy, 10-bit LCD panel
  • Built-in, automated calibration sensor
  • DCI-P3 gamut coverage
  • Programmable 16-bit 3D LUT
  • DUE – EIZO’s patented uniformity correction technology
  • Factory calibrated video standard color presets
  • HDR color presets
  • ColorNavigator software for calibration
  • ColorNavigator Network for ColorEdge fleet management

The new monitors share the same color technologies as the ColorEdge products that won the Academy of Motion Picture Arts and Sciences Sci-Tech Award (2021) and the 2020 HPA Engineering Excellence Award. They are made for creative professionals in animation, VFX and post production editing.

Eluvio, Inc

The crypto-content blockchain: enabling creators and their communities to store, stream, mint, ticket, and trade any digital experience. Eluvio LIVE is a dynamic, hyper-efficient, and scalable platform running across a global network nodes that removes layers of technology (such as transcoding, encryption, and CDNs) to securely deliver and control content.

Built on the Eluvio Content Blockchain, the patented software network for managing and distributing content from the team that created Aspera. Eluvio is the 2021 IABM award winner in broadcast and media for TV’s first major NFT project of FOX’s The Masked Singer’s Maskverse and the 2020 HPA Engineering Excellence Award.

Equinix

Equinix is the global digital infrastructure company for the world’s leading Media & Entertainment businesses allowing them to create, manage and distribute high-quality, on-demand content anywhere and bridge the virtual and physical worlds to their artists, creators, employees, end-users, and partners inside the most-interconnected data centers. In 52 markets across five continents, Equinix is where this ecosystem comes together to digitize and create new opportunities to accelerate Content Creation, Management and Delivery. In a digital economy focused on the end-user experience, interconnection is essential to make content available to audiences, and relevant monetization structures, on any platform or device irrespective of when, where, and how the audience consumes it. Our offer solutions help businesses achieve success in the digital economy:

  • Equinix Metal: bare metal as a service for production workflows at the edge. Low-latency and high-performance access to content anywhere in the world.
  • Fabric: quickly spin up virtual connections to clouds and supply chains anywhere over a private, high-performance, low-latency SD network.
  • Network Edge: Virtual Network Functions as a service to reach remote areas, customers and partners without physical network infrastructure.
  • Precision Time: NTP/PTP as a service for SMPTE 2110-10 use cases, AV synchronization or gaming applications.

FilmLight

FilmLight API (FLAPI) is a client-server toolkit which allows 3rd party software to interface with Baselight and Daylight, helping automate many post-production tasks that bulk process images in a trusted, industry-standard way. FLAPI is constantly updated with changes to camera decode SDKs, production requirements, and deliverable formats, allowing post facility developers to focus on their unique workflow needs. FLAPI can now also be used to integrate directly into the Baselight and Daylight UI for easier use by colorists, conform, and dailies operators.

Hammerspace

The Hammerspace Global Data Environment breaks down the boundaries of data access for users and applications anywhere in the world to create, process, store, and protect data on any existing data center or preferred cloud infrastructure.

With Hammerspace, organizations can easily store, protect and operate on data by moving it to the best location to access compute resources, take advantage of the lowest cost infrastructure and make files locally available to their distributed workforces across the globe. With flexible data orchestration, Hammerspace provides the only solution that can support any storage type and vendor as a single pool, storing data on existing storage systems, buckets in the cloud, across different regions and multiple cloud services. Furthermore, tiering, moving and replicating data across these sites and systems is completely transparent to users and applications.

Leostream

Leostream will demonstrate the new scheduling technology being developed and integrated into the enterprise Leostream Platform, specifically designed to simplify and optimize the allocation of editing bays for remote and on-premises workers. Using this technology, organizations can dynamically schedule access to resources via high-performance remote display protocols, such as Teradici PCoIP, NICE DCV, and HP ZCentral Remote Boost.

