HPA TR-X: Blending Cine Cameras in Today’s Multi-Camera Live Production Environment

In the past, the buildup and integration of single sensor “cine” cameras and lenses into a live production environment could be a multi-day – and expensive – process.  With affordable new technology and equipment, however, the cost and integration to live production systems are similar to those of a traditional broadcast camera.

Recently, multiple “cine” cameras have been incorporated into the Super Bowl telecast, concerts, awards shows, and Fortune 500 corporate projects, either supplanting or adding to the use of traditional 2/3” broadcast cameras and lenses. On the sports side, national and regional leagues and teams are using cine cameras to enhance their storytelling capabilities.

Join industry leaders to explore this new workflow, discuss challenges and opportunities, and walk through case studies and use cases.

• Craig German, Crafty Apes
  

  Craig German

  Crafty Apes

• Mark Chiolis, Mobile TV Group
  

  Mark Chiolis

  Mobile TV Group

  Mark Chiolis is the Director of Business Development for Mobile TV Group (MTVG), which provides facilities for over 5,000 live professional and college sports and entertainment events annually, with more than 35 mobile units, and dozens of remote Cloud Control facilities, based throughout the U.S.  MTVG has been leading the 4K/UHD/HDR/Cloud live event production with key broadcasters, networks and distribution companies.

  Mark is currently working to interface with customers and partners to develop and support MTVG’s entertainment, awards, corporate, concerts, egames, and esports events with current and new trucks, using both broadcast and cine workflows.

  Prior to MTVG, Chiolis worked in marketing, business development, and sales for Grass Valley, Thomson, Technicolor, Philips, and BTS as well as at television stations KMUV, KRBK and KVIE.

  Chiolis is an active board member of the HPA, an associate member of the American Society of Cinematographers, member of the NAB Cine Consortium, member of the SciTech group at the Television Academy (Emmys), member of the National Academy of Television Arts & Sciences (NATAS), member of International Association of Aviation Photographers, past section manager of SMPTE, member of STE, SBE and California Broadcasters Association.

• Phil Galler, Lux Machina
  

  Phil Galler

  Lux Machina

  As a principal and founder at Lux Machina Consulting, I strive to push the boundaries of technology and design in the entertainment industry.

  Focusing on in-camera visual effects, real-time mixed reality, and the future of film making and live broadcast, I have been fortunate enough to find myself at the crossroads of technological innovation and creativity.

  Working closely with clients in a wide variety of entertainment formats, I tackle complex, large scale entertainment projects. Finding ways to empower my clients with versatile design options, new technology and unique solutions is a continued mission in my new venture.

  Before starting Lux Machina Consulting with two of my colleagues, I worked for Production Resource Group (PRG), one of the largest entertainment technology vendors in the world. In my first role as a production coordinator, I handled logistics, design and execution of large multi discipline jobs. After many successful shows and events, I transitioned into member of PRG’s full time event staff, where I designed, programmed and project managed some of the most preeminent shows in the entertainment industry.

  I am truly passionate and genuinely invested in bringing technology such as high end media servers, automated lighting, LED and Projection systems to the film market. By merging new tools and products with the hard to crack film market, I am able to provide unique solutions to cinematographers, artists and producers. Having helped spearhead the modern use of interactive, immersive lighting setups on stage to accompany the ever changing VFX workflow, I have an intimate understanding of film sets, and the intricacies of that market.

  I am always interested in discussing new projects and ideas for the entertainment industry! Please reach out to talk about an upcoming project and how I might be able to help you, or just to chat about technology in the industry.

Key industry personnel share from both technical and creative perspectives how they are using cine cameras to enhance their storytelling capabilities.

• Moderator: Mark Chiolis, Mobile TV Group
  

  Mark Chiolis

  Mobile TV Group

  Mark Chiolis is the Director of Business Development for Mobile TV Group (MTVG), which provides facilities for over 5,000 live professional and college sports and entertainment events annually, with more than 35 mobile units, and dozens of remote Cloud Control facilities, based throughout the U.S.  MTVG has been leading the 4K/UHD/HDR/Cloud live event production with key broadcasters, networks and distribution companies.

  Mark is currently working to interface with customers and partners to develop and support MTVG’s entertainment, awards, corporate, concerts, egames, and esports events with current and new trucks, using both broadcast and cine workflows.

  Prior to MTVG, Chiolis worked in marketing, business development, and sales for Grass Valley, Thomson, Technicolor, Philips, and BTS as well as at television stations KMUV, KRBK and KVIE.

  Chiolis is an active board member of the HPA, an associate member of the American Society of Cinematographers, member of the NAB Cine Consortium, member of the SciTech group at the Television Academy (Emmys), member of the National Academy of Television Arts & Sciences (NATAS), member of International Association of Aviation Photographers, past section manager of SMPTE, member of STE, SBE and California Broadcasters Association.

• David Bourgeois, Cyanview
  

  David Bourgeois

  Cyanview

  David started in the broadcast industry by joining I-Movix as CTO, manufacturing slow-motion camera systems based on Vision Research Phantom cameras for the live sport events. David founded Cyanview in 2015 which designs camera control interfaces to integrate any kind of specialty cameras in broadcast workflows. This includes shading panels, interfaces for various cameras, lenses or other accessories and robotics. These products now also take place into smaller productions providing remote shading and lens control to mid-range D-Cinema cameras. The architecture being all IP based, this is now also used for remote productions where any camera controlled locally can now be also controlled over the internet.

  David always worked closely with video engineers in order to bring the best out of each camera in terms of image control and quality. The VP4 is a unique video processor designed to help with camera matching. The current interest in integrating D-Cinema cameras into broadcast workflows will lead to some new designs around this solution to combine the requirements of live shading with the creativity of post production grading.

• Kevin Norris, Freelance Video Engineer
  

  Kevin Norris

  Freelance Video Engineer

  Kevin is a freelance broadcast engineer based in San Diego, CA. He specializes in remote broadcasting of some of the largest sporting events in the United States, including Super bowls, NCAA Basketball Tournaments, the PGA Tour, the PGA Championship, and the Masters. His broadcast work has earned him multiple Emmy awards and nominations for technical production. Kevin believes in shaking up the status quo. Re-evaluating existing processes often leads to improved efficiency, safety, and production quality. Kevin has developed relationships with various equipment manufacturers to find camera control solutions to further streamline existing broadcast workflows.

• James Coker, Digital Cinema Collective
• Morgan Kellum, PRG
  

  Morgan Kellum

  PRG

  Morgan Kellum has been the VP of Production at PRG (Production Resource Group) and before that the Director of TV & Cinema at VER. During his 15- year tenure at PRG and VER, Morgan co-founded the Cinema Division as well as the cutting-edge multi-camera cinema group. Morgan and his team have serviced some of the largest live events worldwide often to critical acclaim, including the last two SuperBowl Halftime shows in 2021 and 2022 where cinema cameras were used for the first time.  He has worked with talent ranging from Pearl Jam, AC/DC, J.LO, and U2 to comedy specials for Sarah Silverman, Jerry Seinfeld, Kevin Hart, Steve Martin, and Dave Chappelle. His talented teams have overseen content for Netflix, HBO, Comedy Central, Showtime, Amazon and many more. Additionally, Morgan has had success in the film world by supporting dozens of critically acclaimed films, most notably the Academy Award winner “Moonlight”.

2020 and 2021’s multi-camera live and live-to-tape events took full advantage of cine cameras for compelling storytelling. Panellists who worked on, or are currently working on, the ASC Awards, Field of Dreams, Billie Eilish, and Coachella will reveal the challenges they faced with equipment selection, integration, and creative vision and discuss how both challenges and successes will shape their approach to similar projects in the future.

• Moderator: Payton List, Fox Entertainment Group
• Bill Bennett, ASC (ASC Awards)
  

  Bill Bennett, ASC (ASC Awards)

  Bill Bennett, ASC has been a cinematographer for over 40 years, spending much of that time shooting television commercials the world over, for hundreds of major clients: Ford, Lexus, Coca Cola, Apple Computer, American Airlines, McDonalds, and Budweiser.

  Additionally, over the years, Bill has worked on several feature films as a Cameraman, on either the First or Second Unit. Some titles include: Superman III, The Black Stallion Returns, Howard the Duck, To Live and Die in LA, Silverado, American Flyer, The Right Stuff (aerials), Less than Zero (aerials), Bugsy (miniatures), Waiting to Exhale (title sequence), Cocktail (aerials), Dante’s Peak, and Drive. He has also worked as 1st or 2nd unit Cameraman on the Television Series: 24, and The Fosters.

  In 2004 Mr. Bennett had the great honor of being invited to join the very exclusive American Society of Cinematographers. He served as a Vice President and a member of the Board of Governors for the Society, for over 10 years.

  Along with Ron Dexter, ASC in the early 80’s, Mr. Bennett co-invented a device at the request of Robert Dalva, the Director of The Black Stallion Returns, called the Terra-Flite. Designed to allow smooth camera movement over rough terrain, it pre-dated the invention of the Steadicam, and utilized then-new technologies they had to create: gyroscopic stabilization, remote follow-focus, video assist, and remote pan and tilt control.

  Mr. Bennett was partner with Howard Preston in the design and creation of the Preston Cinema Systems Micro-Force Zoom Control, which has become an indispensable standard of the industry, used on every set around the world.

  Mr. Bennett has long been an advisor to Arri in the design of their cameras, having great influence in the design of the 435 film camera, and more recently the Alexa and Alexa Mini digital cameras. He has over the years shot demonstration films for Arri and Zeiss,
  for their many models of cameras and lenses.

  Mr. Bennett is holds a USA Federal Aviation Administration Pilots License, with Commercial, Multi-engine, and Instrument ratings, with 2,880 hours logged flying time. He owns and flies a Beechcraft Bonanza A36 aircraft. He is a PADI certified Scuba diver with an Open Water rating.

• Tim Walker (Field of Dreams)
  

  Tim Walker (Field of Dreams)

  Tim Walker is a Senior Product Manager at AJA Video Systems looking after a wide range products including Frame Syncs, HDR Image Analyzer, routers, and several converters. Previous to AJA, Mr. Walker managed NVISION NV8500 Enterprise routers and Grass Valley Production Switchers. During his tenure, he has spoken at many industry events including SMPTE’s Annual Technical Conference, SET Conference in Brazil, and the SVG Summit. Mr. Walker graduated from California State University Chico with a degree in Mechatronic Engineering. While attending CSUC, Mr. Walker received numerous academic awards and studied abroad at technical universities in Germany.

• Ron Williams (Coachella & Billie Eilish)
  

  Ron Williams (Coachella & Billie Eilish)

  Mr. Williams is the CEO of The LANDMARK Group, a systems integration, design, and consulting company for 3 decades. As a veteran in the broadcast and film industries, with ABC Network, architect of the FOX network and Technical Director for several Olympic games, and design for feature films. He now is working with AIMS alliance members for advanced IP designs. His work with Camera manufactures on image development, he has helped push imaging quality forward.

  With the advent of single chip cameras integrated with the broadcast industry, Ron has engineered several major entertainment shows for streaming and live broadcast. Working to educate both industries on the merge, of technologies and operations. He is an active member of SMPTE, AMPAS, DCI HPA SVG and has chaired and contributed on a variety of technical committees and standards groups

NAB has assembled a “Cine Consortium” industry group that met in November 2021 for the first time to discuss how broadcast and cine worlds are coming together.  Learn about the committee and its goals for the future.

• Kristin Petrovich, Createasphere and SOC
  

  Kristin Petrovich

  Createasphere and SOC

  Createasphere is the leading builder of professional communities for content creation technology and media companies. Working with organizations at strategic points in their growth to build new audiences, while engaging current fans.

  Kristin has developed and lead hundreds of community building initiates worldwide from organizations, tradeshows, conferences, digital to educational workshops.

  Kristin is currently privileged to work with the Society of Camera Operators as the Executive Director and with NAB Show consulting on their cinema focused initiatives.

  Her passion is fostering women entrepreneurs through transformative thought leadership.

Industry leading manufacturers and clients will discuss the state of today’s tools and technology for mixing cine and broadcast live workflows, including what’s in development and key solutions for the future.

• Moderator: Renard Jenkins, Warner Bros. Discovery
  

  Renard Jenkins

  Warner Bros. Discovery

  Renard Jenkins is an experienced contention creation and creative technology executive in the Film, Television and Radio industry. He is currently Warner Bros. Discovery’s Senior Vice President, Production Integration & Creative Technology Services where he oversees teams that support 23,500 plus cast/crew members, 8,500 plus content hours and hundreds of global feature film, animation, and syndicated television productions annually. He and his teams provide creative production technology solutions and strategy for film, animation, and television productions worldwide. They also provide application, IP, production pipeline support and workflows as well as work stream design and implementation. A portion of his team are also responsible for the exploration and successful implementation of emerging and creative technologies such as virtual production, multiplatform storytelling, virtual character and meta human development, neuro-technology and better images and sound for cinema and home entertainment.

  Prior to joining WarnerMedia, Jenkins served as Vice President, Operations, Engineering & Distribution at PBS, where he was responsible for the strategic direction, technology development, engineering, and operational management of PBS’s entire media-supply chain. He and his teams were responsible for the successful simultaneous launch of the Live Linear and Cloud-based PBS Kids Channel plus Live Streaming App which also contained games and VOD. It remains as one of the most popular kid’s applications and destinations today. He also created PBS’s Advanced Format Center. He has also worked for TV One, Discovery, ESPN and Turner Broadcasting where he received multiple awards for his work in Film & Television Production, Post Production and R&D, including two national Emmys. Jenkins was also awarded the Innovator of the Year award in 2017 for his cutting-edge work and accomplishments in UHD, HDR, NGA and supply chain technology through the PBS Advanced Format Center and other industry activities.

  Jenkins is a SMPTE Fellow and currently serves as President of SMPTE. He sits on the boards of MovieLabs, the Hollywood Professionals Association, the UltraHD Forum, the Content & Entertainment Council as well as the Microsoft and Oracle Advisory Boards. He is also a recipient of a Peabody, 2 Headliners and a 2020 Broadcasting and Cable Technology Leadership award to name a few others.

  He is a champion and advocate for inclusion, diversity, equity and accessibility in the technology and media industries. He is a Strategic Advisor to the Board of Directors of the Washington, DC Chapter of the National Association for Multi-Ethnicity In Communications (NAMIC), chairs the Warner Bros. Discovery Technology and Operations Equity and Inclusion Council, the SMPTE Global Inclusion Working Group and he also Co-Chairs, HPA ALL which advocates for and promotes diversity, better equity and increased inclusion and accessibility in the media and entertainment industry.

  When he is not working, he enjoys spending time with his wife and best friend of over 30 years, his daughters, and his grandchildren. He loves travel photography / filmmaking and only has one more continent left to explore. He is also a certified sound engineer and is passionate about the visual arts. When time permits, he loves to provide pro bono location sound, live mixing, studio recording, post-production and finishing services for aspiring filmmakers, animators, and musicians. His family moto is “In all things integrity and integrity in all things.”

• Chase Hagen, ARRI Inc
  

  Chase Hagen

  ARRI Inc

  Chase Hagen is a Camera Technical Sales Representative at ARRI Inc. He deals with the sales and technical support for the entire line up of ARRI Camera system products including Cameras, Cine Lenses, Electronic and Mechanical Professional Camera Accessories.

  While at ARRI, Chase has been involved with projects such as the Cinematic Multicam integration of AMIRA and ALEXA MINI at Coachella 2019.

  He has a BFA in Film – Cinematography from Art Center College of Design in California. He worked a freelance cinematographer for a few years after graduating and before joining ARRI in 2016.

• Dan Perry, Sony
  

  Dan Perry

  Sony

  Dan Perry is the Sales and Business Development Manager for Sony Imaging Products and Solutions of Americas. Dan is an ASC Associate Member and recipient of the 2016 SOC President’s Award. Over a career that has spanned 20 years, Dan has worked in Cinema, Live Events, and Unscripted while developing a reputation for solid relationships and a deep desire to meet the needs of the industry.

  Dan’s first experience in the Cinema industry was working with legends Denny and Terry Clairmont to improve the F900. This included working closely with Sony Engineers to create custom modifications to meet the needs of production crews.

  Dan supported the industry’s desire to bridge the gap between Broadcast and Cinema for cinematic multi-cam production. This included working with Sony and 3rd parties to deliver the necessary equipment to meet the needs of this hybrid production. More recently, Dan was instrumental in the launch of Sony’s flagship digital cinema camera, the VENICE 2.

• Tom Fletcher, Fujinon/Fujifilm
  

  Tom Fletcher

  Fujinon/Fujifilm

  Thomas Fletcher is currently the Director of Marketing at Fujifilm/FUJINON. He is an accomplished entrepreneurial in the motion picture and sports broadcast camera industries having created Fletcher Camera in 1987 and sold the business in 2014.

  Tom is an active member of following organizations: American Society of Cinematographers (ASC Associate), Society of Operating Cameramen (SOC) and Production Equipment Rental Group (PERG).

  Tom is a graduate of University of Illinois (Champaign) and also holds a Certificate in Business Administration from the University of Illinois (Chicago).

• Travis Stevens, Butcherbird

The half-time show for the 2022 Super Bowl, to be held at the brand new, state-of-the-art SoFi Stadium in Los Angeles, will be produced exclusively with cine cameras.  Previous half-time shows have worked with cine cameras together with broadcast, and integrated those into the main production mobile unit.  Cinematographer and director Dylan Sanford and guests will outline why the choice was made to use cine cameras, the challenges of bringing it all together, lessons learned, and what to expect from the future of large-scale live sports productions.

• Moderator: Mark Chiolis, Mobile TV Group
  

  Mark Chiolis

  Mobile TV Group

  Mark Chiolis is the Director of Business Development for Mobile TV Group (MTVG), which provides facilities for over 5,000 live professional and college sports and entertainment events annually, with more than 35 mobile units, and dozens of remote Cloud Control facilities, based throughout the U.S.  MTVG has been leading the 4K/UHD/HDR/Cloud live event production with key broadcasters, networks and distribution companies.

  Mark is currently working to interface with customers and partners to develop and support MTVG’s entertainment, awards, corporate, concerts, egames, and esports events with current and new trucks, using both broadcast and cine workflows.

  Prior to MTVG, Chiolis worked in marketing, business development, and sales for Grass Valley, Thomson, Technicolor, Philips, and BTS as well as at television stations KMUV, KRBK and KVIE.

  Chiolis is an active board member of the HPA, an associate member of the American Society of Cinematographers, member of the NAB Cine Consortium, member of the SciTech group at the Television Academy (Emmys), member of the National Academy of Television Arts & Sciences (NATAS), member of International Association of Aviation Photographers, past section manager of SMPTE, member of STE, SBE and California Broadcasters Association.

• Dylan Sanford, Cinematographer and Director
  

  Dylan Sanford

  Cinematographer and Director

  Trained as both an actor and director, Dylan obtained a double-major in Theater and Film from NYU’s prestigious Tisch School of the Arts. While there, he studied at the Atlantic Theater under David Mamet, William H. Macy, Felicity Huffman, and Giancarlo Esposito, to name a few. While still in school, he worked in the Art Department of Industrial Light + Magic on films like CONTACT, MEN IN BLACK and STAR WARS: EPISODE ONE. He also worked in production management for MTV Promos during peak 90s excess. He also ALSO worked in the NYU photo department, the only non-major on the staff. Somewhere in there, he co-wrote, co-directed, and co-starred in the Off-Broadway play SOMETHING IS HAPPENING. In late 2001, he relocated to Los Angeles. After a stint as an assistant editor and editor, on countless projects, at all hours of the night, he transitioned to the camera department, working as a camera operator and/or DP on both single and multi-camera shows, films, and promos. In recent years, he has specialized in utilizing digital cinema cameras on live multi-camera projects. He has DPed comedy specials for Netlix & Amazon, musical performances for HBO, streaming awards for the DGA, & a remote gaming talk show for Quibi, among others. He is an Emmy Award-winning camera operator and member of the International Cinematographers Guild. All this to say, his path has never been a straight line.

• James Coker, Digital Cinema Collective
• Morgan Kellum, PRG
  

  Morgan Kellum

  PRG

  Morgan Kellum has been the VP of Production at PRG (Production Resource Group) and before that the Director of TV & Cinema at VER. During his 15- year tenure at PRG and VER, Morgan co-founded the Cinema Division as well as the cutting-edge multi-camera cinema group. Morgan and his team have serviced some of the largest live events worldwide often to critical acclaim, including the last two SuperBowl Halftime shows in 2021 and 2022 where cinema cameras were used for the first time.  He has worked with talent ranging from Pearl Jam, AC/DC, J.LO, and U2 to comedy specials for Sarah Silverman, Jerry Seinfeld, Kevin Hart, Steve Martin, and Dave Chappelle. His talented teams have overseen content for Netflix, HBO, Comedy Central, Showtime, Amazon and many more. Additionally, Morgan has had success in the film world by supporting dozens of critically acclaimed films, most notably the Academy Award winner “Moonlight”.

• Mike Davies, SVP, Field & Technical Management and Operations, Fox Sports/Chairman, Sports Video Group
  

  Mike Davies

  SVP, Field & Technical Management and Operations, Fox Sports/Chairman, Sports Video Group

  Michael Davies manages all day-to-day aspects of live broadcast operations and oversees integration of new and emerging technologies for the FOX Sports family of networks. With over two decades of management experience in sports television, Davies is a specialist in technical production and innovation as well as in managing global teams in producing major live sporting events worldwide.

  As the head of field and technical operations, he manages a highly talented team of individuals responsible for the thousands of live sports broadcasts yearly at FOX, including some of the biggest events in the world such as multiple Super Bowls – including Super Bowl LIV – FIFA World Cups, the MLB Post Season, and the NASCAR Daytona 500 among many more.

  Davies is a founder of the FOX SPORTS LAB, a designed approach to exploring technical partnerships to enhance production capabilities and the consumer viewing experience as a whole across different platforms utilizing bleeding edge and at some times experimental technology, from 5G to Augmented Reality to Artificial Intelligence.

  Before joining FOX Sports in 2006 as Director of Field Operations, Davies was with HBO Sports for 10 years. Davies has won multiple Sports Emmy Awards for his work including technical team remotes for NASCAR, FIFA, MLB and NFL coverage and long form sports programming.

   

• Craig German, Crafty Apes
  

  Craig German

  Crafty Apes

• Mark Chiolis, Mobile TV Group
  

  Mark Chiolis

  Mobile TV Group

  Mark Chiolis is the Director of Business Development for Mobile TV Group (MTVG), which provides facilities for over 5,000 live professional and college sports and entertainment events annually, with more than 35 mobile units, and dozens of remote Cloud Control facilities, based throughout the U.S.  MTVG has been leading the 4K/UHD/HDR/Cloud live event production with key broadcasters, networks and distribution companies.

  Mark is currently working to interface with customers and partners to develop and support MTVG’s entertainment, awards, corporate, concerts, egames, and esports events with current and new trucks, using both broadcast and cine workflows.

  Prior to MTVG, Chiolis worked in marketing, business development, and sales for Grass Valley, Thomson, Technicolor, Philips, and BTS as well as at television stations KMUV, KRBK and KVIE.

  Chiolis is an active board member of the HPA, an associate member of the American Society of Cinematographers, member of the NAB Cine Consortium, member of the SciTech group at the Television Academy (Emmys), member of the National Academy of Television Arts & Sciences (NATAS), member of International Association of Aviation Photographers, past section manager of SMPTE, member of STE, SBE and California Broadcasters Association.

Sponsored by Light Iron and Panavision

Location: Fireside Lounge

1. How does cloud help advance virtual sets & virtual production? Matt Herson, Amazon
2. Introduction to MovieLabs 2030 Vision, Leon Silverman, MovieLabs
3. Scaling remote post-production workflows, Ryan Carignan, Leostream
4. Evolution of content production on AWS, Ryan McKeague, AWS
5. Cloud storage efficiency, choosing the right tool for the job, Brian Kenworthy, AWS
6. Cloud editorial, Zach Willner, AWS
7. Cloud reference architecture for virtual production, Jack Wenzinger, AWS
8. Automated security incident response post-pandemic, Mathew Gilliat‑Smith​, Convergent Risks
9. Media in the cloud: a reality check, Lennon, Jenkins, Palmer, Maynard, Kumar, Goldman
10. Envisioning holistic cloud-based post-production workflows, Katrina King, Amazon
11. Metadata-driven edit workflows, Geoff Stedman, SDVI
12. Reinventing the content supply chain: more content, less chain, Graham Allan, Deloitte
13. Working in a multi-site, multi-cloud world, Hossein ZiaShakeri, Spectra Logic
14. Using AI/ML for media content creation, Rob Gonsalves, Avid
15. Audio & live remote production in the cloud, Ken Tankel & Larry Deeds, Telos Alliance
16. Cloud connections: how API integrations are changing the creative process, Filmlight and Frame.io
17. Innovative leverage of the M&E data ecosystem, Blake White, Deloitte Consulting
18. Lens metadata for every project, Snehal Patel, Zeiss Cine Lenses
19. Cloud reference architecture for OTT, Raul Vecchione, AWS
20. Multi-primary imaging systems, Jim DeFilippis, 6P Color/Baylor University
21. Demystifying Avid NEXIS | EDGE for hybrid post production, Team Avid & Key Code Media
22. High-density processing: how much can you fit in your hand? Joyce Bente & Rick Seegull, Riedel
23. Post-production workflows for LED volumes, Mike Grieve, Mo-Sys
24. Broadcasting at the Edge, Duke Duong, Equinix and John Patti, R&D engineer
25. Mixed-reality production: challenges and techniques, Stephan Ukas-Bradley, ARRI
26. Remote workflows w/hybrid storage tying on-prem & cloud, Daryl Heinis, Scale Logic
27. Dynamic lighting for live production, television and cinema, John Gresch, ARRI
28. From live ingest to playout: end-to-end production in the cloud, Larissa Görner-Meeus, GV
29. Visualizing Audio in Virtual Production, Adam O’Donovan, VisiSonics and Eric Rigney
30. Timecode: the next generation (Extensible Time Label – TLX), Bill Redmann, SMPTE
31. Next-gen LED volumes (from flexible shape to curved panels), Erik Wolff, Halostage

HPA Supersession – Indispensable Knowledge: Immerse Yourself in Virtual Production

It’s undeniable: virtual production (VP) is profoundly impacting filmmaking, whether the budgets are $10,000 or $10 million. And it’s unavoidable: VP fluency will soon be a requirement to work in the industry in just about any capacity.

Never fear! HPA is here to get you up to speed. The 2022 HPA Tech Retreat Supersession will offer an unparalleled opportunity for a real world look at the ins and outs of VP technology solutions, workflow, system playback, color space, lighting, sound, and more; all backed with robust discussions of practical considerations with the pros working in the trenches.

At the end of the event, attendees will be armed with accurate information, knowledge of questions to ask and answers to look for with guidance from experts. Led by post exec Kari Grubin and ETC’s Erik Weaver, this year’s Supersession is one you can’t afford to miss!

• Seth Hallen, HPA

• Kari Grubin, HPA
• Erik Weaver, ETC

• Rod Bogart, Epic Games
  

  Rod Bogart

  Epic Games

  Rod Bogart is an imaging science technologist in the entertainment industry. He began his career in 1992 at Pacific Data Images, followed by ten years at Industrial Light & Magic. At ILM, Rod was instrumental in the design, implementation, and deployment of the industry standard OpenEXR image format, which is at the core of ACES (Academy Color Encoding System). He then spent nine years as the lead color scientist at Pixar, pioneering file-based workflows with Pixar’s Image Mastering team and contributing to the design of the system which became the SMPTE IMF (Interoperable Master Format). Rod then worked at HBO for three years, researching next generation display and distribution techniques for high dynamic range content. Rod is currently a member of the Virtual Production Tools team at Epic Games, concentrating on color pipeline. Rod is a member of the Visual Effects branch of the Academy of Motion Picture Arts and Sciences, and has participated in investigations for the Science and Technical Awards Committee for the past ten years. He is ACES vice-chair, and a member of SMPTE and VES. His initials are RGB.

• Kristin Turnipseed, Lux Machina Consulting
  

  Kristin Turnipseed

  Lux Machina Consulting

• Felix Jorge, Happy Mushroom
  

  Felix Jorge

  Happy Mushroom

  A vibrant creative with a genuine passion for creating story-driven, interactive content through real time workflows, Felix Jorge serves as the CEO, Head of Virtual Production, and Co-Founder of Happy Mushroom. His extensive career leading Visual Art Department teams has given him a deep understanding of the creative pipeline in all phases (Pre-Production, Production, and Post). Along with his experience on-and-off set, Felix’s dedication to innovation, enthusiasm for storytelling, and “Filmmaker First” mentality has helped shape Happy Mushroom into the revolutionary studio it is today.

• EVP, FatHead - Ben Baker
  

  Ben Baker

  Ben Baker has had over 22 years of experience in VFX & Post in Australia, the UK and for the last 12 years, in the US. He has been a post producer and onset supervisor, a head of department at Framestore London, a VP at Vice and at HBO, always seems to be involved in bleeding-edge production technology projects and has the scars to prove it. He is a board member of the Post New York Alliance.

  For the last 18 months Ben has focused specifically on Virtual Production, finishing the Epic Games Unreal Fellowship in March 2021, consulting for studios, networks and construction clients around Virtual Production through Next Gen Production, and is just completing Executive Producing the ETC’s latest R&D short, FATHEAD, currently in production on a volume stage in LA.

• Dane Smith, The Third Floor
  

  Dane Smith

  The Third Floor

  Dane Smith has 2 decades of experience as a producer and innovator in visual effects and digital media production. Across his career, Smith has managed the delivery of over 100 studio and independent projects ranging from live-action and animated features to television series and innovative media techniques and platforms. In his role as Vice President at THE THIRD FLOOR, he continuously brings leadership, innovation, and strategies to provide clients with world-class visualization solutions. Besides his contributions at THE THIRD FLOOR, Dane continues to educate, inspire and mentor the next generation of digital artists as a faculty member at the Gnomon School of Visual Effects, Chapman University’s Dodge College of Film Arts as well as his active roles as a managing member of the VES, BAFTA and the Producers Guild of America.

• Arvind Arumbakkam, Wacom
  

  Arvind Arumbakkam

  Wacom

  Arvind Arumbakkam is the Director of Business Development & Partnerships at Wacom. In this position Arvind oversees partnerships with Wacom’s variety of creative ecosystem partners with a goal of delivering the best creative experience, innovating, and pushing the boundaries. With a focus on lifelong ink, Arvind’s team works on innovations across the entire creative lifecycle – all the way from the first digital sketch a budding artist makes to the explosive VFX we see on Hollywood blockbusters. In addition to working with the ecosystem partners, Arvind’s team also works closely with artists and technologists in the M&E industry to continue to continue to push the limits of creativity.