Integrating scheduling technology into the Leostream Platform allows organizations to schedule access not only to their on-premises workstations, but also to GPU-enabled instances hosted in all major public clouds, such as AWS, Azure, and Google Cloud Platform. By scheduling capacity and access to the cloud, organizations lower compute costs by provisioning and deleting instances based on the required schedule.

As the technology evolves, Leostream will become more integral to the production workflow by providing the ability to send scheduled emails indicating when users have access and custom dashboards showing the user’s or group’s current schedule.

Live CGI

Live CGI – MetaProducer MintMyStream.com, secure your place in the blockchain with your production assets.

Mo-Sys Engineering

Moxion, In2Core (QTake) and Mo-Sys will be demonstrating across their HPA stands, a real-time LED ICVFX onset workflow, which delivers significantly higher quality composited shots in NearTime.

How does it work ?

  • Mo-Sys – provides onset real-time VFX composite preview
  • Qtake – captures each camera take of talent shot against LED volume, with minimal green surround, and creates an alpha of the talent
  • Mo-Sys – sends camera tracking and lens data to the cloud where the Unreal background plates are re-rendered with increased quality or resolution
  • Moxion – Unreal re-renders land back in Moxion, and are composited together using the alpha, with the resultant composite made available for review

Advantages ?

  • No need for fine pixel LED tiles – the LED volume is now just for scene lighting on the talent
  • No moiré issues at all
  • ‘Smart green’ gives just enough green behind talent to separate them, enabling the maximum amount of the LED volume to be used for creating scene lighting on the talent
  • Results in a higher quality composited image, which can be reviewed onset and arrive in the same delivery window, for minimal additional cost and time
  • Fully automated workflow – no operator intervention, no post-production required

Moxion

We are combining our stand with those of Mo-Sys, In2Core (QTAKE) and Ovide, to demonstrate an onset workflow which delivers NearTime composited shots from a LED ICVFX (In Camera VFX) production.

How does it work?

  • Mo-Sys–onset real-time VFX composite preview
  • QTAKE/OVIDE rig– captures each take with minimal green surround, and creates an alpha of the talent
  • Mo-Sys–sends camera tracking and lens data to the cloud and re-renders the Unreal background plates at higher quality.
  • Moxion–these Unreal re-renders are composited together, in Moxion, using the alpha, with the composite made available for review.
  • Moxion–makes these high quality re renders available to editorial or the on set QTAKE.

Advantages?

  • No need for fine pixel LED tiles – the LED volume is now just for scene lighting on the talent
  • No moiré issues.
  • ‘Smart green’ gives just enough green behind talent to separate them, enabling the maximum amount of the LED volume to be used for creating scene lighting on the talent
  • Results in a higher quality composited image, which can be reviewed onset and arrive in the same delivery window, for minimal additional cost and time
  • Fully automated workflow – no operator intervention, no post-production required.

Object Matrix & Simple Cloud

Object Matrix and SimpleCloud brings together MatrixStore Cloud storage and flexible workplace collaboration in a controlled, secure and remote working environment. Using S3 for data and metadata movement combined with Object Matrix Vision for media management, this integrated solution creates a full, on-demand, editorial workflow enabling the user to search, find, edit and review their content from anywhere.

MatrixStore Cloud is built on the leading media-focused object storage platform that benefits organisations both financially and operationally by helping creative professionals to easily self-serve access with no manual intervention. MatrixStore provides full digital content governance (immutability, audits, multi-cloud policies), enhanced metadata processing and is integrated into multiple media-based workflows.

SimpleCloud is a global Workspace as a Service solution built on IBM Cloud that enables secure, flexible and real collaboration for all demanding tasks, including coding, digital content creation and management.

It allows users to run demanding software (in Media and Entertainment, Adobe Premiere, Maya, Blender) or engines (such as Unreal or Unity) from any device accessing our powerful VDIs and be able to enjoy all its features from anywhere (home, remote locations, factory floor or the studio). It has unique features for collaboration, control and remote assistance.