We will discuss Procedural versus ML Artistry using AI and how it is compared. The benefits, Value and Creative Benefits in support of a scan-based workflow.

• Brian Gaffney, Unity Technologies
  

  Brian Gaffney

  Unity Technologies

  Brian Gaffney is a seasoned workflow specialist working alongside media and entertainment companies over the last 25 years, including Technicolor, PIX System, CODEX, Turbo Squid, and Autodesk in support of Visual Effects, Games Development, Content Management and real-time 3D virtual production. Brian is a creative technologist who assists artists and engineers in realizing their creative visions and currently works at Unity 3D with the Professional Artistry team.

• Ron Martin, Unity Technologies
  

  Ron Martin

  Unity Technologies

  At Unity Technologies, Ron is the Creative and Technical Director for the Solutions team focusing on real-time entertainment content and pipelines.

  Over the past 3 decades, Ron has developed hardware and software for mobile applications, film and television VFX production, video games, architectural visualization, virtual production and higher education. Traveling to over 25 countries and exploring the interchange between production, industry, business and media culture, Ron continues to strive for efficiency in the realization of artistic vision. Ron has been a senior team member, innovating computer graphics and storytelling production with companies such as SOFTIMAGE, Digital Domain, Marvel, UbiSoft, Microsoft, EA, CBC and Global TV.

With the move to digital and virtual productions, this age-old question has become more complicated. HPA has assembled industry-leading creative team members to share opinions, experiences, and guidance for the future on this ever-changing topic.

• Moderator: Mark Weingartner, ASC
  

  Mark Weingartner, ASC

  Director of photography and visual effects supervisor Mark Weingartner, ASC began his career as a theatrical lighting designer. He migrated first into TV and film lighting, and subsequently into visual effects and cinematography. His work can be seen in Christopher Nolan’s Batman films, Dunkirk, Interstellar, Inception, both GI Joe films, and three of the Hunger Games films among many others. He has innovated in visual effects cinematography, photography, and scanning, with single and multi-camera arrays, aerial camera solutions, motion control, rear projection, and lighting for blue and green screens, and has contributed three articles to the VES Handbook of Visual Effects. A member of the American Society of Cinematographers, the Visual Effects Branch of the Academy of Motion Pictures Arts and Sciences, and the Visual Effects Society, Mark has served for a number of years on the AMPAS Science-Technology Awards Committee.

• Victoria Bousis, UME
  

  Victoria Bousis

  UME

  Gaining her Juris Doctorate, from California Western School of Law, Victoria was appointed as an Assistant Attorney General of Illinois whereby she prosecuted cases on behalf of citizens without a voice.

  Wanting to go promulgate human stories, Victoria pivoted into filmmaking as a creative producer. In 2008, she founded BOUSIS FILMS, an independent production company based in New York, offering development, creative packaging, marketing strategy and financial structuring for feature films, series, and documentaries. Starting with, LA COMMEDIA DI AMOS POE, an experimental film on Dante’s Divine Comedy, narrated by Roberto Benigni. Followed by ALPS directed by Yiorgos Lanthimnos (DOGTOOTH, LOBSTER, THE FAVOURITE). Both official selections at the Venice Film Festival. In 2012, Victoria produced WHAT MAISIE KNEW (staring Julianne Moore, Alexandre Skarsgard, Steve Coogan), premiering at the Toronto Film Festival. WHAT MAISIE KNEW is a commentary about the destructive affects and inter-family politics of divorce from a child’s point of view. Partnering with BCDF Pictures, she produced OUTCASTS (staring Victoria Justice, Avon Jogia, Eden Sher, Katie Chang, Claudia Lee, Peyton List), a comedic narrative about teenage
  identity and cyber-bullying. In 2018, Victoria produced PIMP, an exploration of the Bronx underbelly via the eyes of a young, female pimp trying to survive (Executive Produced by Lee Daniels and staring Keke Palmer, DMX, Aunjanue Ellis, Edi Gathegi). It premiered at HBO’s Urbanworld Festival ’18, winning Best Picture and the Top Audience Award.

  Victoria saw emerging technology as being the future of storytelling, and in 2018, Victoria received her Executive MBA from the Massachusetts Institute of Technology (MIT) with a concentration in media, technology, and entrepreneurship along with a Data Analytics Certificate to integrate data analytics. Featured in MIT’s Spectrum Magazine (Oct 2018), Victoria showcased her first virtual reality project, REVEAL, an introspective spiritual pilgrimage through Nepal and India.

  During COVID, as a creative director, Victoria founded UME, a creative technology studio centered on pioneering the future of storytelling built in engine. She through fantastical virtual worlds, rich characters, NFT moments, and transformative experiences. In 2020 and 2021, UME created an augmented reality app for MIT’s graduation, THE GRAD APP. In 2021-22, UME joined TCP’s latest
  film project, FATHEAD, to create the virtual environments for this film, FATHEAD, leveraging virtual production pipelines she learned as an EPIC GAMES FELLOW. In 2021-22, Victoria wrote, directed, and is the creative director of STAY ALIVE MY SON, a virtual reality experience and game base on the autobiographical book of Pin Yathay. It is an immersive journey through the fantastical and metaphorical heart of a father and Cambodian genocide survivor to unlock buried memories to search of his salvation, for decisions made. It was an official selection in the development showcase in Cannes Film Festival 2020 and International Vancouver Volumetric Film Festival.

  Having an interest in technology and entrepreneurship, Victoria co-founded HORNET VENTURES, a private investment fund focused on technology start-ups at seed and series A. Her portfolio includes PACKBACK with Mark Cuban, MEERKAT, HOMECHEF, HACKER1, RONIN, PROJECT GRAVITAS, DOSEIT, JOBOX.AI, SOMA, FLOWR and DREAM MACHINE FUND to name a few.

  She is also an EPIC GAMES UNREAL FELLOW and an avid activist serving on the board of ARTISTS FOR PEACE AND JUSTIC in Haiti, providing education for 2800 elementary school students per 2 year, and vocational education in the field of cinema and music. She is also the Founding Board member of the HIPPOCRATIC FOUNDATION FOR CANCER RESEARCH at Northwestern Hospital which funds the development of “out of the box” cancer treatments with genetic correlation. Resonating lessons learned as a child, ultimately, she hopes to leave a positive imprint on humanity through her work so that her life has deeper meaning and purpose for the benefit of all
  living things.

• Cinematographer - Craig Kief, ASC
  

  Craig Kief, ASC

  Craig Kief, ASC is a cinematographer working in films, television, and commercials. His recent work includes Muppets Haunted Mansion for Disney+ (shot largely on a LED volume), 2 seasons of The Unicorn for CBS, and The Kids Are Alright for ABC. Craig is a member of the ASC’s MITC Lens and Solid State Lighting committees, and a co-chair of the Future Practices Committee. Prior to becoming a cinematographer he worked as a gaffer for 10 years. Craig has also served as both a formal and informal consultant to film lighting manufacturers, including a key role in the development of ETC’s fos/4 lighting fixtures.

• Jason Monroe, Happy Mushroom
  

  Jason Monroe

  Happy Mushroom

  Jason has been creating images in the visual effects industry for over 20 years. During that time he has worked in video games, episodic television, and most recently commercials. Most recently Jason held the position of Deputy Head of CG at The Mill LA, and it is his knowledge of post visual effects that he is bringing to Happy Mushroom. “The marriage of real-time production with post VFX is a natural evolution within our industry and I couldn’t be more excited to be part of that process at Happy Mushroom”

• Helena Packer, DGene
  

  Helena Packer

  DGene

  I successfully supervise international content creation and bring to each project a comprehensive understanding of all aspects of Visuals
  Effects including future technology. As an artist I bring a filmmaker’s sensibility and know the right tools for each job from the latest in
  artificial intelligence to an in-camera effect. My projects include Oscar-nominated films, Emmy award-winning TV shows, and Clio award winning commercials. I have working relationships with VFX studios worldwide. I was inducted into the Academy of Motion Picture Arts and Sciences in 2008 and served as member of the VFX Executive committee, Science and Technology Committee, and chaired its VFX Diversity Committee. I am currently servicing as a member of the Academy’s Science and Technology Council.

What is possible with synthetic beings? Come see how we push the boundaries of what is possible, from custom scans, marker-less tracking, custom clothings, and clean up.

• VP Producer, FatHead - Tom Thudiyanplackal
  

  Tom Thudiyanplackal

  Tom Thudiyanplackal is an Indian-American filmmaker with credits including VP (Development and Marketing) for Bollywood blockbusters ‘3 Idiots’ and ‘Carry On Munna Bhai;’ and a Producer for the Emmy-nominated nature documentary ‘Seed: The Untold Story.’

  In a career spanning over two decades, Tom has traversed several industries and spearheaded creative ventures for Ogilvy Advertising, Reliance Communications, and Vinod Chopra Films. Tom has several feature films and television/web series projects in the works tackling a wide range of subjects and genres with common themes of searching for meaning and self-love.

  Tom has co-developed a novel, mind-body protocol with his wife—she continues to overcome Multiple Sclerosis (MS) spiritedly. The protocol has proven efficacious in two pilot studies. It has a peer-reviewed paper published in the Journal of Evidence-Based Integrative Medicine.

  Tom wrote the curriculum to teach the protocol for self-care offered to the public at the School of Medicine at the University of California, San Diego. In 2021, the Sanford Institute for Empathy and Compassion awarded a grant to study the protocol’s efficacy in combating burnout in physicians and medical workers.

  Tom completed the Summer 2021 Unreal Engine Virtual Production fellowship with Epic Games. In addition to a BS in Physics, Tom has received formal education in direction and cinematography from Prague Film School.

• Brad Rochon, Pixotope Technologies
  

  Brad Rochon

  Pixotope Technologies

  Brad Rochon is Vice President, Sales and Marketing – North America at Pixotope Technologies AS, a Norwegian-based global leader in Virtual/Mixed Reality Production Solutions. Brad has 30+ years of experience and expertise in the media and entertainment industry, including senior roles in engineering, marketing, sales and product management. He has assembled and led several high-performing teams as well as launched to market multiple industry leading technologies. Brad enjoys time with friends and family, especially when centered around travel, food and outdoor activities. Brad is a proud dual Canadian/US citizen and resides in Los Angeles with his two amazing children.

• Michael Zinman, LULU AR
  

  Michael Zinman

  LULU AR

  Zinman knew from the womb that theatrical lighting design was in his DNA. Nine months later, he was born and then raised alongside a twin brother in NYC. By his early teens, he’d taken up smoking and booked it to Hollywood by rail to light shows for the Pasadena Playhouse. He has stage directed scores of artists, written award-winning iphone apps, and produced and designed visuals for hundreds of televised specials including the Grammys, iHeart Radio Music Awards and Emmys, while also designing whimsical visuals for Dancing with the Stars and the wacky augmented reality visuals for the Masked Singer. In 2021, Zinman developed and produced the first ever avatar singing competition show, Alter Ego. He is a savant in air crash disaster history and is currently building a wooden dollhouse for his three year old, Lulu.

• Dan Pack, Silver Spoon
  

  Dan Pack

  Silver Spoon

  Dan Pack has been immersed in the world of production and post from the beginning of his career. Starting in commercial production, his passion for pushing the boundaries of creative technology led him to co-found Brooklyn-based Silver Spoon, a leading provider of real-time animation and virtual production for all screens, from broadcast AR and XR/LED production to emerging social media formats. As their Managing Director, Dan oversees all production, client relationships and R&D. Working with his team they have contributed their motion capture and animation services to numerous commercials, video games, television shows, and features such as the first-ever avatar singing competition show, Alter Ego.

Display used for Virtual Production or xR is referred to as dvLED, direct view LED Display. The system design and performance of the selected dv LED display can enhance or hinder the utility for your production; Controller being an essential element. Presentation will cover discussion on the optical, electrical, display and physical characteristics that must be considered to satisfy your needs.

• Gary Feather

• Jay Spriggs, Voluminous Studios
  

  Jay Spriggs

  Voluminous Studios

  Jay Spriggs is a co-founder of Voluminous Studios as well as an accomplished production technologist who helped build and operate some of the earliest virtual production stages. With experience in a wide variety of production disciplines, he uses his knowledge to create thoughtful and sustainable technology solutions that allow creators to push the bounds of what’s possible. Within the rapidly growing field of virtual production Jay has built a reputation as one of the rare individuals who can design and implement a class-leading virtual production stage. Experience includes stage and system designs for XR Stage, Intrepid Studios, Sweetwater, and Salesforce with consulting and operations work including PRG, Monolith, WorldStage, All of it Now, and more.

Engineering complexities of the Volume. LEDs/Panels, system playback, color space, lighting are just a few engineering challenges.

• Cassidy Pearsall, ARRI
• Jay Spriggs, Voluminous Studios
  

  Jay Spriggs

  Voluminous Studios

  Jay Spriggs is a co-founder of Voluminous Studios as well as an accomplished production technologist who helped build and operate some of the earliest virtual production stages. With experience in a wide variety of production disciplines, he uses his knowledge to create thoughtful and sustainable technology solutions that allow creators to push the bounds of what’s possible. Within the rapidly growing field of virtual production Jay has built a reputation as one of the rare individuals who can design and implement a class-leading virtual production stage. Experience includes stage and system designs for XR Stage, Intrepid Studios, Sweetwater, and Salesforce with consulting and operations work including PRG, Monolith, WorldStage, All of it Now, and more.

• James Uren, Mo-Sys
  

  James Uren

  Mo-Sys

  James Uren is the Technical Director at Mo-Sys Engineering and on-set Virtual Production Supervisor. Mo-Sys design and build robotics, tracking systems and software for film and television that enable visual effects and virtual production. Credits include The Curious Case of Benjamin Button, The Social Network, Life of Pi, The Shape of Water and Aquaman, and serial television credits include Stranger Things, House of Cards, Sherlock, Orange is the New Black among many more. In broadcast Mo-Sys have supported the likes of the BBC, ESPN, FOX, Sky and The Weather Channel.

  Mo-Sys’ precision tracking technology opens the door to full virtual production, where real-time graphics engines such as Unreal Engine can be used to create photo-real visual effects, and aid pre-production, production and post.

• Addy Ghani, disguise
  

  Addy Ghani

  disguise

  As the VP of Virtual Production, Addy is immersed in Studio workflows and Industry standards for real time visualization for film and television. Addy is building a Disguise creator community and strategies that will further the proliferation of Virtual Production.

  Prior to joining Disguise, Addy designed and built world class stages for DreamWorks, Verizon Media and NBCUniversal to help creatives visualize their dreams. Addy is well versed in VFX and animation, as well as emerging formats like AR and VR. He is an unofficial Unreal Engine Evangelist and a Fellow, and loves to converse about the possibilities of game engines as a storytelling tool.

• Amy Gile, Silverdraft
  

  Amy Gile

  Silverdraft

  Amy began her career in the media and entertainment industry in multiple aspects of the industry, including actor and producer. Amy identified a need for a faster solution and workflow for the entire production and the artist. The demands of rendering, animation, and visual effects required a sophisticated approach to computing. Amy knew there was a better, faster way to bring complex content to the masses.  She co-founded Silverdraft and has dedicated herself to enabling and accelerating the visualization workflow with complete solutions for various industries, including Automotive, AEC, and Media and Entertainment. Amy is a TEDx speaker and is passionate about technology and pushing what’s possible.

• additional panelists TBA

• Paul Debevec, Netflix/ICT
  

  Paul Debevec

  Netflix/ICT

  Paul Debevec recently joined Netflix as Director of Research, Creative Algorithms and Technology, on the Data Science and Engineering team, where he oversees R&D around new technologies in computer vision, computer graphics, and machine learning with applications in VFX, virtual production, and animation. Techniques from Paul’s work have been used to create key visual effects sequences in The Matrix, Spider-Man 2, Benjamin Button, Avatar, Gravity, Furious 7, Blade Runner: 2049, Gemini Man, numerous video games, and to record a 3D Portrait of US President Barack Obama. His light stage facial capture technology has helped numerous tech companies, video game studios, and visual effects companies create photoreal digital actors and advance ML datasets for facial appearance. Paul’s work in HDR imaging, image-based lighting, and light stage facial capture has been recognized with two technical Academy Awards and SMPTE’s Progress Medal. Paul is a Fellow of the Visual Effects Society and serves on the Academy’s Visual Effects Branch Executive Committee, and is a past co-chair of the Academy’s Science and Technology Council and Vice President of ACM SIGGRAPH. More info at: www.debevec.org.
  

• Tim Kang, Quasar Science

What do the next gen workflows look like for Film & TV Production? ICVR and Amazon Studios will showcase an Unreal Engine pixel streaming tool for managing 3D assets and environments from preproduction and throughout post production allowing non-technical talent to share, review, and iterate on assets in an interactive cloud-based experience in real-time.

• Ihar Heneralau, ICVR
• Eric Iverson, Amazon Studios

The acoustical equivalent of virtual production’s final pixel is ‘final sample,’ striving to capture and deliver spoken on-set performances directly to audiences, with minimal post processing or ADR. Acoustical camera technology visually demonstrates challenges in 3D. Mitigation discussed.

• Eric Rigney
  

  Eric Rigney

  Intersecting with tomorrow today, On-set Virtual Production (OSVP) technologies, workflows, and infrastructure are Eric’s current focus.

  As EVP of the Media & Entertainment Data Center Alliance (MEDCA), Eric and team bring existing data center infrastructure standards awareness and understanding to M&E data centric operations, supporting nearly all M&E production and post production workflows, especially smart stages and edge data centers. Well constructed infrastructure provides greater customer service, risk mitigation, content security, and opportunity for operational growth.

  In collaboration with the University of Southern California’s Entertainment Technology Center (ETC), he is conducting a study of procedures & processes, including new technologies to mitigate sound reflection and room noise in an LED volume stage, collaborating with multiple manufacturers and software developers, as well as M&E construction & production professionals of various disciplines.

  Also with ETC, working in various capacities with executive producers Erik Weaver and Ben Baker to produce a virtual production R&D short entitled FATHEAD, currently in production.

  Media & Entertainment Background
  Twenty plus years creating, acquiring, and streamlining various revenue-generating post production service operations at Sony Pictures Studios (SPS). From non-linear picture editorial equipment rental & support, to localization mastering & sound archive, and multiple services in between. Starting as an IATSE Local 695 union apprentice in the Sound Dept, Eric left SPS as founder and vice president of Post Media Center, with a U.S Patent in Camera Direct Dailies, to sail around the world with his wife and their two young son’s aboard their 42-foot sailboat.

• Kami Asgar
• Adam O’Donovan
• Christopher Robleto-Harvey
• Additional panelists TBA

Now that you have seen all the parts, lets show how it comes together!

• Victoria Bousis, UME
  

  Victoria Bousis

  UME

  Gaining her Juris Doctorate, from California Western School of Law, Victoria was appointed as an Assistant Attorney General of Illinois whereby she prosecuted cases on behalf of citizens without a voice.

  Wanting to go promulgate human stories, Victoria pivoted into filmmaking as a creative producer. In 2008, she founded BOUSIS FILMS, an independent production company based in New York, offering development, creative packaging, marketing strategy and financial structuring for feature films, series, and documentaries. Starting with, LA COMMEDIA DI AMOS POE, an experimental film on Dante’s Divine Comedy, narrated by Roberto Benigni. Followed by ALPS directed by Yiorgos Lanthimnos (DOGTOOTH, LOBSTER, THE FAVOURITE). Both official selections at the Venice Film Festival. In 2012, Victoria produced WHAT MAISIE KNEW (staring Julianne Moore, Alexandre Skarsgard, Steve Coogan), premiering at the Toronto Film Festival. WHAT MAISIE KNEW is a commentary about the destructive affects and inter-family politics of divorce from a child’s point of view. Partnering with BCDF Pictures, she produced OUTCASTS (staring Victoria Justice, Avon Jogia, Eden Sher, Katie Chang, Claudia Lee, Peyton List), a comedic narrative about teenage
  identity and cyber-bullying. In 2018, Victoria produced PIMP, an exploration of the Bronx underbelly via the eyes of a young, female pimp trying to survive (Executive Produced by Lee Daniels and staring Keke Palmer, DMX, Aunjanue Ellis, Edi Gathegi). It premiered at HBO’s Urbanworld Festival ’18, winning Best Picture and the Top Audience Award.

  Victoria saw emerging technology as being the future of storytelling, and in 2018, Victoria received her Executive MBA from the Massachusetts Institute of Technology (MIT) with a concentration in media, technology, and entrepreneurship along with a Data Analytics Certificate to integrate data analytics. Featured in MIT’s Spectrum Magazine (Oct 2018), Victoria showcased her first virtual reality project, REVEAL, an introspective spiritual pilgrimage through Nepal and India.

  During COVID, as a creative director, Victoria founded UME, a creative technology studio centered on pioneering the future of storytelling built in engine. She through fantastical virtual worlds, rich characters, NFT moments, and transformative experiences. In 2020 and 2021, UME created an augmented reality app for MIT’s graduation, THE GRAD APP. In 2021-22, UME joined TCP’s latest
  film project, FATHEAD, to create the virtual environments for this film, FATHEAD, leveraging virtual production pipelines she learned as an EPIC GAMES FELLOW. In 2021-22, Victoria wrote, directed, and is the creative director of STAY ALIVE MY SON, a virtual reality experience and game base on the autobiographical book of Pin Yathay. It is an immersive journey through the fantastical and metaphorical heart of a father and Cambodian genocide survivor to unlock buried memories to search of his salvation, for decisions made. It was an official selection in the development showcase in Cannes Film Festival 2020 and International Vancouver Volumetric Film Festival.

  Having an interest in technology and entrepreneurship, Victoria co-founded HORNET VENTURES, a private investment fund focused on technology start-ups at seed and series A. Her portfolio includes PACKBACK with Mark Cuban, MEERKAT, HOMECHEF, HACKER1, RONIN, PROJECT GRAVITAS, DOSEIT, JOBOX.AI, SOMA, FLOWR and DREAM MACHINE FUND to name a few.

  She is also an EPIC GAMES UNREAL FELLOW and an avid activist serving on the board of ARTISTS FOR PEACE AND JUSTIC in Haiti, providing education for 2800 elementary school students per 2 year, and vocational education in the field of cinema and music. She is also the Founding Board member of the HIPPOCRATIC FOUNDATION FOR CANCER RESEARCH at Northwestern Hospital which funds the development of “out of the box” cancer treatments with genetic correlation. Resonating lessons learned as a child, ultimately, she hopes to leave a positive imprint on humanity through her work so that her life has deeper meaning and purpose for the benefit of all
  living things.

VES, SMPTE, ETC, ASC, Academy Software Foundation and other talk about their critical initiatives in Virtual Production for 2022.

• Moderator: Carolyn Giardina, The Hollywood Reporter
  

  Carolyn Giardina

  The Hollywood Reporter

  Carolyn Giardina is tech editor at The Hollywood Reporter, as well as an author and adjunct professor at Chapman University’s Dodge College of Film & Media Arts.

  In addition to The Hollywood Reporter, Carolyn’s work as editor, reporter or columnist has appeared in titles including Cinema Editor, British Cinematographer, The IBC Daily and SMPTE Motion Imaging Journal. She’s covered events from NAB and CES to the Academy Awards.   Carolyn has been honored with American Cinema Editors’ Robert Wise Award for journalistic contributions to film editing, the International Cinematographers Guild’s Technicolor William A. Fraker Award for journalistic contributions to cinematography, and the Advanced Imaging Society’s Distinguished Leadership Lumiere Award.

  She also served on the HPA Board of Directors, during which time she co-founded and was founding chair of the HPA Awards.
• Jim Helman, MovieLabs
• Stephen Lighthill, ASC
  

  Stephen Lighthill, ASC

  Stephen Lighthill, ASC began his career shooting network news and documentaries, including contributions to Oscar®-nominated documentary Berkeley in the ‘60s, Gimme Shelter, and CBS 60 Minutes. In recent years he returned to documentaries with  Boffo! Tinseltown’s Bombs and Blockbusters, and The Alzheimer’s Project: Caregivers. Lighthill’s credits also include independent features and television, such as PBS’ Over-Under, Sideways-Down, Hot Summer Winds, Shimmer, and for HBO, Vietnam War Story, and for NBC and CBS, Earth 2 and Nash Bridges. His contributions to the industry include many years on the ASC Board of Governors and the National Executive Board of the International Cinematographers Guild. In 2010, he received the Deluxe Bud Stone Award for Outstanding Educational Contributions to the Art and Craft of Cinematography from the ICG, and the 2010 SMPTE Kodak Education Award for Outstanding Contributions in Film Production Education. He served as president of the ASC from 2012-2013, and is a regular jury member at the Camerimage cinematography festival. Lighthill is currently the senior filmmaker in residence: Cinematography at the American Film Institute (AFI) Conservatory.

• David Morin, Academy Software Foundation
  

  David Morin

  Academy Software Foundation

  David is Director, Industry Relations at Epic Games, where he works with the industry and the Unreal Engine team to develop open standards and the use of open source software, in virtual production and everywhere Unreal Engine is used. He also serves as the Executive Director of the Academy Software Foundation, a non-profit created by the motion picture industry to develop the use of open source software in all media. David is also chairman of the Joint Technology Committee on Virtual Production, and a past co-chair of the Joint Technology Subcommittee on Previsualization. He has a degree in computer science from Laval University, and has participated in the development of motion capture and 3D software since “Jurassic Park” at companies such as Softimage, Microsoft, Avid Technology, Autodesk, and Epic Games.

• Kari Grubin, HPA
• Erik Weaver, ETC

• Kari Grubin, HPA
• Erik Weaver, ETC

Sponsored by:

• SDVI
• Signiant

Sponsored by Adobe

1. How does cloud help advance virtual sets & virtual production? Matt Herson, Amazon
2. The importance of interoperability across clouds, Jim Helman, MovieLabs
3. Securing remote post-production workflows, Ryan Carignan, Leostream
4. Evolution of content production on AWS, Ryan McKeague, AWS
5. SMPTE Media in the Cloud Super User Group, a global interactive community, Rich Welsh, Deluxe
6. Cloud editorial, Zach Willner, AWS
7. Cloud reference architecture for virtual production, Jack Wenzinger, AWS
8. Best practice configuration for cloud and SaaS workflows, Mathew Gilliat‑Smith​, Convergent Risks
9. Managing the unmanaged: bringing order to content chaos, Hossein ZiaShakeri, Spectra Logic
10. Security and remote data access, Nick Pearce, Object Matrix, and Brent Angle, Cinesys
11. Using AI/ML for media content creation, Rob Gonsalves, Avid
12. Audio & live remote production in the cloud, Ken Tankel & Larry Deeds, Telos Alliance
13. What comes after SMPTE ST 2110? Peter Wharton, TAG Video Systems
14. Selecting cloud storage type and tier for production, Jason Dvorkin, AWS
15. Dolby Vision content creation discussion group, Tom Graham & Kevin Wines, Dolby
16. Future of immersive content creation in real-time workflows, Arvind Arumbakkam, Wacom
17. Is Samsung’s new QD-OLED display a game changer? Pete Putman, ROAM Consulting
18. Collaborative workflows for better storytelling, Prabhas Pokharel, Reduct
19. Managing assets across disparate storage types & global locations, Bill Thompson, Signiant
20. Cloud reference architecture for OTT, Raul Vecchione, AWS
21. The transition from green screen to LED: pros and cons, Kevin Dresser, Ross Video
22. Multi-primary imaging systems, Jim DeFilippis, 6P Color/Baylor University
23. Post-production workflows for LED volumes, Mike Grieve, Mo-Sys
24. SMPTE’s Rapid Industry Solutions (RIS) initiative, Frank Kunkle, SMPTE
25. Color grading with remote clients: more than just streaming, Peter Postma, FilmLight
26. Era of Distributed AI, Kaladhar Voruganti, Equinix
27. Benefits of an active archive for media assets, Daryl Heinis, Scale Logic
28. Color Management for Virtual Production, Rod Bogart, Epic Games
29. Dynamic lighting for live production, television and cinema, John Gresch, ARRI
30. Mixed-reality production: challenges and techniques, Stephan Ukas-Bradley, ARRI

See program below for dedicated Innovation Zone hours

• Seth Hallen, HPA

• Mark Schubin, Program Maestro, HPA Tech Retreat
  

  Mark Schubin

  Program Maestro, HPA Tech Retreat

  Multiple Emmy-award winning SMPTE Life Fellow Mark Schubin is the world’s greatest expert on the intersecting histories of media technology and opera. He helped create the hotel in-room movie business, the first live nationwide stereo simulcast network, the first live multi-language cinema subtitles, and what was probably the first HDR-to-SDR converter (though no one knew what HDR was at the time). He has worked on moving-image projects on all seven continents (including Antarctica), including news in Kazakhstan, cable TV in Hong Kong, and the television transmission system of Barbados. He also worked on the standardization of the VU meter. His bedroom was an official test site of the ATSC, his paper on aspect ratios was cited by the FCC, and his blog at SchubinCafe.com is archived by the Library of Congress. He once piloted the Fuji blimp and has been known to wear shoes.

• Peter Putman, ROAM Consulting
  

  Peter Putman

  ROAM Consulting

  Peter Putman is president of ROAM Consulting LLC in Doylestown, PA. A 44–year veteran of the commercial AV and home theater industries, Pete has authored hundreds of columns, tutorials, and feature articles for 35 years on topics as diverse as display technology, digital video, RF and wireless signal propagation, and signal interfacing; all for a wide range of magazines and media outlets.
  

  He has presented, instructed, and moderated panel discussions multiple times at major trade shows and technical conferences, among them SMPTE, the NAB West and East trade shows, the Hollywood Professional Association Technology Retreat, CEDIA Expo, and Integrated Systems Europe.
  

  Pete taught seminars and workshops annually at the InfoComm trade show for 20+ years and a Senior Academy member of AVIXA University™ faculty. He was one of the first candidates to earn InfoComm’s Certified Technology Specialist (CTS) designation, and was also named InfoComm’s 2008 Educator of the Year.
  

  Pete earned a Bachelor of Arts degree in communications from Seton Hall University and a Master of Science degree in Television and Film from Syracuse University. He has also been a licensed Amateur Radio operator for 51 years, and currently holds Extra Class callsign KT2B. Pete is a Life Member of SMPTE and recently authored an online course on the fundamentals of ultra–high–definition television for the organization.