Ovide

Ovide designs advanced Video Assist Playback systems for digital cinema, recording high quality video from cameras in ProRes format and playing it back in the video village – even streaming to iPhones and iPads. Metadata is a core feature of the systems, retrieving manual metadata from users (scene, shot, take, rating, notes), and automatic metadata (camera settings, lens settings) for every frame. Ovide systems will read lens’ type, serial number, focus, iris and zoom for every frame and store it for precise frame retake, vfx export and 3D vfx realtime preview; follow dolly tracks, motion control systems and lens settings creating appropriate live background plates matching camera and lens changes.

Pixelworks

TrueCut® Motion

TrueCut Motion is the film industry’s first end-to-end platform for motion imaging. TrueCut® Motion is a powerful solution that offers directors advanced mastering tools to control how motion is visualized in their films, new streaming and theatrical distribution tools as well as device certification to solve motion issues which have long been a struggle for directors and consumers alike. By allowing filmmakers the ability to address motion looks shot by shot during post production, optimizing the in-theater as well as the at-home viewing experience, viewers can experience incredible motion playback, consistently presented across every screen seamlessly. . Pixelworks is proud to present the latest examples of full motion graded samples as well as the tool and process workflow to achieve amazing results in motion.

Rohde & Schwarz USA Inc.

R&S®CLIPSTER 6 version 6.9

NEW hardware platform – 25% increased processing performance. Extended HDR workflows for Dolby Vision using GPU-based floating point HDR color transformation and an integrated content mapping unit (CMU). NEW software implementations supporting Dolby Atmos Home bitstreams. Software and hardware configurations from play only to full mastering, enabling feature, performance and scalable economic flexibility

R&S®CLIPSTER 6 features a color-processing engine with mathematically designed high precision color transformations between color formats. Define Source Parameters (clip based) – Target Color Format, including Color Primaries, White Point and Encoding Range.

Extended IMF functionality supporting current, and emerging/experimental standards including HDR and HFR.

 

R&S®SpycerNode SC

Latest Ethernet based Storage solution featuring IBM Spectrum Scale file management system. High Performance, high density, high capacity, scalable solutions designed for professional media capture, processing and playout. Based on NLSAS and SSD storage systems can be configured as NAS or hybrid NAS/Native Clients system. High performance up to 22GB/Sec and up to 960TB in 5U footprint. The R&S®SpycerPAM software extension simplifies project management and integration of video processing tools. Managing assets rights, metadata, and proxy generation R&S®SpycerPAM supports Adobe Premier Pro, Adobe After Effects, Final Cut Pro, Avid Pro Tools and Avid Media Composer.

Reduct.Video

Reduct.Video – Text-based Video Editing & Collaboration

Working with interviews, or footage of people talking?

Reduct is a web-based video transcription and editing tool that unlocks a better editing process.
We have re-invented paper edits — with transcripts fully in-sync with video.

This enables:

  • Higher quality hand-offs: play back paper edits & make sure they work before they get to post
  • Seamless imports: convert to rough cut & re-link to multi cam in just a few clicks
  • Better teamwork: allow everyone to easily contribute to the story.

Come by our booth for a live demo!

Scale Logic Inc

Scale Logic :: WorkflowConnect

ScaleLogic’s WorkflowConnect is the world’s only comprehensive platform representing the full spectrum of Media Workflow Solutions—encompassing hardware and software to meet all of your evolving media workflow needs.

The WorkflowConnect Platform encompasses Primary Production Storage, Hybrid Tiered Storage, hardware- and software-based Remote Workflow capabilities, analytics and business intelligence, and the ability to manage private and public cloud. In addition, as newly introduced features, WorkflowConnect now offers LogicStore—an Active Archive platform explicitly built for post-production environments; and zero-cost egress to public cloud platforms.