• Mark Harrison, DPP
  

  Mark Harrison

  DPP

  Mark began his career as an Historian at Cambridge University, before moving into the media industry. He spent many years as a Director, Producer and Executive Producer, and won numerous awards for his filmmaking, including an International Emmy and a BAFTA nomination.

  Mark has held senior roles within the independent production sector and the BBC. He was MD of an independent production company before being appointed BBC Head of Arts, and then Head of Multiplatform Production. He was subsequently Controller of Production for BBC North and leader of the BBC’s End-to-End Digital programme, before becoming Director of Transformation for BBC Design & Engineering.

  In 2015 Mark became CEO of the DPP – the media industry’s international business network, which he founded. Today the DPP has nearly 500 member companies from across the whole media supply chain – from global tech giants to start ups.

• Mark Harrison, DPP
  

  Mark Harrison

  DPP

  Mark began his career as an Historian at Cambridge University, before moving into the media industry. He spent many years as a Director, Producer and Executive Producer, and won numerous awards for his filmmaking, including an International Emmy and a BAFTA nomination.

  Mark has held senior roles within the independent production sector and the BBC. He was MD of an independent production company before being appointed BBC Head of Arts, and then Head of Multiplatform Production. He was subsequently Controller of Production for BBC North and leader of the BBC’s End-to-End Digital programme, before becoming Director of Transformation for BBC Design & Engineering.

  In 2015 Mark became CEO of the DPP – the media industry’s international business network, which he founded. Today the DPP has nearly 500 member companies from across the whole media supply chain – from global tech giants to start ups.

• Rowan de Pomerai, DPP
  

  Rowan de Pomerai

  DPP

  Rowan de Pomerai leads the technology strategy and delivery for the DPP, the media industry’s international community. The DPP provides the insight and connections our members need to do business better.

  Rowan has a strong background in media innovation. He has an MEng in Media Engineering, and has spent 15 years in the industry, working across broadcasters, production, and software companies.

The last 24 months, together with Covid and many technical challenges and solutions, has been a period with disruptive changes to live production workflows as never seen or experienced previously in our lifetime.  All areas of our industry have been radically affected, for good or bad, and this panel will dive into a number of workflow innovations throughout sports, esports, entertainment, corporate, concert, awards, and other events that have, or soon will, become part of accepted workflows.  Will these be temporary, permanent, or will some combination of past and present make up the way we all create, deliver, and enjoy live events in the future?  Our panelists share what’s new, what worked, what maybe didn’t work, and how the way we all do “live production” will never be the same as it was.

• Moderator: Mark Chiolis, Mobile TV Group
• Scott Rothenberg, NEP Group
  

  Scott Rothenberg

  NEP Group

  Scott Rothenberg is NEP’s Senior Vice President of Program and Planning. Scott is responsible for setting up the project management office (PMO) for all of NEP’s global projects. Scott and the PMO team are responsible for putting into place the standards, tools and processes to implement and manage global projects and programs. Scott also continues to oversee NEP’s capital budgeting, equipment planning and coordination.

  In his previous role as SVP of Technology and Asset Management, Scott focused on understanding and matching clients’ needs with NEP’s technical capabilities and capacity, working tirelessly across all of NEP’s divisions to ensure that the right equipment is always in the right place, we have the right technology for our clients’ needs —and that NEP is always working to develop technical solutions to meet emerging client needs.

  Scott started with NEP in 1995 as a maintenance engineer after working as a freelance technician when he provided engineering and operational support for television crews and solving all manner of problems under the pressure of live television. Scott has been a member of three Emmy Award-winning NEP technical crews (twice for NASCAR and once for PokerDome) and won a CableACE Award in 1995 for his work on “Ripken’s 2131st Game” for HTS. Scott truly loves being a member of the NEP team and enjoys sharing the outstanding dedication and commitment with his extraordinary peers and colleagues.

• Phil Garvin, Mobile TV Group
  

  Phil Garvin

  Mobile TV Group

  Phil Garvin is the founder and CEO of Mobile TV Group (MTVG), responsible for the production technology of over 4,500 live events a year for the NBA, NHL, MLB, NFL, entertainment industry, and corporate events for many Fortune 500 companies. He is also the president of Colorado Studios which is an audio/video manufacturing facility specializing in building live video transport systems including mobile units. In 2001, Garvin co–founded AXS.TV/HDNet with Mark Cuban, the first all high-definition national television network and currently serves on the board for various technology startups.

  Garvin has built his businesses around his experience as a creative producer and technologist. By combining both skills, he has been able to offer cost-effective production solutions that are unique in the industry.

  A graduate of Yale University (B.A.’69; M.F.A.’70), Garvin started his career as a photographer, publishing multiple books and producing various documentaries before moving into television in the mid-70s.

• Tony Cole, NFL Media
  

  Tony Cole

  NFL Media

  Tony Cole is the Vice President of Media Operations at NFL Media, responsible for strategic leadership, direction and development of Studio Operations at the NFL’s new state-of-the art facility located next to SoFi Stadium in Inglewood, CA.

  Tony has more than 30 years of experience in Network & Cable Broadcasting, Product Development and Technical Sales and Marketing. He has deep operational experience in Sports, News and Entertainment and has been extensively involved in the development and implementation of innovative broadcast products and technologies.

  Prior to NFL, Tony held executive positions at Disney/ABC, Discovery Communications, Piksel and Isilon

• Chris Lennon, Ross Video
  

  Chris Lennon

  Ross Video

  Chris Lennon serves in Ross Video’s Office of the CTO as Director, Standards Strategy. He is responsible for Ross’ activities in global standards and trade organizations

  Chris also serves as Executive Director of the Open Services Alliance (OSA), a global industry organization focused on interoperability among microservice oriented media systems. The OSA produced the media industry’s first microservices standards, working closely with SMPTE, in 2020, and continues to lead the way in this rapidly evolving area.

  Chris has held a variety of leadership positions in the Society of Motion Picture and Television Engineers (SMPTE), including Standards Director, Local Section Manager, Technology Committee Chair, and currently, Western Region Governor. He is a SMPTE Fellow and recipient of SMPTE’s prestigious 2008 Citation.  He also has served in a variety of roles, including Secretary of the SMPTE Rocky Mountain Section.

• Renard Jenkins, Warner Bros. Discovery
  

  Renard Jenkins

  Warner Bros. Discovery

  Renard Jenkins is an experienced contention creation and creative technology executive in the Film, Television and Radio industry. He is currently Warner Bros. Discovery’s Senior Vice President, Production Integration & Creative Technology Services where he oversees teams that support 23,500 plus cast/crew members, 8,500 plus content hours and hundreds of global feature film, animation, and syndicated television productions annually. He and his teams provide creative production technology solutions and strategy for film, animation, and television productions worldwide. They also provide application, IP, production pipeline support and workflows as well as work stream design and implementation. A portion of his team are also responsible for the exploration and successful implementation of emerging and creative technologies such as virtual production, multiplatform storytelling, virtual character and meta human development, neuro-technology and better images and sound for cinema and home entertainment.

  Prior to joining WarnerMedia, Jenkins served as Vice President, Operations, Engineering & Distribution at PBS, where he was responsible for the strategic direction, technology development, engineering, and operational management of PBS’s entire media-supply chain. He and his teams were responsible for the successful simultaneous launch of the Live Linear and Cloud-based PBS Kids Channel plus Live Streaming App which also contained games and VOD. It remains as one of the most popular kid’s applications and destinations today. He also created PBS’s Advanced Format Center. He has also worked for TV One, Discovery, ESPN and Turner Broadcasting where he received multiple awards for his work in Film & Television Production, Post Production and R&D, including two national Emmys. Jenkins was also awarded the Innovator of the Year award in 2017 for his cutting-edge work and accomplishments in UHD, HDR, NGA and supply chain technology through the PBS Advanced Format Center and other industry activities.

  Jenkins is a SMPTE Fellow and currently serves as President of SMPTE. He sits on the boards of MovieLabs, the Hollywood Professionals Association, the UltraHD Forum, the Content & Entertainment Council as well as the Microsoft and Oracle Advisory Boards. He is also a recipient of a Peabody, 2 Headliners and a 2020 Broadcasting and Cable Technology Leadership award to name a few others.

  He is a champion and advocate for inclusion, diversity, equity and accessibility in the technology and media industries. He is a Strategic Advisor to the Board of Directors of the Washington, DC Chapter of the National Association for Multi-Ethnicity In Communications (NAMIC), chairs the Warner Bros. Discovery Technology and Operations Equity and Inclusion Council, the SMPTE Global Inclusion Working Group and he also Co-Chairs, HPA ALL which advocates for and promotes diversity, better equity and increased inclusion and accessibility in the media and entertainment industry.

  When he is not working, he enjoys spending time with his wife and best friend of over 30 years, his daughters, and his grandchildren. He loves travel photography / filmmaking and only has one more continent left to explore. He is also a certified sound engineer and is passionate about the visual arts. When time permits, he loves to provide pro bono location sound, live mixing, studio recording, post-production and finishing services for aspiring filmmakers, animators, and musicians. His family moto is “In all things integrity and integrity in all things.”

• Sujay Kumar, Accion Labs
  

  Sujay Kumar

  Accion Labs

  Sujay Kumar has been in the Information Technology Industry for 22+ Years. He started his career in Virtual Reality, Computer Graphics, and Computer Vision. He also had an entrepreneurial stint focused on building a comprehensive collaboration tool (audio/video) in the year 2000 leveraging H.323 protocol. He has spent several years as a software engineer, product manager, and over a period of time in business development and sales. His recent interests have been applying AI in the Media and Communication Industry. He is currently in a SVP role at Accion Labs focused on build technology services for the Media Industry. He is an active SMPTE and OSA member contributing to the Microservices and AI initiatives. He has a Bachelors’s and Masters’s from the Indian Institute of Technology, Kharagpur, India in Mathematics.

• Shawn Maynard, Florical Systems
  

  Shawn Maynard

  Florical Systems

  Shawn Maynard joined Florical Systems in 2006 as Senior Vice President and General Manager, bringing decades of leadership experience to the Florical team. Before Florical, Shawn served as the Director of Operations for NBC Universal from 2001 to 2006, overseeing the Southeast Hub in South Florida. Shawn brought his operational experience to Florical by designing Smart Central and several award-winning products including Acuitas. Shawn attended Marshall University where he majored in Psychology. Since joining Florical, Shawn’s leadership and vision resulted in revenue growth, market share increase as well as the expansion of Florical’s product offerings.

  Shawn serves on the Americas Council for IABM and also Chairman for the SMPTE Florida Chapter.

• Matthew Goldman, Sinclair Broadcast Group
  

  Matthew Goldman

  Sinclair Broadcast Group

  Matthew Goldman is Senior Director Media Engineering & Architecture at Sinclair Broadcast Group. He has been actively involved in the development of digital television systems for 30 years. In the 1990s, he was a prominent participant in the Moving Picture Experts Group where he helped create the MPEG-2 Systems standard, the baseline transport technology used in direct broadcast satellite, digital cable, and terrestrial broadcasting. He also served as project editor for the MPEG-2 DSM-CC standard, the control signaling used in video-on-demand systems, switched digital video, and for DTV data downloads and carousels. Mr. Goldman was a co-developer of the Advanced Television Systems Committee (ATSC) Program and System Information Protocol (PSIP) standard. In the mid-2000s, he defined the broadcasting industry’s first compressed-domain program splicer. Four of his projects have been later recognized by Technology & Engineering Emmy® Awards. A technical paper on high dynamic range that he co-wrote received the Best Paper Award of the 2015 NAB Broadcast Engineering Conference. He is an author of the 2007 and 2017 editions of the NAB Engineering Handbook, and has been published in the IEEE Proceedings and the Society of Motion Picture and Television Engineers (SMPTE) Motion Imaging Journal. Mr. Goldman received bachelor (high honors) and master of sciences degrees in electrical engineering from Worcester Polytechnic Institute. He holds six patents related to digital video transport. A SMPTE Fellow and former President, he is also a senior member of the IEEE, and an inductee of the Academy of Digital Television Pioneers.

• Andrea Kalas, Paramount
  

  Andrea Kalas

  Paramount

  Andrea Kalas has worked at the UCLA Film and Television Archive, Dreamworks, the British Film Institute and Paramount Pictures as a film archivist. Her work on the Academy’s Sci Tech Council is a leading effort in preserving moving images with digital technologies.

• Arjun Ramamurthy, Ateliere Creative Technologies
  

  Arjun Ramamurthy

  Ateliere Creative Technologies

  Arjun Ramamurthy is Global CTO at Ateliere Creative Technologies. Arjun is responsible for the technology and roadmap of Ateliere’s cloud-native digital media supply chain and distribution platform.

  Arjun was most recently the Senior Vice President of Technology at Twentieth Century Fox/Disney. In that capacity, he was responsible for setting technology direction for Motion Picture and TV Production, Post-production Digital Content Processing and downstream distribution and Digital Archiving. In addition, he was responsible for outlining and defining the next generation workflow and introduction of new technology and toolsets into production pipeline.

  Arjun has over 25 years of experience in the industry, and was previously with Deluxe’s EFILM facility, and with Warner Bros’. Technical Operations and Feature Animation.

  He is an active member of SMPTE, IEEE, and has chaired and contributed on a variety of technical committees and standards. He holds several patents in the area of Digital Image processing and Media Post Production.

  Arjun is a member of the Academy of Motion Picture Arts and Sciences, a member of the Academy’s Scientific and Technology Council and, a fellow of Society of Motion Picture and Television Engineers.

  For more info linkedin.com/in/arjunramamurthy/

HPA Women in Post hosts a Luncheon at the HPA Tech Retreat every year with topics and activities related to the program. This year, Annie Chang explores the peaks and pitfalls of her personal journey within the M&E industry. (RSVP required by registered Tech Retreat attendees)

Sponsored by Adobe & Dell Technologies

• Annie Chang, Universal Pictures
  

  Annie Chang

  Universal Pictures

  Annie Chang is the Vice President, Creative Technologies for Universal Pictures, responsible for developing strategies and designing innovative next-generation workflows across film and emerging immersive media experiences.  Prior to joining Universal Pictures, Chang was the VP, Technology for Marvel Studios and held various roles during more than a decade tenure at The Walt Disney Studios.  Chang is the AMPAS ACES Project Chair and served as the Co-Chair of the AMPAS SciTech Council until this year.  She has been a Co-Chair of the 10E Essence Technology and Chair of the Interoperable Master Format (IMF) Working Group at SMPTE.  She is an SMPTE Fellow and is a recipient of the SMPTE Workflow Systems Medal Award, Advanced Imaging Society’s Distinguished Leadership award and StudioDaily’s 2018 Exceptional Women in Production and Post.  In 2020, The Hollywood Reporter named Chang on their list of top “Hollywood Innovators.”  In 2021, Hollywood Professional Association honored Chang with the HPA League Honor of “The Catalyst” which recognizes a leader who has successfully inspired and sparked positive change and innovation in entertainment as a “mover and shaker,” and TVNewsCheck recognized Chang with their Women in Technology Futurist Award.  In 2022, Women in Technology Hollywood honored Chang with their WiTH Leadership Award.

• Rowan de Pomerai, DPP
  

  Rowan de Pomerai

  DPP

  Rowan de Pomerai leads the technology strategy and delivery for the DPP, the media industry’s international community. The DPP provides the insight and connections our members need to do business better.

  Rowan has a strong background in media innovation. He has an MEng in Media Engineering, and has spent 15 years in the industry, working across broadcasters, production, and software companies.

• Moderator: Michael Chambliss, International Cinematographers Guild
  

  Michael Chambliss

  International Cinematographers Guild

  Michael Chambliss, the advanced production technology specialist for the International Cinematographers Guild (ICG), IATSE Local 600, focuses on the integration of new forms of programming and emerging production methods into the craft of cinematography and camera crew practices. He is active on the American Society of Cinematographers’ (ASC) Motion Imaging Technology Council (MITC) as well as being the ICG’s representative on the Entertainment Technology Center @ USC projects and additional industry forums.

  Prior to shepherding the ICG’s technology initiatives, Michael was a principal of the commercial production company Chambliss-Wolff Films and a consultant for media technology investment groups. He worked as a director of photography and camera operator on motion pictures and television series as well as earning a Peabody Award as the director/DP on the documentary “It Works”. His on-set credits include “Traffic,” “Rat Race,” “Perfect Storm,” “The Italian Job,” “Ocean’s 11,” “Scrubs” and “Pushing Daisies.”

• Lawrence Sher, ASC
• Dane Brehm, DIT, Cintegral
  

  Dane Brehm

  DIT, Cintegral

  Dane Brehm, a Production Technologist & Digital Imaging Technician has a long standing desire to stay at the forefront of creativity, technology, and workflow. His direct approach, sharing personality, and consideration for everyone on-set and in Post allows for a faster incorporation of new workflow techniques and solutions.

  Dane balances his time between working on-set as a ICG DIT for ASC DPs; while running Cintegral.tech, a Production Technology + Workflow company that focuses on introducing and implementing high-performance enterprise NVMe SSD, meta-data capture, and RAID systems. Cintegral has supported over 120 productions since 2016 to meet modern 4K/6K/8K Studio and Streaming content
  demands for large format-multi-camera-VFX intensive cinematography. He has forged deep partnerships with OEMs to develop tools and software for the M&E space.

  Dane is an ASC Technical Instructor, SMPTE and Local 600 member, as well as a participant in the ASC-MITC Advanced Data Management working group. He is a founding member of the DIT super group “DIT-WIT,” which comprises over 300 global members to discuss, share, develop, and execute the creative and technical needs of present and future productions.

• Dado Valentic, Color Intelligence
  

  Dado Valentic

  Color Intelligence

  Dado Valentic is an award-winning Colorist and Color Scientist with 15+ years of industry experience. He is a founder of several companies, London’s Mytherapy – a high-end picture post-production company in London, international color training and consulting company Colour.Training and LA-based image processing software company Color Intelligence. He is commonly engaged as a consultant for networks, production and post-production companies and businesses in TV, Advertising and Film production. Dado is a lecturer at universities, and film schools in Los Angeles, New York, London, Amsterdam, Moscow, Singapore and Sydney. He is a specialist in the field of HDR and Colour Management and his research was funded by Google, Nvidia and the British Film Institute. Dado is the creator of Colourlab Ai, and his current focus is in the area of the development of image processing systems that are using Machine Learning and Artificial Intelligence for image manipulation.

• Mark Todd Osborne, Senior Colorist
  

  Mark Todd Osborne

  Senior Colorist

  Mark Todd Osborne is a Los Angeles based Senior Colorist for Features, Television Episodic, Commercials, Music Videos and Branded Content. Recent Work: ‘Blood Brothers’ on Netflix , ‘Dear…’ on Apple TV +, ‘The Act’ on Hulu and Numerous Feature Films such as ‘It Follows’ (Radius), ‘Silk Road’ (Lionsgate), ‘Lowriders’ (Blumhouse),’Beyond Skyline'(Lionsgate) and ‘Need for Speed’ (Disney/Dreamworks), plus commercial campaigns for Lexus, Toyota, EA Games, Wienerschnitzel, LG, Coca-Cola, Audi, BMW, Target, & XBOX. Mark’s meticulous eye and strong visual sense of taste and style, make him a stand out Color Artist.

  Mark is known as a “Premium” Colorist and has strong relationships with several Post Facilities in the Los Angeles area and abroad. In 2015, he created his own Post Finishing company MTO Color inc. delivering top-shelf color to many independent feature films that have gone on to win accolades at various film festivals. MTO Color provides grading & post finishing services for television & commercial branded content.

  MTO spent nearly 12 years as a Senior Colorist at Company 3, Santa Monica, working with top Directors and Cinematographers coloring Spots &, Music Videos, before moving on to Digital Intermediates & Feature Film Mastering. He became the Lead HD Dailies Colorist for noted filmmakers Gore Verbinski, Michael Bay and Jerry Bruckheimer Films, as well as performing Final Color for Features Films such as the Academy Award Nominated “Capote” and “Sunshine Cleaning”, to name a few.

  In 2011, Mark was hired as Supervising Colorist at CAMERON – PACE Group, coloring several 3D projects, including “Cirque du Soleil: World’s Away” for visionary co-founder Vince Pace and served as a Stereo Correction Specialist on Martin Scorsese’s Academy-Award Winning “Hugo”. In 2012, Mark performed color for James Cameron’s 3D “Deep Sea Challenge” for the Cannes Film Festival & IBC, as well as coloring the Emmy Award Winning shows “Children’s Hospital” and “Dirty Work”.

  Reels & More Info @ mtocolor.com

AI is currently being used in many phases of media content creation. The presentation will include an overview of advances in AI followed by two examples, video compression, and semantic video search. The first example will show how AI can be used to increase the quality and reduce the bandwidth of video used in production. The second example is how AI-based semantic search can be used to find material without the need to manually tag the media with annotations.

• Rob Gonsalves, Avid
  

  Rob Gonsalves

  Avid

  Rob Gonsalves joined Avid Technology as their 15th employee in 1989. He helped develop the industry’s preeminent nonlinear editing system Avid Media Composer, specializing in programming video effects, color correction. His work on multi-camera editing software led to Avid winning a Technology & Engineering Emmy Award. He later spearheaded the development of the architecture of Avid’s media enterprise products. He is currently researching the use of AI for media production. Rob holds over 50 patents in the media and entertainment industry.

• Renard Jenkins, Warner Bros. Discovery
  

  Renard Jenkins

  Warner Bros. Discovery

  Renard Jenkins is an experienced contention creation and creative technology executive in the Film, Television and Radio industry. He is currently Warner Bros. Discovery’s Senior Vice President, Production Integration & Creative Technology Services where he oversees teams that support 23,500 plus cast/crew members, 8,500 plus content hours and hundreds of global feature film, animation, and syndicated television productions annually. He and his teams provide creative production technology solutions and strategy for film, animation, and television productions worldwide. They also provide application, IP, production pipeline support and workflows as well as work stream design and implementation. A portion of his team are also responsible for the exploration and successful implementation of emerging and creative technologies such as virtual production, multiplatform storytelling, virtual character and meta human development, neuro-technology and better images and sound for cinema and home entertainment.

  Prior to joining WarnerMedia, Jenkins served as Vice President, Operations, Engineering & Distribution at PBS, where he was responsible for the strategic direction, technology development, engineering, and operational management of PBS’s entire media-supply chain. He and his teams were responsible for the successful simultaneous launch of the Live Linear and Cloud-based PBS Kids Channel plus Live Streaming App which also contained games and VOD. It remains as one of the most popular kid’s applications and destinations today. He also created PBS’s Advanced Format Center. He has also worked for TV One, Discovery, ESPN and Turner Broadcasting where he received multiple awards for his work in Film & Television Production, Post Production and R&D, including two national Emmys. Jenkins was also awarded the Innovator of the Year award in 2017 for his cutting-edge work and accomplishments in UHD, HDR, NGA and supply chain technology through the PBS Advanced Format Center and other industry activities.

  Jenkins is a SMPTE Fellow and currently serves as President of SMPTE. He sits on the boards of MovieLabs, the Hollywood Professionals Association, the UltraHD Forum, the Content & Entertainment Council as well as the Microsoft and Oracle Advisory Boards. He is also a recipient of a Peabody, 2 Headliners and a 2020 Broadcasting and Cable Technology Leadership award to name a few others.

  He is a champion and advocate for inclusion, diversity, equity and accessibility in the technology and media industries. He is a Strategic Advisor to the Board of Directors of the Washington, DC Chapter of the National Association for Multi-Ethnicity In Communications (NAMIC), chairs the Warner Bros. Discovery Technology and Operations Equity and Inclusion Council, the SMPTE Global Inclusion Working Group and he also Co-Chairs, HPA ALL which advocates for and promotes diversity, better equity and increased inclusion and accessibility in the media and entertainment industry.

  When he is not working, he enjoys spending time with his wife and best friend of over 30 years, his daughters, and his grandchildren. He loves travel photography / filmmaking and only has one more continent left to explore. He is also a certified sound engineer and is passionate about the visual arts. When time permits, he loves to provide pro bono location sound, live mixing, studio recording, post-production and finishing services for aspiring filmmakers, animators, and musicians. His family moto is “In all things integrity and integrity in all things.”

• Rich Welsh, Deluxe

• Matthew Goldman, Sinclair Broadcast Group
  

  Matthew Goldman

  Sinclair Broadcast Group

  Matthew Goldman is Senior Director Media Engineering & Architecture at Sinclair Broadcast Group. He has been actively involved in the development of digital television systems for 30 years. In the 1990s, he was a prominent participant in the Moving Picture Experts Group where he helped create the MPEG-2 Systems standard, the baseline transport technology used in direct broadcast satellite, digital cable, and terrestrial broadcasting. He also served as project editor for the MPEG-2 DSM-CC standard, the control signaling used in video-on-demand systems, switched digital video, and for DTV data downloads and carousels. Mr. Goldman was a co-developer of the Advanced Television Systems Committee (ATSC) Program and System Information Protocol (PSIP) standard. In the mid-2000s, he defined the broadcasting industry’s first compressed-domain program splicer. Four of his projects have been later recognized by Technology & Engineering Emmy® Awards. A technical paper on high dynamic range that he co-wrote received the Best Paper Award of the 2015 NAB Broadcast Engineering Conference. He is an author of the 2007 and 2017 editions of the NAB Engineering Handbook, and has been published in the IEEE Proceedings and the Society of Motion Picture and Television Engineers (SMPTE) Motion Imaging Journal. Mr. Goldman received bachelor (high honors) and master of sciences degrees in electrical engineering from Worcester Polytechnic Institute. He holds six patents related to digital video transport. A SMPTE Fellow and former President, he is also a senior member of the IEEE, and an inductee of the Academy of Digital Television Pioneers.

With streaming platforms requiring theatrical versions, plus compressed release windows and shrinking production timelines, workflow efficiencies are more essential than ever. Learn how the latest Dolby Vision release and workflow for HDR and SDR content creation can deliver for the home and now for cinema as well.

• Tom Graham, Dolby Laboratories
  

  Tom Graham

  Dolby Laboratories

  Tom is a 30-year veteran of the post production industry working for Digidesign, Avid & Dolby and a variety of consulting/freelance work. He was one of the first to use Pro Tools to record and edit the orchestra on Hollywood scoring stages on over 40 feature films, including Collateral, Ice Age, Star Trek Nemesis, Solaris, and Serenity. He also produced and co-wrote a short film in 2011 called Agent MX-Z3RO for Avid that is still used in training curriculums. He is excited to be at Dolby for the last five plus years evangelizing Dolby Vision technology for content creators, post production and mastering.

More than a decade ago, the American Society of Cinematographers (ASC) developed the Standard Evaluation Material (StEM), which has been the bellwether of material used by the motion picture industry for evaluating movie production processes and digital motion picture projectors. The ASC’s new StEM2 is a 17-minute film, called The Mission, that is specifically designed to incorporate challenging cinematographic material using the newest image capture methods (e.g., high-dynamic-range color volumes in ACES and in-camera visual effects LED walls). Openly available to the entire entertainment industry, this material can be used to evaluate the practical impact of new processing techniques (such as new compression methods and synthetic motion smoothing) and can be used to assess emerging viewing devices for all forms of entertainment (such as television, movies, and games). The movie will be presented, and the project will be reviewed in terms of successes and lessons learned during production.

• Moderator: Wendy Aylsworth, Walden Pond
  

  Wendy Aylsworth

  Walden Pond

  Wendy Aylsworth is CEO of Walden Pond, providing entertainment technology consulting and strategic board guidance for entities focused on emerging ecosystems and nascent technologies. Her entertainment career has spanned 30+ years at Warner Bros. and Disney bringing emerging technologies into production and distribution usage, as seen in such hits as Lion King and Space Jam, and new technologies such as high frame rate, as seen in the Hobbit trilogy.

  Wendy is a frequent speaker and moderator at key industry conferences, and is involved in many organizations to share knowledge and grow the next generation of entertainment professionals; currently acting as Secretary of the Board of the Hollywood Professional Association, as Governor of the Television Academy’s brand new Science & Technology Peer Group, and as President Emeritus of the USC Entertainment Technology Center (ETC). A Lifetime Fellow, former president, and former VP of Engineering (Standards) at SMPTE, Wendy has been honored with many awards, including the Charles F. Jenkins Lifetime Achievement Emmy Award, the Bob Lambert Technology Leadership Award from the ETC, and SMPTE’s Progress Medal.  Wendy holds a BSCE from the University of Michigan and an MS/MBA (Beta Gamma Sigma) from USC.

• Jay Holben, Associate Member of the ASC
• Joachim Zell, HPA Board Member and HPA Engineering Awards Committee Chair
  

  Joachim Zell

  HPA Board Member and HPA Engineering Awards Committee Chair

  Joachim Zell, Head of HDR Content Workflow at Barco.
  For 12 years he served as VP of Technology and Imaging Science at EFILM/Deluxe, where he designed and monitored production workflows from onset production to the movie release. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank and before
  that he was Marketing Manager Americas at Grass Valley Thomson. During his time in London, Joachim worked as Product Manager, Digital Film Systems for Pandora Int. He serves on the ASC Motion Imaging Technology Council DI team that has defined the ASC CDL standard.

  Joachim is an Associate Member of the American Society of Cinematographers. He also acts as Co-Chair of the ASC’s MITC Next-Generation Cinema Display committee and Co-Produced the ASC “Standard Evaluation Material V2” short. He holds the position of ACES Project Vice Chair at the Academy of Motion Picture Arts and Sciences.

  In February 2020, Joachim became a Board Member of the Hollywood Professional Association (HPA).

• David Stump, ASC
• Steven Shaw, ASC
  

  Steven Shaw, ASC

  1974 -76 (Actor, Stuntguy, Non Union Camera Asst)

  1976 – Local 659 (Camera Asst+Commercial Actor)

  1982 – ET – Key Focus Puller 1 st Ass’t

  1983 – DP’d First Feature Film

  1993 – DGA as Director

  1996 – ASC Membership

  2021 – ASC STEM 2 . Director + DP 2nd Unit, Stunt Coordinator, Actor.