SDVI Corporation

Presented either as a panel in Adobe® Premiere Pro® or in a Rally Gateway with Accurate.Video, Rally Access combines content and metadata on the timeline, guiding users to exactly the right moment and track where content requires their attention. Rally Access helps operators work smarter, faster – better – by linking automated supply chain functions and the metadata they produce to the manual tasks they require.

Rally Access + Accurate.Video
Utilizing a Rally Gateway portal, Rally Access allows operators to select tasks and open them using integrated Accurate.Video Validate — without ever leaving the browser. All segment, QC, and ML metadata are presented in an interface that is easy to understand and operate. Validate all incoming metadata and add additional metadata as needed to complete the task at hand. Work on proxy media, including additional audio and subtitles from within the browser. Once the workorder is completed in Accurate.Video Validate, Rally allows the content to continue seamlessly through the supply chain, validating the metadata produced in the session and intelligently deciding the next steps necessary to complete the process.

Seagate Technology

Welcome to a better way to store, manage, and move mass data sets. Seagate offers innovative data storage solutions designed for ease of use and the lowest total cost of ownership. Meet the needs of data capture, archive, and access with Exos CORVAULT, an intelligent, self-healing block storage system that delivers multi-petabyte raw capacity. Exos CORVAULT is ideal for those that want to reduce the need for human intervention and minimize the environmental impact of computer e-waste. For businesses with on location data capture as well as increasing requirements to quickly and securely transfer mass data sets for the edge back to the data center, Lyve Mobile is the high-capacity storage solution that eliminates network dependencies so businesses can transfer data in an efficient manner. With Lyve Mobile, businesses can capture data anywhere and move it anywhere. The Lyve Mobile on-demand storage consumption is delivered as a service, so businesses only pay for what they need and when they need it.

Shift

Shift is a cloud-based video collaboration platform that brings your team’s entire creative workflow into one place. Manage, collaborate, secure, analyze, and present your content more effectively with Shift’s unique features.

Shift’s newest technology is “Spotlight” a digital experience builder and presentation tool connected to all of your projects and assets in Shift. Spotlight allows you to easily plug your content into professionally designed templates or build your own from scratch to publish a live site or presentation in minutes. Build your latest client reel or an executive review page in only a few clicks with Spotlight’s powerful editor. Display your photos and videos as a gallery, grid, stack, or list. Need to update your media quickly? Simply edit your playlist and the changes will sync in real-time to the published page.

Share your finished page privately to a selected audience, or publicly to anyone with the link. You can also add visual and forensic watermarking to your shared content for an extra layer of protection, powered by our SafeStream security technology. Check out Shift today at www.shift.io.

Signiant

In 2021, Signiant acquired two companies (Lesspain Software and Levels Beyond) for their media industry expertise and technology. Signiant is leveraging these acquisitions to accelerate the delivery of new modules that facilitate deeper interactions with media assets on customer-controlled storage connected to its SaaS platform.

At this year’s HPA Tech Retreat, Signiant previews our new Media Engine module that integrates Lesspain technology. Media Engine extracts metadata and generates proxies and scrubbable thumbnails from media on customer storage. With support for a broad range of professional media formats, Media Engine allows federated search, preview, partial retrieval, and more.

Signiant’s SaaS platform provides fast, seamless and secure access to media. Our proprietary transfer acceleration technology is broadly used in the media industry, and it was at the 2018 HPA Tech Retreat we first previewed our patented next-generation intelligent transport technology. Signiant’s Media Shuttle and Jet file transfer products, built on the Signiant SaaS platform, connect over a million end-users and fifty thousand media companies globally.

Signiant’s Ian Hamilton (CTO), Mike Flathers (Chief Solutions Officer), and Art Raymond (Sr. VP, Supply Chain) will be available to expand on Signiant’s plans to deliver additional solutions for media companies via the Signiant SaaS Platform.