• Annie Chang, Universal Pictures
  

  Annie Chang

  Universal Pictures

  Annie Chang is the Vice President, Creative Technologies for Universal Pictures, responsible for developing strategies and designing innovative next-generation workflows across film and emerging immersive media experiences.  Prior to joining Universal Pictures, Chang was the VP, Technology for Marvel Studios and held various roles during more than a decade tenure at The Walt Disney Studios.  Chang is the AMPAS ACES Project Chair and served as the Co-Chair of the AMPAS SciTech Council until this year.  She has been a Co-Chair of the 10E Essence Technology and Chair of the Interoperable Master Format (IMF) Working Group at SMPTE.  She is an SMPTE Fellow and is a recipient of the SMPTE Workflow Systems Medal Award, Advanced Imaging Society’s Distinguished Leadership award and StudioDaily’s 2018 Exceptional Women in Production and Post.  In 2020, The Hollywood Reporter named Chang on their list of top “Hollywood Innovators.”  In 2021, Hollywood Professional Association honored Chang with the HPA League Honor of “The Catalyst” which recognizes a leader who has successfully inspired and sparked positive change and innovation in entertainment as a “mover and shaker,” and TVNewsCheck recognized Chang with their Women in Technology Futurist Award.  In 2022, Women in Technology Hollywood honored Chang with their WiTH Leadership Award.

• Leon Silverman, HPA Past President
  

  Leon Silverman

  HPA Past President

  Leon Silverman, as head of Strategic Perspective Consulting helps to drive industry strategy at the intersection of creativity and technology. His clients include major Hollywood Studios, industry services and creative technology organizations. In addition, he is advisor to MovieLabs, the joint venture technology laboratory of the Hollywood Studios, where he supports The “MovieLabs 2030 Vision” initiative focusing on strategy and industry relations.

  Over his decades long career, he has held senior executive roles at Netflix, The Walt Disney Studios, The Eastman Kodak Company, and LaserPacific, where he has dedicated his career to the development and introduction of new technology tools and workflows.

  Silverman was one of the founders and was the long-standing president of the HPA – the Hollywood Professional Association, where he still sits on the Board.

  Serving his sixth term on the Science and Technology Council of the Academy of Motion Picture Arts and Sciences, Silverman also serves on its Executive Committee. In addition, he has served seven terms as a member of the Academy of Motion Picture Arts and Sciences Members-at-Large Executive Committee and is a sponsor of and helped to design and launch the Academy’s talent development and inclusion initiative, the Gold Rising program.

  Silverman also serves on the Executive Committee of the new Science and Technology peer group at the Academy of Television Arts and Sciences, and also serves on the Engineering Emmy Award committee.

  He has been honored with a Lifetime Achievement Award from the HPA, the Bob Lambert Technology Leadership Award from the Entertainment Technology Center at USC, has 2 Emmy Awards for his contributions to technology innovation, holds 10 issued patents and numerous Disney Inventor awards for his contributions to patent applications. He has served multiple terms as Governor and is a Life Fellow of the Society of Motion Picture and Television Engineers (SMPTE) and is an associate member of The American Society of Cinematographers, and the American Cinema Editors.

  In October 2020, he was honored with SMPTE’s Presidential Proclamation honoring his “contributions to the Society and the media entertainment industry as a visionary, innovator, and mentor.”

Sponsored by

• Adobe
• AMD
• Equinix
• Grass Valley

Meet the filmmakers and watch their films.

• Hosted by: Joachim Zell, Barco
  

  Joachim Zell

  Barco

  For 12 years he served as VP of Technology and Imaging Science at EFILM/Deluxe, where he designed and monitored production workflows from onset production to the movie release. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank and before that he was Marketing Manager Americas at Grass Valley Thomson. During his time in London, Joachim worked as Product Manager, Digital Film Systems for Pandora Int. He supports SMPTE as Hollywood Section Manager and serves on the ASC Motion Imaging Technology Council DI team that has defined the ASC CDL standard. Joachim is an Associate Member of the American Society of Cinematographers. He also acts as Co-Chair of the ASC’s MITC Next-Generation Cinema Display committee and Co-Produces the ASC “Standard Evaluation Material V2” short. He holds the position of ACES Project Vice Chair at the Academy of Motion Picture Arts and
  Sciences.

  In February 2020, Joachim became a Board Member of the Hollywood Professional Association (HPA).

  Joachim holds a Master’s Degree in Film and Television Engineering and has co-authored four image processing patents.

Sponsored by Ateliere

1. Learn more about the Academy Digital Preservation Forum, Andrea Kalas & Arjun Ramamurthy, AMPAS
2. Cloud readiness: how close are we to the 2030 Vision? Mark Turner, MovieLabs
3. Maximizing ROI of remote post-production workflows, Ryan Carignan, Leostream
4. Color and finishing in the cloud, Katrina King, Amazon, & Peter Postma, FilmLight
5. Using AI/ML for media content creation, Rob Gonsalves, Avid
6. Future of immersive content creation in real-time workflows with Wacom, Arvind Arumbakkam
7. Audio & live remote production in the cloud, Ken Tankel & Larry Deeds, Telos Alliance
8. Removing impediments to cloud media agility, Peter Wharton, TAG Video Systems
9. Media in the cloud: a reality check, Lennon, Jenkins, Maynard, Kumar, Goldman
10. Dolby Vision content creation discussion group, Tom Graham & Kevin Wines, Dolby
11. Automating framing workflow, Brandon Heaslip, Colorfront
12. Collaborative workflows for better storytelling, Prabhas Pokharel, Reduct
13. Lens metadata for every project, Snehal Patel, Zeiss Cine Lenses
14. Cloud reference architecture for OTT, Raul Vecchione, AWS
15. Building & automating secure cloud content-creation studios, Ed Churchward, Arch Platform Tech
16. Multi-primary imaging systems, Jim DeFilippis, 6P Color/Baylor University
17. Post-production workflows for LED volumes, Mike Grieve, Mo-Sys
18. Activating your data from camera to cloud, Laurent Lacore, Seagate Lyve
19. The future tools and trends for today’s student filmmakers, Dave Hoffman, Blackmagic Design
20. Media Workflows with SaaS building blocks, Ian Hamilton & Mike Flathers, Signiant
21. The Future of Standards, Thomas Bause Mason, SMPTE
22. Network timing advancements & what they’re driving, Ramki Ramakrishnan, Equinix
23. Great post production management, why does it matter? Gemma Nicholson, Post Super
24. To NMOS or not to NMOS: that is the question, Joyce Bente & Rick Seegull, Riedel
25. Live sports workflows in the cloud with GV AMPP, Larissa Görner-Meeus & Robert Erickson, GV
26. Karl Paulsen and Merrill Weiss ask one another questions
27. Dynamic lighting for live production, television and cinema, John Gresch, ARRI
28. Mixed-reality production: challenges and techniques, Stephan Ukas-Bradley, ARRI
29. Production System Integration in the Cloud, Tim Cuthbertson, Advanced Systems Group
30. Timecode: the next generation (Extensible Time Label – TLX), Bill Redmann, SMPTE

See program below for dedicated Innovation Zone hours

In 2019, MovieLabs shared a bold vision of the future with the industry in its whitepaper – “The Evolution of Media Creation – a 10 Year Vision for the Future of Media Production, Post and Creative Technologies.” It outlined a number of key foundational principles that would enable a next generation production ecosystem. Since that time, MovieLabs has published a number of additional thought leadership whitepapers and more detailed architectures and specifications for a new approach to content security, software defined workflows, ontology and graphical visual representation of workflow.

This panel will dive into the progress MovieLabs has made to date in aligning key constituencies around what has been called “The 2030 Vision,” outlining the work and milestones necessary to achieve this vision, the work and gaps that need to be filled and how Tech Retreat attendees can contribute to this shared aligned vision of our industry’s cloud-based future.

• Moderator: Rich Berger, MovieLabs
  

  Rich Berger

  MovieLabs

  Richard Berger joined MovieLabs as CEO in 2017, arriving with an extensive digital strategy background and a proven and unique ability to bring companies together to solve the most challenging problems and achieve profound industry change. He is responsible for the overall direction of MovieLabs and oversees technology initiatives on behalf of the major studios. Rich led the development of the “2030 Vision” which has become the industry’s reference for the future of media creation.

  Rich came to MovieLabs with over 20 years of experience in digital innovation, and more than a decade leading new media and technology efforts at Sony Pictures Entertainment. He served most recently as SVP of Worldwide Digital Strategy & Advanced Platforms, where he built a reputation for innovation, particularly around emerging digital platforms and formats such as Movies Anywhere and UHD (4K-HDR). Rich also was one of original founders of UltraViolet and helped launch the DECE consortium.

  Other roles at Sony included SVP New Media & Technology, where he was responsible for establishing digital policy across all Sony Pictures digital distribution businesses. Rich also worked at Sony Music Entertainment’s New Media Department where he developed Sony Music’s first Enhanced CDs. Rich holds a Masters in Interactive Telecommunications from Tisch School of the Arts and a Bachelors in Computer Science from Rutgers College.

• Eddie Drake, Marvel Studios
  

  Eddie Drake

  Marvel Studios

  Eddie is currently the Head of Technology for Marvel Studios and is broadly responsible for supporting all live action production and post technology across Marvel Studios, Disney Motion Picture Productions and Twentieth Century Studios. He is in his 13th year with The Walt Disney Company, and prior to joining Marvel Studios in 2017 was Vice President of Product Development responsible for providing solutions across Disney Studios’ Operations, Distribution and Marketing organizations including Disney Movies Anywhere and the cross-industry movie platform, Movies Anywhere. A “creative technologist” Eddie is a 25-year veteran of the Media and Entertainment Technology industry and holds over 45 patents in the space. He has a background in editorial, animation, compositing and graphic design.

• Michael Wise, Universal Pictures
• Jeff Rosica, Avid Technology
  

  Jeff Rosica

  Avid Technology

  Mr. Rosica is the Chief Executive Officer (CEO) & President, and a member of the board of directors, of Avid Technology. Prior to being appointed Avid’s CEO & President in February 2018, he had served in a number of senior executive roles with the company. Mr. Rosica is a 35+ year industry veteran in the broadcast and media technology segment, with extensive experience spanning production, post-production and distribution technology solutions. Prior to joining Avid in 2013, Mr. Rosica served in various senior leadership capacities with leading industry brands including Grass Valley, Thomson/Technicolor, and Philips Electronics.

• Buzz Hays, Google Cloud
  

  Buzz Hays

  Google Cloud

  Buzz and his team are responsible for Google Cloud’s Content Creation Solutions development in the Media and Entertainment Vertical. He works closely with the top M&E customers of Google Cloud to tailor and build solutions to transform traditional methodologies into cloud native workflows from production to post-production to archive migration.

  Buzz has been involved in technology for media and entertainment for over 30 years with Google, Lytro, Sony, and Lucasfilm THX. He has produced numerous film and television projects for Disney, Paramount Pictures, Sony Pictures and Warner Bros. He is a member of SMPTE, he is the founding Chairman of the Advanced Imaging Society, and he is a member of the Academy of Motion Picture Arts and Sciences where he serves on the Science and Technology Council.

• Hanno Basse, Microsoft Azure
  

  Hanno Basse

  Microsoft Azure

  As CTO for Azure Media and Entertainment Hanno Basse works with customers, partners, industry groups and vendors to bring Microsoft’s cloud, edge and AI technologies to bear on today’s problems and tomorrows opportunities. His current focus is on content production and post-production workflows for Studios and their surrounding ecosystems.

  Prior to joining Microsoft, Hanno was the chief technology officer (CTO) of 20th Century Fox Film Corp. At Fox, Hanno and his team of engineers worked on next generation entertainment technologies like High Dynamic Range and Ultra-HD as well as Virtual/Augmented Reality, innovative production technologies and workflows and were involved with other industry initiatives, including Content Protection, Immersive Audio etc. He earlier spent more than 14 years at DIRECTV, ultimately as senior vice president of broadcast systems engineering, with accomplishments including the 2005 successful launch of the largest HD channel rollout at that time and the 2009 implementation of DIRECTV’s video-on-demand infrastructure. Hanno began his career in 1991 as a scientist-engineer at the Institut für Rundfunktechnik (IRT) in Munich, Germany, and worked as a systems engineer at ProSieben Media AG, also in Germany.

  Hanno is a board director of Live Planet Inc. and serves on the advisory board of Vionlabs, AB. In early 2019, he was appointed chairman of the Infinity Festival. From 2015 – 2017, Hanno served as the first president and chairman of the board of the UHD Alliance. He also formerly served as chairman of the board of directors of the Entertainment Technology Center at the University of Southern California.

  He has been awarded 28 patents and was named a Fellow of the Society of Motion Picture and Television Engineers in 2014. Hanno is a member of the Academy of Motion Pictures Arts and Sciences.

• Matt Sivertson, Autodesk
  

  Matt Sivertson

  Autodesk

Building on the data structures contained within the MovieLabs Ontology for Media Creation, the Visual Language provides a standardized way to illustrate and share workflows diagrams. This session will provide an overview of MovieLabs Visual Language and how it can be used to communicate today’s content creation workflows in a way that is becoming increasingly adopted by the industry.

• Mark Turner, MovieLabs
  

  Mark Turner

  MovieLabs

  Mark Turner is President, Entertainment Technologists Inc and coordinates the Production Technology program for Movielabs that created the 2030 Vision for the future of content creation. In Mark’s 27 years in the global media industry he has always been at the intersection of technology and business. Mark has held roles from product management, to sales, strategy, business development and partnerships for start-ups to multi-billion corporates including Ryff, Technicolor, Levels Beyond, RSTOR, Wasabi, Dolby , Microsoft, BT Media & Broadcast, Eutelsat and Xinsere.

In the Fall 2021, MovieLabs released the “Ontology for Media Creation,” which was developed by MovieLabs in partner with several prominent subject matter experts at its member studios including Universal Pictures.  In this session Universal Pictures will explain why the industry needs to take notice, why they are important to our industry, and how Universal is planning to use them for productions in a practical manner.

• Horst Sarubin, Universal Pictures
  

  Horst Sarubin

  Universal Pictures

  With 30 years in the film industry, Horst’s experience covers most production processes: managing people and budgets, set operations with the latest technology, to an in depth post-production technical expertise. From a two-person documentary crew in the jungles of Papua New Guinea to massive VFX set pieces on a frozen lake in Iceland for Fast 8, he travelled the world working on any and every kind of production, driven by a childhood passion to understand everything he could about films and filmmaking. More than a technologist, his career has also spanned the creative side of film, giving his approach technological issues a creative’s mindset. The last three years he has worked as Universal Picture’s Director of Production Technology, where he uses the breadth of his experience to lead projects aimed to guide Universal and the entire film industry into the future of filmmaking.

• Michael Cioni, Adobe
  

  Michael Cioni

  Adobe

  Michael Cioni has been recognized as one of Hollywood’s most influential people in tech by The Hollywood Reporter. A four-time Emmy winner, he was the co-founder and CEO of post house Light Iron—acquired by Panavision—and served as product director for Panavision’s Millennium DXL 8K camera ecosystem. As Sr. Director of Global Innovation at Adobe, Cioni leads numerous workflow innovations including the breakthrough Frame.io Camera to Cloud technology. An active member of the Academy of Motion Picture Arts and Sciences and associate member of the American Society of Cinematographers, Cioni focuses his efforts on combining aspects of technology and creativity together within the filmmaking community, as well as mentoring and education throughout the global media industry.

The future workflows and tools of visual storytelling are changing. The creative forces in school today will work in a vastly different landscape of tools and workflows from creatives of the past 30 years. Cloud based tools and workflows are just coming into existence. High school and collegiate creatives will know these emerging tools and processes as the standard of their craft when they enter the workforce. Vendors would like to empower the voices of creatives five and ten years into the future by working with them to tell their story today and allow insight into what their, and our, industry future holds.