Spectra Logic

Spectra StorCycle® identifies file attributes of unmanaged assets and moves less frequently accessed content to a lower cost storage tier. With StorCycle, organizations are able to implement an integrated perpetual storage tier for a solution that enables workflow automation in production environments.

Spectra Vail® is a breakthrough cloud data management software solution for the multi-cloud world. Vail unifies all of your data, allowing you to leverage on-prem applications and native cloud services, no matter where your data is created or stored. With so many public clouds, so many object storage platforms, and so many applications, a solution is needed that makes everything aVAILable in a single managed storage platform without vendor lock-in.

Telestream

Telestream is excited to demonstrate their latest short-depth, display-integrated, touch-enabled PRISM series of SDI/IP hybrid waveform monitors with multi-input support. Various applications in the waveform monitor that specifically target post-production, QC, camera shading etc. will be demonstrated.

Teradek

Streaming Built for Production

Effortlessly stream a color-accurate video feed to anyone, on any device, anywhere in the world.

The Studio-B&H

The Studio-B&H is a unique service-based environment dedicated to providing comprehensive solutions to all professional media markets. The Studio and its state-of-the-art Technology Center offer unmatched access to highend technology as well as a superior level of expertise in all aspects of digital cinema, live broadcast production, post-production, emerging technologies and their related digital workflows. The Studio has assembled a highly skilled team of accomplished professionals to provide solutions for nearly any media environment. These solutions include technology demonstration, testing and experimentation as well as a wide range of system design services and integration for all vertical segments of the media industry, from independent filmmakers to major broadcasters.

Thinklogical, A Belden Brand

Thinklogical, A Belden Brand, manufactures high-performance KVM and video extension and matrix switching solutions supporting professional broadcast, media and entertainment applications. Thinklogical’s uncompressed, low-latency signal management products help broadcast, post-production, VFX and mobile production professionals more easily distribute and switch video, keyboard, mouse, USB and other computer I/O signals with no peripheral delay or loss of video quality or resolution. Supporting all common IT and AV formats and popular M&E applications, Thinklogical streamlines digital NLE workflows, resulting in higher quality content, reduced costs, increased productivity and enhanced collaboration. ISO 9001:2015 certified, Thinklogical products are designed and manufactured in the U.S.A.

TrackIt

The TrackIt AI VIDEO REVIEWER accelerates your content curation process using machine learning to automatically identify a customizable vocabulary list, with computervision detection of questionable video content such as nudity, sexual situations, violence, smoking, etc.

Offload your scarce editorial personnel, equipment and resources by assigning video review and curation to anyone with a web browser for your localization and distribution platform customization efforts.

Just upload your videos for automated processing, and a custom web-based video player makes it easy to jump to detected instances and mark each for “delete”, “keep”, or to add a note. Once finished an Edit Decision List and/or Marker file can be exported in various formats for use in final editorial.

The AI Video Reviewer is an entirely serverless application that can run on your own AWS account or in TrackIt’s as a managed service. Pricing is usage-based by the hour plus applicable AWS infrastructure costs.

TrackIt is an M&E focused AWS Advanced Consulting Partner and can help with customization of the AI Video Reviewer for your specific needs, or help with any of your media workflows.

VisiSonics

VisiSonics is a 3D spatial audio technology company with a complete suite of products that enhance end-users’ performance and experience. Our offerings include 3D audio rendering, capture and analysis, personalization software and acoustic measurement and visualization solutions. Millions worldwide rely on VisiSonics.

VisiSonics’ physics-based RealSpace 3D audio technology is licensed by consumer electronics brands, semiconductor manufacturers, game developers and the military.

Our Acoustic Measurement and Visualization systems provide solutions for acoustic diagnostics including NVH (Noise, Vibration and Harshness) and industrial noise detection. VisiSonics’ solutions allow users to easily record, visualize and analyze noise sources and reflections. Our industry-leading acoustic diagnostics solutions are used in the automotive industry, academia and R&D, aerospace and venue architecture.

Featured Product: 5/64 Audio Visual Camera

Acoustic visualization is quickly becoming the industry standard for Noise Source Identification. Akin to a heat-map, VisiSonics’ 5/64 Audio Visual Camera provides “hot spots” on a visual panorama to highlight the location and pressure level of sounds.

The camera, a spherical array for acoustic visualization, consists of 5 video cameras and 64 microphones mounted on the surface of an aluminum sphere. The camera generates an associated omni-directional acoustic image in real-time which is ready to be recorded for detailed analysis.

Wacom Technlogy Corporation

#1 Title – Protecting and authenticating creator’s work in a distributed workflow

#1 Description – Learn how Wacom is using our proprietary technology to enable creatives to have a permanent link to their content and can confidently post and share their content online and create legally binding agreements on how their content can be used and developed further

 

#2 Title – Building a best-in-class remote solution to deliver a seamless experience to artists

#2 Description – Learn how Wacom is using our proprietary technology to enable studios and virtualization providers to provide a best-in-class, reliable service for artists to create content effectively (across the entire production pipeline)

Wasabi Technologies

Remote video production and editing is here to stay. The pandemic has forced media organizations to completely re-imagine their workflows and find new ways of collaborating over distance. Wasabi offers a hot cloud storage service that is connected to independent compute infrastructure services to offer a cost-effective platform for running a variety of media workloads in the cloud.

Wasabi is a universal, cloud object storage service that is 80% less costly than other leading services and does not include any of the costly and unpredictable fees for data egress, API calls and other data management actions. The predictable cost of Wasabi makes it an ideal solution for storing media production content.

At the HPA Innovation Zone, Wasabi is showing…

  • Editing in the cloud with Wasabi and Adobe Premiere
  • Accelerated file transfer and management with Wasabi and Signiant Media Shuttle
  • Hybrid media storage and collaboration with Wasabi and Scale Logic Workflow Connect

Wasabi hot cloud storage provides a cost-effective and centralized content repository to serve the media lifecycle from content transfer and ingest, to editing and transformation, to playback and delivery, to archiving and library management.

ZEISS Cinema Lenses

Join ZEISS Cinema Lenses for a presentation of a new product designed to help you create the look you want, with the metadata you need. Our team will be on hand with a live presentation of this unique new product, demonstrating how to get the ZEISS Look for your film.

How We’re Keeping Our Community Safe

Bringing the Tech Retreat back live to Palm Springs was a carefully considered decision. In compliance with governmental guidelines and with proper protocols in place, we’re thrilled to be able to safely provide that incredible Tech Retreat experience.

Palm Springs’ vaccination rate (96%) has been consistently among the top in the state. Health and safety measures in place at the 2022 HPA Tech Retreat include:

revised 1/23/22
  • Proof of full vaccination is required for all participants
  • Proof of negative molecular (RT-PCR, RT-LAMP, NEAR) test within 72 hours OR negative antigen test within 48 hours required prior to arrival
  • Venue will create a “Safe Zone” for all Tech Retreat attendees, no outside guests will be permitted
  • Separate outdoor hotel check-in and registration for Tech Retreat attendees only
  • KN95/N95 (no cloth) masks are required at all times indoors when not actively eating or drinking
  • Outdoor sessions, meals, and breaks when possible
  • State of the art HVAC with MERV 13 filtration
  • Continuous fresh air circulated into all event and conference space
  • Covid Compliance Officers on site
  • Electrostatic sanitizing of conference and event spaces, nightly
  • Complimentary COVID testing kits available to attendees
  • Hand sanitizing stations throughout venue

We continue to monitor the COVID situation and public health recommendations closely and will adjust our protocols to reflect the most up-to-date thinking. Please do not hesitate to contact us at hpa@hpaonline.com with any health related questions or concerns. To view the HPA Event Policy, please click here.

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