• Moderator: Dave Hoffman, Blackmagic Design
• Deidra Peaches, DLP Productions, Paper Rocket Productions
• Oakley Anderson-Moore, Kinlani Film Project
  

  Oakley Anderson-Moore

  Kinlani Film Project

  Oakley Anderson-Moore is an award-winning filmmaker. She is originally from the small town of Ellensburg, Washington but spent half her childhood living abroad from Brazil to the Philippines; this mixed looking glass guides her style of storytelling. Her documentary debut “Brave New Wild,” one of ten accepted into the IFP Independent Documentary, is currently playing on Public Television. She is a feature writer at Nofilmschool.com, covering anything from how to build a Hackintosh to interviewing and podcasting with icons like Nick Offerman and Robert Duvall. In 2018, Oakley started Kinlani Film Project, an after-school filmmaking internship at Flagstaff Bordertown Dorm where Dine’/Navajo and Hopi teenagers learn to make movies.

• Ryan McKeague, AWS
  

  Ryan McKeague

  AWS

  Ryan McKeague is a Media and Entertainment Specialist Solutions Architect focused on Media Supply Chain at AWS. He has over 10 years of experience in various industry roles ranging from the set to the studio, and has a passion for optimizing media workflows, particularly in post-production and non-linear delivery. Prior to AWS, he held Director, Architect, and Post Supervisor roles at companies like Panavision, Amazon Studios, and The Walt Disney Studios.

• Andrew Belser, University of Arizona
  

  Andrew Belser

  University of Arizona

  Andrew Belser is Director of the School of Theatre, Film & Television and directs arts/medicine initiatives the University of Arizona. Previously, Andy was founding Director of the Arts and Design Research Incubator at Penn State (https://adri.psu.edu/), a studio laboratory joining artists and designers with scientists to research and create art/science projects for national/international venues.

  As a principal investigator on the NIH-funded project I Lookout for Child Abuse, Andy wrote and directed films to educate childcare workers. He also created touring films and theatre projects for an NSF-funded project educating citizens about complex environmental and social concerns surrounding Marcellus Shale Gas Drilling in Pennsylvania. Andy was named Penn State Laureate for his creation of FaceAge a multi-media installation and series of documentary films exploring aging questions in cross-generational interactions that toured the United States.

  Belser was the founding Artistic Director of The Gravity Project, a professional theatre company, international performance research center, and new work incubator. Belser’s teaching and directing career has centered on devising new work and revisioning classics, movement forms, voice/breath work, interdisciplinary theatre approaches, and solo work. He regularly directs and mentors new projects. He is a certified Feldenkrais® practitioner, a Master Teacher of Fitzmaurice Voicework®, and Creative Director for the Fitzmaurice Institute. Belser maintains an active schedule of teaching Feldenkrais® and acting workshops in New York, Los Angeles, and international locations.

  www.andrewbelser.com

• Tim Cuthbertson, Advanced Systems Group

• Moderator: Seth Hallen, Light Iron
• Katie Fellion, Light Iron
• Alex Regalado, Biosphere
  

  Alex Regalado

  Biosphere

  Alex Regalado has been video editing for the past ten years and post producing for the past five. Her previous credits include HBO’s “Room 104,” Showtime’s “Ray Donovan,” and HBO’s “The Lady and the Dale” – but most recently she’s post supervised three features for Duplass Brothers Productions.

• Michael Cioni, Adobe
  

  Michael Cioni

  Adobe

  Michael Cioni has been recognized as one of Hollywood’s most influential people in tech by The Hollywood Reporter. A four-time Emmy winner, he was the co-founder and CEO of post house Light Iron—acquired by Panavision—and served as product director for Panavision’s Millennium DXL 8K camera ecosystem. As Sr. Director of Global Innovation at Adobe, Cioni leads numerous workflow innovations including the breakthrough Frame.io Camera to Cloud technology. An active member of the Academy of Motion Picture Arts and Sciences and associate member of the American Society of Cinematographers, Cioni focuses his efforts on combining aspects of technology and creativity together within the filmmaking community, as well as mentoring and education throughout the global media industry.

• Bruno Munger, Colorfront

• Annie Chang, Universal Pictures
  

  Annie Chang

  Universal Pictures

  Annie Chang is the Vice President, Creative Technologies for Universal Pictures, responsible for developing strategies and designing innovative next-generation workflows across film and emerging immersive media experiences.  Prior to joining Universal Pictures, Chang was the VP, Technology for Marvel Studios and held various roles during more than a decade tenure at The Walt Disney Studios.  Chang is the AMPAS ACES Project Chair and served as the Co-Chair of the AMPAS SciTech Council until this year.  She has been a Co-Chair of the 10E Essence Technology and Chair of the Interoperable Master Format (IMF) Working Group at SMPTE.  She is an SMPTE Fellow and is a recipient of the SMPTE Workflow Systems Medal Award, Advanced Imaging Society’s Distinguished Leadership award and StudioDaily’s 2018 Exceptional Women in Production and Post.  In 2020, The Hollywood Reporter named Chang on their list of top “Hollywood Innovators.”  In 2021, Hollywood Professional Association honored Chang with the HPA League Honor of “The Catalyst” which recognizes a leader who has successfully inspired and sparked positive change and innovation in entertainment as a “mover and shaker,” and TVNewsCheck recognized Chang with their Women in Technology Futurist Award.  In 2022, Women in Technology Hollywood honored Chang with their WiTH Leadership Award.

• Alex Forsythe, AMPAS
• Joachim Zell, Barco
  

  Joachim Zell

  Barco

  For 12 years he served as VP of Technology and Imaging Science at EFILM/Deluxe, where he designed and monitored production workflows from onset production to the movie release. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank and before that he was Marketing Manager Americas at Grass Valley Thomson. During his time in London, Joachim worked as Product Manager, Digital Film Systems for Pandora Int. He supports SMPTE as Hollywood Section Manager and serves on the ASC Motion Imaging Technology Council DI team that has defined the ASC CDL standard. Joachim is an Associate Member of the American Society of Cinematographers. He also acts as Co-Chair of the ASC’s MITC Next-Generation Cinema Display committee and Co-Produces the ASC “Standard Evaluation Material V2” short. He holds the position of ACES Project Vice Chair at the Academy of Motion Picture Arts and
  Sciences.

  In February 2020, Joachim became a Board Member of the Hollywood Professional Association (HPA).

  Joachim holds a Master’s Degree in Film and Television Engineering and has co-authored four image processing patents.

• Doug Walker, Autodesk
  

  Doug Walker

  Autodesk

  Doug is the Technology Lead for Color Science at Autodesk, working on products such as Flame, Maya, Arnold, and Shotgrid. He is also very active in open source projects, serving as the Chief Architect on the OpenColorIO Technical Steering Committee and as part of the Architectural Technical Advisory Council for the Academy of Motion Picture Arts & Science’s ACES project. He led the team of Autodesk engineers that developed OpenColorIO v2. Previously, he was a Senior Principal Color Scientist at the Eastman Kodak Company, where he also served as liaison to the American Society of Cinematographer’s Technology Committee.

• Amaury Louarn, Barco
  

  Amaury Louarn

  Barco

  A. Louarn earned his M.Eng. Degree in computer science from the École Supérieure d’Ingénieurs de Rennes (ESIR) in 2017. In 2020, he was granted his Ph.D. Degree from the University of Rennes 1 while working at the Inria research lab (Institut National de recherche en Informatique et en Automatique) on computer science applied to previz. He is currently an Imaging Researcher at Barco/MTT Innovation in Vancouver supporting the deployment of Light Steering technology and the associated workflow.

• Joachim Zell, Barco
  

  Joachim Zell

  Barco

  For 12 years he served as VP of Technology and Imaging Science at EFILM/Deluxe, where he designed and monitored production workflows from onset production to the movie release. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank and before that he was Marketing Manager Americas at Grass Valley Thomson. During his time in London, Joachim worked as Product Manager, Digital Film Systems for Pandora Int. He supports SMPTE as Hollywood Section Manager and serves on the ASC Motion Imaging Technology Council DI team that has defined the ASC CDL standard. Joachim is an Associate Member of the American Society of Cinematographers. He also acts as Co-Chair of the ASC’s MITC Next-Generation Cinema Display committee and Co-Produces the ASC “Standard Evaluation Material V2” short. He holds the position of ACES Project Vice Chair at the Academy of Motion Picture Arts and
  Sciences.

  In February 2020, Joachim became a Board Member of the Hollywood Professional Association (HPA).

  Joachim holds a Master’s Degree in Film and Television Engineering and has co-authored four image processing patents.

• Ronan Boitard, Barco
  

  Ronan Boitard

  Barco

  R. Boitard earned his M.Eng. degree in electrical engineering from the Institut National des Sciences Appliquées (INSA) in 2009. In 2014, he was granted his Ph.D. degree from the University of Rennes 1 while working for Technicolor and IRISA (Institut de recherche en informatique et systèmes aléatoires) on High Dynamic Range (HDR) technology, more specifically, on video tone mapping and temporal coherency. He is presently Staff Scientist, Imaging at Barco\MTT Innovation in Vancouver supporting the deployment of Light Steering technology and the associated workflow.

Ice Cream Break Sponsored by ROE Visual

• Norm Hurst, SRI International
  

  Norm Hurst

  SRI International

  Norm Hurst is a Senior Principal Research Engineer with SRI International. He has been staring closely at TV pictures for over three decades. The projects he has worked on include D-Cinema watermarking, CCD camera simulations, Sarnoff MPEG Compliance Bitstreams, and the DirecTv and Grand Alliance prototype MPEG encoder/decoders. Lately he has been developing HDR/WCG test patterns to guide us through the jungle of formats that digital video has brought us.

  He is a SMPTE fellow and holds over 35 patents. He also received the SMPTE Digital Processing Medal Award and The Camera Origination and Imaging Medal Award.

A next generation log encoding scheme and working color space is designed to accommodate extended dynamic range image capture. New color science improves overexposure headroom without loss of quantization and is fully compatible with ACES AP0. ARRI’s head of imaging science will compare this to the existing LogC workflow, take the audience through the design rationale for each element, and explain what the impact on current and future production ecosystems will be.

• Harald Brendel, ARRI
  

  Harald Brendel

  ARRI

  In 1994 Harald joined the ARRI post-production facility in Munich as an engineer in the digital film department. An engagement as imaging technology supervisor for the Lord of The Rings trilogy brought him to New Zealand. He later used his experience with the new Digital Intermediate process to support two productions of Warner Bros. in LA and London. Returning to Germany he joined ARRI Cine Technik to head the DI application support team. He wrote the The ARRI Companion to Digital Intermediate. His familiarity with the hybrid workflow was the foundation for the design of the color management for the ALEXA camera. Since 2016, Harald heads the team of image scientists at the ARRI Cine Technik R&D.

  He is a regular contributor to the AMPAS Academy Color Encoding System (ACES) and a member of the Deutsche farbwissenschaftliche Gesellschaft (DfwG). In 2021 SMPTE honored Harald with the Natalie and Herbert T. Kalmus Medal Award.

• Thomas Bause Mason, SMPTE
  

  Thomas Bause Mason

  SMPTE

  Thomas Bause Mason is the Director of Standards Development at the Society of Motion Picture and Television Engineers (SMPTE) where he leads SMPTE’s standards development efforts and industry engagement. He began his career in Cologne, Germany, as a computer programmer for automation software in the nuclear and automobile industries. Before his move to Los Angeles, Bause Mason worked at the West German Television (WDR) and Cologne Broadcasting Center (CBC), where he led the quality control department. In addition, he worked as an independent database developer. In Los Angeles, he became a postproduction consultant, building and running the encoding operations for Ascent Media. Joining NBC Universal in 2005, he focused on emerging digital media technology, spending two years in London to support the company’s international business. Moving to New York in 2008, Bause Mason provided proof of concept, product evaluation, and best practice implementation advice to NBC Universal’s various business units. He assisted industry organizations in the development of standards, technical recommendations, and study group reports. He holds several patents relating to watermarking, 3D, authentication, metadata tagging and VR.

• Michelle Munson, Eluv.io

• Patrick Sumby, Sohonet
  

  Patrick Sumby

  Sohonet

  Patrick has been at Sohonet for 16+ years and oversees the Global Engineering team. His team is responsible for Sohonet’s Networks, Systems infrastructure and Security as well as working to provide compelling solutions for our customers.

• Annie Chang, Universal Pictures
  

  Annie Chang

  Universal Pictures

  Annie Chang is the Vice President, Creative Technologies for Universal Pictures, responsible for developing strategies and designing innovative next-generation workflows across film and emerging immersive media experiences.  Prior to joining Universal Pictures, Chang was the VP, Technology for Marvel Studios and held various roles during more than a decade tenure at The Walt Disney Studios.  Chang is the AMPAS ACES Project Chair and served as the Co-Chair of the AMPAS SciTech Council until this year.  She has been a Co-Chair of the 10E Essence Technology and Chair of the Interoperable Master Format (IMF) Working Group at SMPTE.  She is an SMPTE Fellow and is a recipient of the SMPTE Workflow Systems Medal Award, Advanced Imaging Society’s Distinguished Leadership award and StudioDaily’s 2018 Exceptional Women in Production and Post.  In 2020, The Hollywood Reporter named Chang on their list of top “Hollywood Innovators.”  In 2021, Hollywood Professional Association honored Chang with the HPA League Honor of “The Catalyst” which recognizes a leader who has successfully inspired and sparked positive change and innovation in entertainment as a “mover and shaker,” and TVNewsCheck recognized Chang with their Women in Technology Futurist Award.  In 2022, Women in Technology Hollywood honored Chang with their WiTH Leadership Award.

• Leon Silverman, HPA Past President
  

  Leon Silverman

  HPA Past President

  Leon Silverman, as head of Strategic Perspective Consulting helps to drive industry strategy at the intersection of creativity and technology. His clients include major Hollywood Studios, industry services and creative technology organizations. In addition, he is advisor to MovieLabs, the joint venture technology laboratory of the Hollywood Studios, where he supports The “MovieLabs 2030 Vision” initiative focusing on strategy and industry relations.

  Over his decades long career, he has held senior executive roles at Netflix, The Walt Disney Studios, The Eastman Kodak Company, and LaserPacific, where he has dedicated his career to the development and introduction of new technology tools and workflows.

  Silverman was one of the founders and was the long-standing president of the HPA – the Hollywood Professional Association, where he still sits on the Board.

  Serving his sixth term on the Science and Technology Council of the Academy of Motion Picture Arts and Sciences, Silverman also serves on its Executive Committee. In addition, he has served seven terms as a member of the Academy of Motion Picture Arts and Sciences Members-at-Large Executive Committee and is a sponsor of and helped to design and launch the Academy’s talent development and inclusion initiative, the Gold Rising program.

  Silverman also serves on the Executive Committee of the new Science and Technology peer group at the Academy of Television Arts and Sciences, and also serves on the Engineering Emmy Award committee.

  He has been honored with a Lifetime Achievement Award from the HPA, the Bob Lambert Technology Leadership Award from the Entertainment Technology Center at USC, has 2 Emmy Awards for his contributions to technology innovation, holds 10 issued patents and numerous Disney Inventor awards for his contributions to patent applications. He has served multiple terms as Governor and is a Life Fellow of the Society of Motion Picture and Television Engineers (SMPTE) and is an associate member of The American Society of Cinematographers, and the American Cinema Editors.

  In October 2020, he was honored with SMPTE’s Presidential Proclamation honoring his “contributions to the Society and the media entertainment industry as a visionary, innovator, and mentor.”